Professional Documents
Culture Documents
Field Plan Template Org Cookbook
Field Plan Template Org Cookbook
MISSION STATEMENT
CORE MESSAGE
DESCRIBE THE RACE(S) OR ISSUE(S)
TYPE OF CONTEST
(election, legislative vote, OUR SIDE THE OTHER SIDE Notes
court case, etc)
WIN NUMBER
Your Win Number is ____% x Projected Voter Turnout (%) x Current Registered Voters
If you need 51% of the vote to win, use 51% - if you need more or less, use the
percentage you need in your recipe. You can calculate several win numbers based on
different scenarios (for example winning by an 80% landslide versus winning by a 51%
sliver).
# of currently registered
% needed to win % projected voter turnout
voters
POWER MAP
CAMPAIGN STRATEGY
STRATEGIC PLAN - DETAILS
TURF
How Many Team Leaders, Staff, & Coordinators Do We Have Now? ____________
Describe or draw a model of the leadership structure you will employ. Note specific
names where you know them, otherwise note needed roles and functions to be filled.
INTERNAL COMMUNICATIONS
How will you communicate with members of your team? With your core leadership?
With your volunteers?
COMMUNICATIONS AND MEDIA
How will you proliferate your message to your target audience? How will you use earned
media and/or paid advertisements?
TARGET AUDIENCE
How will you engage with supporters and potential supporters online? Which social
networks will you use? Why?
Describe the system you will use to manage campaign data including the leadership
structure you will implement to support it.
VOTER CONTACT GOALS
Contact __________Voters
Choose a format that fits your timeline (monthly, weekly, daily, hourly, etc) to list the
key dates and actions that will define your campaign.
GOTV TICKER
Plan your complete and specific schedule for Election Day, and possibly the entire span
of GOTV (depending on the scale of your campaign). Choose a time format that fits your
plan (hourly, 30-min segments, minute-by-minute, etc) and fill in the details.
4am
5am
6am
7am
8am
9am
10am
11am
12pm
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
NEXT STEPS
1.
2.
3.
What additional resources, information, or support do we need to take these next steps?