Subject: Marketing.

To:Mam Usra Zahid

Group Members:
ObaidUllah Riaz
Miqdad Ali
Wajahat Abbasi
Ali Piracha
Ahmed Afzal
Abdul Haseeb Johar
 Marketing Budget
Before Launch First Month Second month

Rs. Rs. Rs.

Website 25,000 - -

Pamphlets 70,000 45,000 45,000

Magazines
Ad 20,000 20,000 20,000

Total 115,000 65,000 65,000

 Payback Period

Initial Cost 102,990,000 Rs.

Revenue (7 % share from total market share captured):
Total Customers=400,000
Total Customer captured by astogana= 7%*4,00,000
=28,000
Est price of a room= 6000 per day.
=28,000*6000
Revenue=168,000,000 Rs.
Expense (Rent/Utilities/payrolls/insuarance/softwares etc):

Per Year=70,000,000Rs

Net Profit= Revenue-Expenses.

168,000,000-70,000,000
=98,000,000Rs.

Payback Period= 102,990,000/98,000,000

=1.05 i.e 1 Year and 1 month.
 Total Project Cost

Cost Category Rs. Rs.

CAPEX(capital expenditure)
Apartments in F-7 70,000,000
Apartments in Saddar rwp 30,000,000
Gym 200,000
Beds/mattresses/pillows/sheets 400,000
Décor 300,000
LEDs 700,000
Furniture & Fittings 8,00,000
Bathroom accessories & Amenities 300,000
Total 102,700,000

PRE-OPEX

Marketing
50,000
Contingency Plan 240,000
Total Project Cost 102,990,000