ANDREW MANGLICMOT

BS AEE 4-1

Emirates 4Ps
Marketing
Mix
WORDS WE LIVE BY

Fly Emirates, Fly Better.

Products &
Services
Core Products
Cabin Options Fleet
First Class A380
Business Class Boeing 777
Premium Economy A319 ACJ (Airbus Corporate
Economy Class Jet)

In-Flight Entertainment
ice (The World's Best Inflight
Entertainment)
Tangible Products Augmented Products
Emirates Skywards (Loyalty Chauffeur drive
program) Seasonal occasions
Skywards Skysurfers Meet & Greet and lounge services
Emirates Lounge Left luggage
Booking Management Service Corporate Travel
Online Check-in Tours, guides and activities
Emirates Engineering Training (GetYourGuide)
College Book or reserve a hotel (Booking.com)
Help and support service Car rental
Best Fare Finder Group travel
Emirates Vouchers
Pricing
Dubai Hub

One of top airlines in terms of average price per

kilometer at $0.09
Low cost tickets due to short and direct routes
Low cost pricing strategy through low cost labor
Dynamic pricing helps in the management of seat
capacity to get the highest available price per seat
Premium pricing policy for its distinguished customers
who demand exclusive, luxurious and high-class
services
Place/Pipeline
Dubai airport

Being in Dubai, Emirates occupies the central

hub for all international routes connecting
eastern and western cities in the world
Links about 150 cities across 80 countries and
6 continents across the globe,
Unusual distinction of non-stop commercial
flights via the longest routes of Dubai to
Houston, Dallas, San Francisco, and Los
Angeles
Their distribution strategy involves allocating
and distributing tickets through travel agents
and tour operators
 Media Centre

Promotion Factsheets, Videos, Images, Reports

Sponsorships
2011 and 2015 ICC cricket world
PROUD FEATURES ON cup, etc.
THE LOCAL PAPERS, Arsenal FC, Real Madrid C.F., etc.
MAGAZINES, TELEVISION, Innovative campaigns
RADIO, WEBSITES, ETC. "The Kids Go Free"
"Do You Remember" ad