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    1 Persona

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    Michaela Kashoob
    This document provides a template for creating personas to represent groups within a target market. The template includes sections for detailing the persona's pains and gains, jobs to be done and barriers, as well as spaces for stories, observations, and contextual factors to more fully capture the persona's experience. Personas allow product teams to consider different perspectives and needs within their target market.

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    1 Persona

    Uploaded by

    Michaela Kashoob
    10 views1 page
    This document provides a template for creating personas to represent groups within a target market. The template includes sections for detailing the persona's pains and gains, jobs to be done and barriers, as well as spaces for stories, observations, and contextual factors to more fully capture the persona's experience. Personas allow product teams to consider different perspectives and needs within their target market.

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    innovation solution

    Original Title

    1 Persona (1)

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    This document provides a template for creating personas to represent groups within a target market. The template includes sections for detailing the persona's pains and gains, jobs to be done and barriers, as well as spaces for stories, observations, and contextual factors to more fully capture the persona's experience. Personas allow product teams to consider different perspectives and needs within their target market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views1 page

    1 Persona

    Uploaded by

    Michaela Kashoob
    This document provides a template for creating personas to represent groups within a target market. The template includes sections for detailing the persona's pains and gains, jobs to be done and barriers, as well as spaces for stories, observations, and contextual factors to more fully capture the persona's experience. Personas allow product teams to consider different perspectives and needs within their target market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Persona Team

    1 Pains 2 Gains
    Draw your
    Fears, frustration and anxieties Hopes and dreams
    persona here

    3 Jobs to be done 4 Reality


    What are they trying to do and How do they achieve those goals
    why is it important for them? today? Any barriers in their way?
    About this persona
    Name?
    Background?

    5 Stories and observations


    Write down quotes or observations that best describe their experience

    6 Context
    Are there other factors that we should take in consideration?

    About this tool Personas can provide a range of different


    Personas are ctional pro les, often perspectives, allowing teams to de ne and
    developed as a way of representing a printsize: A1
    engage the different interest groups that may
    particular group based on their shared boardo nnovation.com/tools
    exist within their target market.
    interests and needs.
    fi

    fi
    


    fi

    fi

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