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Sirona Case Study
Sirona Case Study
With over 30 lakh PeeBudy units sold and almost 10 lakh Sirona menstrual cup users, the
company has been one of the fastest-growing brands in this space and has won 25
awards for its innovative products.
FUTURE PLANS
The company wants to drive awareness about this innovative product that can
change the way women move about and travel. This is an essential in every
woman's bag, to be used in toilets outside home – malls, restaurants, airports,
flights, holidays, camping and more. This product is also a boon for women
suffering from diseases like arthritis and knee pain.
Analysis of consumer and retailer behaviour for the product. This includes assessing
the psychological, personal, social and economic factors affecting the behaviour of our
end consumer. Here try and cover people of different age groups and
different backgrounds/occupations
A strategy on how the brand can tap other customer segments as well.
RECOMMENDED METHODOLOGY
The project entails accessing the global as well as Indian market size and trends with
respect to this product, highlighting issues, underlining taboos and laying out the customer
segmentation in order to produce a concrete communication plan backed by solid
research. For this, we suggest you
• Use primary and secondary research to gain insights about the market, consumers and
retailers to identify effective touchpoints.
• Use qualitative and quantitative data to gather insights about the motivation and
preferences of our customer segments.
RULES Important note