Went through some blogs and articles regarding: Inbound leads, Outbound leads, Inbound approach, Outbound approach. Looking up competitors and going through their websites and services.
Saturday:
Continuing Digital Marketing course.
Left office around 1:30.
Sunday:
Looking up terms used in the previous meeting.
Understanding brand architecture.
Monday:
I was on leave.
Tuesday:
Went through articles about Verbal identity, brand strategy
and positioning, brand engagement, brand identity development, Result driven marketing. Read blogs on B2B sales process, B2B outbound.