CHAPTER II: SWOT ANALYSIS

The highlight of vegan sourdough bread is natural, organic, nutritious and healthy
fermented bread. Cakes are made to the highest standards, all natural, suitable for
dieters, weight loss, diabetics, vegetarians, lactose and gluten free. Currently, the
majority of consumers in the market pay great attention to product quality and aim for
healthy products. With a compact and convenient design, it is easy to hold and use on
the spot, creating an attractive advantage for consumers. Moreover, the shelf life is up
to 7 days due to the use of nitrogen gas for preservation. This is a new preservation
technology that helps keep the shelf life longer. However, products are easily
compared in terms of price, quality and packaging. The cost of the product is higher
than that of ordinary bread, leading to the restriction and segmentation of target
customers to use the product. Vegan Sourdough's information has not been widely
spread to consumers and the attraction is not high in terms of advertising and
marketing. About opportunities, currently issues related to nutrition and food hygiene
and safety are becoming more and more concerned. Consumers are increasingly
interested in healthy products and services right from the start production to
consumption and use of products. Sourdough vegan bread will be the choice of many
consumers. Special, the percentage of people using the Internet to market products
online is high, so Vegan Sourdough bread can be seen. Not only that, relatively high
cost reduces the competitive advantage of the product over other competitors present
in the market. Marketing programs have not conveyed all the messages that Veggie
Bread wants to bring to consumers about the image of Vegan Sourdough bread. These
factors are the challenge of Veggie Bread to bring Vegan Sourdough bread to the
consumer market and Veggie Bread promises to overcome and promote its products
more in the near future.

CHAPTER III: PRODUCT AND SERVICE EVALUATION

About product, sourdough is a traditional bread that has always appeared on the tables
of settlers in America and Europe long ago. And vegan sourdough bread was only
introduced to Vietnam in 2018. But so far, this type of bread in Vietnam has not been
widely available and very few people know about it and very few people trade about it
this cake. Ingredients in sourdough bread have only 4 main types including rye flour,
yeast, natural sourdough, salt and water. Sourdough bread helps break down gluten.
Gluten is a protein that is difficult for the human body to digest, and sourdough
bread's special fermentation breaks down gluten into peptides and amino acids that are
much easier to digest. That makes sourdough bread an especially good choice for
those with gluten allergies. Cakes are made to the highest standards, all natural,
suitable for dieters, weight loss, diabetics, vegetarians, lactose and gluten free. This is
the motto to ensure top quality because sourdough bread is natural, organic and
healthy fermented bread. We stress healthy nutrition by incorporating whole grains,
vegetables, fruits, and plant-based proteins into our dishes. It removes almost all of the
phytic acid, allowing the body to absorb all the nutrients in the cereal. Thereby,
limiting many diseases such as cancer, heart disease, osteoporosis. In addition,
sourdough bread has a low glycemic index. This helps to reduce the risk of diabetes
for the eater. Moreover, the enzymes and beneficial bacteria present in sourdough
bread help the body with good digestion, healthy gut health, and prevention of colon
cancer. We have a regular menu with popular and well-known dishes, as well as a
daily changing menu of specialized product types and seasonal beverage options such
as organic whole grain oats, pumpkin seeds, olive seeds, green tea, honey, butterfly
pea flower and organic cereals. This is also the attraction of sourdough vegan bread
when it has a variety of ingredients to suit the individual taste of each customer.
Specially, product packaging is individually designed, from hygienic paper, to ensure
that the product is hot when the product arrives at the customer, and the
manufacturer's name and expiry date are printed on the package. About price, the
company has a good price policy, targeting specific target customer groups to boost
sales volume. Vegan sourdough bread products are priced from 60,000 VND to
150,000 VND depending on the type. About place, The website was built and widely
promoted through many channels. Doing business online and offline, customers can
easily approach and be served wholeheartedly.The sales team at the store is friendly
and agile with service criteria to satisfy customers.The bakery will be located at Thao
Dien area in District 2. It is known as the new development center of Saigon, as an
area with developed transport infrastructure to ensure convenience for travel, quickly
attracting a part of workers here to live and work. Moreover, it is an area close to
developed utilities such as Mega Market supermarket, Vincom Mega Mall, Estella
Place, District 2 Hospital, restaurants and luxury restaurants. The drawback is that it is
the central development area of Saigon and the place where many potential customers
gather, the premises are also quite high, ranging from 35,000,000 - 50,000,000 VND
per month. In addition, the area is full of eateries, bakeries and coffee shops.
Therefore, competition is inevitable and it is difficult to do good business. The bakery
shop is opened with large glass doors, bringing in natural light in the store. Inside is
divided into 3 main areas: bread cabinet, baking kitchen area, seating for guests. The
bread cabinet is designed to be simple with white shelf with glass helps to show the
bread and convenient for customers to choose. The seating area for customers is a row
of tall tables and chairs bring a modernism, different from other stores. About
promotion, the company has attractive policies buy 1 get 1 free for customers who buy
products in the first 3 days of opening. In addition, the company has many special
preferential services such as giving product combos or 50% off coupons when it
comes to customers' birthdays. There is a discount policy for combo packages with an
extremely diverse menu. Apply advertising on search sites and on food websites with
promotional vouchers to attract customers' attention. In addition, set up a forum to
collect customer opinions, target customer satisfaction.