LESSON PLAN

Student
Teacher
Alpita Dharsania Practicing
Tilak College, Ghansoli
Name: School:
Roll No: 01 Std:11th Div: Subject: Organization of commerce

Lesson No.:1 Total Lesson No.: 2 Date: 2nd Dec 2021 Time: 8.20am – 9.00am

Topic: Introduction of Commerce and Sub Topic: Business Objectives

Business
Previous Concept of profit, selling prize, cost price,
Knowledge:

Teaching Aid: Flash cards, and chart

Reference Material: Textbook, Google.

Methodology: Lecture cum Discussion method – Offline
Technique:

Objectives(Theme): Ethics

Instructional Objective:

Teaching Points:
Set Induction: Teacher trainee does set induction by asking questions and demonstrating by showing
mobile.

Teacher’s presentation: Students Expected Answer:

Q1. Students as an individual we all have aims To become Accountant, Get job, Manager etc.
and objectives of our life, so what are your
aims and objective.

Q2. Suppose this is my shop and I am selling Business

mobile phones what am I doing?

Q3. So do you think as we have objective does Yes, profit

business also have objective? If yes what is the
basic objective of business?

Statement of Aim: So students our topic for today is Business Objectives

Content Teacher’s Activities Student’s Activities

(Teaching Points)
As all the
business have
objectives,
these objectives
are further
classified into
two

Economic
objective and
Social
Objective

1. Economic Economic objective are the

Objectives economical target that is set by an
individual, firm or government to
achieve. It more or less rotates
around the motive of profit
generation.

2. Social Social objectives are the intentions

Objectives of being able to do good for
humans and improving their
wellbeing.

Under
economic So as we discussed what is the Profit
objective basic economic objective of a
business?

1. Earning What is profit?

Profit: Selling price – cost price = profit Rs.4
Profit is (shows a pen) So if I have made
required this pen at Rs.6 and sold it at
for Rs.10 how much is my profit.
survival of So basically every business have
the an objective of earning profit for
business their survival and growth.
and for its
 growth. Ethics: but students have ever No
experienced when we go to a
fancy cafe or restaurants and we
order Bisleri, this Rs.20 bottle is
been charged at Rs.50 – Rs.80.
this means they are selling at more
than MRP. Are we supposed to do
that? So students as a businessmen
even though we need profit we
should not exploit consumer by
selling product at higher cost.

2. Searching
New As a business man even though I No
Customers: have some number of customer
Business am I going to get satisfied and sit
organizatio still that this many customer I
ns have to enough for me?
work hard
to create Do I need more consumer? Yes
new
customers So how am I going to attract new Advertisement,
and also to customers? promotion
maintain
the Right we need new customers for
existing the survival and success of the
customers. business and to attract new
customers we need to come up
with creative and attractive
advertisement and promotional
activities.

Ethics: but just to attract more No

customers can we make an
advertisement with ake
commitments?
 Like this (show flash cards) Yes
Lipton Green tea reduces belly fat,
Fair n lovely will make you two
shades lighter, Horlicks will make
you taller and stronger. Must
have seen these advertisement.
Does these product really work as No
they say?
So even though we need new
customers we should not promote
our product with fake
advertisement.
3. Innovation
s: It is a As we have our business and our yes
developme product is also has demand but for
nt or a business to grow do need new
positive product?
change
which As we need new product, we need
results into to have innovation? So for
improveme innovation we need to do lots of
nt in research, survey, and use different
product or technology to get a new product.
process of Like (shows flash cards) keloggs
production range, One plus series, Parachute
. I t h as to onion oil. These companies have
spend innovated the products as per the
money on need of the consumer for the
R& D growth of the business.
( Research
and Dev Ethics: you must have heard
elopment), recently that one plus nord 2
mark et phone had a case of blast. That
survey, use means a new series was innovated
of tech but t might not have gone through
nology etc. proper trial or because of some
technical default is burst. So
 before launching new product
proper testing should be done
4. Best
Possible Business uses natural resources
Use of and all the natural resources are
Resources: scarce so we need to use them at
Resources their best. In a company everyone
are scarce should get their own cup instead
and have of using paper glass.
alternative
uses. They
should be
used to its
maximum
and should
avoid
wastage.
Optimum
use of
resources
ultimately
leads to
increasing
profits.
Content Teacher’s Activities Student’s Activities
(Teaching Points)
Under social
objectives

5. Supplying As a customer while buying gold Quality

quality what do we check?
Products: So as a businessmen is it our Yes
Every responsibility to supply quality
business h product to the consumers?
as to
provide Quality means a combination of
quality purity, safety, durability, utility
 products to etc. so we should never
its compromise on quality while
customers. production of product.
Quality
means a Ethics:
combinatio
n of purity,
safety,
durability,
utility etc.

6. Avoiding Do you go to theater to watch yes

Unfair movie?
Trade
Practices: Do you purchase popcorn and yes
Unfair drinks in theater?
trade
practices What is the cost of them? 250, 300, 120
like black
marketing, Are these prices fair enough to be No
misleading charged for these product?
advertisem
ents, So these kind of unfair practices
wrong should be avoided.
measureme
nt etc.
should be
avoided. It
is
important
for
survival
and growth
of a
business
unit.
7. Employme If I am opening a restaurant how Cook, cleaner,
nt many people will I required? waiter, and
Generation cashier.
: Business
is a socio- So my restaurant is creating what Jobs, employment
economic for them?
institution.
Business So a business also creates
should employment for skilled workers
create jobs like cooks, unskilled workers like
for skilled cleaner, waiter.
and
unskilled
people. It
should
provide
employme
nt
opportuniti
es to
economica
lly
backward
and
divyang
persons.

8. Welfare of Now that I have restaurant and The employees

Employees workers too but if I don’t care will leave the job.
: Skilled about my employees and their
and wellbeing.
unskilled
workers So as an employer it’s my basic
are the part responsibility to take care of my
of the employees and their wellbeing.
society. So
if How can we take care of the
 employees employee?
are By giving them timely and proper
properly remuneration, good working
taken care condition, offering incentives.
of, it
brings
welfare to
the society.
This can
be
achieved
by
providing
fair and
regular
remunerati
on, good
working
conditions,
impartial
personnel
policies,
offering
incentives
etc.
9. Help to
Solve As industries and business are Yes
Social rising are they affecting our
Problems: environment and society?
Due to
rapid As standard of living is improved
industrializ everyone has their own vehicle
ation, and they travel by their own
many vehicle which increases traffic
social jam, air pollution.
problems
As an organization a company
 arise like should provide public company
traffic transport and encourage
Mams, employees to use them.
growth of This way organization will
slums, air contribute to reduce traffic jams
and water and pollution.
pollution
etc.
Business
should be
aw are of
this and
should try
to reduce
them.

10. Contri You must have heard that when

buting to county faces any problems like
the welfare natural calamities companies takes
of the steps like contributing to the relief
Society: funds and donate some amount,
Business there company like Aakash,
house provides scholarships too so being
should a part of society a company should
take care help the society in their
of general emergency and for the
welfare of development of the society.
the society.
For that
they
should
give
donations
for good
cause,
offering
scholarship
 s for
higher
education
etc.

Core Element: Value:

All works are important so we need to
respect all the workers in the company be Respect each and everyone
it a auxillary staff, watchman everyone

Closure: so students today we learned about Business Objectives. Which is classified into
two Economic and social objectives
Economic objectives Social Objectives
1. Earning Profit 1. Supplying 4uality Products
2. Searching 1ew Customers 2. Avoiding Unfair Trade Practices
3. Innovations 3. Employment Generation
4. Best Possible Use of Resources 4. Welfare of Employees
5. Help to Solve Social Problems
6. Contributing to the welfare of the Society

Evaluation:
Q1. Explain in your own words what is Economic Objectives
Q2. Explain in your own what is Social Objectives
Q3. Two economic objectives
Q4. Two social objectives
Assignment:

Note down the ways how we can protect and contribute to our environment?

Black Board Work:

Date: 02/12/2021
Class: XIth
Subject-Commerce
Topic: Introduction of Commerce and Business
Sub Topic: Business Objectives

Business Objectives

Economic objectives Social Objectives

1. Earning Profit 1. Supplying 4uality Products
2. Searching 1ew Customers 2. Avoiding Unfair Trade Practices
3. Innovations 3. Employment Generation
4. Best Possible Use of Resources 4. Welfare of Employees
5. Help to Solve Social Problems
6. Contributing to the welfare of the Society
Teacher’s Remark:
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