BANGALORE INTERNATIONAL SCHOOL (BIS)

 In the 60s and 70s, there were many American families living in the city,
but the local schools did not offer a North American model of instruction.
The idea of sending their children to a boarding school did not appeal to
Eloise R. Bennett and her family (the founders of BIS ). They decided to
open their own school in a garage on Millers Road which came to be
known as the American Community School and later as Bangalore
International School.
 Today, Bangalore International School is an institution where global
education is seamlessly integrated with positive social values, coupled
with creative freedom that equips every student with necessary life skills.
 Demographic Segmentation
 Age: - BIS offers classes from Kindergarten to High School (Grade XII)
where minimum age to get in is 3 years and maximum age to get pass out
from std. XII is 18 years. 
 Gender: - BIS has Co-education Culture.
 Income: - Annual fees ranges from 1,78,000 for Kindergarten to 3,00,000
for high schoolers. Therefore, it attracts people in the >10,00,000 annual
income category.
 Occupation: - BIS attracts people from across industries working mostly
in private/corporate organisations.

 Geographic Segmentation 
 BIS has only one branch which is present in Bengaluru.
 It is appropriately located at prime residential locality called Hennur.
 It is the first international school to have opened in Bangalore.

 Behavioural Segmentation
 BIS attracts people who want the best educational facilities and an
international schooling approach for their child.

 Psychographic Segmentation
 Social Status: - Upper middle class – Upper class
 Believe: - Open minded and of all religions.
 Market Positioning of BIS
From a tiny in-house expat project in 1969, BIS has grown into an
unbelievably vibrant and successful academic institution that manages to
combine cutting edge instruction with an old-world school charm for its
growing student body. Never complacent, BIS has always shown
exponential growth in every area and today, is proud to be among the top
international schools in Bangalore.
1. BIS has very strategically located itself at a prime locality in bangalore
and thus attracts its segmented crowd.
2. BIS as a school/brand is committed to contribute excellent academic as
well as co-curricular facilities to students. BIS offers Cambridge IGCSE
curriculum for grades I-X and Cambridge A-Levels as well as
International Baccalaureate Diploma Programme (IBDP) for class XI &
XII.
3. BIS’s criteria for selection of students for admission:
Students from Grades 1 through 11 will have to write an entrance test in
Mathematics and English. Under extraordinary circumstances, this step may be
eliminated by the directives given from the respective section Coordinator.