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The impact of internal marketing in achieving a
multi-dimensional organizational commitment
to workers in the Greater Amman Municipality
Abstract
The study aims to demonstrate the impact of internal marketing
dimensions (training, empowerment, work teams, and marketing
information, and administrative support) as an independent
variable in achieving the commitment of workers in the Greater
Amman Municipality and through the types of organizational
commitment (continuance, and normative, and emotional) as a
dependent variable.
The researcher relied on primary sources and secondary sources
in the study through books and professional journals in this area,
has been designed questionnaire designed to measure the impact
of the dimensions of internal marketing in achieving the
commitment of workers in the Greater Amman Municipality in the
Jordanian capital Amman, which included workers in the
departments of Central and Executive , The total number of
employees in management positions in its various areas and
services the Greater Amman Municipality (2044), composed the
sample from (400) employees were distributed (400) a
questionnaire to them, and recovered (391) to identify and rate
(97.5), the researcher used the methods appropriate statistical
analysis of the data Kalost mean and standard deviation and
coefficient of regression.
One of the main results of the study reached a trace of the internal
marketing dimensions of the commitment of workers in the Greater
Amman Municipality, as well as a commitment to organizational
factors and the various types of a positive trend, according to the
results of statistical analysis of the study.
The researcher recommended that further efforts towards meeting
the needs of workers and gain the satisfaction to ensure that they
continue to work, as well as the need to focus on comprehensive
training in the various administrative levels and related
technological development on an ongoing basis.

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1 . BOOKS
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Cases and Reading, Prentice Hall New jersey.
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nextstage of Growth, New York, The Haworth Press Inc.
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Relationship Marketing and Network Organization: Directions
for Management , N.Y.
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,Employee – Organizational Linkages : the Psychology Of
commitment , Absenteeism ,and Turnover ,New York
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(2006),service marketing in tegratuy customer focus across .me
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