Operation Management

Final Assignment

Couse code: MGT517.2

Submitted to

Farzana Akhter

Lecturer

Southeast Business School

Submitted by

Md. Mahmudul Hasan

Id: 2020110004006
 Answer to the question: 01

If we discuss about a paint manufacturer or retailer the first thing that comes to mind if
we consider the design of the products and services is the concept. In this case the nature
and use of paint is quiet mainstream but the value it adds to the product for their
customers is the major selling point. Having a unique and sophisticated painted wall adds
a lot of class and aristocracy to a home. Thus consumers are always looking for something
unique and sophisticated within their budget so concept plays its part in providing
something unique for the consumers. Now talking about the package is designing the
company brochure in such a manner so that consumers can easily understand how
valuable it would be in designing their home or workplace. Finally comes the package,
which is the most important part that is how the product can be delivered according to
the customer requirement and making it cost efficient at the same time. While discussing
with a manager appointed at Roxy paints I found out that to provide consumers with their
required product and services they maintain a wide range of supply chain management,
which helps them cut down the manufacturing cost to 38%. As the cost factor is taken care
of now comes their product and services. Roxy paints values their customers a lot that’s
why they maintain an after sales service of 5 years to provide their customers with the
best experience with them. They focus on customization that is working according to
customer needs thus quality function deployment comes into action.
Putting value engineering into effect a lot of wastage is reduced cutting down on cost of
the final product. Their products are built to survive and resist extreme conditions, which
fall under Taguchi method building a sense of assurance in the consumers mind. Roxy
paints focuses on producing unique products for its consumers within their budget by
reducing design complexity. They passed the vulnerability stage as their risks paid off well
and the result of their product design and services was both feasible and acceptable in
the market.
 Answer to the question: 02

Our operation management textbook is very well designed and well structured. It is a
good mixture of concept package and process. Concept is the sense that the topics in the
book serve the values and the messages that are trying to be portrayed. It is very self-
described and adds value to the reader’s knowledge. As for the package it is a good blend
of comprehensibility and strategically sound. The concepts are very explanatory and can
be easily applied in our daily lives. The sequence of the chapters creates an eagerness in
the readers minds to know more about the next one and without fail the following
chapters easily answers the queries of the book
reviewer’s mind. Talking about the process from the very first chapter the books provides a
hint about how it will deliver the message to the reader and how it can be implemented in
the right place at the right time. The results of the research and development and the cases
that were picked from the real life incidents makes it more lucrative for the book reviewer.
All these pretty much sums up the concept generation of the subject. The design of the
book is very feasible and accepted heartwarmingly by the readers. It maintains a standard
pattern and commonality, which makes it more acceptable in the reader’s mind reducing
complexity totally. A standard module of the book helps maintain the standard benchmark
for its critics and evaluators making it quiet appealing in the market.
 Answer to the question: 03

The business I would like to operate is an agro dairy farm. According to the supply
network perspective the first point that comes into consideration is the supply network.
My network would consist of farmers around the country. For the milk my target would be
the wholesaler but as for the meat I would operate directly with the final consumers to
ensure best quality product. For the supply side I follow certain pages in social media to
gather knowledge and news for the best quality product at the best-bargained price and
would certainly pay a visit to ensure the best quality raw material that is the cow for the
best final product in terms of meat and milk. As for the demand side the people in our
country are always looking for healthy and preservatives free food so the product I intend
to supply will be in great demand at any market segment. If we consider the milk supply I
would operate as a first tier supplier to the retail outlets or the home delivery suppliers as
delivering the final consumers might result in increase the cost of operations for my dairy
farm. On the other hand for the meat section I would make sure to provide the full on
service from buying the cattle to processing the meat and delivering it to the final
consumer’s doorstep, which will only occur during the festival of eid-ul adhaa. This falls
under the immediate supply network. Thus all the processes above sums up my total
supply network for my agro and dairy business.
 Answer to the question: 04

A supermarket is a common sight in our country. Supermarket offers various types of

products and services for customer. Generally supermarket is bigger than any normal shop
as a supermarket has displayed variety of customers. I had visited in a supermarket in our
local area. The super shop has offered lots of variety products. In lavender, the thing I had
noticed of its customer’s behaviors, outline, layout pattern are explained:

1. I had seen different shelves were organize for different types of products. For example,
if a customer wants purchase body spray, he/she may search his/her desired brand body
spray from body spray’s shelf.

2. The lavender’s basis layout is mainly cell layout as the supermarket has different cell
like as fast food, footwear, frozen food, stationary items etc. In cell layout, transformed
resources entering the operation are preselected to move to ane part of operation. After
being processed in the cell, the transformed resources may go not to another cell. The
advantage of cell layout are good compromise, first throughput, group work can result in
good motivation. The disadvantage of cell layout are costly and needed more plants.

3. I had noticed that the shelves of the supermarket are higher and wider than the other
supermarket’s selves. As a result customers can not see the backsides products and the
products which are kept as high areas of the shelves. If the shelves were similar, customer
can see all the remaining products of the shelves and it will be helpful to increase sales of
the supermarket.

4. In the supermarket, there had no any chart for the appropriate location of the product’s
shelf a customer is actually needed. If the chart are given for the customers, he/she may
be helpful and may purchase his/her desired faster than times.