INTERNATIONAL BUSINESS (INE2028E)

FINAL ASSIGNMENT

Submission link: https://forms.gle/AJC7wcYUcsD2TnwQ9

Deadline: 29/12/2021
You can only submit once. Check carefully before submitting.
Submit PDF file, Name your file: Student Code_Your Name_Date of Birth (Eg. 123456_
Nguyen Van A_010102000)

PART 1: ESSAY (30%)

As our world has become more globalized and digitalized, will national differences
decline as the roadblock to international business management, or will they continue
to be major barriers? Defense your answer and provide some examples of
multinational companies management practice.

PART 2: CASE STUDY ANALYSIS (50%)

Choose a company and analyze its international business strategy. Include in your
answer the following parts:
1. Introduction of the case:
- A brief introduction of the company’s history
- Products and services portfolio
- Its markets
2. Analyze the company’s international business strategy:
- Choose and analyze two among four key functional issues, including
market entry, global sourcing and production, global marketing, and
human resources management strategy.
3. How do COVID-19 pandemic and digital transformation tendency influence the
company’s international business strategy?
4. Conclusion
- Outline key messages that you’ve learnt from the case analysis

PART 3. COURSE REFLECTION (20%)

This is a reflective piece of writing. It will focus on what’ve learnt from the course,
both knowledge and skills and how you intend to apply in your life and your future
career.
The key questions I would like you to reflect on and, more specifically, reflect
critically on are:
 What did you learn from the course? How do you intend to apply this
knowledge in the future?
 How did your group organize group assignment? How did you divide up
tasks? How did you interact with your group colleagues? Did you work
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 cohesively? How did you rate your performance, particularly in comparison
with your group members? What would you have done differently?
 What did you learn from learning online?
 Do you have any recommendation to the lecturer? If yes, please specify.

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 ASSIGNMENT INSTRUCTIONS

Format instruction:
Times New Roman font, size 13
Line spacing 1.3, spacing before and after: 3pt; Indentation – Hanging 1.27 cm
Page set up: Margin - Top 2 cm, bottom 2 cm, left 3 cm, right 2 cm,
In A4 and Word format.
Length: Maximum 10 pages (the length of each question is up to you)
Include references, following Harvard referencing styles

How to cite references:

1. Book: Last name, First name, year, Tittle of the book, Publishing house.
In-text citations: Musgrave (1973)
Trầ n Anh Tài (2007)
Smith et al. (2009);
In the Reference List:
Musgrave, Richard A., 1973, Public Finance in Theory and Practice, Fifth edition,
McGraw Hill Book Company.
Trần Anh Tài, Quản trị học, NXB. Đại học Quốc gia Hà Nội, Hà Nội, 2007.
Smith, Adam, David Ricardo and James S. Mill, 2009, ....

2. Article in the journal:

Name of the author, year, “Tittle of the article,” Name of journal, Vol/No. of
journal, page number.
In-text citations: Guilhot (2010)
In the Reference List:
Guilhot, L., 2010, “Assessing the impact of the main East-Asian free trade
agreements using a gravity model”, Economics Bulletin, Vol. 30(1), 282-291.

4. Conference Paper
In-text citations: Nguyen Thi Thu Hang (2009)
In the Reference List:
Nguyen Thi Thu Hang, 2009, "Economic growth in Vietnam," Discourse of
Vietnam Economic Outlook 2010, Central Theoretical Council and UNDP, Tuan
Chau, Quang Ninh, 23-23 / 1 / 2009.

5. Chapter in a book:
In-text citations: Đinh Tuan Minh (2009)
In the Reference List:
Đinh Tuan Minh, 2009, "Policy on interest rate support in Vietnam," Chapter 3 of
Nguyen Duc Thanh (ed), 2009, Vietnam Annual Economic Report, Tri Thuc
Publishing House, Hanoi.

6. Daily article:
In-text citations: Hai Ly (2009)
In the Reference List:
Hai Ly, 2009, "The gold market is going up," Saigon Marketing, June 15, 2009.

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 7. Article on the Internet
In-text citations: International Monetary Fund (2011)
In the Reference List:
International Monetary Fund, 2011, “World Economic Outlook 2011”,
http://www.imf.org/external/pubs/ft/weo/2011/01/pdf/text.pdf
(accessed Nov 12, 2011)

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 COURSE:
INTERNATIONAL BUSINESS
(INE 2028 E*)

FINAL ASSIGNMENT

Instructor:
Name of student:
Date of birth:
Student ID:

Hanoi, 2021

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Course: International Business
(INE 2028 E)

Student
Name (Student ID: …..)

Word count
……. (Excluding Title Page, Table of Contents and Bibliography)

Module coordinator
MSc. Nguyen Thi Thanh Mai

Date of submission:
…..

Plagiarism statement
“I confirm that this assignment is entirely my own work and has not been submitted
in full or in part for any other course within or outside UEB. I confirm that all
references are duly acknowledged.”

Signature: ….