HUMAN VEN TUR ES.

CO

Style Guide
NY LA

Human Ventures
Human Ventures Mantra 2

HUMAN VENTURES IS
A BUSINESS CREATION PLATFORM.

Built on Purpose
NY / LA
Human Ventures Who We Are 3

Human Ventures is a business creation platform. 


We go beyond the business model and seek opportunities
to build Model Businesses with ambitious founders who
are innovating around Human Needs.

By unlocking access to a powerful network of founders,

investors, and corporate partners, we are creating a
blueprint for the future of business to be built on purpose.
 ex. 1

Logo Guidelines

Our logo is a human fingerprint. We chose

it to remind us that humanity is the most
important aspect of building businesses.
Human Ventures Logo Guidelines 5

The wordmark should rarely be 


separated from the fingerprint.
Human Ventures Logo Guidelines Spacing 6

Always leave space around 


the logo. Use the fingerprint 

mark as a rule of thumb for 

how far away you from the logo

your content should be placed.
Human Ventures Logo Guidelines Alignment 7

When aligning logos or other


body text, align to the top or 

bottom of the wordmark,

NOT the fingerprint edges.
Human Ventures Logo Guidelines Dos and Don’ts 8

Do keep the wordmark left-aligned
 Don’t right-align the wordmark 


and on the right of the fingerprint. or place it left of the fingerprint.

Human Ventures

Human Ventures
Do center the wordmark
 Don’t center the wordmark

below the fingerprint. above the fingerprint.
Human Ventures Logo Guidelines Fingerprint Icon 9

PR IMA RY MA R K ALTER NATE MARK

1/4”

Use the alternate mark when 


designing smaller than 1/4” or

at smaller screen sizes.

In our alternate mark, the H is expanded


for better legibility at smaller sizes.
 ex. 2

Color Palette

We have lots of colors to support our brand. Use our

primary colors often and on everything. Use our secondary
palette as accents to support the main colors.
Human Ventures Color Palette 11

PR IMA RY COLORS SECON DA RY PA L E T TE

E5DDD1 AADDE5

White
 Gray Pearl



 

HEX
 FFFFFF
 HEX
 F4F2EF

RGB
 255, 255, 255
 RGB
 245, 242, 240

CMYK
 0, 0, 0, 0
 CMYK
 3, 3, 4, 0

Pantone None Pantone Cool Gray 1 U A59E93 4C3E38

423F42 B27F56

Teal
 Deep Forest



 

HEX
 1FAFA4
 HEX
 143030

RGB
 31, 176, 163
 RGB
 20, 48, 48

CMYK
 75, 6, 44, 0
 CMYK
 85, 59, 64, 62

Pantone 3268 U Pantone 5535 U F1655D 745337 EEB970
 ex. 3

Typography

Our brand has two core typefaces to use

throughout. Both are available for print and web
use, so make sure you use them everywhere.
Human Ventures Typography 14

FOR H E A DL I N ES & B ODY COPY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mark Light abcdefghijklmnopqrstuvwxyz

FOR H E A DL I N ES & D I S PL AY
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mark Bold abcdefghijklmnopqrstuvwxyz

FOR L A RG E B RA N D M OM ENTS
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Noe Display Regular abcdefghijklmnopqrstuvwxyz
 ex. 5

Brand Elements

Our brand elements are made to feel optimistic, yet filled with
personality. When using illustrations, never go with stock imagery,
always use an icon that’s been custom-made for the Human brand.
Human Ventures Brand Elements Illustrations 16

G ROW TH G UTS RESILIENCE

OPE N N ESS COL L A B ORA TION GRATITUDE

Human Ventures Brand Elements Iconography 17

STUDIO PA R T N E R S FUND

A network of Connecting companies Investing in the Human

ambitious founders with innovation Needs Economy

The iconography is


simple, clear, and one color.
Human Ventures Brand Elements Made in NYC 18

The Made in NYC mark should be used as a sign of pride.


It can be used for Human Ventures or any Human company.
 ex. 7

Humans in the Wild

Humans in the Wild has its own logo, look, and feel. It’s
designed to be used in partnership with the Human
brand, but it can also stand entirely on its own.
Human Ventures Humans in the Wild Logo 20
Human Ventures Humans in the Wild Logo Spacing Guidelines 21
x

x
Human Ventures Humans in the Wild Logo Alternatives 22
Human Ventures Humans in the Wild Logo Alternatives 23
Human Ventures Humans in the Wild Logo Alternatives 24
Human Ventures Humans in the Wild Logo Alternatives 25
Human Ventures Humans in the Wild Wordmark 26
Human Ventures Humans in the Wild Color Palette 27

PR IMA RY COLORS

Gray Pearl
 Deep Forest
 Taupe


 

HEX
 F4F2EF
 HEX
 143030

RGB
 245, 242, 240
 RGB
 20, 48, 48
 HEX
 BDAEA2

CMYK
 3, 3, 4, 0
 CMYK
 85, 59, 64, 62
 RGB
 189, 174, 162

Pantone Cool Gray 1 U Pantone 5535 U CMYK 27, 28, 34, 0
Human Ventures Humans in the Wild Typography 28

FOR H E A DL I N ES & B ODY COPY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mark Light abcdefghijklmnopqrstuvwxyz

FOR H E A DL I N ES & D I S PL AY
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mark Bold abcdefghijklmnopqrstuvwxyz
 HUMAN VENTURES

Thank you.
NY LA

If you have any questions or comments, please don’t hesitate to reach out to

Heather Hartnett (heather@humanventures.co)