LITERATURE MATRIX (HANNAH)

No Author Title Context of RQ / RO IV, DV, MV (if Theory Method Analysis Findings Limitation
(s) study any)

1. Debajyoti “A Survey of Explaining - QoS offered IV: Customers’ N/A Using N/A Provides The primary dilemm
Pal, Tuul Standardized the key by the satisfaction subjective guidelines in the existence of
Triyason. Approached concepts of provider towards online methodology on the numerous models, th
(2018) towards the QoS and refers to the streaming and objective selection of basic aim of which is
Quality of QoE level of methodology. an measure the video Q
Experience explicity service DV: appropriate and the varied type o
Evaluation for highlighting quality that - Accessi video inputs that they take
Video their the provider is bility quality predicting the quality
Services: An differences. expected to - Quality measuremen
ITU provide to the of media t method The assessment
Perspective.” customers. - Custome when a full methodologies are al
r loyalty reference is different in terms of
- QoS available. subjective, objective
perceived by and hybrid methods.
the customer
refers to the
satisfaction
level that the
customer
“believes” to
have
experienced.
2. Raoul Content Digitization - Develop a IV: Content N/A N/A Users’ Each N/A
Kubler, valuation has framework for valuation awareness business
Rouven strategies for fundamentall content of a specific model
Seifert, digital y disrupted valuation and DV: platform provides a
Michael subscription how relate content - Accessi may be different
Kandziora platforms. audiovisual to the decision bility heightened content
. (2021) content is funnels of - Variety by the strategy to
produced, non- of movie introduction generate the
distributed customers and - Attractiv of a specific highest
and acquired e design content value for the
consumed. customers. piece. DSP,
This Although a whether
technological - Investigate user might scaling a
development how specific not niche,
has content and immediately offering an
culminated in platform join the exclusive
a vast array contingencies platform, premium
of digital influence the this content DSP,
video particular piece is promoting
subscription stages of the valuable as an online
platforms customer it is the shop, or
(DSPs) such journey. starting even using a
as Netflix, point of this pure
Amazon - Describe an specific subscription
Prime and extensive set consumers’ -based
Hulu of content and acquisition strategy.
absorbing a platform funnel to
majority contingencies, subscription
stake in derived from .
movie current
consumption industry
practise,
 (Deloitte potential
2018). future
industry
trends, and
related
academic
literature.

3. Johan The To explore -What is the IV: Willingness Few has : Choosing the The results The E-S- The E-S-SQUAL sca
Strom, determinants subscription main attribute to pay in tested the inductive for the SQUAL can most certainly be
Kelly of customer based influencing subscription relationship scientific customer scale is a refined with further
Bueno satisfaction, streaming customers’ based streaming between approach. satisfaction first step research. The
Martinez. loyalty and services and satisfaction? services. how the regression towards a limitations of the
(2013) willingness to determine three : Survey as model were better convenience sample
pay in what makes -What are the DV: concepts method the most understandi also impact the abilit
subscription them main features - Payment quality, explanatory ng for what to generalize the
based attractive to influencing security satisfaction of the quality conclusions.
streaming customers, the gateway and loyalty regression dimensions
services. what willingness to connect and models. All drive
- Service
generates pay? it is quality satisfaction
quality
satisfaction, presumed dimensions for
how loyalty - Fee of that the link were subscription
is created subscrip between significant based
and what tion quality and as well as streaming
enhances the satisfaction the price services, its
willingness is stronger dimension. dimensions
to pay – as than the one The most quality of
these might between important content,
be the factors satisfaction determinant quality of
that and loyalty. to explain accessibility
determine if (Olsen,2002) satisfaction and quality
 and how was the of
successful a dimension experience
subscription of the together
based quality of with the
streaming the content, dimension
service will which we of price has
be. consider a substantial
quite natural predictive
since access validity for
to the predicting
content is the
the primary customer
services that satisfaction
the and the
customer loyalty
buys. dimension
of
recommend
ation to
friends.

4. Haritha Customer Online video -To study that IV: Customer N/A The current During the Overall Netflix emerges as th
Haridas, Perception streaming important Perception empirical first phase results clear winner scoring
Sivapriya towards services like aspect of e- toward study is data was indicated over the aspects of
Deepak Networked Amazon service Networked mainly based collected that Netflix audio-video quality,
(2020) Streaming Prime and quality of Streaming on secondary which was has emerged content, and ease of u
Service Netflix have Amazon and Service Provide data. The basically as the most where as Amazon
Providers redefined the Netflix secondary customer popular Prime has been
with concept of through DV: data used for review streaming vouched for its pricin
Reference to movie technology the study was about video of subscriptions and
Amazon watching and aided -Service quality collected Netflix and services offers on the online
entertainment. platforms through Amazon. when shopping platform.
Prime and pattern using various online Customers compared to
Netflix the online text - Competitors’ sources. express their its rival
mining brand a. Sentim experience Amazon
software. ental with product Prime.
- Application analysi or services Amazon
design s through Prime is
b. Text social media emerging as
mining now. It has its biggest
become an rival
important because
source for consumers
product or are already
service familiar
reviews for with the
potential online
consumers shopping
and service platform
providers. provided by
Amazon.
Both of
them are
similar in
terms of the
category in
which they
belong to,
that is video
streaming
services, but
sentiment
analysis has
shown that
 both of
them differ
from each
other on
various
aspects of
service
quality,
mostly
related to
the
tangibility
and
reliability
aspects of
service
quality.

5. Zhongjun The This study 1)What is the IV: Factors of Since the To obtain a From the - From the The configurational
Tang, configurationa clarifies the configurationa configurational idea of comprehensiv perspective perspective influence mechanism
Lianghao l influence configuration l influence influence regression e of the of film consumer
Yu. mechanism of al influence mechanism mechanism of emphasizes understanding horizontal consumers, satisfaction is
(2020) film mechanism driving film film casual of movie single the film investigated, excludi
consumption between consumer consumption symmetry, consumers antecedent review data animation films. To
experience on consumer satisfaction this general and facilitate conditions, are crawled ensure the universal
customer expectation, based on DV: research the the intrinsic and applicability of the
satisfaction. brand image, experiential - Service perspective conversion of value is a processed. research method, all
and five value? quality using the unstructured core Through the firm genres should b
experiential - Subscrip fsQCA data into condition in establishme further studied to
values 2)How are the tion fee method is structured five nt of ensure the integrity o
toward film antecedent - Anteced adopted to data, this equivalent relevant data selection.
complexity ent deeply study adopts a paths, corpus, the
 consumer and conditio explore the timely active indicating original
satisfaction. consequence ns complexity input through that film feature
equivalence of comment goers’ group of
reflected in antecedents mining, and emotional film
the driving and the establishes experience consumer
mechanism result corresponding is the satisfaction
from the equivalence emotional leading is
perspective of of film calculation factor. constructed
configuration? consumer rules. based on the
satisfaction 1) Sampli TF-IDF
ng and algorithm.
feature
extract -Based on
ion this group,
2) Measu the theory
rement of
3) Fuzzy- experiential
set value and
qualita the ECSI
tive model are
compa combined to
rative build a new
analysi CCSI model
s of films.

6. Zeplin The impact of The use of To determine IV: Information N/A 1)Direct PLS The use of N/A
Jiwa information information the increasing technology distributing technique information
Husada technology technology in use of quality by giving to was used to technology
Tarigan, quality on the information respondents access the quality with
Ribut electronic respondents technology DV: and making outer and extensive
Basuki, customer who watch that provides contact with inner data access
Hotlan satisfaction in higher -accessibility respondent to models of in a
Siagian. movie movie satisfaction to get a the study. relatively
(2020) industry. trailers. the audience. - using different questionnaire The outer short time
types of social of 115 model has an
media respondents. assessed the impact on
validity and the
- Interface 2)Made reliability of increased
quality google gorm research use of the
and sent a instruments social media
filling link to through community.
respondents convergent The ability
via email and validity and of the social
WhatsApp reliability media
group. test. The community
inner model increase
tests the customer
causality satisfaction
relationship after
between watching
variables, film trailers.
following
the
hypothesis
developed,
through the
path
coefficient,
the t-
statistic
value, and
the R square
coefficient.
This study
 also uses the
two-tailed
hypothesis.

7. Joy A Study on To analyze 1)To measure IV: Factors on Over The 1) Using Demographi Out of 100 1)The sample size fo
Chopdar, Consumers’ the consumers’ OTT Top (OTT) primary and c profile of respondents, the study is limited to
Dr. Perception perception of level of subscribers platforms is secondary the dominant 100 respondents only
Tanima Towards Over consumers satisfaction widely data respondent. portion of
Tarafdar. the Top towards OTT towards OTT DV: being used the 2) The survey covers
(2021) (OTT) platform with platforms. - Security by the 2) Descriptive respondents the city of Guwahati
Platforms special of young research lies in the only.
with Special reference to 2) To analyze payment peoples age group pf
Reference to the City of consumer - Interface followed by 3) Judgement 18-25 years. 3) Due to pandemic
Guwahati Guhawati in preference design the working sampling Looking at situation the study is
City. Assam. towards OTT - Promoti class of the gender partially relied on
platforms and onal peoples. 4) Structured distribution secondary informatio
DTH services. selling The liberty questionnaire of the
of choosing respondents
3) To identify the content almost 80%
the factors that they of the
affecting want to respondents
consumers’ watch is the are females
choice for biggest and majority
OTT factor why of the
platform. people respondents
choose OTT are
platforms graduates in
over DTH the
platforms. qualification
As OTT status. In the
platforms occupation
are budget status,
 friendly, majority of
most of its the
viewer are respondents
students. are students
and the
income
level of
majority of
the
respondents
are below
10,000 per
month.

8. Oliver Service The study 1) To IV: factors of Several 1)Exploratory 1)Reliability Approximat 1) Despite the potent
Berg, Quality, aims to determine the service quality constructs Qualitative and Validity ely 58% of contribution this
Elliot Customer research the importance of in relation to and items Research overall research could bring
Strand, Satisfaction Swedish the derived customer were - Cronbach customer existing studies of
Viktor and Brand SVOD factors of satisfaction. derived 2) Descriptive Alpha: satisfaction SVOD-services, ther
Sandell. Loyalty in the sector, due to service from the Quantitative variation is are some anticipated
(2019) Swedish the quality in DV: framework Research The explained and unanticipated fla
Subscription previously relation to - System of E- Cronbach by all seven and barriers which
Video on mentioned customer availabil SERVQUA 3) Population Alpha constructs present suggestions f
Demand changes with satisfaction ity L, which and Sample reliability of service further research.
Industry. regards to and brand - Subscrip was Size measure for quality
consumer loyalty. tion originally each explained 2) Concern for non-
behaviour in fees. developed 4) Data construct, as together. response surveys. Th
the industry. 2) To examine - Privacy for Collection well as how Based on appropriate sample s
the mediating - Pricing measuring Methods many items the findings, was determined to
effect of electronic were three include 106 samples.
customer 5) Data measured However, as it was
service constructs
satisfaction Analysis within each of service anticipated that not
quality of
Methods
between websites. construct, quality everyone would
service Constructs excluding including response to the
quality and and items the fulfilment— questionnaire, a total
brand loyalty. were, respective library of 180 questionnaire we
therefore, item content, sent out. This resulte
added and measuring pricing, in a total of 122
carefully construct system completed
altered to be satisfaction. availability questionnaire and a
more indicated a response rate of
suitable for 2) significantly 67.78%. Hence,
the research Convergent positive approximately 28% d
context. and correlation not respond to the
Fulfilment- discriminant with overall questionnaire.
library of validity: customer
content was satisfaction.
one of the - The
most altered bivariate 2) Research
constructs, correlation findings
as it was test was also
originally conducted indicated a
called in order to direct
fulfilment provide relation
and evidence of between
regarded a convergent four
websites validity for constructs
delivery of the of service
its promise. underlying quality and
items of brand
each loyalty.
construct.
9. Mario The Effect of This research To examine IV: Effect of a) User a) Population This All N/A
Alberto User will discuss the extent of user experience experience and Sample: research indicators of
Jose Experience on where the the audience toward online The uses the the variable
Martins, Customer user of online streaming The user population in SEM are
Setyo Satisfaction experience streaming media experience this study is method interrelated
Riyanto. on Netflix of Netflix media in this can Netflix because it between one
(2020) Streaming Online case user DV: evaluate online can display variable
Services in Streaming experience, - Addicted products streaming the observed with other
Indonesia. Media are they very - Quality that cover users. The concepts variables.
Customer satisfied with and the sampling and can
Satisfaction. the quality services application technique explain the 2) All
and service offering area to find used in this overall hypothesis
offerings in - Brand out how to study is model. testing can
Netflix loyalty measure the convenience Using SEM be accepted
Streaming business in sampling. requires in this
media. terms of Samples taken computer study.
service. in this study software in
were 150 this study 3) Most
b) Customer respondents. will use users are
satisfaction Amos very
b) Analysis version 2.6. satisfied
Customer Technique SEM has with what
satisfaction two parts. Netflix
provides c) Object of the provides in
value for research structural the
customers model and experience
(customer SEM model of enjoying
value). Low testing can online
quality will be divided streaming
cause into two shows
dissatisfacti main parts, through
on with Netflix.
 customers, namely,
not only measuremen
customers t model and
who feel the structural
service but model.
also have an
impact on
others
(Aryani &
Rosinta,
2010).

10. Auditya Netflix in This study is To examine IV: The effect 1)New 1) This study 1)Descriptive 1)Millennial 1) Only focused on t
Annisa, Indonesia: to explore the customer of Instagram media was information s in millennial's sample,
Hidayat Z. Influential how Netflix satisfaction Content, theory quantitative Indonesia Instagram followers
(2021) Factors on Customers' towards Exclusivity, and research with - Of 100 using @netflixid who Netf
Customer Engagement variety media Motivation on - New a positivism respondents Instagram subscribers in
Engagement was entertainment. Netflix media is a paradigm, and participating are to get Indonesia are also.
among influenced by Customer variety of the format is in this useful
Millenials’ Instagram Engagement transformati an survey, 44 information, 2) It would be
Subscribers. Content, among ons and explanatory percent where interesting to test the
Perceived millennials dislocations survey. The were male, @netflixid proposed model in
Price, subscribers of existing survey was and 56 Instagram other media streamin
Exclusivity, media, a conducted to percent account brands to see the
and DV: medium determine the were provides a result's comparison.
Motivation in whose use is responses of female. variety of
the context - Willingness to unlike most specific information 3) This research
subscribe mainstream people or 2) Evaluation
of Media about the focused on Indonesia
of
Streaming media—no groups in the especially in the
- Subscription measurement audience's
and the role longer community model favourite Greater Jakarta area
of fee waiting for sought movies or
Willingness specific through an TV series
to Subscribe times to online with content
as the watch a questionnaire. -Convergent that is
mediating show, no validity uniquely
variable. need to buy 2) The wrapped
sampling -Discriminant
a newspaper validity
and suits
or listen to technique the young
the radio used is non- -Construct generation's
certain probability reliability lifestyle.
times. sampling, in
which the 3) Evaluation 2)Discovers
2) Uses and sample in this of Structural that the
Gratificatio study was Model most potent
n Theory chosen based form of
on specific engagement
- When the considerations shown by
audience from Netflix's
used to look researchers millennials
for and research subscribers
entertainme objectives. is a
nt by Then the behavioural
watching sampling aspect that
shows on technique or leads to
television, sample design social
with the used is interactions
advent of purposive
the internet sampling. 3) This
and the study also
rapid serves as a
developmen platform for
t of New academics
Media, the interested in
audience learning the
has more concepts of
choices to customer
choose the engagement
desired in marketing
media managemen
according to t related
their needs. topics,
Everyone especially
has a related to
favourite the
media and millennial
has a reason generation.
to choose
it.
 LITERATURE REVIEW (SYAFIQAH)
Author (s) Title Context of RQ / RO IV, DV, MV (if any) Theory Method Analysis Findings
study
Ulpiano J. The Impact Consumer N/A - In the - Consumers’ - Qualitative - Measurement - Changes in
Vazquez, of the purchasing COVID-19 Motivations analysis model purchasin
Martınez COVID-19 behavior, crisis Towards - Quantitative - Structural behaviors
Javier Crisis on Consumer scenario, Purchasing analysis model - Motivatio
Morales, Consumer motivation, exigency Categories - Multigroup decreases
Mediano Purchasing Motivational factors are (Hausmann analysis of product
Antonio L. Motivation theories, positively 2000; Close purchasin
Leal, and Behavior Exigency related to & Kukar- behavior
Rodriguez motivation, the Kinney, - Perception
Coronavirus, purchasing 2010). crisis
COVID-19, of basic- - Consumer
Media needs Purchasing
exposure. products Behavior
and and Crises
negatively - The Impact
related to of Crisis-
other Related
purchasing Information
categories. on CPB
- In the - Consumer
COVID-19 Purchasing
crisis Behavior
scenario, and
utilitarian Government
factors are Measures
positively
related to
the
purchasing
 of basic-
needs
products
and
negatively
related to
other
purchasing
categories.
- In the
COVID-19
crisis
scenario,
hedonic
factors are
negatively
related to
the
purchasing
of basic-
needs
products
and
positively
related to
other
purchasing
categories.
C. Factors Social - Explore a IV: factors make a N/A - Variables - The dependent -As a strong corre
Christopher Affecting Trends, number of consumer more - Sampling variable the recognized betwe
Lee, Online Available factors likely to choose - Data analysis adoption of additional purcha
Pankaj Streaming Options, which cable television cable while cable television p
Nagpal, Subscriptions Media consumers cost, media
Sinead G. Options, consider over online options, - Cable companies
Ruane, Customer when streaming customer online streaming s
Hyoun Age, Cable choosing service, and spend millions of d
Sook Lim Television cable DV: demographics each year in mark
television - Ease of use are the understand their t
and online - Additional independent market and their n
streaming purchases variables. and how to best a
options - Media them through adv
- Multivariate options
regression - Social trends
models were - Available
developed to options
identify - Cost
factors - Customer
affecting service
each option
Dr. Smitha A Study on Over-The- - To IV: To investigate the N/A N/A - Online Video - Technolog
Poulose Customer Top Services, investigate reasons in the Streaming making ev
Satisfaction Digital the reasons popularity of Online Services rapid and
Towards Media, DTH in the Video Streaming became a us to com
Cable TV Services, popularity of Services popular form of and do ou
Network and Video Online Video amusement everyday t
Online Video streaming Streaming DV: among the
Streaming services Services - There is a youths, there
Services in - To analyse significant has been a
Chennai various relationship great concern
factors that between the about it among
influence the age group the parents and
consumers and educators.
to choose Satisfaction - Explored the
Online Video level of the quantum of
Streaming respondents. using Online
Services video streaming
 - To apps by the
determine viewers, type of
how genres watched
streaming and how it
videos effects the
contribute to climate change.
climate - Appear that
change and viewers use
the online video
awareness streaming apps
level among to gratify their
the users psychological
- To provide human needs
suggestions when they find
to enhance difficult in
energy coping with real
consumption life situation
practices.
Koo, Factors Explaining - Chooses the - Streamers’ - Data - Given - The servic
Hyunmo affecting the factors relationship satisfaction collection descriptive variables s
streamers' that quality has a - Test of analysis & higher me
loyalty to live affecting approach positive measurement statistics than the s
streaming streamers because it effect on model the relatio
platforms loyalty to can explain streamers’ factors. In
live the loyalty to related va
streaming relationship streaming the marke
platform composed of platforms opportuni
components - Streamers’ highest sc
located trust has a be explain
between positive streamers
companies effect on more weig
and streamers’ quality of
consumers loyalty to service, es
 (Hennig- streaming the profita
Thurau, platforms than the
Gwinner, & - Streamers’ relationsh
Gremler, trust is has a the staff o
2002). positive service
- Aims to find effect on
out the streamers’
relationship satisfaction
between - Market
streamers opportunity
and has a
platforms. positive
- To suggest effect on
that streamers’
streamers' satisfaction
loyalty to - Market
streaming opportunity
platforms is has a
comprised of positive
streamers' effect on
satisfaction streamers’
and trust trust
which are
affected by
other
factors.
Haritha Customer Perception, - To study that - E-Service - Data was - Sentimental - The current - During the
Haridas, Perception Netflix, important quality of collected analysis empirical study phase dat
Sivapriya towards Amazon aspect of e- Amazon and from - Text mining is mainly based collected w
Deepak Networked Prime, e- service Netflix has an Facebook on secondary basically c
Streaming service quality of impact on and data. The reviews ab
Service Quality Amazon and viewer Instagram. secondary data Netflix and
Providers Netflix perception The study used for the Customer
with through towards Amazon collected study was their expe
Reference to technology and Netflix. 60% reviews collected with prod
Amazon aided from through various services th
Prime platforms - Viewer Facebook online sources. social med
and Netflix patterns perceptions and 40% The sample size has becom
using the towards reviews of reviews important
online text Amazon and from taken for the for produc
mining Netflix has Instagram. purpose of the service rev
software an impact on The reviews study was 600 potential
called intention to contained reviews. consumer
Voyant tool watch. both - service pro
negative - In the seco
and positive the collect
opinions was analy
about look for pa
Netflix and using the
Amazon. A text minin
total of 600 software c
reviews Voyant to
were web-base
collected for applicatio
the research analysis. T
in two software c
phases: cluster of
During the that speci
first phase frequency
data was major key
collected contained
which was textual da
basically
customer
reviews
about
 Netflix and
Amazon
Samala Factors Video - Test the N/A N/A - Snowball - Using Exploratory - Fourteen
Nagaraj, affecting streaming, factors sampling technique Factor Analysis. for subscr
Soumya consumers’ Digital affecting - Mturk eleven rea
Singh, willingness content, consumers' not subscr
Venkat to subscribe Netflix, OTT were iden
Reddy Yasa to over-the- Household subscription reported.
top (OTT) decisions - Five facto
video - content,
streaming convenien
services in features, p
India quality we
extracted
Explorator
Analysis.
- All the five
affected
consumer
decisions
with price
- Household
structure
major influ
along with
occupatio
education
Alan Streaming E- - To N/A N/A The research - Characterization Considering the va
Oliveira, Services Commerce, understand methodology used in of the sample responses of Brazi
Ana Consumer Netflix, the this study is classified - Purchase Portuguese consu
Azevedo, Behaviour: A Consumer behaviour of as a case study. The decision process observed that it is
Netflix User Behavior Netflix data collection was - Identification of who predominate
Case Study in consumers in through a digital need users and the edu
Selma Brazil and both questionnaire made - Information levels of most con
Maria da Portugal countries available to the search our sample are hig
Silva Brazilian and - Assessment of data regarding inc
Portuguese public, alternatives show that Portugu
which generated a - Purchase and consumers, in gen
non-probabilistic delivery receive better wag
sample. - Post-buying Nevertheless, it is
activities Brazilian consume
use Netflix the lon
which is explained
arrival in Brazil in 2
in Portugal in 2015
An Nissa, Netflix Customers - Aims to find N/A N/A - Survey - Analysis of - Known tha
W. Consumer preferences out how the method preference data perceived
Susilawati, Preference of Netflix preferences - Interview with the attribute h
N. Suseno, Analysis of Netflix - Simple conjoined highest lev
N.A consumers random method importanc
Hamdani and some of sampling
the existing technique
attributes
Gerardo A Netflix Netflix - Identifies a - Recognizing N/A - Gratifications - Netflix social - More Tha
Guadiana Experience: experience set of needs how Netflix’s research connection Streaming
Reimagining for why shift to - TV as a social
the Direct- audiences streaming experience
to-Consumer turn to diminished - Social
Platform media that some of networking
consistently their sites & social TV
emerge competitive - Why the second
across time advantages screen has
and - Recognizing worked
mediums how Netflix’s
- Explores shift to
how Netflix, streaming
as a direct- diminished
to-consumer some of
platform not their
constrained competitive
by some of advantages
the - Look at the
technological threat that
and direct
storytelling- competition
related (i.e., other
limitations of streaming
traditional services)
film and TV, pose to
- can better Netflix’s
fulfil some of domestic
the subscriber
fundamental count
gratifications - How indirect
competition
(i.e., other
 forms of
digital media
such as
social media,
YouTube,
and video
games) has
impacted
the amount
of time users
spend on
Netflix.
These
analyses will
help us
decide if
Netflix is
indeed in
trouble or
not
- Exploring
the idea of
the content
trap and the
need for
moat-like
competitive
advantages.
Rob Marvin The Most Data on Surveyed viewers on N/A N/A Consumer tracking - Customer - The major
Important streaming key attributes and study surveyed US satisfaction with streaming
Buying video, usage barriers when respondents 13 years the current suffer from
Factors for of choosing between and older about the cable , satellite same prob
Video- connected streaming-video most important
Streaming devices and subscription options, attributes of video or fiber optic user interf
Services overall from Netflix, Prime streaming services service suck.
digital media Video, and Hulu to - Responde
consumption new apps from said they d
Apple, Disney, and on subscri
more. Content the new v
availability and ease- streaming
of-use topped the because o
list. barriers
Author Title Context of RQ / RO IV, DV, MV (if any) Theory Method Analysis Findings Limitatio
(s) study n

OKAN Online Film In this N/A IV : N/A Using N/A Development N/A
ORMANL Platforms study, Viewing pleasure and objective and changes of
I and the actual culture have become methodolog electronic
Future of cinema one of the integral y devices,
the Cinema and parts of almost all digitalization,
television societies which
magazines progresses in
and DV : parallel with
internet • The the
sources end of the technological
was cinema developments,
mostly arrived and it also performs
benefited could not as driving
in line with resist force for
the especially change and
technologi against the transformatio
cal television n taking or to
advances • Strengthenin take place in
and the g of internet the society.
speed of infrastructure
digitalizati and
on. especially
increasing of
mobile
phone
production
and
sales

Yoon C. Exploring Effects of HYPOTHESE

Cho Factors That factors on IV : S
Affect online The effects of factors Technology DEVELOPM
Usefulness, attitudes on online attitudes acceptance ENT
Ease Of Use, and and behavior and use of
Trust, And behaviour. technology
Purchase By DV : are
Intention applying • Factors that supported
In The the affect by the
Online technology customers’ unified
Environmen acceptanc online theory of
t e model. purchasing acceptance
behavior and use of
Investigati • Effects of technology,
ng factors convenience, which has
that affect perceived served as a
customers product or baseline
‘online service model and
purchasing quality, and has been
behaviour desire to applied to
such as shop without the study of
product a salesperson a variety of
informatio on perceived technologie
n, price, ease of use s
convenien
ce, and
perceived
product or
service
quality on
perceived
usefulness
without a
salesperso
n on
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