Name:De la Peña, Mariel B.

BSBA-MM-3

Assignment #9

Price War

1. What was U-Corp's major Disadvantage in competing with A-Corp?

 A-corp Spent much on advertising and introduces the reduce-price promotion

thats why U-corp try to compete with that strategy. Little did they knew they are focusing
much on lowering their price and not paying attention to their losses.

2. What did each company fail to realize about its customers?

People do not need to buy multiple Hard Drives because of their large storage
capacity. The two company keep on producing and sell it at lower price. The losses in
production cost is much higher than their revenue.

3. How might the price war for removable hard drives have been avoided?

Since U-Corps is the first company to sells hard drives, the company must
sustain its value as the first company. U-corp should build its own value to its customers
and they should not be minding the competition instead. We all know that people tend to
try new products in the market to test and if they find your value as the producers, they
will definitely still buy on you.
 Name: De la Peña, Mariel B. Date submitted: October 07,
2020

Assignment #8

Method

a. What are the key product features or qualities that define the Method
brand of household cleaning products?

Ryan and Lowery created a line of nontoxic, high-performing cleaning products

that would make a home feel fresher, more livable, and more beautiful. These products
were packaged so attractively that they would market themselves on stores' shelves.

b. What value accrues to customers who purchase the Method’s brand

household cleaning products? What value accrues to the Method itself?

The value accrues to customers who purchase their products is the effectiveness
and quality of each product, even one drop of it can clean effectively and can wash
away dirt. If the customers purchase product, they can use it on long period of time and
the owner will assure its quality.

Method value accrues quality, effectiveness, and truthfulness. Their products

speak to its brand. Method creates its own room of uniqueness and power.

c. Method’s line of household cleaning products a luxury brand? Explain your

answer.

Method is a luxury brand. Their Products is made from natural raw materials and
it is not made through chemicals. As we all know that the resources of natural raw
materials are seasonal and limited so they will import raw materials from other country
to sustain the production. It is very costly so that they need to increase the price, but the
company assures its quality and effectiveness.