Management of International Hotel Brands

Report
Semester Fall 2021
SIHOM

STUDENT NAME & SURNAME: MD FARID UDDIN

STUDENT ID: 201980259

EXAMINATION/TEST: PRESENTATION REPORT

MODULE DESCRIPTION: MANAGEMENT OF INTERNATIONAL HOTEL BRANDS
EXAMINER: Dr N SOROKINA
MARK ALLOCATION: 40 Marks

INSTRUCTIONS: 1. USE THE HOTEL MANAGEMENT COMPANY TO

WHICH YOUR PREVIOUSLY RESEARCHED
BRAND BELONGS.
2. PROVIDE THE HISTORY OF THE COMPANY
EXPLAIN ITS STRUCTRE AND CONCEPT, THE
VISION AND MISSION, THE BRANDS ITS
OPERATES, ITS SIZE (THE COUNTRIES IT
OPERATES IN, THE NUMBER OF ROOMS IN
TOTAL).
3. EXPLAIN THE WAYS THE COMPANY OPERATES
ITS BRANDS DOMESTICALLY AND
INTERNATIONALLY (FRANCHISING, DIRECT
OWNERSHIP, ETC).
4. EXPLAIN THEIR INTERNATIONAL (EXPANSION)
MANAGEMENT STRATEGY.
5. FOR A BONUS POINT, YOU CAN EXPLAIN THEIR
POST-COVID19 STRATEGY AS WEEL.

1
 6. PREPARE A WRITTEN REPORT TO ACCOMPANY
YOUR PRESENTATION TO BE SUBMITTED IN
WEEK 15

REQUIREMENTS: 1. The report should supplement your presentation and

should not exceed 3,000 words.
2. References should be organized either in APA or
Harvard style.
3. Please use Arial, 11, single space. The pages
should have Justify margins.
4. Failure to follow the submission requirements for
this report will results in deduction of 5% of the
overall grade.
5. Please upload your report in the PDF format into
LMS before the deadline.
 Hilton worldwide Holdings inc

Hilton Worldwide Holdings offers proprietors the chance to join the best places with one of the most well-known
names in neighborliness, giving models to fit an assortment of settings like hotel, show, air terminal, rural, and
downtown area locales across the world. Because of proprietor driven arrangements like as our way to deal with
entryway and visitor room plan DNA, imaginative new food and drink ideas, and our particular spa idea—
previously: spa at Hilton—H Hilton Worldwide Holdings is an adaptable option for extension. Independent
proprietors can take utilization of an assortment of expert worldwide promoting and deals arrangements. Besides,
through a remarkable internet based organization, properties approach outstanding press materials and different
assets, which improves on advertising and security creation. Also, in 2016, Hilton Worldwide was the most notable
inn brand in each significant locale of the world.

Hilton overall Holdings furnishes sightseers with an assorted scope of veritable encounters. Hilton overall Holdings
keeps on being an imaginative, ground breaking pioneer by giving top tier merchandise, administrations, and
offices that cause each visitor to feel really focused on, esteemed, and regarded. Hilton overall Holdings is the
place where the world makes history, closes bargains, toasts groundbreaking events, and moves from everything,
from introduction balls and global honor functions to corporate get-togethers and individual minutes.

The history of the company:

Conrad Hilton established the Hilton overall Holdings. In 1919, he purchased his first lodging in Cisco, Texas. In
1925, the main inn bearing Hilton's name opened in Dallas. In 1943, Hilton overall Holdings turned into the
principal across the nation lodging network in America, underlining business client care. The Hilton inn initially
wandered outside of the United States in 1949, when it opened a branch in Puerto Rico. Constantly 2000, Hilton
has north of 500 lodgings all through the world.

Hilton has been engaged with the acquisition of little and medium-sized lodgings beginning around 1970. Already,
Hilton was more centered on getting and claiming all the more land. In 2006, the organization procured Hilton
International, the housing resources of Hilton Group Plc., for GBP 3.3 billion, making Hilton the world's biggest
housing organization. They have as of late moved their procedure and settled on diversifying. Hilton is prevalently
dynamic in the United States, in spite of the fact that it is additionally present in significant urban communities like
as London, Paris, Rome, Sydney, Tokyo, Beijing, Shanghai, Toronto, Stockholm, and Sao Paulo.

On October 24, 2007, the Blackstone Group paid $20.1 billion for the obtaining of Hilton Hotels. There were 500
million approved portions of normal stock with a standard worth of $2.50 per share before the Blackstone
Transaction, of which 409 million were given as of December 31, 2006, including 22 million depository shares. A
sum of 150 million offers with a standard worth of $0.01 per share were endorsed at the hour of the
consolidation, of which 120 million were given as of December 31, 2007, including 1,000,000 depository shares.

Hilton overall Holdings is currently a partner of Blackstone because of the consolidation, and its normal stock (and
recorded obligation protections) were delisted from the New York Stock Exchange, in this way ending its reality as
a public business. (Since monetary information isn't broadly accessible, we couldn't give monetary evaluations
after 2007.)

Vision and mission:

Mission:

Hilton worldwide Holdings objective is to become the industry leader in the hospitality industry.

Consistent, high-quality training for team members is crucial to the mission's success. To address this issue, Hilton
created Hilton University, an online learning site open to all Hilton workers. The following programs are part of this
mission:

 Improve the visitor experience;

 Involve all staff;
 Enhance operational efficiency.
 Building design in advance;
 Improve the collaboration;
 Give back to your community;
 Defend the global environment;
 Increase the number of brands in the family.

Vision:

Hilton worldwide Holdings vision is to be the luxury hotel of choice for discerning tourists, creating a setting that
embraces uniqueness in all forms.

They provide luxury that is as individual as each visitor. They developed a historic and renowned tradition with a
highly current approach as the most modern luxury hotel. At its core, Hilton is all about providing one-of-a-kind
experiences for discriminating tourists. Individuality distinguishes them from their competition. Hilton is all about
offering locations where people can fully be themselves, from visitors to team employees to the hotel and resorts,
since that, according to them, is the true luxury today.

Objectives:

The Hilton worldwide Holdings strategic objectives, which are fundamental to its entire business plan, are as
follows:

 Definition of the Hilton brand;

 How important people and organizations are to the company;
 Possessing a balanced scorecard and
 Moving the company forward.

Hilton worldwide Holdings Brands its Operates:

Doing Business As: Hilton Worldwide Holdings Inc.

Company Description: Assuming you really want a bed for the evening, Hilton has a couple hundred thousand of
them. Hilton Worldwide is one of the world's biggest hoteliers with a housing domain that incorporates north of
6,400 properties including around 1 million rooms in around 120 nations, working under such names as
Doubletree, Embassy Suites, and Hampton Inn, just as its lead Hilton brand. A large number of its inns serve the
mid-market section, however it's Hilton and Conrad inns offer full-administration, upscale housing. Moreover, its
Homewood Suites and Home2 Suites chains offers long-term visit administrations. Around 85% of all out income
comes from US.

Size:

Hilton Worldwide Holdings Inc. had roughly 1.02 million lodgings worldwide in 2020, up from the earlier year's all
out of 971,780 rooms. The quantity of visitor rooms continuously expanded in every year, aside from a slight
reduction in 2016. Hilton Hotels was established by Conrad Hilton in 1919. Presently possessed by Hilton
Worldwide, the organization has right around 6,478 properties around the world.

Brand Operates:

It operates 119 countries in the world. 83% of Hilton Worldwide inns are in the USA at 3,937 inns with 790 global
properties. In mid-2014 the extent was 85%, so Hilton has filled all the more globally in beyond 30 months
contrasted with USA. 790 Hilton brand inns are outside the USA with 326 inns in Europe, 228 in Americas outside
USA, 158 in Asia Pacific and 78 inns in Middle East and Africa. Waldorf-Astoria and Conrad remain minuscule inn
brands in the extravagance market fragment with each breaking 20 inns around the world. Conrad is for the most
part in Asia-Pacific. Hilton Hotels has 240 lodgings in the USA with countless rooms on normal with more than 400
rooms for every inn.

Ranking: # 596 Fortune 1000 Revenue Rank

Industry: Voyager Accommodation , Lessors of Nonfinancial Intangible Assets (with the exception of Copyrighted
Works) , Accommodation , Accommodation and Food Services , Hotels , Resort lodging Franchises, selling or
authorizing.

Hilton worldwide Holdings Revenue US $4.307 Billion (2020)

Operating Income US $ 418 Million (2020)

Net Income US $ 720 Million

Hilton owns almost 20 hotel brands, each with a different focus. These are Hilton's brands:

 Hilton Hotels & Resorts

 Waldorf Astoria Hotels & Resorts
 Conrad Hotels & Resorts
 Canopy by Hilton
 Curio-A Collection by Hilton
 DoubleTree by Hilton
 LXR Hotels & Resorts
 Tapestry Collection by Hilton
 Embassy Suites by Hilton
 Hilton Garden Inn
 Hampton by Hilton
 Tru by Hilton
 Homewood Suites by Hilton
 Home2 Suites by Hilton
  Hilton Grand Vacations
 Motto by Hilton
 Signia by Hilton
 Tempo by Hilton

Business Segment and Products:

Hilton overall Holdings essential business areas are inns and co-op tasks, which is a game plan wherein a buyer
gets the option to use a convenience, conveniences, or both for a particular time allotment. Hilton Grand
Vacations Company, which presents nearby administration administrations to Hilton Grand Vacations Club
properties, constructs and runs condo buildings. Hilton's lodging business produces most of its pay. After a lot of
work and study, they as of late dispatched another brand called Home2. The Home2 was the most famous among
clients. It is a long-term visit item with the idea of 2 being a subsequent home or usual hangout spot.

The ways the company operates its brands domestically and internationally:

Hilton overall Holdings additionally gives participations to the individuals who need to be related with the brand,
like Blue and Gold VIP. Organizations foster such procedures to get an upper hand over their rivals. A situational
examination researches large scale and miniature natural components in the United States, just as those that
energize Hilton's interests in different districts of the world. Hilton overall Holdings has contacted an enormous
crowd through an astounding SWOT examination, with a specific accentuation on China's Hainan Island and North
America.

Vital human asset the board is basic in the lodging business. Hilton overall Holdings is principally worried about its
human asset technique to make balance both today and later on. Hilton International presently has an
exceptionally clear and forceful business technique enunciated in a three-to-five-year plan.

In 1998, Hilton overall Holdings International made the well-known "Lift" the board preparing program. Its will
likely recruit high-possible alumni as inn head supervisors. Human Factors International (HFI), arranged in
Stratford-upon-Avon, UK, was excessively made and offers a "virtual clinician" so the in the past work escalated
screening system including a considerable lot of Hilton International's administrators should be possible on the
web. Prior to turning into a lodging supervisor, people should go through an extremely concise preparing period to
guarantee that these alumni students are of the best level. Hilton's "Lift" technique has demonstrated to be a
profoundly doable procedure. Hilton's enrollment cycle turned out to be more effective once the framework was
made accessible on the web.

The "Esprit" plan is one more human asset strategy dispatched by Hilton overall Holdings. Hoteliers should meet
as well as outperform their clients' assumptions to stay serious. Subsequently, they should convey amazing
administrations related with the brand, which requires faculty preparing and improvement. Here, Hilton saw the
meaning of fostering the "Esprit" approach, which was intended to join the center thought of worker
acknowledgment, regard, and award.

The thought of "Balance" was one more HR exertion carried out by Hilton International. To separate their
administration from rivals, this groundbreaking thought was created to ensure that all Hilton visitors encountered
a remedial stay or visit that assisted with adjusting their business and recreation needs. It ensures that customers
associate the Hilton brand with excellent help that is conveyed well, on schedule, and with a grin.

The Hilton overall Holdings has now pronounced its short and long haul techniques for fostering a biologically
manageable business, which incorporate the accompanying projects:

Decrease energy utilization from direct tasks by 20%, CO2 discharges by 20%, rubbish yield by 20%, and diminish
your water use by 10%.

Hilton overall Holdings has focused on zeroing in on some high-sway regions with impressive long haul benefits to
turn out to be completely supportable. The significant regions in this regard will be supportable constructions and
activities, substance control, and purchasing. It has likewise dedicated to progressing sustainable power as a
wellspring of power for its tasks, to diminish carbon impressions as well as to set up a feasible business framework
for controlling inns and corporate workplaces. Hilton's extensive supportability plan has pushed them to the
bleeding edge of the inn area.

Hilton overall Holdings is an advertising chief in the inn and gaming businesses. Hilton is a notable and perceived
name in the fine lodging industry in the United States and all over the planet. It trusts in making an enthusiastic
association among customers and Hilton. Beforehand, they utilized Tactical showcasing to acquire customers, yet
it was ineffectual. Subsequently, they dispatched another essential mission called "transport me to Hilton." This is
the aftereffect of broad exploration, which uncovered that clients were searching for a passionate association
between the voyager and the business, just as an answer for their movement troubles. Hilton feels that by
underscoring modified administrations, a warm gladly received, brilliant mechanical choices, and a wonderful
setting, they are putting themselves as the appropriate response. Hilton has its own publicizing office, Foote cone
and Belding, situated in Irvine, California, that makes rousing yet unmistakable pictures around the slogan to get
an enthusiastic reaction. Hilton makes notices for two business sectors: business voyagers and relaxation travelers.

Hilton Hotel made an extensive methodology for creating worth to all partners. The strategy was focused on five
primary objectives: excited clients, imperial colleagues, fulfilled proprietors, investors, and different partners,
effective vital accomplices, and local area association.

Other ongoing strategies incorporate fostering an instructive commitment program for all brands and colleagues,
which incorporates web based learning, united web material, and an assortment of preparing programs.

Progress should be estimated and revealed. The inward ecological administration instrument utilized by
organization oversaw lodgings will be reached out to all properties, permitting them to investigate their
responsibility and fabricate cycles and projects that recognize spaces of freedom to produce development and
productivity. In 2009, the brand's working and development norms will be amended to ensure that both inner and
outer prescribed procedures are imparted, embraced, and straightforward across the world. Assessing all current
and future purchasing strategies and cycles across brands to guarantee that the things put in lodgings further
develop the visitor experience as well as produce an incentive for proprietors.

International management strategy:

Hilton overall Holdings would simply not liked to make a system; he likewise needed to set it in motion. He
additionally wished to incorporate every day essential activities with key objectives. These were his thought
processes in utilizing the Balanced Scorecard approach in 1997. The Stable Scorecard empowers Hilton overall
Holdings to turn into a global neighborliness pioneer by stressing higher benefit, consumer loyalty, and
steadfastness. Besides, Hilton overall Holdings CEO, Dieter Huckestein, chose to carry out the Balanced Scorecard
framework all through the firm. The Balanced Scorecard, which is an instrument for carrying out a business
methodology and working out aggregate productivity, additionally goes about as a reason for further developed
execution in observing the plan's stream. This brought about the development of an online administration answer
for corporate show, rather than the earlier three-month accounting page based report, so eradicating past
hardships.

Subsequent to executing the scorecard, Hilton made static spread sheet insights with measurements showed in
red, yellow, and green tones. In any case, on the grounds that there were such countless elements, it was
essentially difficult to incorporate the Balanced Scorecard framework into feast sheets. Thus, Hilton arrived at the
resolution that far reaching execution the board was required. As an outcome, subsequent to assessing various
execution the executives and Balanced Scorecard frameworks, Hilton chose a program called Cor Vu Cor Strategy.
When contrasted with other bundled arrangements, the utilization of Cor Vu has all the earmarks of being very
direct to change. Cor Vu's show the board gifts joined with Hilton's friendliness ability drove in the improvement of
a strong online drive execution the executives answer for cordiality. The organization started working together
with Cor Vu because of Hilton's exhibition association system. Working with Cor Vu to foster a Balanced Tally
answer for the cordiality area, the firm conveyed all day, every day global web appropriation, business data to inn
the board, VPs in the field of neighborliness, and business leaders.

Huckestein guaranteed that the Balanced Scorecard was one of the most fundamental parts of the business and
the working way of thinking, giving a few advantages to the association. The Balanced Scorecard was taken on by
all of Hilton overall Holdings Corporation's brands, and individuals of the business were pushed to move to a more
noteworthy degree of execution by staying zeroed in on results. Notwithstanding, the Balanced Scorecard had a
few defects that should have been tended to. Subsequently, Huckestein noticed that few changes in accordance
with the Balanced Scorecard were carried out. Upgrading drill-down answering to empower the functional office
the choice to follow its scorecard independently by permitting lodgings to concentrate and total key financials was
one of the progressions carried out. Another upgrade was helping client devotion information while contrasting
the organization's presentation with industry benchmarks and the contenders.

Hilton overall Holdings, which is responsible for dealing with the brand and resources outside of the United States,
worked together with Cor Vu to engage its Balanced Scorecard. Hilton International supervisors use Cor Vu to
quantify Customer Service Quality Performance, contrast it with other inns' presentation appraisals, and trade
business bits of knowledge with different administrators. Hilton will likely stay the lodging business' favored choice
through following client satisfaction, secret visitor client assessments, and studies finished by bosses. The Cor Vu
program gets measurements about the Hilton's Customer Service Performance straightforwardly from its site.

As indicated by Anthony Harris, CEO of Hilton Global, consolidating Hilton's functional information and the Cor Vu
arrangement caused in the improvement of a powerful welcome scorecard application. Dr. Robert Kaplan, a
Harvard Commercial School teacher and one of the pioneers of the Balanced Scorecard setting, determined that
Hilton accomplished a lot of government aides by using the amazing use of the Stable Scorecard system and that
Hilton will foster a global forerunner in the friendliness fabricating by banding together with a remarkable
arrangement programming seller. Dr. Robert Kaplan additionally discretionary that an effective Balanced
Scorecard, similar to Hilton's scorecard, should consolidate an organization's arrangement history and that Hilton
might set up an administration framework set on technique execution.

Hilton has essentially further developed its interior client devotion and brand markers since the Balanced
Scorecard was redesigned. The Michigan Business School and the American Society for Quality positioned Hilton
first in consumer loyalty in May 2000. Moreover, the Balanced Scorecard system has helped Hilton in
accomplishing the best functional overall revenues among its opponents. Hilton consistently looks at a huge
number of industry and contender benchmarks inside Cor Strategy to decide how cutthroat the firm is in contrast
with different organizations. Cor Strategy is additionally utilized by other general or local directors and inn
proprietors in different sorts of foundations.

The everyday execution reports, the amazing insightful impacts of the business, the capacity to associate
straightforwardly to different information sources, agreeable correspondence, consolidated venture the board,
and helpful figures about circumstances and end results are the fundamental parts of the Hilton Enterprise
Performance Management framework. Moreover, the Cor Vu arrangement has as of now upgraded Hilton's client
evaluations, helped with accomplishing functional execution, expanded client dependability, and expanded the
pay and force of the Hilton brands. The framework and its essential clients have the ability to consider the board
responsible for its ideal exhibition. The president, leaders with more established insight, inn chiefs, and
supervisors of different exercises are among the almost 3,000 clients.

Post-covid19 strategy:

The Hilton overall Holdings business has been one of the most wedged by the Coronavirus plague, yet Hilton
appears unflinching. In its place, the lodging network heaved its New Memories promoting effort, which connects
with client bases through TV, web stages, and shared media. The mission urges homebound pioneers to begin
arranging trips once more, supporting into Americans' rising hunger for recreation travel. As per another Hilton
overall Holdings survey, travel is the most normally reviewed euphoric experience for clients, and 63 percent of
them energy just to make new recollections with valuable ones. Accordingly, Hilton will channel these customer
inclinations into its new mission spots, which portray family gatherings at different Hilton lodgings. During the
Christmas season, Hilton will air a grouping of promotions that feature exceptional encounters in the creation, like
weddings, family get-togethers, and ocean side journeys. The TV and web-based media declarations might revive
family special plans, especially at Hilton inns and resorts.

Conclusion:

Hilton overall Holdings is Live Unforgettable. In milestone objections all over the planet, Waldorf Astoria Hotels
and Resorts mirror the way of life and history of their uncommon areas. With a new, current articulation of its rich,
legitimate inheritance, Waldorf Astoria gives visitors the remarkable climate and the customized consideration of
True Waldorf Service that makes extraordinary encounters for our insightful voyagers.

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