MKT412: SERVICES MARKETING

Name: __Talha Ahmed__________ ID: __1721372020___ SEC: _05_

ANSWER ANY 2 QUESTIONS

Q1. Compare the 2 services on the basis of the 8Ps

8p s free village training center high-end spa at the Six

for women to learn about Seasons Hotel Dhaka
their rights

Product Intangible nonprofitable Body massage

service
Price As non-profitable service so It depends by the star of the
free for all village women hotel
Place Public place like, primary Recreation area
school, UP chairman office,
open field
Promotion Public awareness All the IMC tools
promotional tool, like
national TV channel,
making or announcement in
mosque or temple
People Village women who are not Upper class of society who
aware of their right living luxurious life style
Process Mental stimulus processing People processing

Physical evidence Not fixed any physical Interior design and Spa
evidence but that service Boutique
occurs in school or open air
Productivity & quality It depends upon the trainer Highly trained
who are work for
government or NGO.
Q2. Explain with appropriate examples, how a company can avoid the Gap 1 of the Gaps
model.
A company must reduce the gap1 for better business. And in called the knowledge gap. In this
gap company does not know what the customer are really want
Research orientation: doing the enough research the relative service marketing and the research
focusing the core service. and the Recherche paper must use properly way.
Minimize the lack of upward communication: minimize too many layers between contact
customer to top management and increasing interaction. ignoring too many layers of service and
make it combine of service.
Build relationship with customer: maintain the relationship with the old customer and enhance
the add value facilities for them and approaching for new customer with better market segment
Service recovery: if we made any wrong to provide our service their must be provide
compensation facilities or extra intensive service.