Republic of the Philippines

Cavite State University-Cavite City Campus

DEPARTMENT OF MANAGEMENT

Business Management Unit

EXECUTIVE SUMMARY

MASKETEERS Ltd.

Team Members:

ANISCO, EMILY

BLESCO, RODEL

CANDA, SHIELA MAE

DAR, JAZMIN JOY

DE OCAMPO, KASSEAH DENISE

DE LEON, KEITH FLORENCE

GUILLERMO, SHAWN

JAVIER, KEANNA

LLARACAS, AEON

MAMARIL, MAVEN KCIN

MARTINEZ, JOEL MARK

MUGAS, JOSERLIE MAE

REYES, JM

SAGPAO, ALLYSON

SUNGLAO, JEREMY JOY

TAN, VINCENT

VILLANUEVA, CRISHAEL

Date Presented: November 24, 2021

Date Submitted: November 24, 2021

Executive Summary

Masketeers Ltd. is a limited partnership consist of 5 entrepreneurs namely,

Mr. Rhycenn Chryssler Blanco who is the General partner with the shared capital of

P1,500,000, and four limited partners, Ms. Joanna Canzana, Ms. Alyson Sagpao,

Ms. Ma. Princess De La Torre, and Ms. Shiela Mae Canda, whose share is

P1,500,000 each. The business is located at P. Burgos Avenue Cavite City. The

general objective of the business is to protect people from being infected by the virus

and at the same time, helping to preserve the environment as it uses eco-friendly

materials upon making. 

Masketeers Ltd. is registered into Securities and Exchange Commission

(SEC), Department of Trade and Industry (DTI), Bureau of International Revenue

(BIR), Social Security System (SSS), Philippine Health Insurance Corporation

(PhilHealth), Home Development Mutual Fund (Pag-Ibig), Barangay permit, Mayor’s

permit, Occupancy permit, Sanitary permit, environment, fire permit, and tax

certificate for the legality of the business.

Masketeers Ltd. aim to make it more efficient for all the countrymen to

prevent a high percentage of viral particles from reaching someone. Our mission is to

protect wearers against infection and especially in the midst of a pandemic to stop its

spreading, we make sure that all our products are great and useful to protect from

viruses. It is safe, exhibited and also ergonomic. Achieve an increase of 10% in sales

and 2% increase in market share within a year. For a longer term it is to achieve 10%

increase in net income and 50% increase in sales after 2 years.

 Masketeers Ltd. entering the medical industry, which provides social health

protection and equal access to quality medical care. Masketeers Ltd. offers Organic

Face Masks that protect both the users and other people from droplets and other air

pollutants. Masketeers Ltd., already knew from the very start that there are a lot of

competitors in this industry which will test the quality of their business. The

Masketeers Ltd., has (3) potential competitors; The 3M Philippines, Copper Mask
Philippines and the Indoplas Philippines. These potential competitors were offering

high quality disposable face masks such as N95, P95, and N100. These potential

competitors use an advertising campaign and promotional strategy through

Television, social media platforms and all aspects of media and communication that

would promote their company and brands.

In addition, Throughout the SWOT analysis of the Masketeers Ltd., the

strength, weaknesses, opportunities and threats are identified. An internal analysis

performed to understand the internal capabilities. Providing a high quality product in

a unique requirement for protection at a low price. It focuses on the prevention of

illness to make the product trustworthy. There is a financial risk in developing the

product but not in the long term consumption. Lack of well-versed marketing

competence to manage a firm with a product. External analysis performed to

understand the impact of the environment. Masketeers Ltd., Core competences have

been completed. A market that has been deserted by a weak rival. The

Manufacturing economies are resourceful in their use of natural and safe raw

materials. Mostly, the customer preferred a well-known brand of facemasks, with the

increased mask knowledge and availability, the potential influence of mask-wearing

on the epidemic curve is not long-term recognized in the market. Other companies

may offer various designs and efficiencies of facemasks.

Marketeers Ltd. selected Cavite City, Kawit, Noveleta, Imus, Bacoor, Tanza

and General Trias as a target place for geographical information for potential

customers. Most of the respondents buy facemask monthly rather than weekly and

daily. Out of 76 respondents, 98.7% of them buy facemask for their personal use,

and 48.7% disregard choosing brands when buying facemask. The age of the

respondents in our survey is from 18-20 years old. Most of the respondents are

children in a family, female, college level degree and single. Some of the

respondents are students and earn 8000.00 below monthly. The respondents are

using facemasks outdoors and buy in bulk orders in a public market and prefer
shipping as mode of delivery. The Market Population Growth in selected

municipalities of Cavite, increased by 30% every year, such as Kawit, Bacoor, Tanza,

Gen Trias, Cavite City, Noveleta and Rosario.

The intention of Organic Face Mask is to provide our customer with a natural

face mask, customers who are looking for a safe and non-allergenic face mask and

especially for the customer who have allergies in some kind of plastics. The benefits

of the product are to prevent and reduce on having dry skin, pimples, and/or black

heads, as well as take care of your skin and your health.

The long term objective is to lessen the production expenses by way of 10%

throughout the following 5 years. And to enlarge the normal sales with the aid of 10%

throughout the following 3 years. Our short term objectives are, first to increase the

Masketeers Ltd. brand awareness by the first quarter of the operation of the month.

Second is to engage more customers by the half of the year of the operation. Lastly

is to establish our brand authority by the end of 2021.

For the product strategy, Masketeers Ltd. will produce a product known as

"ecowall”; it is an organic charcoal face mask. This product will help to decrease the

customer's dry skin, getting blackheads and pimples.

The pricing strategy is value-based pricing in its literal sense implies basing

pricing on the product benefits perceived by the customer instead of on the exact

cost of developing the product.

In place strategy, Masketeers Ltd. uses selective distribution where the

interest is given in a very particular location or stores related to the availability of the

product. They chose L300 for delivery because it is suitable for bulk orders, the

retailer of Masketeers Ltd.

For promotional strategy, Masketeers Ltd. uses three promotional tools which

are; public relation, digital / internet marketing and lastly is advertising. We proceed

to marketing materials, in marketing material we use a calendar, business card, lamp

post banner, Facebook ads and lastly the jeepney tabloids.

 The total expenses for the Masketeers LTD promotion in the year 2021 is Php

₱30,350.00. In the year 2022 it has an added increase of 1350 which sum up to

₱31,700 In the year 2023 the promotion expense increased to ₱38,800.

Masketeers Ltd. creates financial aspects in the year of 2021-2023 such as

balance sheet, income statement, cash flow, financial ratio, and profitability ratio to

apprehend and to suggest the inflows and outflows of money and the ending balance

during a period. By the year 2021 earnings will be profitable. in the year 2022, the

earnings of Masketeers Ltd., reduced in contrast to sales of the year 2021. And in the

year 2023 profits will be profitable. Here Masketeers Ltd. improves even more, so

that sales do no longer proceed to decline.