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PA OFF Competency Guide Final
PA OFF Competency Guide Final
Department of
Homeland Security
United States
Coast Guard
COMDT (CG-0922)
MAY 2013
Section 1
Purpose The purpose of this process guide is to outline requirements for awarding the Public
Affairs Officer (PA OFF) competency to public affairs officers, assistant public
affairs officers, and collateral duty public affairs officers. This guidance outlines
what training, education, and experience is necessary to achieve the PA OFF
competency. This guide also provides prescriptive specifications on how to apply for
the PA OFF competency and how the PA OFF competency is awarded. In order to
ensure prospective public affairs officers and assistant public affairs officers meet the
demands of the Public Affairs Program, the Coast Guard must cultivate leaders who
possess the proficiency and disciplined initiative necessary to achieve mission
success in an ever-evolving public affairs environment. Through the issuance of
these competencies, the Public Affairs Program certifies that members are public
affairs officer qualified. Assistant public affairs officers must retain the same skill
sets as their counterpart PAOs to promote proficiency within the Public Affairs
Program. APAOs are typically senior enlisted public affairs specialists (PA).
Therefore, the appropriate tier PA OFF competency is a requirement for
advancement to E-7, E-8, and E-9.
____________________________________________________________
Competencies Coast Guard personnel earn competencies through a variety of methods including
training, completion of PQS, experiences, or any combination thereof. When a
member meets the requirements of a competency, and is certified by the authority
identified in the Competency Dictionary, the member is assigned the competency.
COMDT (CG-0922) is responsible for establishing and maintaining the requirements
for earning public affairs competencies. Additionally, the Chief, Office of Public
Affairs authorizes who can certify completion of requirements. Not all training
completed by an individual results in the achievement of a competency. COMDT
(CG-0922) establishes the requirements and professional qualities a member must
retain to be given the PA OFF certification.
___________________________________________________________
Assignment of The PA OFF competency can only be awarded by the Chief, Office of Public Affairs,
Competency COMDT (CG-0922) or a designated authority. Members requesting the PA OFF
competency should do so by submitting a request memorandum to COMDT (CG-
0922). The request memorandum should outline the member’s public affairs
training, education, experience, and professional recognition to convey the requisite
qualities that merit certification as a public affairs officer or assistant public affairs
officer. Once a certification request has been received, COMDT (CG-0922) will
convene a board to review the request, and the board will provide COMDT (CG-
0922) with a recommendation to award or not award the PA OFF competency to the
member.
Summary The PA OFF competency exists to ensure that prospective public affairs officers
(PAO) and assistant public affairs officers (APAO) can effectively serve in
external affairs leadership positions; members shall be qualified through a
combination of training, experience, education, and professional recognition.
Earning the PA OFF competency is based on a variety of factors. No two
members will have the same combination of experience, training, and education;
no two members will have the same access to training opportunities or
experience. There are four levels to the PA OFF competency. The lowest tier
(Tier 4) represents the entry level practitioner while the highest tier (Tier 1)
represents the most senior level practitioner. The PA OFF competency is
assigned to public affairs positions throughout the Coast Guard. The appropriate
PA OFF tier is assigned to the appropriate public affairs billet. Ideally, members
are only assigned to public affairs assignments who have the requisite
competency. Therefore, seeking higher levels of responsibility are intertwined
with retaining higher tiers of the PA OFF competency. The following
subsections identify each tier and the requirements for certification.
PA OFF (Tier 4)
Summary The entry level public affairs officer competency is the PA OFF (Tier 4)
competency. Members will be qualified to serve as collateral duty, unit public
affairs officers after successfully completing the Coast Guard Public Affairs
Course (CGPAC) at the Defense Information School located at Fort George G.
Meade, MD. To enroll in the course, simply submit a short-term training request
in Direct Access under course code number 500673. The PA OFF (Tier 4)
competency is the only PA OFF competency granted to members by completing
a single training course. The PA OFF (Tier 4) competency is not a prerequisite
for obtaining the PA OFF (Tier 3) competency.
PA OFF (Tier 3)
Summary The third highest level of public affairs officer competencies is the PA OFF (Tier
3) competency. This competency is a prerequisite for full-time public affairs
officers and assistant public affairs officers. Typically, this competency is
assigned to officers who have not attended any formal course of graduate study
offered through the Coast Guard Advanced Education Program, but have the
requisite training or undergraduate education and experience to qualify for public
affairs officer responsibilities. This competency is required to compete for
advancement to chief public affairs specialist and therefore should be sought by
first class public affairs specialists. Officers who achieve this competency can be
assigned to public affairs officer positions without any graduate education.
Members must complete or obtain a satisfactory combination of training,
experience, education, or professional recognition to establish proficiency in this
responsibility. Table (2.1) shows acceptable combinations of training,
experience, education, and professional recognition to achieve the PA OFF (Tier
3) competency.
2
Table 2.1
Audience Requirements
Officer (1) Successfully complete a public affairs officer assignment at a sector, air station, training center, or equivalent
large command.
Officer (2) Graduate from the Coast Guard Public Affairs Course (Defense Information School).
Complete the IS-702a National Incident Management System Public Information Systems (FEMA) course.
Complete Team Coordination Training (CG Learning Course 000652).
Hold an associate’s degree or higher in an external affairs related academic discipline.
Officer (3) Graduate from the Coast Guard Public Affairs Course (Defense Information School).
Complete the IS-702a National Incident Management System Public Information Systems (FEMA) course.
Complete Team Coordination Training (CG Learning Course 000652).
Successfully deploy to a Type II or higher response as a joint information center (JIC) manager at
a simulated, or real, contingency operation or exercise. A successful deployment must be
documented within an incident personnel performance rating (ICS 225-CG) report.
Enlisted (1) Successfully complete the Public Affairs Supervisor (PADETSUP) competency requirements.
Graduate from the Intermediate Public Affairs Specialist Course (Defense Information School).
Complete the IS-702a National Incident Management System Public Information Systems (FEMA) course.
Complete Team Coordination Training (CG Learning Course 000652).
Hold an associate’s degree or higher in an external affairs related academic discipline.
Enlisted (2) Successfully complete the Public Affairs Supervisor (PADETSUP) competency requirements.
Graduate from the Intermediate Public Affairs Specialist Course (Defense Information School).
Complete the IS-702a National Incident Management System Public Information Systems (FEMA) course.
Successfully deploy to a Type II or higher response as a joint information center (JIC) manager at
a simulated, or real, contingency operation or exercise. A successful deployment must be
documented within an incident personnel performance rating (ICS 225-CG) report.
Enlisted (3) Successfully qualify as a responder with the Public Information Assist Team (PIAT).
Successfully complete the Public Affairs Supervisor (PADETSUP) competency requirements.
Officer & Be a recipient of the JOC Alex Haley Award for excellence in public affairs as a public affairs detachment
Enlisted (1) supervisor, collateral duty public affairs officer, or full-time public affairs officer.
PA OFF (Tier 2)
Summary The second highest level of public affairs officer competencies is the PA OFF
(Tier 2) competency. This competency is a prerequisite for being assigned to a
district or area public affairs officer (O-3 or O-4) position, for promotion into the
public information (INF) chief warrant officer (CWO) specialty, and for
advancement to senior chief public affairs specialist (PACS). Typically, this
competency is assigned to officers who have completed a successful tour as a
public affairs officer at the district command cadre level, officers who have
completed a successful tour as a governmental affairs officer with collateral
public affairs officer duties, and assistant public affairs officers (APAO) who
have successfully completed an APAO tour. This competency is required to
compete for advancement to senior chief public affairs specialist and therefore
should be sought by chief public affairs specialists. Members must complete or
obtain a satisfactory combination of training, experience, education, or
professional recognition to establish proficiency in this responsibility. Table
(2.2) shows acceptable combinations of training, experience, education, and
professional recognition to achieve the PA OFF (Tier 2) competency.
Table 2.2
Audience Requirements
Officer (1) Graduate from the Public Affairs Qualification Course (Defense Information School).
Complete the following courses:
Advanced Public Information Officer E388 (Emergency Management Institute);
NIMS ICS All-Hazards Public Information Officer L952 (Emergency Management Institute);
Emergency Support Function #15 IS-250 (Emergency Management Institute);
External Affairs Planning and Products/Joint Information Center Basic Training L249 (Emergency
Management Institute).
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
3
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer (2) Successfully complete a governmental affairs officer assignment, of no less than two years, where public
affairs was a collateral duty.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer (3) Be a commanding officer of a unit awarded the CDR Jim Simpson Award for excellence in public affairs.
Enlisted (1) Complete the following courses:
Advanced Public Information Officer E388 (Emergency Management Institute);
NIMS ICS All-Hazards Public Information Officer L952 (Emergency Management Institute);
Emergency Support Function #15 IS-250 (Emergency Management Institute);
External Affairs Planning and Products/Joint Information Center Basic Training L249 (Emergency
Management Institute).
Graduate from the Chief Petty Officers Academy.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Enlisted (2) Graduate from the Public Affairs Qualification Course (Defense Information School) or the Joint Senior
Enlisted Public Affairs Course (or DINFOS equivalent).
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a
Type III or Type II incident, contingency operation. A successful deployment must be documented within an
incident personnel performance rating (ICS 225-CG) report.
Officer & Successfully complete a public affairs officer or assistant public affairs officer assignment, of no less than three
Enlisted (1) years, where governmental affairs was a collateral duty.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer & Hold a bachelor’s degree or higher in an external affairs related academic discipline.
Enlisted (2) Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
PA OFF (Tier 1)
Summary The highest level of public affairs officer competencies is the PA OFF (Tier 1)
competency. This competency is a prerequisite for being assigned to a
headquarters, district, or area external affairs officer (O-5 or O-6) position, the
public information (INF) chief warrant officer (CWO) specialty force manager
position (COMDT CG-09225), or the public affairs (PA) rating force master
chief (RFMC) position. Typically, this competency is assigned to officers who
have completed a successful tour as a public affairs officer at the district
command cadre level, officers who have completed a successful tour as a
governmental affairs officer with collateral public affairs officer duties, and
assistant public affairs officers (APAO) who have successfully completed an
APAO tour. This competency is required to compete for advancement to master
chief public affairs specialist and therefore should be sought by senior chief
public affairs specialists. Although the training, experience, education, and
professional recognition factors do not change from that of the PA OFF (Tier 2)
competency, reapplication for the PA OFF (Tier 1) competency is necessary to
evaluate a member’s professional capacity while assigned to PA OFF (Tier 2)
responsibilities. Table (2.3) shows acceptable combinations of training,
experience, education, and professional recognition to achieve the PA OFF (Tier
1) competency.
4
Table 2.3
Audience Requirements
Officer (1) Graduate from the Public Affairs Qualification Course (Defense Information School).
Complete the following courses:
Advanced Public Information Officer E388 (Emergency Management Institute);
NIMS ICS All-Hazards Public Information Officer L952 (Emergency Management Institute);
Emergency Support Function #15 IS-250 (Emergency Management Institute);
External Affairs Planning and Products/Joint Information Center Basic Training L249 (Emergency
Management Institute).
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer (2) Successfully complete a governmental affairs officer assignment, of no less than two years, where public affairs
was a collateral duty.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer (3) Be a commanding officer of a unit awarded the CDR Jim Simpson Award for excellence in public affairs.
Enlisted (1) Complete the following courses:
Advanced Public Information Officer E388 (Emergency Management Institute);
NIMS ICS All-Hazards Public Information Officer L952 (Emergency Management Institute);
Emergency Support Function #15 IS-250 (Emergency Management Institute);
External Affairs Planning and Products/Joint Information Center Basic Training L249 (Emergency
Management Institute).
Graduate from the Chief Petty Officers Academy.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Enlisted (2) Graduate from the Public Affairs Qualification Course (Defense Information School) or the Joint Senior
Enlisted Public Affairs Course (or DINFOS equivalent).
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a
Type III or Type II incident, contingency operation. A successful deployment must be documented within an
incident personnel performance rating (ICS 225-CG) report.
Officer & Successfully complete a public affairs officer or assistant public affairs officer assignment, of no less than three
Enlisted (1) years, where governmental affairs was a collateral duty.
Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
Officer & Hold a bachelor’s degree or higher in an external affairs related academic discipline.
Enlisted (2) Successfully deploy as a public information officer, external affairs officer, or liaison officer to a Type III or
Type II incident, contingency operation. A successful deployment must be documented within an incident
personnel performance rating (ICS 225-CG) report.
5
Section 3
To attain the PA OFF competency, a member submits a memorandum through their chain of command to
COMDT (CG-0922) requesting a review of their professional training, experience, education, and
professional recognition for certification as a public affairs officer or assistant public affairs officer.
COMDT (CG‐0922) will convene a board to review the request prior to awarding the competency.
Members applying for the PA OFF competency shall be certified by board review. The board will be
established by the Chief, Office of Public Affairs (COMDT CG-0922). Prior to granting a member the
PA OFF competency, the appointed board will review the member’s submitted command endorsements,
resume, training records, professional recognition, transcripts from formal education, response
performance documentation, and any additional information pertinent to granting the competency.
The memorandum may include any attachment the candidate feels the board should consider. The
following are examples. Appendix (A) is an example request memorandum.
After reviewing a member’s request for the PA OFF competency, the recommendation shall be sent to the
Chief, Office of Public Affairs (or designee) for approval or denial. The certification or declination of
certification will be established via memorandum. Members not granted the competency shall be notified
via memorandum; disqualifying factors will be addressed in the formal response from CG-0922.
Members requesting an appeal must do so via their chain of command. Member’s who are denied the PA
OFF competency must articulate professional growth in deficient areas when reapplying for the PA OFF
competency.
Certification
In considering a member for issuance of the PA OFF competency, the review board must verify the
following.
1. Ensure that records available to the board include the candidate’s pertinent training records, and the
command’s recommendation.
2. Ensure candidate has met all ICS training requirements.
3. Ensure candidate has met all mandatory training requirements.
Results of the review board for each candidate shall be recorded on the Public Affairs Officer
Competency Evaluation Form (Appendix B). Individuals who earn the PA OFF competency will be
notified by COMDT (CG-09225) by memorandum (see Appendix C) via the member’s chain of
command. COMDT (CG-09225) will make the appropriate competency entry in the member’s Direct
Access profile.
6
Request for Feedback
Instructions Please provide feedback to COMDT (CG-09225) on the usefulness, quality, and content
of this guide.
Corrections For corrections, please note the page number and suggested correction. Also include any
references used.
Example
Suggestions We welcome suggestions for making this guide more useful. If you feel that we have
omitted a critical step or a portion of the guide needs clarification please forward
recommendations via your chain of command.
Submitting Please send feedback electronically to COMDT (CG-09225) Public Affairs Programs
Feedback Division.
7
INTENTIONALLY LEFT BLANK
8
Commander 1234 Address Ave.
Thirteenth Coast Guard District City, ST 15201
Staff Symbol: de
Phone: (000) 000-0000
Fax:
Email:
1213
21 May 2013
MEMORANDUM
From: J.D. Doe, CAPT Reply to S.D. Clemons, PAC
CGD THIRTEEN (dcs) Attn of: (000) 000-0000
1. I recommend designation of the Public Affairs Officer (Tier 3) competency to PAC Samuel
Clemons, EMPLID 1004451, based on the following.
2. The member has displayed the professional characteristics necessary to carry out the
functions of a public affairs officer IAW the programmatic requirements and qualities outlined in
reference (a).
a. Served as initial PIO during the Baxter Beans oil spill response;
6. PAC Clemons has served as the assistant PAO for D13 for three years. During Clemons’
tenure as the APOA, D13 has been the recipient of two CDR Jim Simpson Awards. Clemons
was also named federal volunteer of the year by the Seattle Rotary Club in 2012.
7. PAC Clemons is currently recommended for advancement, has an average EER mark of
6.25, has 17 years time-in-service, and is the recipient of four Coast Guard Commendation
Medals
Appendix A
Subj: COMPETENCY DESIGNATION REQUEST 1213
21 May 2013
7. IAW reference (b) I respectfully request that PAC Clemons be considered for the PA OFF
competency. PAC Clemons has sound judgment, and possesses the leadership abilities
necessary to execute the responsibilities of a public affairs officer.
Copy: Member
Appendix A
INTENTIONALLY LEFT BLANK
Public Affairs Officer (PA OFF) Competency Evaluation Form
CANDIDATE/NAME (Rank, Last, First, M.I.) EMPLID
EVALUATION
SATISFACTORY (S) or UNSATISFACTORY (U)
PROFESSIONAL TRAINING
Review the applicant’s professional training to verify the member has completed a satisfactory level of training to carry out the
S U responsibilities of the requested PA OFF competency (tier) by marking S or U for the following training courses.
1. Joint Senior Enlisted Public Affairs Course
2. Advanced Public Information Officer E388 (Emergency Management Institute)
3. Joint Senior Public Affairs Course
4. Intermediate Public Affairs Specialist Course
5. NIMS ICS All-Hazards Public Information Officer L952 (Emergency Management Institute)
6. Public Affairs Qualification Course
7. Emergency Support Function #15 IS-250 (Emergency Management Institute)
8. Coast Guard Public Affairs Course
9. External Affairs Planning and Products/Joint Information Center Basic Training L249
10. Chief Petty Officers Academy (LDC)
11. IS-702a National Incident Management System Public Information Systems (FEMA)
12. Team Coordination Training (CG Learning Course 000652)
13. Other:
PROFESSIONAL EXPERIENCE
Review the applicant’s professional experience to verify the member has performed at a satisfactory level to carry out the
S U responsibilities of the requested PA OFF competency (tier) by marking S or U for the following activities.
1. Successfully complete a full-time public affairs officer assignment at a sector, air station,
training center, or equivalent large command.
2. Successfully qualify as a responder with the Public Information Assist Team (PIAT)
3. Successfully complete the Public Affairs Supervisor (PADETSUP) competency requirements.
4. Successfully deploy to a Type II or higher response as a joint information center (JIC)
manager at a simulated, or real, contingency operation or exercise. A successful deployment
must be documented within an incident personnel performance rating (ICS 225-CG) report.
5. Successful completion of a public affairs officer or assistant public affairs officer assignment,
of no less than three years, where governmental affairs was a collateral duty.
6. Successful completion of a governmental affairs officer assignment, of no less than two years,
where public affairs was a collateral duty.
7. Successfully deploy as a public information officer, external affairs officer, or liaison officer
to a Type III or Type II incident, contingency operation. A successful deployment must be
documented within an incident personnel performance rating (ICS 225-CG) report.
8. Other:
PROFESSIONAL EDUCATION
Review the applicant’s academic achievement to verify the member has received formal education to carry out the
S U responsibilities of the requested PA OFF competency (tier). Mark S or U for the following.
1. What level of formal education does the member hold?
a. Associate’s Degree
b. Bachelor’s Degree
c. Master’s Degree
d. Doctorate Degree
2. Is the degree in an external affairs related discipline?
3. The member completed a successful, non-degree-completion assignment in the Public Affairs
Advanced Education Program.
Appendix B
PROFESSIONAL RECOGNITION
Review the applicant’s professional recognition to verify the member has a recognized, exceptional working knowledge of the
S U external affairs profession. Mark S or U for the following.
1. Has the member received military recognition for achievement in an external affairs related
activity?
2. Has the member received recognition for achievement in an external affairs related activity by
a professional association?
3. Has the member been the recipient of a Coast Guard Public Affairs Award (Haley/Simpson
Awards)?
OVERALL RECOMMENDATIONS AND COMMENTS:
COMDT (CG-0922)
COMDT (CG-0922)
COMDT (CG-09225)
PA RFMC
HAS MET REQUIREMENTS TO EARN COMPETENCY HAS NOT MET REQUIREMENTS TO EARN COMPETENCY
Appendix B
INTENTIONALLY LEFT BLANK
Commandant 2100 2nd St. SW
United States Coast Guard Washington, D.C. 20593
Staff Symbol: COMDT (CG-0922)
Phone: (202) 372-4625
Fax: (202) 372-3966
Email: john.q.smith@uscg.mil
1213
22 May 2013
MEMORANDUM
From: J.Q. Smith, CAPT Reply to J.Q. Smith, CAPT
COMDT (CG-0922) Attn of: (202) 372-4627
Ref: (a) U.S. Coast Guard Competency Management System Manual, COMDTINST
M5300.2
(b) Your memo 1213 of 21 May 13
1. In accordance with the requirements of reference (a), and per the request outlined in reference
(b), you have completed and obtained a satisfactory combination of training, experience,
education, and professional recognition to perform the duties of a Public Affairs Officer (Tier 3).
You are authorized to carry out the responsibilities of said competency within the scope of your
qualification.
2. This letter of designation shall be retained as part of your personal training record and you
will be assigned the competency code of PA OFF (Tier 3).
Copy: CG PSC-PSD-MR
Appendix C