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  • Evaluating Your Brand (Exercise 2) - Coursera

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    elnur osman
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    The document provides feedback on a brand evaluation in four key areas: awareness, consideration, loyalty, and preference. Green scores indicate good performance, amber scores need further development, and red scores are key areas for improvement. The brand received amber scores for awareness, consideration, and preference, suggesting these areas need more promotion and communicating benefits to customers. A green score for loyalty means relationships with customers who make repeat purchases are strong. The next steps are to record actions to develop the brand in the amber-scored areas of awareness, consideration, and preference.

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    Evaluating Your Brand (Exercise 2) _ Coursera

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    The document provides feedback on a brand evaluation in four key areas: awareness, consideration, loyalty, and preference. Green scores indicate good performance, amber scores need further development, and red scores are key areas for improvement. The brand received amber scores for awareness, consideration, and preference, suggesting these areas need more promotion and communicating benefits to customers. A green score for loyalty means relationships with customers who make repeat purchases are strong. The next steps are to record actions to develop the brand in the amber-scored areas of awareness, consideration, and preference.

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    28 views2 pages

    Evaluating Your Brand (Exercise 2) - Coursera

    Uploaded by

    elnur osman
    The document provides feedback on a brand evaluation in four key areas: awareness, consideration, loyalty, and preference. Green scores indicate good performance, amber scores need further development, and red scores are key areas for improvement. The brand received amber scores for awareness, consideration, and preference, suggesting these areas need more promotion and communicating benefits to customers. A green score for loyalty means relationships with customers who make repeat purchases are strong. The next steps are to record actions to develop the brand in the amber-scored areas of awareness, consideration, and preference.

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    of 2

    5/13/2021 EVALUATING YOUR BRAND

    EVALUATING YOUR BRAND

    Now that you have completed your brand evaluation, review the feedback below which relates to your
    evaluation of your business's current performance in the four key areas of brand strength:

    1. Awareness
    2. Consideration
    3. Loyalty
    4. Preference

    Green scores suggest that your business is performing well in the relevant area. Amber scores suggest
    that further development is required to support successful growth. Red scores indicate a key area for
    development to strengthen your brand.

    Brand awareness feedback


    Your amber awareness score suggests that you sometimes promote your brand offer
    well, but could develop this further. You may need to think carefully about both the
    placement of the brand at the point of purchase, and the messages you are
    communicating to your target customers.

    Brand consideration feedback


    Your amber consideration score suggests that you sometimes communicate the
    benefits that you offer to customers well. You could develop this further to stand out
    from the competition, and may be able to improve how well your brand is aligned to
    the needs of your target customers.

    Brand preference feedback


    Your amber preference score suggests that you have begun to build a customer base
    that actively seeks your products, but could help customers understand the unique
    selling points of your brand more clearly.

    Brand loyalty feedback


    Your green loyalty score suggests that you have built ongoing relationships with your
    customers, who make repeat purchases or remain service users. Your customers are
    willing to recommend the brand to others through reviews, sharing content, or
    informal recommendation.

    https://www.coursera.org/learn/10k-women-6/ungradedWidget/QCxY6/evaluating-your-brand-exercise-2 1/2
    5/13/2021 EVALUATING YOUR BRAND

    Record your action steps


    Once you have reviewed your feedback, record the action steps you will take to develop your brand.

    https://www.coursera.org/learn/10k-women-6/ungradedWidget/QCxY6/evaluating-your-brand-exercise-2 2/2

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