Eiahia Sohel

EDITED BY
TANZIR RAHMAN
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wKQzB RvbZvg bv| cÖwZwbqZ bvbvb
w`‡K bvbvb R‡bi Kv‡Q Qz‡UwQ GKUz
cy‡iv welqUv Rvbvi R‡b¨, †kLvi R‡b¨|
wKš‘ memgq cvBwb|
hv †c‡qwQjvg Zv Lye mvgvb¨| GLb
ch©šÍ hv †c‡qwQ Zv †h Lye †ekx ZvI
bq| wKš‘ ZvI †kqvi Kijvg hviv
AvgviB gZ wccvwm³, Zv‡`i R‡b¨|
Avkv Kwi Lye Lvivc jvM‡e bv| Kvib
†Póv K‡iwQ evowZ K_v-evZ©v Gov‡Z
Ges g~j welq¸‡jv Zz‡j ai‡Z|
eBwU‡Z GLb ch©šÍ Lye mvgvb¨ welqB
Av‡jvPbv K‡iwQ| we¯ÍvwiZ wjLwQ Ges
wb‡RI wkLwQ cÖwZwbqZ| ‡`vqv Ki‡eb
†hb †kl Ki‡Z cvwi|
eBwU c‡o †Kgb jvM‡jv Rvbv‡j Lywk
ne| †kl w`‡K Avgv‡`i wVKvbv I
Online Link - ¸‡jv †`qv Av‡Q|
wKQz †evSvi _vK‡j Avgv‡`I B-‡gBj I
Ki‡Z cv‡ib| wKsev P‡j Avm‡Z cv‡ib
Avgv‡`i Awd‡m|
Avgv‡`i R‡b¨ †`vqv Ki‡eb †hb
fwel¨‡Z Av‡iv gRvi gRvi welq
Avcbv‡`i nv‡Z w`‡Z cvwi| Avkv KiwQ
eBwU Avcbv‡`i `ÿZv e„wׇZ mvnvh¨
Ki‡e|

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 cÖv_wgK Av‡jvPbv
Avgiv Kg †ewk mevB Graphic Design-Gi mv‡_ cwiwPZ| ZvB Avgiv Avgv‡`i GB †QvÆ
eBwU‡Z Graphic Design-Gi GKwU ¸iæZ¡ c~Y© welq Design Theory wb‡q Av‡jvPbv
Kie|
GKRb fv‡jv Designer n‡Z ‡M‡j GB welqwU Rvbv _vKv LyeB Riæix| fv‡jv gv‡bi GKRb
wWRvBbvi n‡Z ‡M‡j Avgiv GB welqwU †Kvbfv‡e Gov‡Z cvwibv|

Graphic Design Ges Design Theory

DESIGN THEORY 5
ThirdHand Bangladesh
GRAPHIC DESIGN
AvRKvj A‡b‡Ki Kv‡Q GUv eo cÖkœ †h, “Graphic Design” wK? wKš‘ gRvi e¨vcvi n‡”Q
GUv Rvb‡Z †Kvb Degree-Gi cÖ‡qvRb †bB| †h †Kvb mvavib gvbyl Graphic Design
m¤ú‡K© Rvb‡Z I wkL‡Z cv‡i| wKfv‡e? †hgb - GLb mevB Google gvgvi mv‡_ cwiwPZ|
†Zv Zv‡K wR‡Ám Ki‡j wK ej‡e? †`wL Google gvgv wK e‡j?
“Graphic Design is the art or skill of combining text & picture in
advertisements, magazines and books.”
evn&! wK my›`i, mvewjj K_v| †Zv Avgiv GUv‡K GKUz mnR K‡i ej‡Z cvwi| †hgb:

“Graphic Design is the combination of art and modern technology.”

In&! g‡b n‡”Q †ewk Text Book Gi g‡Zv n‡q hv‡”Q| wVK Av‡Q Av‡iv mn‡R ejwQ| aiæb
Avgv‡`i Pvicv‡k hv wKQz Av‡Q Ges hv Avgiv †`L‡Z cvB †hgb e¯‘ Ges is — GB mewKQzB
Graphic. wKš‘ G¸‡jv Natural. Avi hLb GB Natural e¯‘ I is Avgiv wb‡Riv •Zix
Ki‡Z PvB Technology e¨envi K‡i ZLbB Zv Graphic Design.
†Zv Gev‡i Avwm Av‡iv GKUz Details-G| ‡hgb: Graphics Design G Avgiv `y‡Uv kã
†`L‡Z cvB| GKUv Graphic Ab¨wU nj Design.

Graphic: GKUz Av‡M Avgiv e‡jwQ hv wKQy `„k¨gvb (Visual) ZvB Graphic. GB `„k¨gvb
e¨cviUv Avevi wZbUv welq wb‡q Avevi KvR K‡i|
Art, Imagination Ges Expression — GB wZbwU welq Avevi RwoZ Drawning,
Painting Ges Lettering-Gi Dci| A_©vr, hLb Avgiv GKUv Painting †`wL Zvi mv‡_
Dc‡ii wZbwU welq RwoZ _v‡K|
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 ‡Zv Gevi †`wL Av‡jvwPZ Visual e¯‘wUi Elements ¸‡jv wK wK? GKUv K_v g‡b ivLv
`iKvi, Visual Elements ‡K ejv nq Building Blocks of Design. Lye Aí K‡i
Avgiv ïaygvÎ Basic Visual Elements wb‡q K_v ej‡ev| †Zv †`Lv hvK wK wK Av‡Q
Elements ¸‡jv‡Z| h_v:

Line, Color, Shape I Texture

Space, Form Ges Typography
g~jZ GKUv Idea †K ev¯Í‡e iƒc w`‡Z GB Visual Elements ¸‡jv `iKvi| GKUz ‡Lqvj
Ki‡j Avgiv eyS‡Z cvwi ‡h ‡Kvb Design-G GB welq¸‡jv _v‡K Ges Avgiv G¸‡jv‡K
KLbB Gov‡Z cviebv| Gov‡Z Pvb? Zvn‡j Design †kl|
Gevi Avwm wØZxq welq Design cÖm‡½:
Design: Design n‡j †Kvb Plan A_ev Drawing (bKkv)| hw` GKUz †ewk K‡i ewj
Zvn‡j g‡b nq ‡`v‡li wKQy n‡ebv| †h †Kvb KwíZ wPšÍv ev¯Íe iƒc`vb Ki‡Z hv hv Kiv nq
ZvB Design.
†Zv Avgiv Design-†K wZbwU welq w`‡q mn‡R eyS‡Z cvwi| Thinking, Problem
Solving Ges Practicality. Gevi †`wL GB wZbwU welq †h wfwËi Dci `vwo‡q Av‡Q wZwb
†K? wZwb n‡jb — Graphics Design-Gi Rules. Rules ïb‡jB Avevi weivU wKQz g‡b
nq| wKš‘ gRvUv wKš‘ GLv‡bB| Kvib GUvB n‡jv Principles of Design. Gevi †`Lv hvK
wK wK Av‡Q GB Rules-G|

Contrast, Hierarchy, Alignment, Balance I Proximity

Repetition, Simplicity Ges Function
ev! evn&! GK wbtk^v‡m ej‡Z †M‡j †ek Rules ej‡Z nq| g~jZ †Kvb Design Ki‡Z n‡j
GB Principle †g‡bB Ki‡Z nq| hw` bv Kwi Z‡e wK n‡e? GK K_vq, Av`k© Design
Zv‡K Avgiv ej‡Z cvie bv|

DESIGN THEORY 7
ThirdHand Bangladesh
 ‡Zv Gev‡i Avgiv `y‡Uv welq †cjvg| cÖ_gUv Visual Elements Ges wØZxqUv Design
Principles. Zvn‡j cÖ_gUv A_©vr Visual Elements n‡jv Graphic Avi wØZxqUv
Design Principles n‡jv Design. GB `y‡Uv welq wg‡j n‡jv Graphic Design. Szwji
weovj ‡ei n‡j Zvn‡j| `vovb AviI ‡ei KiwQ, Gevi Z‡e Graphics Design Gi g~j
welqUv ejwQ Zv n‡jv:

“Graphics Design is not drawing, painting, creating a poster, creating a

logo on a computer.”

cÖkœ Ki‡Z cv‡ib, Zv n‡j wK evev?

ZvI ejwQ:

“Graphics Design is ‘The organization and presentation of information

developed by a Creative person for a particular function.’”

†evSv ‡Mj e¨vcviUv| Graphics Design-G Avgv‡`i cÖ_‡gB eyS‡Z n‡e Information,
massage or brief Ges Gi c‡i IB Information, massage or brief wb‡q wiwZgZ
Postmortem A_©vr Research Work, Thought I Imagination Gi Kv‡R jvwM‡q
Solution Create Ki‡Z n‡e H Brief Concept-Gi|

†h Concept-Uv Communication (communicating, storytelling, idea sharing

or conveying a message) Gi Rb¨ Kv‡R jv‡M| ej‡Z cv‡ib, wK Way ‡Z? DËiUv
n‡jv Visual Way ‡Z| AviI mnR K‡i ej‡j:

“It’s only once we have a solid idea, developed through the ‘design
process’ we can use our skills with layout, color, typography and creative
tools to bring that idea to life.”

DESIGN THEORY 8
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 GKUv mgq wQj hLb GKwU Idea Develop Ki‡Z Avgv‡`i wQj Pencil, Paint Brush
Ges Paper. wKš‘ AvR‡K Avgv‡`i Av‡Q Camera, Computer Ges Printer. hv w`‡q
Avgiv cy‡iv c„w_ex‡Z †Kvb Message †K mn‡RB Qwo‡q w`‡Z cvwi|

AvR Avgv‡`i cv‡k ZvKv‡jB ‡`L‡ev AmsL¨ Visual Communication hv g~jZ

Technology DbœwZi Rb¨| GRb¨ eZ©gv‡b Graphic Design GKwU eo RvqMv `Lj K‡i
Av‡Q `yB ai‡bi gva¨‡gB (Print I Electronic Media)| †hgb:

Advertising, Branding, Web Design, Interface Design, Magazine Layout, Paper

Engineering & Packaging, TV/Motion Graphic, Infographics, Signage, Art etc.

ev! evn&! †Kv_vq †bB ejyb †Zv?

hw` †KD Graphics Design-G `ÿ nq Z‡e Dc‡ii †h †Kvb GKwU Sector-G KvR Ki‡Z
cv‡i| wKš‘ kZ© n‡jv GKUvB `ÿ n‡Z n‡e| Kvib? KviYUv GKUz e¨vL¨v Ki‡jB †evSv hv‡e|

weMZ K‡qK `kK a‡iB Pop Art, Political Art, Commercial Art BZ¨vw` A‡bK
†ÿ‡ÎB fv‡jv RvqMv `Lj K‡i Av‡Q Graphics Design. eZ©gv‡b Graphics Design
GKwU eo Commercial Site. Ggb †Kvb †ÿÎ †bB †hLv‡b GwU e¨envi nq bv|

Gi me‡P‡q eo Kvib n‡jv Communication Kivi AZ¨šÍ fv‡jv ¸b GKgvÎ Graphics

Design-GiB Av‡Q, Zv Avevi me Sector-GB| AviI GKwU eo w`K n‡jv GKgvÎ
Graphics Design-GiB Av‡Q Artistic Expression I Practical Application. Ges
GB `y‡Uv welq me mgq gv_vq ivLv DwPZ GKRb Designer-Gi|

GKRb Graphics Designer hLb GB `ywU welq‡K GK‡Î Harmoniously †gkv‡Z

cvi‡e ZLbB wZwb A‡bK eo Visual Communication •Zix Ki‡Z cvi‡e| wKfv‡e
GB¸‡jv Kv‡R jvMv‡Z n‡e Zv Avgiv wkLe av‡c av‡c|

Gev‡i Avgiv Zz‡j ai‡ev Graphics (Visual Elements) I Design (Design

Principles)-Gi Details, Kvib G¸‡jvB n‡jv Design Theory. hv Avgv‡`i g~j
Av‡jvPbvi welq wQj|

DESIGN THEORY 9
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DESIGN THEORY
Avgiv mevB fvwe wWRvBb wKfv‡e Ki‡Z nq| wWRvBbUv wKfv‡e Kij ZvI fvwe| wKš‘ gRvi
welq nj wWRvBb Ki‡Z n‡j `y‡Uv welq g‡b ivLv `iKvi, GKUv nj wK w`‡q wWRvBb Ki‡Z
n‡e Avi GKUv nj wWRvBb Gi wbqg|

Avgiv Aek¨ Av‡MB †R‡bwQ Design Theory m¤ú‡K©| †Zv Gevi GKUz Av‡jvPbv Kiv hvK
cy‡iv welq¸‡jv| †Zv ïiæ KiwQ Visual Elements w`‡q:

Visual Elements: Visual Elements-†K ejv nq Design-Gi Muv_ywb| KvibUv Lye

mnR| Building Material Qvov †hgb †Kvb Building Kiv hvq bv †Zgwb Visual
Element Qvov Design nq bv|

GKUz †Lqvj Ki‡jB †`Le †h hv hv Visual Elements wnmv‡e Av‡Q Zv e¨envi Kiv Qvov
wK †Kvb bKkv/Design Kiv m¤¢e? nu¨v m¤¢e, hw` Avcwb wKQz bv K‡ib|

hw` Av‡iv mnR K‡i ewj, †hgb: †Kvb wKQz AvuK‡Z hvB ev wjL‡Z hvB, ZLb wK Avgiv
Basic Shapes ev Fonts Qvov wKQy Ki‡Z cvwi? bv cvwi bv| ZvB Visual Elements-‡K
Building Blocks of Design ejv nq| †Zv Pjyb Gevi Elements m¤ú‡K© wKQz †R‡b
†bIqv hvK| Avevi GKUz †`wL wK wK wQj Visual Element ¸‡jv|

Line, Color, Shape, Texture, Space, Form Ges Typography

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 Line
Line-‡K ejv nq me‡P‡q Basic Visual Element. ej‡Z cv‡ib G Avi Ggb wK? wKš‘
Avgiv Designer hviv Zviv fv‡jv fv‡e Rvwb Line-†K KL‡bv Lv‡Uv K‡i †`L‡Z †bB|
Kvib Line-†KB ïaygvÎ ejv nq Crucial Element of Design.

Line ‡h †Kvbfv‡e GKUv Design-G †K bZzb gvÎv w`‡Z cv‡i| ïay Line w`‡q †h †Kvb
`„wóbÏb wWRvBb Kiv m¤¢e| Line wewfbœ iK‡gi n‡Z cv‡i|

D`vnib¸‡jv Avgiv Qwe‡Z †`LwQ|

DESIGN THEORY 11
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 Color
Color GKwU eo welq GKUv Design-Gi| Av‡M Avgiv †`wL cÖ‡Z¨K w`‡bi
K‡qKwU Color-Gi wdwiw¯Í| †hgb - †PvL jvj, AvKvk bxj, †gN mv`v, Pzj Kv‡jv,
cvZv meyR, gyL Kv‡jv BZ¨vw` bvbv is| A_©vr Avgiv cÖwZw`b †Kvb KvR Kwi bv
†Kb, †Kvb Color Qvov GKgyûZ© Avgiv _vK‡Z cvwibv|

wKš‘ Problem-Uv n‡jv Avgiv Gfv‡e KL‡bv fvwewb| GLb Design wkL‡Qb,
GLb †Zv †Lqvj Kiæb | †Zv Gevi Avwm Color Theory hv g~jZ ïiæ nq Color
Wheel w`‡q| GLb Avgiv Qwe †`‡L GKUz Basic avibv †bIqv †Póv Kie|

DESIGN THEORY 12
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 Shape
c„w_ex‡Z hv wKQz †`Lv hvq me wKQz GK GKUv Shape. Avcwb †Kvb e¯‘‡K iƒc w`‡Z cvi‡eb
bv Shape Qvov| †Kvb bv †Kvb fv‡e me wKQz Shape.

†hgb Avcwb †Kvb wKQz wjL‡Z Pvb, ‡h Font-¸‡jv †`L‡Qb ZvI Shape w`‡q •Zix| GKUv
Box-Gi Qwe AuvK‡eb ZvI Shape. Burger Lv‡eb? ZvI Shape. Colour ev is Gi
g‡Zv Shape I Avgv‡`i Wzwe‡q †i‡L‡Q Pviw`K †_‡K| GB Shape-Gi Av‡Q `y‡Uv
Dimensions.

cv‡ki Qwe‡Z Avgiv †`L‡Z cv‡ev| Shape mvavib `yB ai‡bi:

Geometric Shape Ges Organic Shape.

DESIGN THEORY 13
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 Texture
Texture n‡jv ‡Kvb e¯‘i DcwiZj ev c„ôZj ‡`Lvi ev †Quvqvi Abyf~wZ| AviI mnR Ki‡Z
GKUv D`vnib PvB, †hgb- †h ‡cvlvKUv Avwg c‡i AvwQ Zvi c„ô I DcwiZj †`Lv hvq Zv‡Z
is, bKkv I gk„bZv Abyfe Kiv hvq GUvB Texture. GUv g~jZ GKUv Visual Tone
•Zix‡Z Kv‡R jv‡M|

Design-G `yB ai‡Yi Texture Av‡Q: Image Texture Ges Pattern Texture

DESIGN THEORY 14
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 Space
Space welqUv Lye mnR GKUv welq| wKš‘ GKUv Design-Gi †ÿ‡Î welqwU †gv‡UI
†njv‡djv Kivi g‡Zv bq| Kvib A‡bK eo eo Design-G Lye ¸i‡Z¡i mv‡_ e¨envi Kiv
nq|

Space n‡jv k~Y¨ ev duvKv RvqMv †h †Kvb e¯‘i ev Shape-Gi| Avgiv cv‡ki Qwe¸‡jv
welqwU mn‡RB eyS‡Z cvie| Design-G mvavibZ `yB ai‡bi Space e¨envi Kiv nq:

Positive Space Ges Negative Space

DESIGN THEORY 15
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 Form
Form †h †Kvb 3D Object A_©vr hvi •`N©¨ cÖ¯’ I MfxiZv Av‡Q| †Kvb Design-Gi
KvR‡K AviI wbLyuZ I RxešÍ Ki‡Z g~jZ Form e¨envi Kiv nq| Gi me‡P‡q eo KvR
ej‡Z cv‡ib ‡Kvb wKQz‡K Realistic Kiv| Avgiv Design Ki‡Z †M‡j 2 ai‡bi Form
e¨venvi Kwi:

Geometric Form Ges Organic Form

DESIGN THEORY 16
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Typography
GB Visual Element-Uvi mv‡_ Avgiv mevB cwiwPZ| Avgiv †QvU‡ejv †_‡K mevB Kg‡ewk
wj‡LwQ| †jLvB n‡”Q me‡P‡q eo gva¨g Communication-Gi Rb¨| Lye mn‡RB GKRb
GwU eyS‡Z cv‡i| wKš‘ GKRb mvavi‡bi g‡Zv GKRb Designer ïaygvÎ †jLv‡jLxi Kv‡R
GwU e¨envi K‡ib bv| †hgb: GKRb Designer wZwb GKUv Letter (Aÿi) •Zix K‡ib|
wKfv‡e? Shape w`‡q A_ev Line w`‡q, GUvB n‡”Q Basic cv_©K¨|
GKUv gRvi welq ewj: Type wKš‘ ïaygvÎ wjLvi fvlv bq eis †`Lv‡bi gva¨‡gI wKš‘ K_v
e‡j Avgv‡`i mv‡_| GRb¨ Line-Gi g‡Zv Typography-†K Crucial Design Element
ejv nq| eZ©gv‡b A‡bK ai‡bi Typeface Av‡Q| Type g~jZ `yB ai‡bi Kv‡R e¨eüZ
nq:
Functional Ges Creative/Decorative

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 Zvn‡j Aí K‡i Avgiv eySjvg Kijvg Visual Element-¸‡jv| Gevi Z‡e eySzb ‡Kb G‡K
Building Block of Design e‡jwQjvg| wKš‘ GLv‡bB †kl bq| Gevi †`wL AviI gyj¨evb
GKwU welq- Design Principles.

Design Principles: Avgiv Av‡MB e‡jwQ cÖ‡Z¨KwU Design Ki‡Z n‡j Aek¨B Design
Rules †g‡b Ki‡Z n‡e| Zv bv n‡j Avgiv Av`k© Design cv‡ev bv| Avi Rules-¸‡jv‡K
GK‡Î ejv nq Principles of Design. G ch©v‡q Avgiv GB wel‡q wKQz cÖv_wgK Av‡jvPbv
Zz‡j aiwQ| Avevi GKUz †`wL wK wK wQj Design Rule ¸‡jv:

Contrast, Hierarchy, Alignment, Balance I Proximity

Repetition, Simplicity Ges Function

Pjyb †`wL Av‡iv GKUz Details-G

DESIGN THEORY 18
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 Contrast
Contrast GKUv Logical welq| †`LwQ mnR Kiv hvq wKbv| Contrast n‡jv `yB ev Zvi
†P‡q †ewk Visual Element Gi g‡a¨ cv_©K¨|

†Kvb GKK Visual Element w`‡q Contrast eySv‡bv hv‡e bv| †hgb: aiæb `y‡Uv Shape.
GLb hw` cÖkœ Kwi †KvbwU eo, wK is, ‡MvjvKvi bv j¤^v? Zvn‡j †h †h cv_©K¨ Zz‡j ai‡eb Zv
n‡jv Shape `y‡Uvi Contrast. GKUv Qwe †`L‡jB Avgiv welqwU eyS‡Z cvie|

Size, color & scale are more important for contrast.

DESIGN THEORY 19
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 Heirarchy
GUvI GKUv Logical welq| †Póv KiwQ mnR Ki‡Z| Hierarchy n‡jv Visual
Information hv †`LwQ Zvi GKUv wbqgZvš¿xK wbqš¿b| GUv n‡Z cv‡i Arrangement,
Presentation Ges Importanc-G †Z|

Design-G g~jZ GwU Contrast-Gi mvnvh¨ wb‡q †Kvb wKQz‡K Highlight Kiv ev †Kvb
Direction •Zix Ki‡Z e¨envi Kiv nq| hv‡Z Avgiv mn‡RB †Kvb Design-Gi
Information-Uv eyS‡Z cvwi| †hgb: QweUv‡Z ‡`wL Dot Picture w`‡q|

Scale, color, space, depth & perspective are the key elements of Hierarchy.

DESIGN THEORY 20
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 Alignment
Alignment Lye gRvi Ges ¸iæZ¡ c~Y© welq GKUv Design-G| cÖkœ Ki‡Z cv‡ib Gi
cÖ‡qvRbxqZv wK? Lye mnR, Avgiv g~jZ Design-G GUv‡K wewfbœ Kvi‡b e¨envi Kwi,
‡hgb: †Kvb Element †K mvRv‡Z, GKUv MÖæ‡c Element †K †dj‡Z, Balance •Zix
Kivi Rb¨, Structure Kivi ‡ÿ‡Î Ges Ab¨b¨ Element ¸‡jvi mv‡_ ms‡hvM ‣Zix Kivi
†ÿ‡Î, hv g~jZ Avgv‡`i Design-Uv cwi¯‹vi K‡i Zz‡j a‡i|

Design g~jZ 2 ai‡bi Alignment nq: Edge alignment & center alignment.

Good Alignment, Poor Alignment & Mixed Alignment

DESIGN THEORY 21
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 Balance
Balance welqwU LyeB PgrKvi| GKwU Design-G Balance n‡jv Visual Element
¸‡jvi Placement. AviI GKUz mnR Kiv hvK| cÖ‡Z¨KwU Design-Gi GKwU wbR¯^
Weight Av‡Q| GB Weight-Uv‡K wVK ivLv, †hgb: aiæb †Kvb GKwU Design-G †ek Mvp
is e¨envi K‡i‡Qb, Zvn‡j Balance Ki‡Z n‡j Avcbv‡K c‡ii Uv‡Z A‡cÿvK…Z nvjKv is
e¨envi Kiv DwPZ| hw` Avcwb Balance Ki‡Z Pvb| GKwU Design-G Balance
welqwU‡K Gov‡bvi †Kvb my‡hvM †bB|

Balance wZb cÖKvi, h_v: Symmetrical Balance, Asymmetrical Balance Ges

Redial Balance

DESIGN THEORY 22
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 Proximity
Proximity n‡jv Design Gi Ab¨Zg GKwU Powerful Principle. Kvib Gi g~j KvR
n‡jv GKUv Design-G GK RvZxq Elements-¸‡jv‡K GK‡Î ivLv A_©vr GKRvZxq †Kvb
welq‡K GK RvqMvq ivLv, †hgb - GKUv Magazine-G Headline-Gi ‡_‡K hw`
Description-Gi `~iZ¡ _v‡K Z‡e g~j msev`Uv nvwi‡q †h‡Z cv‡i ev hv‡e| ZvB GB welqwU
G‡Zv ¸iæZ¡c~Y©| Design-G g~jZ Proximity `y‡Uv Kvi‡b e¨envi Kiv nq - to create
connection Ges to dispel connection.

g~j K_v n‡jv GKUv Design-G hw` Proximity wVK bv _v‡K, Z‡e †h Information-Uv
†`qv n‡jv Design-G, Zv cy‡ivcywi bó n‡e|

DESIGN THEORY 23
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 Repetition
GKUv Design-G GKB Elements evi evi e¨envi Kiv n‡jv Repetition. GUv Kiv n‡Z
cv‡i Color, Shape, Type Face, Pattern BZ¨vw`-Gi GKvwaK e¨envi|

AviI GKUz mnR D`vnib hw` †`wL aiæb GKUv Company-Gi Brand Identity
Design hLb Kiv nq ZLb Dc‡i D‡jøwLZ welq¸‡jv evi evi Repeat Kiv nq| hv‡Z
mevB GB Brand I Product-Gi mv‡_ cwiwPZ n‡Z cv‡i|

Repetition-Gi gva¨‡g GKUv Design Unity Ges Consistency-Gi Sense-Uv Clear

Ki‡Z cv‡i|

DESIGN THEORY 24
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 Simplicity
Simplicity Avm‡j GKUv †QvU ev‡K¨i Dci `vwo‡q Av‡Q| K_vUv n‡jv “Less is more”.
A_©vr Visual Economy ev Minimal Design Kiv, gv‡bUv n‡jv AcÖ‡qvRbxq welq¸‡jv
ev` w`‡q ïaygvÎ cÖvmw½K I g~j welq Design-G ¯’vb K‡i †`qv| ej‡Z cv‡ib G Avevi
†Kgb K_v? wKš‘ c„w_exi me fv‡jv fv‡jv Design GB Principle Gi Dci fi K‡i gv_v
DPz K‡i `vwo‡q Av‡Q|

†hgb: Nike-Gi Logo wKsev Apple-Gi Logo. wK Simple! fvev hvq! GUvB n‡jv
Simplicity-Gi g~j K_v|

DESIGN THEORY 25
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 Function
mnR K_vq Design n‡jv g~j D‡Ïk¨‡K wVK K‡i KvR Kiv| A_©vr GKUv Design Ki‡Z
†M‡j Avgv‡`i g~j D‡Ïk¨ n‡jv Communication Kiv Ges Impression ev cÖfve we¯Ívi
Kiv| wKš‘ Function n‡jv ZviI †P‡q †ewk GK avc GwM‡q| Gi g~j KvR n‡jv
Impression Ges Communication, `y‡UvB Kiv|

GKUv Design Ki‡Z †M‡j cÖ_‡gB Avgv‡`i g~j Information-¸‡jv ai‡Z n‡e, Kvib
Avgiv ïay g~j welqwUB Zz‡j ai‡Z PvB| ZvB Avgv‡`i Function-Uv Av‡M eyS‡Z n‡e
Design Ki‡Z n‡j|

DESIGN THEORY 26
ThirdHand Bangladesh
 ‡kl K_v
‡Zv Avgiv Lye ms‡ÿ‡c I fv‡jv fv‡e eyS‡Z cvijvg Design Principles ¸‡jv Ges
Visual Elements-¸‡jv| mwZK¨vi A‡_© GKRb fv‡jv gv‡bi Designer n‡Z †M‡j Avgiv
GB Design Theory-†K Gov‡Z cvwibv| Avkv Kwi Design Theory-Gi GB Lesson
¸‡jv Avcbv‡`i Kv‡R jvM‡e|

Avkv Kwi Gi c‡ii c‡e© Avgiv Design Technique wb‡q Av‡jvPbv Kie|
†Kvb gZvgZ _vK‡j Avgv‡`i Rvbv‡Z cv‡ib|

DESIGN THEORY 27
ThirdHand Bangladesh
 থার্ডহ্যান্ড বাাংলাদেশ
বাড়঺ - ৭৪, স঺ক ৫, ব্লক ড়স (স্বপ্ন সুপারশপপর ড়বপরীপে)
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 ABOUT THE PUBLISHERS

Eiahia Sohel Tanzir Rahman

Senior Designer &
Trainer at ThirdHand
Former Coordinator & Head
of Training at LEDP Project
(Bangladesh Gov)
Former Designer & Trainer at
Creative IT Limited
Strategy Analyst at
ThirdHand
10+ years of freelancing in
various fields
Former Research Assistant
for Microsoft at Syracuse, NY

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ThirdHand Bangladesh