BUSINESS PLAN

DPB 2012

ENTREPRENEURSHIP

CLASS DKA4A

LECTURER PUAN HASMAHANI BINTI HAMZAH

NAME

NO NAME OF GROUP MEMBER NO.MATRIC

1 PUVANESAN A/L MANIAM 16DKA18F2062

2 DURGA A/P RAVICHANDRAN 16DKA18F2058

CELEBRITY CUPCAKES ENTERPRISE

A new experience every time

 BUSINESS PLAN

COMPANY NAME CELEBRITY CUPCAKES

ENTERPRISE

COMPANY ADDRESS 401, JALAN PERAK 5, TAMAN PERAK

FASA 2, 09000 KULIM, KEDAH

CONTACT NO 011-61493563 (Nesan)

011-64472601 (Durga)

DATE OF COMMENCEMENT 2 SEPTEMBER 2020

NAME OF FINANCIAL INSTITUTION BANK ISLAM MALAYSIA BERHAD

RHB BANK

OPERATION START DATE / 20 August 2020

EXPECTED START OPERATION

TYPE / FIELD OF BUSINESS Cupcakes, air freshener,Signature

fragrance and face masks
 TABLE OF CONTENT

NO ITEMS PAGES
1 1.0 Executive Summary
1.1 Mission
1.2 Key to success

2 2.0 Introduction
2.1 Name of business
2.2 Nature of business
2.3 Locations of business
2.4 Date of Business Commencement
2.5 Factor in selecting the purpose of business

3 3.0 Purpose of Preparing Business Plan

3.1 Budget Funding Calculation

4 4.0 Company Background

4.1 Company Information

5 5.0 Background of Partnership

5.1.1 Personal Particular of Partner
5.2 Partnership Agreement
5.2.1 Name of Business
5.2.2 Form of Business
5.2.3 Location of Business
5.2.5 Financial Matter
5.2.6 Management and Position
5.2.7 Agreement of Partnership
5.2.8 Content of Business Partnership
Agreement

6 6.0 Organization
6.1 Introduction to the Organization
6.2 Organization Chart
6.3 Manpower Planning
6.4 Schedule Task and Responsibility

7 7.0 Marketing Plan

7.1 Marketing Objective
7.2 Describe of Product or Service
7.3 Target Market
7.4 Marketing Size
7.5 Marketing Strategy
8 8.0 Operational Plan
8.1 Operation Objective
8.2 Business Hours
8.3 Operational Process
8.4 List of Raw Material, Quantity and Cost
8.5 List of Machine , Equipment and
Suppliers
8.6 Location of Operation
8.7 Operation Layout Plan

9 9.0 Financial Plan

9.1 Source of Funding
9.2 Cost of Project
9.3 Marketing Expenses

10 10.0 Project Implementation Schedule

10.1 Strategy and Implementation Summary
10.2 Sales Strategy
10.3 Project Implementation Cost Schedule

11 11.0 Conclusion
1.0 EXECUTIVE SUMMARY

This business provides various types of 'cupcakes', as well as face masks (mask 3
layer), Signature fragrance and 'air freshner'. It also provides sales and delivery
services to curious customers. The 'Celebrity Cupcakes' business was established in
the heart of Kulim district. This aims to make it easier for our customers to get our
services. We distribute many 'brochures' in the Lunas area, Kulim town Hi-tech and
also students and Kulim Polytechnic to get information about our business. In fact,
we have also built a website for customers see examples of food like this in more
detail. Therefore, customers can make reservations through the website provided or
contact us by phone number on the 'brochure' appendix that has been distributed at
any convenient time. negotiations will be conducted well according to customer
requests.

1.2 Key To Success

The key to success in the business are :

1. Product quality : Air freshener and Signature Fragrance must be high quality
fragrance, cupcakes must be tasty and use good product.

2. Service : Our work will be courteous , efficient and attentive and training

to insure the best cupcakes,Air freshener,Signature fragrance

3. Marketing : We will promote the promotion to social media such as

Instagram site,facebook webpage , pamphlet , brochure and
through mass media .

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2.0 Introduction

2.1 The frozen foods industry and the confectionery are the growing fields in
Malaysia. Confectionery-based food products such as bakery and pastries (e.g. bread,
cakes, pizzas and baked biscuits) and frozen (for example curry, sandwiches, popia
and samosa) are increasingly being the choice of Malaysians in line with a lifestyle
that requires simple food as well. nutritious. 'Celebrity Cupcakes' starting 28/08/2020
in Kulim area. Starting with a deep interest in the production of confectionery foods
(such as bakery and pastries) then followed by frozen food products as well as small-
scale orders from relatives and close friends. The organizers for 'Celebrity Cupcakes'
are DURGA as GENERAL MANAGER and PUVANESAN as OPERATING
MANAGER.

2.2 Business Name

‘Celebrity Cupcakes Enterprise’

2.3 Business Nature

‘Celebrity Cupcakes’ are original cakes that offer high quality, various types of
cupcakes and delicious to meet the expectations of customers.

2.4 Business Location

‘Celebrity Cupcakes’ starts on 28/08/2020 in the Lunas area, Hi-Tech in Kulim town.
This is intended to facilitate customers for our services. In addition, this location is
close to our supplier market.

2.5 Business Start Date

Our business date starts on 28/08/2020.

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2.6 The objectives of this business plan are:

1) To know the target business customers.

2) Attract people to make reservations and buy food that is guaranteed halal to their
liking.

3) Sell and send food to customers who want to make a reservation via Instagram and
whatsapp.

3.0 Budget Funding Calculations

We are seeking to raise RM 500 which 5% will be contributed by the

Partnership and the reminder will be from our family support . The
financial will be use to buy the products to sell for customers and
start-up capital for the five month of the business.

Financial amount of
family support : RM 300

Per person :( RM 150 per person)

Term financial support : (5 months)

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4.0 Company Background

4.1 Company Information

1. Name of Business : CELEBRITY CUPCAKES

ENTERPRISE

2. Business Address : 401, JALAN PERAK 5, TAMAN

PERAK FASA 2, 09000 KULIM,
KEDAH

3. Correspondence Address : Same as above

5. E-mail Address : puvanes.ictsmksm@gmail.com

rbddurga01@gmail.com

6. Form of Business : Partnership

7. Business Activities : Cupcakes,Signature fragrance,Air

freshener and face masks

8. Date of Commencement : 20 August 2020

9. Business Bank Name : Bank Islam,RHB bank

10. Bank Accounts Number : 0101412345678910

02011024382114

11. Initial Capital : RM300

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4.2 PARTNERSHIP BACKGROUND

1. Name of Owner : DURGA A / P RAVICHANDRAN

2. Position : General manager

3. Address :Lot 30 Kampung Nesa Jalan Baling 09400 Padang

Serai,Kedah

4. Telephone : 011-64472601

5. Email : rbddurga01@gmail.com

6. Identity card number : 991101-02-5574

7. Date of birth : 1/11/1999

8. Nation : India

9. Religion : Hinduism

10. Marital status : Single

11. Academic Qualification : SPM

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4.3 PARTNERSHIP BACKGROUND

1. Name of Owner : PUVANESAN A/L MANIAM

2. Position : Operating manager

3. Address : 1075,TAMAN DERGA JAYA,LRG 10, JALAN

DATUK KUMBAR,05300 ALOR SETAR.KEDAH

4. Telephone : 011-61493563

5. Email : puvanes.ictsmksm@gmail.com

6. Identity card number : 990622025209

7. Date of birth : 22/06/1999

8. Nation : India

9. Religion : Hinduism

10. Marital status : Single

11. Academic Qualification: SPM

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5.0 BUSINESS SCOPE

5.1 Business Activities

5.1.1 Promote, market and sell frozen-based food products as the main sales in our
business.

5.1.2 Provide reservations for areas within 2km covering Lunas area, Kulim town Hi-
tech and also students from Kulim Polytechnic.

5.2 Products / Services Offered

5.2.1 These ‘Celebrity Cupcakes’ offer the following products:

a) Chocolate and bean cupcakes as well as vanilla
b) ‘Air freshener’
c) Face mask (3 layer mask)

d)Signature fragrance

5.2.2 While the services are as follows:

a) Provide ordering services and product delivery to customers.

b) Receive orders from customers through social sites such as 'Instagram' and
'Facebook.'
c) Distribute the 'brochure' to customers with the phone number on the 'brochure'
attachment so that they can contact us.
d) Build a website for customers to see examples of cupcakes like this in more detail.

5.3 Business Potential

5.3.1 Based on the analysis and market research made, this business has quite
satisfactory potential to be developed, especially around Lunas, Hi -tech Kulim town
and also students from Kulim Polytechnic.

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 5.4 Partnership Agreement
5.4.1 Name of Business
CELEBRITY CUPCAKES ENTERPRISE

5.4.2 Form of Business

Partnership

5.4.3 Location of Business

401, JALAN PERAK 5, TAMAN PERAK FASA 2, 09000
KULIM, KEDAH, 09000 KULIM, KEDAH.

5.4.4 Equity Contribution

The total capital contribution of the business as follows :

1. DURGA A/P RAVICHANDRAN RM 150

2. PUVANESAN A/L MANIAM RM 150
TOTAL CAPITAL RM 300

5.4.5 Financial Matters

The profit and loss of Celebrity cupcakes enterprise are distributed among the
shareholders according to our capital investment . If one of the shareholders is
declare as bankrupt or has many liabilities , all the other shareholders have the right
to make decision or remove . All shareholders have right to view the company
accounts and financial manager take in- charge of all company accounts .

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5.4.6 Management and Position

DURGA A/P RAVICHANDRAN General Manager

PUVANESAN A/L MANIAM Operating Manager

5.4.7 Agreement of Partnership

This agreement to be done at 20th AUGUST 2020 with the

following partner : In this case acting in the personal name

hereinafter referred to as first party.

Name : DURGA A/P RAVICHANDRAN

Identity card : 991101-02-5574
Telephone number : 011-64472601
Position : General Manager

In this case acting in the personal name hereinafter referred to as second party.

Name : PUVANESAN A/L MANIAM

Identity card :990622025209

Telephone number : 011-61493563

Position : Operating Manager

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5.4.8 Contents of Business Partnership Agreement

CLAUSE 1
PURPOSE AND AIM

Partner have agreed to establish business in the

form of partnership. This partnership will be
registered on behalf of the company Celebrity
Cupcakes enterprise . The Celebrity Cupcakes
enterprise will run the business .

CLAUSE 2
SHARE CAPITAL FORMS

Partner will issue a cash-based capital of RM

250. The capital will be used for the company's
business .

CLAUSE 3
PROFIT DISTRIBUTION

The profit of the company will be divided between

the partners according to the invested capital .
Profit distribution will be calculated on
NOVEMBER month.

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6.0 Organization

6.1 Introduction to the organization

Logo
A new experience every time
Our visions are to:-
Vision
 Being mindful of our customers
Coinciding with our family values, we will treat both our
customers and staffs in a manner in which we ourselves would
want to be treated.

 Gratitude
“An attitude of gratitude” shown to our customers,
employees and vendors because without their input,
services and time, business would not be here without
them.

 Services
Provide the warm and friendly service expected from a
family-style service creating an informal. Comfortable
environment which will make the customers satisfied and
want to purchase again and again.

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 Mission  Our mission to make it easier for our customers to get our
services. We distribute many 'brochures' in the Lunas area,
Kulim town Hi-tech and also students and Kulim Polytechnic
to get information about our business. In fact, we have also
built a website for customers see examples of food like this in
more detail. Therefore, customers can make reservations
through the website provided or contact us by phone number
on the 'brochure' appendix that has been distributed at any
convenient time. negotiations will be conducted well according
to customer requests.

Objectives Our objectives are:-

 To know the target business customers.

 Attract people to make reservations and buy food that is

guaranteed halal to their liking.

 Sell and send food to customers who want to make a

reservation via Instagram and whatsapp.

 To provide healthy foods and quality products for the

customers.

 To attract customers for spending some time with their family

and friends.

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6.2 Manpower Planning
We from Celebrity Cupcakes enterprise company will manage, contact and execute
operations of the business as shown in table below. This company manpower planning
listed as follow:

Position Number Of Personnel

General Manager 1
Operating Manager 1

6.3 Schedule Task And Responsibility

We have our own responsibilities to execute the operations of the business. It is very important for
every manager to know their tasks and responsibilities in this company as it will guide them in
accomplishing their job. Table below describe the tasks and responsibilities of every position. The
following functions and responsibilities have been identifies and will be delegated to the respective
individual to ensure the smooth operation of the business.

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 Task/Position Responsibility
 Complete management responsibilities in ensuring
the company objectives and mission can be achieved
according to plan.

 Supports motivation of operating manager in

organization products or programs and operation.

 Looks at the future for change opportunities.

 Overseas the overall operations organization.

General Manager  Analyze monthly report of every department.

Operating Manager  Manage the quality of products and ensure problems

are handled efficiently.

 To set a rules and procedures to follow in order for

run business smoothly.

 Manage and determine the operation cost adequate

with the company budget.

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7.0 Marketing Plan

We intends to maintain an extensive marketing campaign that will ensure

visibility for the business. Below is an overview of the marketing strategies and
objectives that we will use once he launches Celebrity Cupcakes enterprise.

7.1 Marketing Objectives

 Implement a local campaign with this company targeted market via social media
such as instagram , facebook ,whatsapp.

 To provide reviews and articles about the Celebrity cupcakes enterprise.

 To provide business profile to potential large customers such as companies to gain

control provider prolonged.

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7.2 Describe of Product or Services

Table below describes the products and services offered by Celebrity Cupcakes
Enterprise and the price for our product or service.

Product/Service Price (RM)

Celebrity cupcake RM 5.00
Flavoured creamy RM 7.00
cupcakes
Signature fragrance RM 15 (each)

RM 45(a set)
Air freshener Rm 10
Face Mask (3 RM 18
Layer)-50pcs
Delivery fee for RM 2.00
cupcakes

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 7.3 Target Market

The target market of Celebrity Cupcakes enterprise is

comprised of the residents of the housing area in Kulim, and
to Polytechnic students from Politeknik Tuanku Sultanah
Bahiyah(PTSB),Kulim.Kedah and also to family relatives
and friends who interested buying our company products.

7.4 Market Size

There are two major market segments within this target

area. The first segment consists of workers who are
working in that area and the second segment is students
who are studying nearby colleges, schools and
polytechnics.

The first segment consists of workers who are working in the

companies, residential area around Kulim,Kedah. The
second segment is about 1, 000 to 3, 000 students who are
studying in colleges, schools and IPT . A survey showed that
the first segment makes purchases above RM 50 per month.

All the data was obtained using three methods. Firstly, we

made an observation of the market size of the business.
Secondly, we interviewed some workers and students to
get further information around that area. Lastly, we used
questionnaires to get some information in order to develop
our business..

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7.5 Marketing Strategies

We are an owner Partnership intends on using a number of market strategies that will
allow Celebrity Cupcakes enterprise to easily target families, students and workers
within targeted market. We also offer some promotion and also giveaway to maintain
good personal relationships with customers.Promotion strategy is a key for
positioning our products to making people aware of the products and services that
will be offered, and how they could benefit by choosing our products. . Below is the
description of how the business intends to market its services to the general public.

7.6.1 Promotion and Advertising Strategy

Location – Our services will be located in 401, JALAN PERAK 5, TAMAN PERAK
FASA 2, 09000 KULIM, KEDAH which is residential areas,and nearby to work places,
colleges, schools and IPT .

7.6.2 Website

We will stay current with industry trends and have a webpage, Facebook
page,whatsapp and Instagram page. Our products, map and hours of operation will be
easily accessed. In the future we may consider fax or email orders as well as phone
application.

7.6.3 Pricing

We provide quality cupcakes and products at reasonable prices with exemplary

services. Our business also always in accordance with changes in the economy and
the requirement to stay competitive services and customers acceptance.

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8.0 Operational Plan
8.1 Operational Objectives
 To ensure the operations of the business runs smoothly
 To optimize customer satisfaction and fulfil their
expectations towards our ability to provide high
quality products and timely services.
 To achieve the quality of cupcakes and service
 To ensure our business is profitable and successful.

8.2 Business Hours

DAYS TIME
Sunday - Thursday 10.00 am- 7.00pm
Saturday 10.00 am - 10.00 pm
Friday Holiday(OFF) -

8.3 Operational Process

Customer intersted
on cupakes or
products

Customer order the

cupcakes or
product

Customer receive
fthe products or
cupakes
Customer satisfy with the
products or cupcakes and
service of postage or
delivery.

Customer provide the

rate of service.

8.3.1 Operational Process

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 9.0 FINANCIAL PLAN
Financial plan is important for the overall success of our
business. It helps us to determine the size of investment
that is the project implementation cost. We also can
identify and purpose the relevant sources of finance.

9.1 Profit budget

Cupcakes Original price Sales price Delivery Fee Profit

Celebrity cupcakes (each) RM 4.00 RM 5.00 RM 2.00 RM 3.00

6 in 1 box RM 24 RM 30 RM 8.00

Flavored creamy cupcakes like,

(Oreo butter cream, mini
burnt cheese cupcake, a mix of RM 42 RM 2.00 RM 8.00
RM 36
red velvet with cream cheese
frosting and etc. (CCS)

6 in 1 box

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FLERR fragrance Original Sales price Postage.Fee Profit
price
 Kulim area free
Each RM 10.00 Each RM 15.00 postage RM 5.00
Signature fragrance a
 Cash on
set of 3 fragrance: delivery (COD),
Rose gold- Honeydew Set RM 30.00 Set RM 45.00
 Depends on RM 15.00
Gold- Grown vanilla
White gold- Vanilla distance price
include
postage .
RM 7.00
Air freshener RM 7 RM 10 SKYNET 0.5 KG RM 3.00

Face Masks Original Sales price Postage.Fee Profit

price

(3 Layer ) face RM 15 RM 18 Kulim area free RM 3.00

masks - ( 50 pcs ) postage ,
Cash on delivery
(COD),
Depends on
distance price
include postage .
RM 7.00 SKYNET
0.5 KG

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 10.0 Financial Profits

Original Sales
Product Unit Profits
price price

Cupcakes 4 96 128 32

Cc (special) 2 72 88 16

FLERR Signature 5
150 225 75
fragrance & 1 set
56 80 24
air freshener 8

Face mask
1 15 18 3

Total 20 389 539 150

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11.0 Penyata pendapatan

Bulan SEP OCT NOV

Jualan Bersih 147 174 218

Stok Awal 27 21 15

Belian besih 107 122 160

Stok Akhir 21 15 7

Kos Jualan 113 128 168

Untung Kasar 34 46 50

Hasil 100 100 100

Belanja 10 10 10

Untung Bersih 124 136 140

Total RM 400

 Kos jualan = Stok awal + Belian bersih - Stok akhir

 Untung kasar = Jualan bersih - Kos jualan

 Untung bersih = Untung kasar + Hasil - Belanja

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6.0 Conclusion

In a nutshell, throughout this journey, we have learned many

things. For example, how to see profit, where the loss occurs,
how to develop relationship with customers and so on. For a
perfect business, all we need is integrity, dedication, and
mostly effort. There has many obstacles when you run a
business. But if you learn about it, and work on it, we can
overcome it. Then, we both also planned to continue this
business as our part time in future. We have planned to take
it to next level.

Celebrity cupcakes enterprise will make it's best effort to

create a unique business where to local community,business
workers,students and others can enjoy the our best service
and also taste of cupcake and quality of the fragrances.When
start celebrity cupcake enterprise we decide to achieve our key to
success. in service and work will be courteous,efficient and
attentive and training to insure the best cupcakes and quality
fragrances.we already got this satisfaction when customers
give good feedback to celebrity cupcake enterprise when
they ordering and when receiving For now, this is our plan and in future
ifwe got betterideas, wewill work onthat.Thank you.

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OUR BUSINESS LOCATION

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FACEBOOK

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INSTAGRAM

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