Meghan Fisher

fishermeghan13@gmail.com | 561-236-3126 | Portfolio | LinkedIn Profile

Creative and experienced content marketing manager with 5+ years of experience in fast-paced B2B technology
environments. Passionate about building strong brands and driving thoughtful conversations through content,
digital, social, and communications campaigns.

Education
Bachelor of Arts, Advertising and Public Relations, Minor in Leadership Studies
University of Central Florida | 2013 – 2016

Key Skills
Branding Organization & Leadership
Content Marketing SEO, Google Analytics, Wordpress
Digital Marketing Strategy Marketo, Hubspot, Salesforce, Adobe Design Suite &
Copywriting & AP Style Premiere Pro, Canva, Unbounce, Adroll, Engagio

Work Experience

Content Marketing Manager

NSTXL | October 2020 –Current
● Own the company brand and four related brands, ensuring all content meets brand standards, defining the
tone of each brand, and educating internal collaborators on content guidelines
● Create and oversee all content creation to support a multi-channel digital strategy
● Support the introduction of new products and services with strategies and content designed to drive
conversions for targeted PPC, display, and organic ABM campaigns
● Own website content and updates, implementing SEO best practices, and identifying opportunities to
increase new visitor traffic
● Measure, evaluate, report on content quality, ROI and conversion effectiveness
● Collaborate with internal program stakeholders and external partners to support solicitations and optimize
for success
● Manage a high performing and engaged team of two marketing coordinators.
● Work with the Vice President of Sales and Marketing to develop the 360-go-to market content and digital
campaign strategy

Key Achievements:
● Drove a 95% increase in YoY organic web traffic and an increase in new visitors to the blog by 200% with a
dynamic, SEO driven content strategy
● Supported the introduction of a new contract with the U.S. Space Force by redesigning their brand
standards including marketing templates that are being used across the Air Force and established a
relationship with the press teams to collaborate on large scale news stories that were picked up by leading
defense magazines
● Increased web traffic from social channels by 70% YoY with 46% of content engagement coming from
target audiences
● Led a two-day brand workshop with the CEO, COO, and VP of Sales and Marketing, to deliver an updated
brand guide including new visual direction, tone and voice, and mission and vision statement.
Content Marketing Specialist
DataBank IMX | 2016 – 2020
● Led the strategy, creation, and reporting of content for campaigns, website, and sales enablement while
creating original content across a multi-channel digital strategy
● Created and optimized content and social strategy to increase brand awareness and conversions including
high converting landing pages for paid search and account-based marketing initiatives in addition to
matching ads for display, ABM and retargeting efforts
● Managed all corporate social media accounts and align the social media strategy with quarterly
department goals and initiatives
● Coordinated with demand generation and shared services team to support the marketing department's
initiatives and bottom line.
● Created high converting landing pages for paid search and account-based marketing initiatives in addition
to matching ads for display, ABM and retargeting efforts
● Managed, created and optimized content-focused programs and campaigns in our Marketo instance as
well as operational programs that drive leads and account data into Salesforce

Marketing Coordinator
● Managed and produced content for the corporate blog and social media accounts.
● Supported lead generation and inbound/outbound marketing activities.
● Assisted with email creation, management and distribution, and case study creation, management and
distribution.
● Promoted and assisted with planning conferences, workshops and webinar events using email blasts and
other methods.

Key Achievements
● Pitched, wrote, designed, and published 64 individual content pieces including ebooks, case studies,
infographics, animated videos, whitepapers and a podcast series.
● Pitched, wrote, and published over 150 blog posts on the company blog
● Developed the quarterly content plan, content calendar, and social media calendar that increased
followers and email subscribers by over 200% in three years.

Experience & Recognition

Adobe InDesign Certified Associate
Hubspot CRM Certification
Hootsuite Social Media Certification
Best in Visual Design - UCF AD/PR