PROJECT 2:

Understanding the characteristics of “Built To Last Companies”

A ] Choose an Indian Visionary Company (preferably Indian) that meets the

following criteria:
1. A premier organization in its industry/sphere
2. Widely admired by knowledgeable business people
3. Made an indelible imprint on the world we live in
4. Has had multiple generations of CEO’s
5. Been through multiple product/service cycles
6. Founded at least 50 years ago
B]
1. What about them impresses you?
2. What might explain their enduring quality/prosperity?
3. Choose a “ Comparison” company in the same sphere & do a
comparative analysis
4. How is your “Visionary” company different from the “ Comparison”
company?
5. Any reason other similar companies could not attain the same stature?

PRESENTATION TIME 15-20 mins

PROJECT MARKS 20