Hamy.

Phan R&W 1 2021

Unit 4: SUCCESS
A. Overview
1. Study the following words

2. Fill the given words in blanks to complete the text

a venture capitalist fail otherwise partners success vision Another

return sole proprietor a proportion demand banks business strategy hurdles

unique selling point high risk change factors a gap Off

This unit looks at (1)…………… that contribute to making a company a

(2)…………. or a failure. From the initial concept to getting a business (3)……….
the ground and making it a success takes (4)……….., energy and organization. It
often starts with spotting (5)…….. in the market that existing companies are not
fulfilling. Research then needs to be carried out to discover if there is a
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(6)……….. for the product or service being offered. One of the biggest (7)
………. for a start-up (new business) can be arranging the funding for their
venture. The first step is to approach (8)…….. with a business plan, to see if they
will agree a business loan. (9)……… option is to start a company with a partner
or (10)……….. so that the initial financial outlay is shared between two or more
people. If a company is (11)…….., it might have difficulty attracting funding
from traditional sources, so may need to approach (12)…………… company. In
(13)………… for their investment, venture capitalists would require (14)………..
of the new company’s profits. If a person has enough funds to set up a company
without requiring investors, they become the (15)……….. This means that they
get all the profits if the company is success but are also financially responsible for
debts shouls the company (16)…………. After getting it off the ground, a clear
(17)………… is an important factor in taking a company forward and making it a
success. This includes being able to communicate the USP (18…………………)
of your company’s product or service and being aware of competitors. A company
also has to be able to manage (19)……….. As markets change and develop, a
company must be able to react fast and change its business approach accordingly,
(20)…………. customers will move elsewhere.

3. Answer the following question by collection information on the first page of the
unit: What is the unit about?
…………………………………………………………………………………

B. Reading text

1. Answer the following questions

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2. What do the headline “Passion into profit” mean?

3. What is the article about?

4. What lesson can you learn from the article for your future life? (01 SENTENCE)

III. WRITING

1. Write a heading for each paragraph

Para 1 Para 2 Para 3

Para 4 Para 5 Para 6

Para 7

2. Write a summary for the article in bullet-point format

3. Paraphrase the following sentences:

4. Answer the following sentences by using the knowledge you gain from
Unit 4: Success in bullet-point form.
1. “Why do you want to start up your own business?”
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2. “What are important steps for setting up a business?”

3.“Why do many start-ups fail?”
3. You are a student at AOF. What are your USPs in comparison with
students from other universities after graduation?
5.What makes a company successful?
6. What makes a business failure?
Hamy.Phan R&W 1 2021
Hamy.Phan R&W 1 2021
Hamy.Phan R&W 1 2021
Hamy.Phan R&W 1 2021