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Lesson 1 - MKT Overview - Principles
Lesson 1 - MKT Overview - Principles
AND PRINCIPLES
LESSON 1
Source:
https://www.crfashionbo Focus on the Slogan
ok.com/culture/g267533
37/vintage-coca-cola-ad
s/ Marketing Overview and Principles – Define Marketing and Marketing Process 3
WHAT IS MARKETING?
How many logos do you know?
Source: https://www.facebook.com/fmcgvietcompany/
Source: Source:
https://www.thebrandingjournal.com/2014/04/9-famous-tech-comp https://placng.org/Legist/government-intensifies-move-for-soci
anies-logo-evolution/ al-media-regulation/
5
Marketing Overview and Principles – Define Marketing and Marketing Process
WHAT IS MARKETING?
How many logos do you know?
Cars
Source:
https://www.facebook.com/Logo-of-car-company-626217524151316/photos/
Marketing Overview and Principles – Define Marketing and Marketing Process 6
WHAT IS MARKETING?
How many logos do you know?
Luxury
Luxury Fashion
Fashion
Source: https://www.pinterest.ie/pin/432275264212487947/
Source: https://www.pinterest.com/pin/249527635584934274/
Marketing Overview and Principles – Define Marketing and Marketing Process 8
WHAT IS MARKETING?
What do you do to let customers pick up your products?
Outside (On the street/ Centers)
Source:
Source:
https://doanhnhan.vn/2-nam-sau-chien-dich-quang-cao-doi-dau-loi-nhuan-cua-ong
https://www.luminati.co.uk/outdoor-digital-poster-displays
-chu-nhan-hieu-milo-va-ovaltine-tang-giam-trai-chieu-34963.html
Marketing Overview and Principles – Define Marketing and Marketing Process 9
WHAT IS MARKETING?
What do you do to let customers pick up our products?
On TV/ Radio and Magazine
Source: https://www.pinterest.co.kr/pin/529665606159628775/
Source: https://www.memecenter.com/fun/2229045/audi-vs-bmw
Source:
https://www.ketansai.com/blog/cocacola-vs-pep
si-brand-ad-wars
Source:
https://www.techinasia.co
m/history-of-marketing-ch
annels-infographic
Marketing Overview and Principles – Define Marketing and Marketing Process 13
DEFINE MARKETING
Source: https://www.xbox.com/en-US/community/for-everyone
Individuals
Source:
McDonald’s, P&G, Unilever, Unicef,
World Wide Fund, National Breast
Cancer Foundation, Kylie Cosmetics,
Chloe Ting Channel
19
Marketing Overview and Principles – Define Marketing and Marketing Process
BRAINSTORM
Answer these questions:
Source: pictures of products belong to Nivea, Pond’s, Biore, Thorakao, The Face Shop Brand
Marketing Overview and Principles – Define Marketing and Marketing Process 24
FOUR TYPES OF VALUE
3. Social Value is the extent to which
owning a product or engaging in a service
allows the consumer to connect with
others.
Source: pictures of products belong to Pandora and Apple Brand
Source: Figure 1.1. Kotler and Armstrong, (1980). Principles of Marketing. 17, Englewood Cliffs, NJ: Prentice-Hall Inc
Source: https://vi.wikipedia.org/wiki/Th%C3%A1p_nhu_c%E1%BA%A7u_c%E1%BB%A7a_Maslow