COURSE: Marketing Management

UNIT: 1.Marketing and marketing process

NAME: P.Vinod

ROLL NO:19bba7035

Pick two competing products (in the same industry) made by two different companies.
Compare the 4 Ps of the two different products based on the information on their
websites / product pages.

The Assassin
I would prefer you to work on the fruit juice products-Tropicana (Pepsi),B-Natural (ITC) and
Real (Dabur). But, you are free to choose any product of your choice.
Instructions: If it is fruit juice- you may mention Product #1 as Tropicana and Product #2
as Real. The Industry will be FMCG (Fast Moving Consumer Good).
To give you another example, you could compare Samsung and Apple. The industry will be
Technology.
In the product row, you must list down the various offerings in both columns (including
number of fruit flavors with names and number of sizes (100ml/250ml, 1 ltr etc), type of
packaging- bottles/tetrapacks etc)

PRODUCT #1: Iphone6 PRODUCT #2: Realme7pro

INDUSTRY: Technology INDUSTRY:

PRODUCT Advanced android smartphone

Advanced smartphone
120HZedge performance
Leading edge performance
64MP camera
High resolution camera
65W charger
Vast app ecosystem
Good gameplay
High security features
Dual speakers

PLACE From realme stores,and online e

Direct from Applestore networks ,
shops,like flipkart
e-tailers like flipkart,Amazon,etc

PROMOTION advertisements in social media like in

Widespread launch Pr socialmedia
Instagram,facebook,and in televisions
extensive online,and other media
by showing the features of
advertising product placement
smartphone
PRICE Rs 10,000 to Rs.16,000 depending Rs.16,000 to Rs.24,000 depending on
on capacity of phone and discounts RAM of mobilephone
arevailable