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PB End-Term Question Paper 2021 Prof. Bhavna Bhalla
PB End-Term Question Paper 2021 Prof. Bhavna Bhalla
1. Define competitors. Establish their relevance (and the competition they offer) for an
individual’s personal branding in today’s world. (10 marks)
2. Explain the strategies that can help you to rebrand yourself. (10
marks)
3. Social media presence is vital for existence in today’s world. Select any 2 prominent profiles
(LinkedIn, Blog, Twitter or Instagram). Discuss the aspects that make them an efficient
personal brand on the chosen platforms. Complete your observations with your reason to
select those profiles. (20
marks)