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Sample Value Proposition Canvas of Restaurants

(and diners) during Pandemic Lockdowns in the
Philippines (2020)

Presentation · May 2020

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Jazel Cortez Castillo

Asian Institute of Management
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 Padama
Sample Proposition Canvas
 I feel better Eat their Saves time
Favorite meals safe menus rated if I eat well. favorite on cooking
made healthy by nutritionist and meals from
allergologist restaurants
Try new It is safe
meals that to eat Real-time
Give healthier can’t be cook Serve fresh update on
Avoid repetitive
options at home and hot. food
meals Accept food preparation to
orders food delivery
Access to
Transaction More time
alternative
is seamless. to do other
meals On-time Accurate
tasks
delivery orders
PADAMA Diners
Healthy Menu
planner Cooking at home Wide menu
takes time options just
Provide -in-time
Saves time on thinking spoiled / cold Good cooked
restaurant I don’t know what
about what to eat foods. packaging meals
directory with all to cook next
everyday
healthy recipes
No available Pay via
Delayed /
Recommend Saves money on change if COD or
wrong orders
menus based health and food COD. credit card
on eating history related sickness
I don’t want
to get sick.
 Provide marketing
support for Provide better
restaurants that ingredient
offer healthy meals supply Gain insights on
management the most commonly Manage food inventory
New channel
used ingredients (existing & upcoming)
opportunities
to sell
Gain insights on
Give healthier the least commonly Provide efficient Be operational Get leads for
options used ingredients reporting tool for during COVID food orders
the most and least New customer base online.
consumed menu (digital savvy
Access to
items. customers)
alternative Save on
meals ingredients
cost
PADAMA Restaurants
Healthy Menu
Track Deliver
planner
saleable food,
Introduce new online leads from Shutdown
menus on-time
Provide targeted health-conscious operations
restaurant groups and companies during COVID
directory with all Avoid (~20%)
Menu pricing
healthy recipes extra cuts
will go up,
Few online leads from delivery
given addtnl
Identify new channels for for those platforms
Recommend costs on
menus based healthier alternatives and food restaurants with
delivery.
on eating history allergy friendly food items. no online
marketing
presence.

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