The Skinny…An every other day or so double-shot of digital goodness.

The Skinny is a synopsis of current digital marketing and social media trends. The Skinny’s mission is to deliver the buzz
to you in a few minutes or less so you can be in the know and focus on what matters most- your work.

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Nielsen Study Confirms What We Already Knew

 The results of Nielsen’s study on why people like tablets weren’t surprising: tablet users like the devices because they’re easy to

carry around.

 Another 21% said they preferred tablets because they are easier to use, and 155 cited fast startup and shutdown times.

 Tablet users also said they’re increasingly using them instead of traditional PCs, notebooks, netbooks, eReaders, and even

portable media players and gaming systems.

 Some 35% of tablet owners said they are using a traditional desktop computer less since switching to a tablet, while 32% said

they’re using their notebook less often (or not at all) since buying a tablet.

 One figure that stands out is the 25% that said they’re using Internet-connected televisions more since buying a tablet, and 26%

said they’re using a portable gaming console more frequently.

 The study also found another interesting figure: 435 of tablet readers surveyed by Nielsen said they shared their tablet with other

people in their household, while roughly half of the survey respondents say they have a tablet they use all by themselves.

 Click here if you would like to go to the full article from Digital Trends.
Amazon adds iOS support to Cloud Player in Mobile Safari

 Amazon added iOS support to Cloud Player without telling anyone.

 There’s no app for that, it only works in mobile Safari, but users can

now access their music library with an iPhone or iPad.

 More than likely, Amazon is working on a multi-platform app

solution too; it’s just good sense.

 Cloud Player is now confirmed to work on the latest Apple devices,

including the iPhone 3GS and the original iPad.

 Click here if you would like to go to the full article from Digital

Trends.

Apple Surpasses Google to Become the World’s Most Valuable Brand

 Apple has an estimated value of $153.3 billion, and according to Bloomberg,

Apple has officially surpassed Google to become the corporate king of Earth.

 Apple has grown 84% over the past year, and it is now well above Google’s

estimated value of $115.2 billion, which ends Google’s four-year run as the

world’s most valuable company.

 IBM is the 3rd most valuable company, and McDonald’s is the 4th.

 The primary reason Apple has grown so impressively is the success of the

iPhone and iPad devices.

 Facebook is first in the “Top 20 Risers” category with its’ 246% surge in

brand value, which places the social network at no. 35 in the world with a

value at $19.1 billion (even though many estimate Facebook’s valuation at

$100 billion).

 China’s most popular social network, Baidu, was the second fastest growing

company, with a 141% rise in brand value.

 Click here if you would like to go to the full article from Digital Trends.
LinkedIN IPO Values Company at $3 Billion

 LinkedIn will offer 7.84 million shares in its initial public offering at

$32 to $35 per share, which would value the company at around $3

billion.

 After fees and taxes, the company expects to receive net proceeds

of about $146.6 million.

 LinkedIn now has more than 100 million users as of march 2011, and

it became profitable in 2010 with a net income of $10.1 million and a

net revenue of $161.4 million in the first 9 months of 2010.

 In the first quarter of 2011, LinkedIn’s revenue grew significantly to

$93.9 million, a 110% increase from the same period last year, and

its net income grew to $2.08 million, up from $1.81 million in Q1

2010.

 Click here if you would like to go to the full article from Mashable.

“If you are writing about baloney, don’t try to make it Cornish hen, because that is the worst kind of baloney there is. Just

make it darned good baloney.” –Leo Burnett