PROPOSAL OF THE PROJECT

About the industry?

FOOD PROCESSING INDUSTRY is one of the largest and important industry in the whole
economy. It is the conversion of the agricultural food into food or further processing the food to come
to a new form of products. Food processing plays an important role in reducing food wastage and
improving food preservation.

About the company?

NESTLE is a large company with differentiated customers of different age group and
different product needs. In today’s world the main focus point of the company is to interact
with their customers. Other brands are interacting with customers by their social media
platforms but when this comes to the Nestle, they have been a step forward by its competitors
as the company introduced various campaigns on their website through which the customers
were dragged to their website and as a result Nestle got attention and traffic to their website.

About the Product?

Nescafe says that there are somedays where we need a little push and a cup of finely roasted
coffee beans is all you want. Instant coffee is a product line of nestle that covers 51% market
share of nestle. Indian market is divided into 2 major parts: coffee or tea. Nescafe is a coffee
that is bought/purchased by middle and upper class both. Nescafe has also launched Nescafe
gold for its premiere customers which has a slightly strong flavor, apart from this they have
also launched flavored coffee too.

About the Project?

The following project will be mainly focusing on the marketing strategy being used today and
in previous years, will also be dealing with some of the main competitors and important
alliances made in previous or present years. The project will consist of market share, growth
and SWOT analysis of Nescafé. And in the last, we will be suggesting a new market strategy
for next three years of the nescafe with the main aim of this strategy will be maintaining the
trust of loyal customers and attracting new customers towards the brand.

Objective of the project

● To study current marketing strategy of nescafe.
● To make changes in market strategy to attract more customers towards the brand.

Scope of the project

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Methodology of the project
● Collecting primary data via questionnaire directed to customers and employees.
● Collecting secondary data via official website and research project.