REGIONAL COSTUME FAIR

Submitted To: Mrs. Crisanta Enriquez

Submitted By: Abas, Francis Bryan
De Guzman, Ollie Rose
Mendoza, Alaisa
Valderueda, Mark Angelo
Virges, Joseph
I. FRONT PAGE
A. Event name, date/s, venue
 Regional costume fair on June 17, 2021 at STI College Baliuag
B. Event logo


C. Plan author
 Abas, Francis Bryan
 De Guzman, Ollie Rose
 Mendoza, Alaisa
 Valderueda, Mark Angelo
 Virges, Joseph
II. EVENT INTRODUCTION
A. Five W’s
 Regional Costume Fair is all about sharing or showcasing the various culture, tradition or beliefs of different regions
or provinces in the Philippines and to raise awareness about the important contribution they make to cultural
diversity. Student must need to pick one region to present the beauty and uniqueness of their area. Through look
or create the best glamorous costumes. Aside from the presentation of their colorful costumes, we also get to know
the culture of their chosen area by representing contestant’s talent portion. Regional Costume Fair is community
friendly competition which brings college students together to not only compete, but also to serve and more often
preserve our heritage.
The participants of this event are from College Department taking Tourism Management Course in STI College
Baliuag and held on June 17, 2021 through online setting/MS Teams because of the restriction of pandemic. This
Fair is encouraging student to use their artistic talent to showcase our culture in different region. Also, we believe
that college student is the place where people are generating new ideas in how they present.
This event can be carried out with the planning of the organizers and with the help of their teachers. We promote
this to entering social spaces with specifics and maybe colorful images are extremely effective tactics to start getting
know to this event.
B. Program
III. PROJECT BACKGROUND
A. People behind the project (Stakeholders )
 An event’s team organized the expo in collaboration with the venue through sponsorship. The team is composed of
a School Dean, Teachers, Finance, and other school staffs.
B. Brief History and event objectives
 Folk costumes in the Philippines have played and still play an important symbolic role in the preservation of national
values and cultural heritage and in the creation of a feeling of unity of the people. We are being colonized by the
Americans, Japanese, and Spaniards. That is why we have a diverse in terms of cultures and traditions. They give us
an enormous influence not only in our cuisines but also in a lot of things specially in textiles. But even so we still
have many proud Filipino works that we can call our own. That is the reason why we do this expo. Our objective is
to showcase how rich Filipino cultures and traditions are. From Luzon down to Mindanao, from CAR to ARMM.
Teachers and students can join and participate in this event. They can immerse themselves for them to be able to
experience and patronize what is really our own. To fulfill this event, we need the cooperation of the organizers
(BSTM students, 2A) and to their subject teacher in MICE to plan and determine the overall performance of the
event.
 SITUATIONAL ANALYSIS
A. SWOT Analysis
 Strength
Enthusiasm and commitment of the volunteers.
Wide range of materials available for planning the costume fair including themes, décor etc.

 Weaknesses
Considering that we have finalized everything even the little ones. The only weakness of this event would only be the
poor internet connection since we will be having this via online.

 Opportunity
If this event will be successful, we can expect that there would be an unexpected positive publicity within the
contestants and most especially for the school. We are all aware how powerful social media is, and if that’s the case
there is a high chance that more people will get to know you STI from its good management even when we are in the
face of a pandemic.

 Threats
Similar events
Poor publicity
Poor crowd behavior
Careless Mistakes – Some things simply are avoidable.
Bad weather – Internet interruption
IV. TARGET AUDIENCES
 This event will be participated by all of the College Department taking Tourism Management Course in STI College
Baliuag.
V. (SMART) OBJECTIVES
 Increase Audience satisfaction to 90% this year.
 Increase profit by 5% this year.
 To further emphasize the beauty of Philippine culture through our regional costumes.
 Create a new website for our event by April 28th for payment interface.
VI. MARKET POSITIONING STRATEGY
A. Positioning
 The event’s location is accessible to the target audience because the school and venue of the event are in one place
and building only. The attention span of a teenager is grasped by the workshop since they can immerse themselves
to the activities and runs only for about 2 to 3 hours.
 THE MARKETING MIX
A. Product
 Type of event: Corporate Event
 Main activity involve: Costume Fair
 Objectives
 To display how rich Filipino Cultures and Traditions are.
 To educate audiences about the diverse cultures in the Philippines.
 To promote cultural diversity
 To promote and support local designers.
 To gain friendship and confidence by exposing one’s self in the workshop.
B. Price
 The target audience may or may not have a source of income, except school allowances. Identifying their parent’s
financial demographics can help determine the registration price. (Approximately 400-500 Pesos)
C. Place
 STI College Baliuag, second floor, covered court, Baliuag, Bulacan, Gil Carlos St, Baliuag, 3006 Bulacan
D. Promotion
 Direct marketing: Posters and flyers
 Indirect marketing: Social media
 VII. MARKETING TOOLS AND TACTICS

TOOL/TA DESCRIPT TARGET TIMING MONIT OBJECTIVES PERSO BUD

CTIC ION GROUPS OR BY N IN GET
CHAR
GE
Event, Showcasi Participa June 1 Event  To Marke Php
Promotio ng the nts of start of Organi displa ting 75,00
n and various this prepara zer y how Manag 0
Purpose culture, event are tion and rich er
tradition, from June 17 Filipin
and College is the o
beliefs of Departm Grand Cultur
different ent Finale es
region/ taking of and
provinces Tourism showca Tradi
in the Manage sing the tions
Philippin ment differen are.
es and to Course in t  To
raise STI costum educa
awarenes College es of te
s about Baliuag each audie
the region nces
importan about
t the
contributi divers
on they e
make to cultur
cultural es in
diversity. the
Philip
pines.
 To
prom
ote
cultur
al
divers
ity
 To
prom
ote
and
suppo
rt
local
desig
ners.
 To
gain
friend
ship
and
 confid
ence
by
expos
ing
one’s
self to
the
works
hop.

VIII. MARKETING ACTION PLAN

“GANTT CHART”
REGIONAL COSTUME FAIR Event was initiated to showcase the beauty of our culture

Start date: June 1, 2021 End date: June 17, 2021

# Task name Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
1 Designing of printed publicity for posting
2 Looking for target participants
3 Finalized participants
4 Review the budget
5 Submit reservation for tables an
6 Confirm reservation of informati
7 Recruit tourism volunteers for a
8 Finalized participants of the eve
9 Review all necessary confirmatio
10 Review any special rules
11 Review all responsibilities
12 Arrangement in the flow of even
13 Regarding special needs
Excel Spreadsheet (Double Click)
IX. BUDGET AND RESOURCES
 We will be generating all of the fund from the participants registration fee that ranges from 400 to 500 pesos
depending on the agreement. And promises to make use of all gathered funds within the said event.
X. RESEARCH AND EVALUATION
 This event is very special for us and we really work hard just make this event become a successful one. This
event aims to showcase traditional costumes inherited by us from many centuries up to now and prove that
traditional clothes are not only costumes to wear for festive occasion but also have a great story and value. In
this event, all tourism students from STI College, Baliwag are invited to see the event. To obtain students
reaction for the event, students’ feedback will be obtained. It will be evaluated by recruiting a panel of students
from each participating sections. These students will complete the evaluation and provide verbal and written
feedbacks on their reactions to the event and their suggestion for improvement. Adjustment to the event will be
made based on student feedback.