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Notes+ +Complete+Digital+Marketing+Course+ PDF
Notes+ +Complete+Digital+Marketing+Course+ PDF
Course - Notes
Print out this PDF and add your own notes as you go through each lecture so learn
faster and achieve more.
Section 1: Introduction
Course Overview
→ Complete this course in sequence to benefit from
it’s logical order
Take this course to:
1. Grow a Business Online From Scratch → However, each section is designed to be a “stand
2. Make Money as an Affiliate Marketer alone course” if you want to skip ahead.
3. Land a High-Paying Job in Digital Marketing
4. Work From Home as a Freelance Marketing
2. 5.
3.
Summary:
2.
3.
Summary:
How to Add Pages, Posts, Menus & Widgets Change Permalink Settings:
Settings → Permalinks → Common Settings “Post
Name” → (Save Changes)
Change Site Look:
Appearance → Themes
How to Improve Your WordPress Security with How to Activate Your Free SSL Certificate
Plugins Bluehost → My Sites → Manage Site → Security →
Dashboard → Updates (latest version of WordPress) Free SSL Certificate (enable)
Plugins:
→ Add New → Install → Activate Why an SSL Certificate is Important:
Summary:
Add Opt-Ins & Pop-Ups to Your Website Email Signup Form - Subscriber Pop-up
Mail Chimp → Select List → “Signup Forms” → Embedded
→ Copy & Paste the Code from MailChimp into Site
Forms → Adjust Settings → Copy/Paste Code
Summary:
1. On Every Page
2. Start with Verbs
3. Create Urgency Urgency Phrases
4. Visibility
5. Lower Risk
2. Social Media
3. Reviews
Summary:
❏ 7. Do Keyword Research
❏ 18. Use Authority Sites to Reach the Top of the Search Results
Find Video Ideas with Keyword Research Find Video Ideas with Keyword Research
→ Competitiveness → TOOLS
Determining Factors: Google Keyword Planner:
Keywords Everywhere:
Enable Steps:
Tag Generator:
Summary:
2.
Settings to Potentially Adjust:
3.
4.
5.
6.
Narrow Your Targeting (optional):
7.
8.
9.
10.
Summary:
Facebook Guidelines:
Key Reports:
Summary:
Things to Model:
Summary:
Build a List of Questions to Answer Format Your Answers for Maximum Clicks
How to Find these Questions: TIPS:
Key TIP: “Upvote this answer if you find it helpful.” *Find valuable language!*
Summary:
Match Types:
Summary:
How to Set Up Google Analytics & Install the How Google Analytics Works
Tracking Code on Your Website After Tracking Code is Set Up:
How to Set Up Goals in Google Analytics How to Set Up Ecommerce Tracking in Google
→ Measure how often users complete specific actions, Analytics
called conversions Step 1:
Step 2:
Last Step:
Interests:
Geo:
Summary:
How to Track Marketing Campaigns with How to Use Benchmarking Reports to Grow a
Campaign Tagging Business
→ See the impact of email, tweet, or FB posts → Compare your website with competitor websites
How to Set Up Custom Dashboards for In-Depth How to Set Up Event Tracking in Google Analytics
Analysis
Customization → Dashboards
How to Set Up Custom Alerts for Traffic How to Remove Spam Traffic from Google
Spikes/Drops Analytics
→ Fix problem or capitalize on opportunity Acquisition → Referrals
How to Create an Alert:
Use Machine Learning to Understand Your Data How to Manage Multiple Google Analytics
(Analytics Intelligence) Accounts
Useful Capabilities: Admin Section → User Management
Summary:
Story Settings:
Comments:
Summary:
Pinterest Users:
Business Profiles:
Summary:
Headline:
Custom URL:
Content to Publish:
Find People to Join Group:
Other Features:
Summary:
How to Set Up an Advertising Account Boost Posts vs. Ads Create Tool vs. Power Editor
Boost Tool (easiest & fastest):
Connections:
*Adding interests increases potential reach!*
Ad Placements Budgets
FB feeds get a lot of click-throughs & engagement Recommends: leaving “Bid Amount” at “Automatic”
Summary:
*FB custom audience isn’t automatically updated as This Audience Can be Used to:
subscribers are added*
Case Study:
Video campaigns for Instagram have a 60 sec max!
Set Up:
Summary:
Case Study:
Canvas (customizable advert format) Offer Claim Ads (deals & discounts)
Objectives It’s Available for:
Case Study:
Power Editor (alternative ads create tool) Easy Split Testing with Power Editor
*Additional Features & Manage in Bulk* → Quicker than ads create tool
Business Manager - Roles & Permissions Custom Conversions & Standard Events
Business Settings → People Tab → Add New People
Specialties: Suggestions/Tips:
Summary:
Facebook Ads: App Install & Engagement Ads Google Ads: App Install & Engagement Ads
2 Objectives of App Marketing: Setup:
Setup Process:
Summary:
How to Get Your Certificate of Completion Best Selling Courses for Just $9.99!
→ Instructions
Take any of these courses risk-free with a 30-day
money back guarantee!
Summary: