Government College University Faisalabad: Department of Business Administration

Government College University
Faisalabad
Department of Business Administration

PROGRAM: BBA
Subject: Oral Communication
Prepared for: Mam Rabia
Submitted By:
Saba Bibi
Roll No: 21593
Rimsha Naseer
Roll No:21566
Semester: 4th
Section: Morning-B
This study source was downloaded by 100000802262739 from CourseHero.com on 12-25-2021 07:09:49 GMT -06:00
https://www.coursehero.com/file/59306116/sabadocx/
List of content
1.Title page
2.Introduction
3. Mission
4.Vision
5.Current status
6. Strength
7. Weakness
8. Thread
9.Conclusion
10.Recommendation
Sapphire Textile
Introduction:
Sapphire Textile Mills Limited is a vertically integrated
composite textile unit, manufacturing cotton yarn, fabric and home
textile products. ... STML was incorporated as a public limited
company in Pakistan in 1969 and its shares are listed on Karachi Stock
Exchange.
Pakistan has one of the largest canal irrigation systems in the world.
Fourth largest grower in the World.
Textile accounts for over 60 % of the total exports.
Most modern and organized textile production setup.
More than 50 years history of accumulated textile know-how.
Well-established infrastructure of textile management and skilled

labor.
Sapphire Textile Mills Limited is a vertically integrated composite

textile unit, manufacturing cotton yarn, fabric and home textile
products. STML is the flagship company of the Sapphire Group and
also on of the Lead Players in the Textile Composite sector and
enjoying more than 10% share in the sector's sales (listed Companies
only).
STML was incorporated as a public limited company in Pakistan in

1969 and its shares are listed on Karachi Stock Exchange.
Manufacturing units of the Company are located in Sind and Punjab
and consist of 120,632 spindles, 3,120 rotors, 292 looms and 215
stitching machines.
Mission:
Our mission is to be recognised as premier supplier to the
markets we serve by providing quality yarns, fabrics and other
textile products to satisfy the needs of our customers.
Our mission will be accomplished through excellence in
customer service, sales and manufacturing supported by
teamwork of all associates.
We will continue our tradition of honesty, fairness and integrity
in relationship with our customers, associates, shareholders,
community and stakeholders.
Swot analysis of Textile sector
Vision:
To be one of the premier textile company recognized for leadership in
technology, flexibility, responsiveness and quality. Our customers will
share in our success through innovative manufacturing, certifiable
quality, exceptional services and creative alliances. Structured to
maintain in depth competence and knowledge about our business,
our customers and worldwide markets. Our workforce will be the
most efficient in industry through multiple skill learning, the fostering
of learning and the fostering of teamwork and the security of the
safest work enviornment possible recognized as excellent citizen in
the local and regional community through our financial and human
resources support and our sensitivity to the enviornment.
Strengths
• Self sufficient in raw material
• Ever new design for new products
• Industrial manufacturing facilities
• Forth largest producer of cotton
Weaknesses
• Lack of research and development
• Lack of technology
• Energy crisis
• Financial problems
• No new investment
• Inflation
• Financial issue
Opportunities
• Increase in industrial product
• Increase in Employment
• Provides employment to women
• Reducing cost of production
• Idea of a new textile city
• Online availability
• Modernization
Threats
• Lack of technical skills
• Lack of cooperation
• Outdated means of production
• Competitors
Conclusion:
The purpose of the swot analysis is to provide information on
textile sector’s weaknesses and strengths in relation to opportunities
and threats that Pakistani textile sector face. Textile sector is the
backbone of the Pakistan’s economy .After independence impressive
growth can be seen in textile sector. Cotton bales increased and
number of mills and looms increased. It provides employment to
about 30% of labor force and contributes 68% in total exports. The
contribution of textile industry in GDP is 8.5%. Cheap labor, raw
material base, increase in foreign exchange, and export are the
strengths of textile industry .As 38% labor is employed in textile. And
Pakistan is the 4th largest producer of cotton.
1- It is observed that the employees are happy with the work

culture of the organization. But some employees are facing problem
in communication with managers or immediate supervisors.
2- It is observed that some of employees are facing problems in

balancing personal and professional life to some extent. This was
affecting their productivity.
3- There are some employees who are dissatisfied with the
relationship with their managers. So the productivity of the
employees getting affected.
4- Employees are not clear about the vision of the organization

and their role to achieve it.
Recommendation:
• Improve Communication: Sending out a memo or email to
inform employees of important company information is inefficient
and impersonal. Your employees are among the most important
resources in your organization, so you should work to improve
communication with the staff. Have regular company meetings to
introduce important information to employees, and allow employees
to ask questions as well.
• Career Development: To decrease employee turnover , the

company needs to take an active role in staff career development.
Encourage your managers to work closely with employees on
improving staff skills and answering any questions. Use annual
performance appraisals to set up a development plan for the
Organization.
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Government College University

Department of Business Administration

Fourth largest grower in the World.

Textile accounts for over 60 % of the total exports.

Most modern and organized textile production setup.

More than 50 years history of accumulated textile know-how.

Well-established infrastructure of textile management and skilled

Sapphire Textile Mills Limited is a vertically integrated composite

STML was incorporated as a public limited company in Pakistan in

markets we serve by providing quality yarns, fabrics and other

textile products to satisfy the needs of our customers.

Our mission will be accomplished through excellence in

customer service, sales and manufacturing supported by

teamwork of all associates.

We will continue our tradition of honesty, fairness and integrity

in relationship with our customers, associates, shareholders,

community and stakeholders.

Swot analysis of Textile sector

• Ever new design for new products

• Industrial manufacturing facilities

• Forth largest producer of cotton

• Provides employment to women

• Reducing cost of production

• Idea of a new textile city

• Outdated means of production

1- It is observed that the employees are happy with the work

2- It is observed that some of employees are facing problems in

4- Employees are not clear about the vision of the organization

• Career Development: To decrease employee turnover , the

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