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Introspection: The Analysis of Consciousness
To paraphrase William James: Everyone knows what consciousness is.
[At least, consciousness is something we know we have. According to Descartes, that
lwe are conscious is the only thing we can know for sure. This certainty formed the
basis for Descartes’ insights, Cogito, ergo sum ("I think, therefore | am") and sum res
cogitans ("| am a thing that thinks")
From the time of Descartes on, introspection remained the primary — no, the only —-
method for investigating consciousness. After all, the philosophical method consists
of introspection and reasoning
+ Based on his introspections, Descartes concluded that body could be studied with the methods of
science, but mind must be studied through introspection.
+ Leibnitz argued that apperception (inner awareness, or self-consciousness) was the essence of
consciousness. In his view, perception was possible without consciousness, but consciousness
entails awareness of perception -- and the ability to introspect on what one has perceived.
+ Kant discussed apperception as an “internal sense" analogous to sense-perception.
How did Descartes know he was conscious? How do we know that we are? Because we experience
ourselves as observing, sensing, perceiving, knowing, remembering, thinking, intuiting, feeling, wanting,
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willing, intending, and doing. These paradigm cases of the monitoring and controlling aspects of
consciousness are what consciousness is all about.
Consciousness is the totality of sensations, perceptions, memories, ideas, attitudes, feelings, desire,
activities, etc. of which we are aware at any given time. Conscious consists in our awareness of events
and of the meaning we give to them, and of the strategies that we plan and execute to deal with them
William James (1842-1910) -- trained as a physician, employed as a professor of philosophy,
pioneering American psychologist ~ serves as a link between strictly philosophical and psychological
analyses of consciousness. Called "the greatest of the 19th-century introspective psychologists”
(Farthing, 1992, p. 25), James nonetheless had litte interest in the tightly controlled, experimental or
analytical’ introspection of Wundt and Titchener. James assembled a collection of "brass instruments”
for experimental introspection at the Harvard psychological laboratory, but he himself never used them,
and as soon as he could he arranged for a new colleague, Hugo Munsterberg, to be hired to take over
the laboratory work so that he could get back to his writing, based "first and foremost and always” on
the method of "looking into our own minds and reporting what we there discover" (1890, p. 185).
William James on the Stream of Consciousness
William James (1842-1910) ~- trained as a physician, employed as a professor of
philosophy, pioneering American psychologist — serves as a link between strictly
philosophical and psychological analyses of consciousness. Called "the greatest of the
19th-century introspective psychologists" (Farthing, 1992, p. 25), James nonetheless
had little interest in the tightly controlled, experimental or “analytical” introspection of
Wundt and Titchener. James assembled a collection of "brass instruments” for experimental
introspection at the Harvard psychological laboratory, but he himself never used them, and as soon as
he could he arranged for a new colleague, Hugo Munsterberg, to be hired to take over the laboratory
work so that he could get back to his writing, based "first and foremost and always" on the method of
“looking into our own minds and reporting what we there discover" (1890, p. 185).
James's Introspective Analysis
The introspective analysis of "the stream of consciousness" that James offered in his
Principles of Psychology (1890/1980, Chapter 9) has never been equaled. So here it is
in full (emphases in red added).
The Stream of Thought
(The first fact for us, then, as psychologists, is that thinking of some sort goes on. | use the
ord thinking... for every form of consciousness indiscriminately. If we could say in English
fit thinks,’ as we say ‘it rains’ or ‘it blows,’ we should be stating the fact most simply and with
ithe minimum of assumption. As we cannot, we must simply say that thought goes on
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FIVE CHARACTERS IN THOUGHT
How does it go on? We notice immediately five important characters in the process, of
hich it shall be the duty of the present chapter to treat in a general way:
1) Every thought tends to be part of a personal consciousness.
12) Within each personal consciousness thought is always changing
\3) Within each personal consciousness thought is sensibly continuous.
\4) It always appears to deal with objects independent of itself.
'5) Itis interested in some parts of these objects to the exclusion of others, and welcomes or
rejects - chooses from
lamong them, in a word - all the while.
1) Thought tends to Personal Form
..In this room ~ this lecture-room, say — there are a multitude of thoughts, yours and mine,
jsome of which cohere mutually, and some not. They are as little each-for-itself and
reciprocally independent as they are all-belonging-together. They are neither: no one of
them is separate, but each belongs with certain others and with none beside. My thought
belongs with my other thoughts, and your thought with your other thoughts. Whether
lanywhere in the room there be a mere thought, which is nobody's thought, we have no
means of ascertaining, for we have no experience of its like. the only states of
(consciousness that we naturally deal with are found in personal consciousnesses, minds,
‘selves, concrete particular I's and you's [sic].
Each of these minds keeps it own thoughts to itself. There is no giving or bartering between
them, No thought even comes into direct sight of another thought in another personal
jconsciousness than its own. Absolute insulation, irreducible pluralism, is the law. It seems
las if the elementary psychic fact were not thought or this thought or that thought, but my
thought, every thought being owned.
2) Thought is in Constant Change
| do not mean necessarily that no one state of mind has any duration -- even if true, that
\would be hard to establish. The change which | have more particularly in view is that which
takes place in sensible intervals of time; and the result on which I wish to lay stress is this,
Ithat no state once gone can recur and be identical with what it was before.
3) Within each personal consciousness, thought is sensibly continuous
| can only define ‘continuous’ as that which is without breach, crack, or division. | have
already said that the breach from one mind to another is perhaps the greatest breach in
nature. The only breaches that can well be conceived to occur within the limits of a single
mind would either be interruptions, time-gaps during which the consciousness went out
laltogether to come into existence again at a later moment; or they would be breaks in the
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(quality, or content, of the thought, so abrupt that the segment that followed had no
‘connection whatever with the one that went before.
(Consciousness, then, does not appear to itself chopped up in bits... It is nothing jointed; it
flows. A river" or a'stream’ are the metaphors by which it is most naturally described. In
talking of it hereafter, let us call it the stream of thought, of consciousness, or of subjective
lite.
4) Human thought appears to deal with objects independent of itself; that
is, it is cognitive, or possesses the function of knowing.
.The judgment that my thought has the same object as his thought is what makes the
psychologist call my thought cognitive of an outer reality. The judgment that my own past
Ithought and my own present thought are of the same object is what makes me take the
lobject out of either and project it by a sort of triangulation into an independent position, from
which it may appear to both. Sameness in a multiplicity of objective appearances is thus
tthe basis of our belief in realities outside of thought... The first spaces, times, things,
qualities, experienced by the child probably appear, like the first heartburn, in this absolute
way, as simple beings, neither in or out of thought. But later, by having other thoughts than
this present one, and making repeated judgments of sameness among their objects, he
corroborates in himself the notion of realities, past and distant as well as present, which
realities no one single thought either possesses or engenders, but which all may
Icontemplate and know.... A mind which has become conscious of its own cognitive
lfunction, plays what we have called 'the psychologist’ upon itself. It not only knows the
things that appear before; it knows that it knows them. This stage of reflective condition is,
more or less explicitly, our habitual state of mind.
5) It is always interested more in one part of its object than in another, and
welcomes and rejects, or chooses, all the while it thinks.
‘The phenomena of selective attention and of deliberative will are of course patent examples
(of this choosing activity...
Looking back, then, over this review, we see that the mind is at every stage a theatre of
lsimultaneous possibilities. Consciousness consists in the comparison of these with each
lother, the selection of some, and the suppression of the rest by the reinforcing and inhibiting
lagency of attention, The highest and most elaborated mental products are filtered from the
\data chosen by the faculty next beneath, out of the mass offered by the faculty below that,
Which mass in turn was sifted from a still larger amount of yet simpler material, and so on
—From William James, Principles of Psychology (1890), Chapter 9
BJtere's a summary
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1. Personal Subjectivity: Consciousness is a property of individual minds, something that each
person possesses him- or herself.
2. Constant Change: We never have quite the same conscious state twice, because the second
instance has been affected by the first.
3. Continuity Despite Change: Consciousness is Consciousness flows continuously from the time
we wake up until the time we fall asleep.
4, Intentionality: Consciousness is always consciousness of something: There are no "pure",
content-free states of consciousness.
5. Selective Attention: We can voluntarily direct our attention towards some contents and away
from others.
Unconscious Mental Life
Obviously, introspection is limited to conscious mental life, begging the question of whether there is an
unconscious mental life consisting of percepts, memories, thoughts, feelings, and desires of which we
have no phenomenal awareness. James's position on unconscious mental life was complicated
Because he identified consciousness with thought, the notion of unconscious mental states (as opposed
to unconscious brain processes) struck him as a contradiction in terms. Further, James adopted the
doctrine of esse est sentiri: the essence of consciousness (its "to be") is to be sensed. Mental states are
felt; therefore they cannot be unconscious.
In Chapter 6 on "The Mind-Stuff Theory" (which otherwise was devoted to a critique of structuralism),
James considered and rebutted 10 "proofs" of the existence of unconscious mental states. These 10
ostensible proofs are stated as follows.
1, "The minimum visible, the minimum audible, are objects composed of parts, which affect the
whole without themselves being separately sensible.” Therefore, these petites perceptions
(Leibnitz) are unconscious. This "proof" relates to the modern concept of “subliminal” perception
and "preconscious" processing. But for James, if they're not sensed, they can't be mental states,
because of the doctrine of esse est sentiri
2. Learned habits start out as deliberate, and then become automatic and take place outside of
consciousness. This "proof" obviously anticipates the modern interest in automaticity and
attention. But for James, these automatic processes are performed consciously, but so quickly
that they leave no traces in memory. Remember that for James, introspection is really
retrospection.
3. Thoughts of A can evoke thoughts of C through the logical link of B, even though we are not
conscious of B. But for James, B may have been consciously thought, but quickly forgotten. Or
else, B is just a brain-process, and not a mental state.
4, Incubation in problem solving during sleep, rational behavior of somnambulists, and awakening at
a predetermined time without benefit of an alarm, all indicate that thought goes on while we are
asleep, and thus unconscious. But for James, thought in sleep is conscious, but forgotten.
5. Epileptic or hysterical patients, and hypnotic subjects, will engage in complex behaviors without
being aware of them upon regaining consciousness. But for James, the explanation is rapid
forgetting of a mental state that was once conscious.
6. Musical concordance is produced by simple ratios which must be "counted" unconsciously. But for
James, concordance is the product of brain processes, not counting
7. We often make judgment and reactions for which we cannot give logical explanations: "We know
more than we can say" (note the reversal of this proposition in Nisbett & Wilson's 1977 article,
"Telling More Than We Can Know..."). But for James, this is just brain-processes.
8. Instincts seem intelligent, because they pursue goals, but the intelligence is unconscious, because
the goals are not in awareness. But for James, all of this happens via brain processes, without
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requiring any mental states at all
9, Perception is the product of unconscious inference (Heimholtz). But for James, as for Gibson
more recently, rapid perceptual judgments are the produces of cerebral associations, with no
mental states being involved.
10, We frequently discover that what we thought we believed we do not believe, and that we really
believe the opposite -- this "real" belief, then, was unconscious. But for James, such a situation
merely involves giving a name to a mental state which has not as yet been named, even though it
has been in consciousness all along
‘Some of these refutations, frankly, strike me as strained, glib, hand-waving. They are not, in my view,
James at his best. And in some cases, James has simply been proved wrong. There is, now, good
evidence of subliminal perception, of the automatization of mental processes, and of unconscious
inference in perception. There are dissociations between explicit and implicit memory, etc., in hysteria
and hypnosis. There is some evidence of incubation in problem-solving. All of these empirical facts
seem to show that some of James's refutations were empirically wrong, and that there is "something it
is like" to be an unconscious mental state after all.
In fact, James was already well aware of some of this evidence, in 1890, and even in the Principles he
describes in positive terms evidence of apparent "unconsciousness" in hypnosis, hysteria, and multiple
personality. For example, in hysterical blindness, the person claims to be unable to see, while
continuing to respond to visual stimuli. This looks like "unconscious" vision.
James accepted the evidence of hypnosis and hysteria as legitimate, but his interpretation was
different. Rather than postulate unconscious mental states, be referred to mental states of which we
were unaware as co-conscious, subconscious, or as representing a secondary or tertiary (etc.)
consciousness. This is not just playing with words. Remember that, for James, "thought tends to
personal form”, For James, consciousness could be divided into parallel streams, each associated with
a representation of the self. Each of them is a fully conscious condition, but each of them is unaware of
the others. When we ask what a person is aware of, the result of the inquiry will depend on which
stream is being tapped. If we tap the primary stream, which is usually the case, the person will seem
unaware of what is in the secondary stream(s); but if we tap one of the secondary streams, one of the
other selves, we will see immediately that consciousness is there. Esse est sentir, still, but it depends
‘on who's being asked
All of this sounds a little odd, but it's what seems to happen in hypnosis and "hysteria" - about which
more later.
The "Stream of Consciousness" Before James
\James' phrase "the stream of consciousness” is commonly sourced to the Principles of
1890, but Garry Wills has found it in an earlier paper, "On Some Omissions of Introspective
Psychology”, published in Mind for January 1884 ("An American Hero" [review of William
James: In the Maelstrom of American Modernism by Robert D. Richardson], New York
Review of Books, 07/19/2007)
However, the phrase popularized by James was not original with him.
‘Sandra Tropp found the phrase in Physiological Aesthetics by Grant Allen (1877, p. 200),
with which James may have been familiar (New York Review of Books, 08/16/2007).
But William Waterhouse (New York Review of Books, 11/22/2007) found it even earlier, in
The Physiology of Common Sense by George Henry Lewes (1859, p. 61); and even earlier
than that, in The Senses and the Intellect by Alexander Bain (1855, p. 359). James may
have read Allen, but he was certainly familiar with both Lewes and Bain.
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Experimental Introspection
Introspection, the philosopher's traditional method for investigating consciousness, became the
psychologist's method as well. And not just James (who, after all, was a philosopher -- and physiologist
-- before he became a psychologist). In the hands of Wundt, Titchener (Wundt's most famous American
student), and other "Structuralists", introspection came to be the method for a “mental chemistry” by
which complex conscious states could be analyzed into their constituent elements (for comprehensive
reviews, see Boring, 1953; Danziger, 1980).
To quote from E.B. Titchener’s Text-Book of Psychology (1910)
Scientific method may be summed up in the single word ‘observation’... The method of
psychology, then is observation. To disitinguish it from the observation of physical science,
which is inspection, a looking-at, psychological observation has been termed introspection, a
looking-within. But this difference of name must not blind us to the essential likeness of the
methods.
In principle, then, introspection is very like inspection. The objects of observation are
different: they are objects of dependent, not of independent experience; they are likely to be
transient, elusive, slippery. sometimes they refuse to be observed while they are in
passage; they must be preserved in memory, as a delicate tissue is preserved in hardening
fluid, before they can be examined. And the standpoint of the observer is different; itis the
standpoint of human life and of human interest, not of detachment and aloofness, But, in
general, the method of psychology is much the same as the method of physics.
Titichener (1898) also laid out the general rules for introspection (there were also specific rules,
depending on the nature of the mental state being introspected):
+ Be impartial ("Take consciousness as it is").
« Be attentive ("Take the experiment seriously").
+ Be comfortable ("Take the experiment pleasantly’
+ Be perfectly fresh ("Take the experiment vigorously”).
r, as Titchener, advised: "The rule of psychological work is this: Live impartially, attentively,
comfortably, freshly, the part of your mental life you wish to understand.
The big rule, however, was to avoid what Titchener (1905; Boring, 1921) called the stimulus-error.
That is, the introspective observer should not confuse the sensation with the stimulus and its meaning.
Observers were to base their reports on "mental material", not on the objects which gave rise to their
mental states. The stimulus-error consists in describing the objects of perception and their meanings.
But, for Titchener, the description of the stimulus, independent of experience, reflects the point of view
of physics, not psychology.
In any event, as Boring (1953) made clear, classical experimental introspection, as practiced by Wundt
(1896), Titchener (1905, 1910), and other Structuralists, was a kind of mental chemistry (Boring should
know, as he was a student of Titchener's and knew Wundt). Consciousness contains complexes,
analogous to molecules, which are composed of sensory elements, analogous to atoms. Kulpe,
another Structuralist, identified these elements as intensity, extensity, duration and, most important -
because it was inherently psychological in nature — quality. The quest for identifying the basic qualities
of sensation is discussed in the lectures on Psychophysics, to which we will turn shortly.
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Titchener was clear that, to quote somebody (maybe James?), all introspection is retrospection. The
Structuralists understood clearly that observing and reporting on experience would necessarily interfere
with having the experience -- a kind of psychological anticipation of Heisenberg's (1927) uncertainty
principle in physics. Accordingly, observers were carefully trained to have the experience first, and
then report it from memory. This training, like training in avoidance of the stimulus-error, was
painstaking, and involved as many as 10,000 trials (an anticipation of Anders Ericsson's "10,000 Hour
Rule”
Titchener was also clear that experimental introspection involved going above and beyond mere verbal
reports. Verbal reports, in his terms, were responses to the stimulus. Introspections were observations
of experience.
In the final analysis, the psychologist’s introspection was distinguished from the philosopher's
introspection by the “scientific means by which it was conducted:
+ ina laboratory setting, with only a very short interval between perception and observation;
+ employing experienced observers, for whom observation is an automatic habit with no self-
consciousness attached;
+ and replication of stimulus conditions, with the expectation that identical stimuli should
generate identical experiences, time after time.
Critique of Introspection
James' analysis of mental life relied primarily on introspection. He had a collection of "brass
instruments" in his teaching laboratory, but he rarely used them. He preferred to introspect and then
psychologize. However, there were some differences between James's approach to introspection and
that of the structuralists. (1) He believed that introspection was essentially memory-based, rather than
‘on-line (i.e., "All introspection is retrospection"); the implication is that the introspective mental state
(‘saying-|-feel-tired) is different from the pre-introspective mental state (feeling tired). (2) He believed
that introspection was unreliable, and had to be checked by other means
To this end, James outlined a number of methods to supplement introspection: (1) connecting conscious
states with physical conditions; (2) analyzing space perception; (3) measuring the duration of mental
processes; (4) reproducing sensory experiences and intervals of space and time; (5) studying how
mental states influence each other (e.g,, excitation and inhibition; span of apprehension); and (6)
studying the laws of memory.
Still, introspection remained James’ preferred method of psychological analysis ~ and he thought that
its results far outweighed those obtained (so far) by experimental analyses employing "brass
instruments", But James was not entirely persuasive on this score, and as psychology developed, three
quite different critiques of introspection emerged.
The Cri
ique from Inside
Even the Structuralists understood that there were methodological problems with introspection.
+ Despite their acknowledgement that “all introspection is retrospection", and the careful training of
observers to observe and then report, they understood that introspections could be distorted by
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the very act of observation.
* And precisely because they understood that “all introspection is retrospection", they appreciated
the possibility that forgetting, reconstruction, and inference could contaminate introspective
reports,
+ They also worried about self-censorship (though it's not clear that any of the stimuli used in
introspective studies were particularly threatening).
+ They understood the difficulty of verbal description ~- not just with respect to the stimulus error, but
also the ineffability of qualia,
« They also intuitively appreciated the importance of what Martin Orne (1962) would later call the
demand characteristics of the psychological experiment - -that is, the tendency of subjects to
perform the way they think the experimenter thinks they should
«= And, of they appreciated that, because consciousness is inherently subjective, there was no
possibilty for independent verification of their observers’ reports ~ aside from whatever consensus
was achieved across observers.
Aside from these methodological problems, which investigators like Titchener did their best to surmount,
there was One Big Problem with introsepction - -which was that scientific psychology was gradually
abandoning introspection in favor of an emphasis on human performance.
+ Partly this was due to an expansion of the subject matter deemed appropriate for experimental
study. Wundt and Titchener, like Fechner and Helmholtz, had confined themselves to problems of
sensation and perception -- to immediate experience, closely tied to stimulation. But beginning
with Ebbinghaus, and also with the studies of animal learning by Paviov and Thorndike,
psychology turned to aspects of mental life that could not be studied with introspection.
Ebbinghaus (1884), by measuring memory strength in terms of savings in relearning, and Cattell
(1885), by determining the span of apprehension to be approximately 7 items, shifted the
emphasis in psychology from introspection, or even self-report, to behavioral performance.
« This trend was exacerbated by the increasing interest in applied psychology, such as the invention
of the intelligence test by Binet and Simon
The Behaviorist Critique
The behaviorist critique of introspection is pretty straightforward: mental states are
gg | Subiective and private, and science is based on objective, publicly available
observations. Therefore you can't have a science based on introspection. You can
only have a science based on what's observable, which is behavior and the stimulus
circumstances under which it occurs.
Watson had other criticisms of introspection, such as the endless controversies over such topics as
whether there was image-less thought (about which Buehler and Wundt battled endlessly). Watson
actually didn't object to introspection in studies of sensation and perception, where the stimuli can be
controlled by the experimenter. The problems really arose when introspection was applied to the
higher" mental processes. If someone is going to introspect on thought processes, how could we be
sure that two different observers were actually introspecting on the same thought? But these were
merely methodological objections. The behaviorist critique of introspection was principled: you can't
base a science on introspection; and psychology should be redefined as a science of behavior rather
than as a science of mental life.
Watson's critique was echoed by B.F. Skinner, who wrote (among many other things) Science and
‘Human Behavior (1953), intended to be an introductory textbook of psychology based on strict, radical
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behaviorism.
A Modern "Cognitivist" Critique
After the behaviorists were overthrown in the cognitive revolution, you'd think that introspections would
be let in. And in some sense they were.
In the first place, the basic data for cognitive psychology is self-report and response latency -- that is,
how fast people make their self-reports.
+ Ina perception experiment, the experimenter presents a stimulus, and the subject reports what he
sees.
+ Ina recognition experiment, the subject studies a list of words, the experimenter presents a test
consisting of targets and lures, the subject indicates which is which by pressing a key, and the
computer records both the judgment and the response latency.
+ Inalexical decision task, the experimenter presents a series of letter strings on a computer
screen, the subject presses a key to indicate whether the string is a legal English word, and the
computer again records the judgment and response latency.
More substantively, introspections provided the data for one of the landmarks of the cognitive revolution,
Newell and Simon's (1972) "General Problem Solver". One of the first examples of artficial intelligence,
GPS employed means-end analysis to solve all sorts of mathematical and scientific problems, and was
explicitly based on subjects’ reports of how they went about solving various kinds of problems -- a
technique known as protocol analysis which is basically introspective in nature. (Simon won the
Nobel Prize in Economics in part for this work). Later, K. Anders Ericsson, who was a student of Simon
and Newell (Ericsson & Simon, 1990, 1993) introduced the "Model of Verbalization of Thinking” — a
refinement of protocol analysis that is, again, essentially introspective in nature.
But that didn't mean that there weren't still problems with introspection that worried investigators
(including Ericsson & Simon).
* First, and foremost, was the persisting problem that individuals’ mental states are privileged, and
introspection doesn't permit the kind of intersubjectivity that science traditionally mandates. For
this reason, some psychologists, and other cognitive scientists have preferred physiological data,
including brain-imaging data -- measuring things like event-related potentials instead of self-
reports, But any bio-marker (including brain-imaging data) must be validated against self-reports
anyway, so that doesn't really solve the problem. When it comes to the science of mental life,
there really isn't any way of avoiding self-reports.
* Setting this aside, there was James' point that "thought is in constant change". Sensations and
perceptions might be stable enough to permit introspection, but thinking might be too dynamic —~
with thoughts changing as they pass through our minds -- to permit observers to describe them in
any detail
+ Relatedly, there is the problem that the very act of introspection -- attending to, describing, and
reporting on -- one’s thoughts may change the thoughts themselves. The problem here is a little
like Heisenberg's Uncertainty Principle in physics, where the act of measurement may change the
thing that’s being measured. In the same way, thinking about a mental state can't help but change
that mental state.
The cognitive revolution made consciousness a legitimate topic of scientific research again, but — as
welll see later — it also legitimized the study of unconscious mental life -- that is, percepts, memories,
thoughts, and the like of which we have no awareness. This, in turn, drew attention to a further
limitation of introspection — which is that introspection, by definition, offers us a view limited to
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conscious mental life. You simply can't introspect on unconscious mental life. And if the scope of
unconscious mental life is broad, rather than narrow, introspection may miss as much, or more, than it
hits.
This argument was made expressly by Nisbett and Wilson (1977), in a paper entitled "Telling More Than
We Can Know: Verbal Reports on Mental Processes", which argued that people simply have “little or no
direct introspective access to higher order cognitive processes". They reviewed evidence, and
presented new studies, supporting the following points:
+ People can be unaware of a stimulus that influenced their behavior.
+ People can be unaware of their response to a stimulus.
+ People can be aware of the stimulus, and also of their behavior, but unaware of the causal
connection between the stimulus and their behavior.
For example, Nisbett and Wilson conducted one of their studies in a department store,
lunder the guise of a consumer survey. In one version of the study, the subjects -- actual
shoppers, or at least window-shoppers -- were asked to evaluate four different
} nightgowns; in another version, they were asked to evaluate four pairs of women's
stockings that were actually identical. Both studies revealed a marked position bias,
such that items on the right-hand side of the display were much more likely to be preferred than those
‘on the left. But when asked why they had their preferences, not a single subject mentioned its position.
So, it seems, subjects were unaware of the connection between the position of the objects and their
preferences. Nisbett and Wilson argue that this is the case more often than not.
What's the problem? Nisbett and Wilson distinguish between content and process. It's one thing, they
say, to be aware of some mental state, like our preference for one nightgown over another, and it's quite
another to be aware of the processes by which that mental state is constructed. And in general, they
argue that mental processes are largely inaccessible to conscious awareness. So, if we want people to
tell us what they like, they can do that (usually). But if we want people to tell us why they like it, we may
be asking them to tell us more than they can know.
It might be said that the "nightgown" study and its like have certain methodological problems. For
example, the study described doesn't really allow subjects a rational basis for their decisions. In the
stocking version, for example, the four pairs presented for evaluation were, in fact, identical, so there
was no way to choose between them. But the subjects were forced to express a choice, and they did.
To be sure, they didn't seem to realize that their choices were biased by position -- and, more to the
point, even if they did they would never have said so. Position is a ridiculous basis for preferring one
pair of stockings over another, and subjects might think that, if they referred to position, they would be
accused of not taking their job seriously. So even if they were aware of the influence, they wouldn't
admit it. Distinguishing between what people are genuinely aware of, and what people are aware of but
won't report, is a serious (but not unmanageable) problem in the scientific study of unconscious mental
life,
Still, the content-process distinction is one that turns out to be important. As will be discussed later, in
the lectures on "Attention and Automaticity", a lot of mental operations appear to be performed
automatically, and it's a property of automatic mental processes that they are unconscious in the strict
sense that they are simply unavailable to introspective phenomenal awareness under any
circumstances. Nisbett and Wilson do not explicitly refer to automaticity in their paper -- it was written
before the distinction between automatic and controlled processes really took off. But if the argument is
that we only have introspective access to controlled processes, but not to automatic processes, Nisbett
and Wilson were onto something.
In addition, the philosopher Jerry Fodor has argued that some cognitive systems are modular in nature,
performed by dedicated mental systems that are associated with a fixed neural architecture. Cognitive
modules take some input, perform some transformation on it, and output this transformation to other
parts of the cognitive system. According to Fodor's doctrine of modularity, the internal operations of
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these modules are inaccessible to other parts of the cognitive system -- which means, essentially, that
these processes are inaccessible to introspection. Moreover, in the course of performing these
transformations, the information may pass through one or more distinct states. Although these distinct
states count as mental contents, and so might be accessible to introspection (by virtue of the process-
content distinction discussed earlier), Fodor argues that these contents are also inaccessible to
phenomenal awareness, and thus to introspection, precisely because they are encapsulated in these
modules.
And finally, as Nisbett and Wilson also point out, there are some stimuli that are “subliminal” -- too weak,
or too briefly presented, to be consciously perceptible. There is now a considerable amount of evidence
that such “subliminal” stimuli can have palpable effects on experience, thought, or action. We'll discuss
this evidence later, in the lectures on “The Explicit and the Implicit”.
So, Nisbett and Wilson were onto something, which is that there are limits to introspection. We can't
introspect on subliminal stimuli, and we can't introspect on automatic processes, and we can't introspect
on the inner workings of cognitive modules. But that doesn't mean that introspection is always invalid -—
that we're always, or even often, telling more than we can know. We know a lot, about the stimuli in our
environment, and our responses to them, and about what comes in between.
Philosophical Analyses of Consciousness
Many philosophers identify consciousness with phenomenal experience. As the
philosopher Thomas Nagel argued in a famous essay, "What is it like to be a bat?"
(1979), there is something it is like to be conscious. Conscious organisms have certain
subjective experiences. This phenomenal experience, in turn, comes in several forms --
but how many?
Actually, some cognitive ethologists have tried to figure out what it's like to be a bat — well, if
not a bat, exactly, some other kind of nonhuman animal
* Carl Safina, in Beyond Words: What Animals Think and Feel (2015), approvingly
quotes Voltaire on Descartes: "What a pitiful, what a sorry thing to have said that
animals are machines bereft of understanding and feeling".
+ Thomas Thwaites, for example, realized that "to inhabit the mental life of a goat, he
would need to relate to his surroundings in a goatlike way", and built a kind of
prosthetic device which enabled him to do so, after a fashion -- an experience he wrote
about in GoatMan: How I Took a Holiday from Being Human (2016). Actually, he
initially wnated to be an elephant, and the Welcome Trust, a British foundation that.
supports scientific research, approved his proposal. But when he consulted a Dutch
shaman, she said his proposal was “idiotic’, and that he should become a deer, or a
sheep, or a goat instead. And so he did.
* Charles Foster tried to accomplish much the same goal simply by living like a badger,
as well as he could, for six weeks in the woods -- a story he told in Being a Beast
(2016; reviewed by Vicki Constantine Croke in "I Want to know What It Is Like to Be a
Wild Thing”, New York times Book Review, 07/17/2016). Foster also tried his hand at
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being a fox, red deer, and an otter ~- the last project one in in which he also enrolled
his children,
* Goats and badgers are, at least, mammals. In What a Fish Knows: The Inner Lives of
Our Underwater Cousins (2016), Jonathan Balcome tries to understand how the world
appears to a fish -- and, more importantly, marshals anecdotal and scientific evidence
about intelligent problem solving in various species of piscines.
* And, for good measure, Andrew Barron and Colin Klein that insects and other
invertebrates also possess at least the limited degree of self-awareness that comes
with knowing where their bodies are in space and what they are doing ("What Insects
Can Tell Us About the Origins of Consciousness", PNAS 2016).
+ From a more conventionally scientific basis, Franz de Wall, in Are We Smart Enough to
Know How Smart Animals Are? (2016) that the whole enterprise of comparative
psychology mistakenly tries to compare other animals to humans. Instead, we should
recognize that each animal species has its own unique, self-centered, subjective world
-- what Jacob von Uexkull calls its Umwelt — which cannot be fully comprehended by
any other species (reviewed by Elizabeth Kolbert in "He Tried To Be a Badger", New
York Review of Books, 06.23.2016, which also reviews Foster's and Balcome's books).
For more on animal consciousness, see the lectures on "The Origins of Mind"; also "The
Metamorphosis" by Joshua Rothman, New Yorker, 05/30/2016), from which some of these
quotes are drawn.
Technically, Brian Farrell, a British philosopher, first posed the question of "what it would be
like to be a bat" in a paper entitled "Experience" (Mind, 1950). But Nagel popularized the
question, and it's his essay with that title that has entered the canon of philosophical
examinations of consciousness.
Faculties of Mind
= ]In the late 18th century, the philosopher Immanuel Kant offered a tripartite classification
of “irreducible” mental faculties: knowledge, feeling and desire — or, as the 20th-century
psychologist Ernest R. ("Jack") Hilgard (1980) put it, the "trilogy of mind": cognition
(having to do with knowledge and belief), emotion (having to do with feeling, affect, and
mood), and motivation (having to do with goals and drives). Cognition, emotion, and
motivation are three different mental functions, but they also serve as three broadly different types of
mental states. According to this view, perceiving and remembering are different mental states, but they
have in common that they are cognitive states of knowing; anger and fear are also different mental
states, but they have in common that they are emotional states of feeling; hunger and thirst are different
mental states, but they have in common that they are motivational states of desire.
Based on the Kant-Hilgard analysis, then, as a first pass we can identify three different qualitative states
of mind, each corresponding to one of his “irreducible” mental faculties. Put another way,
* cognitive states of "knowing" something are qualitatively different from
+ emotional states of “feeling” something, which in tum are qualitatively different from
= motivational states of "desiring" something,
Kant asserted that the trilogy of mind was irreducible, in that states of feeling and desire, for example,
could not be further reduced to states of knowledge and belief. However, this point is controversial.
Within both psychology and cognitive science, some theorists believe that cognition is the fundamental
faculty, and that emotional and motivational states are reducible to cognitive states. Put another way,
emotions and motives are cognitive constructions. In this view, the basis mental state is one of belief,
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