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MACDONALD. N. CHURCHILL linkedin.com/in/macdonhill

Writer | Business Development & Marketing Specialist donaldchurchill23@gmail.com

P ROFESSIONAL P ROFILE
10 years of experience as a business development specialist, writer, IT professional, graphic designer, CAD drafter, and
product design engineer on over 400 projects/contracts, has allowed me to understand various creative challenges and
be comfortable working with a team, as well as on my own. I also write engaging content, using keywords to increase
SEO without interrupting flow.

C AREER S UMMARY
Writer, Business & Marketing Specialist | Money Market Square | Freelance 2020 – Present
KEY ACHIEVEMENTS
• Created innovative SEO, SMM and content marketing strategy, increasing traffic and engagement by 35%.
RESPONSIBILITIES
• Write engaging articles about start-ups, with emphasis on funding, and sustainable growth.
• Assist start-ups get funded, by delivering business plans and app prototypes that get investors to open their wallets.
Project Manager | Convrtx | Contract May 2021 – June 2021
KEY ACHIEVEMENTS
• Led team to develop and improve internal processes resulting in quicker turnaround time in project deliverables.
• Contributed to overall marketing strategy by identifying potential clients and channels through which to reach them.

Business Development Manager | Skunkworks Business Solutions | Freelance 2018 – 2020

KEY ACHIEVEMENTS
• Developed business plans to raise capital, with a high success rate, securing up to $1.8M in investments.
• Managed CRM, identified 4 existing customers who were ripe to grow, leading to $33K in incremental revenue.
RESPONSIBILITIES
• Developed strategic business models and set sustainable business goals with human and capital resources available.
• Leading scrum teams for software development, product design, and business development within time and budget.
• Identified new business opportunities, resulting in new markets, revenue, trends, customers and partnerships.
• Creation of logos, graphic, print and web media (business cards, banners, pop-ups, websites, UI/UX for apps. etc).
Start-up Manager | My Mechanic LTD | London, UK 2017 – 2018
KEY ACHIEVEMENTS
• Led GTM for on-demand roadside assistance apps, to achieve a turnover of $200,000 in the first quarter of launch.
RESPONSIBILITIES
• Led market research, UI/UX design, app development, project management, product launch, sales and marketing
• Achieved over 5,000 app downloads in first week of launch and initiated continuous improvement drive.
Start-up Manager | Chore Market | Abu Dhabi, UAE 2016 – 2017
KEY ACHIEVEMENTS
• Renovated website to world-class UX standard, removing friction from booking process resulting in 10% more leads.
RESPONSIBILITIES
• Crafted marketing campaign, resulting in 50,000 new visitors monthly and 2,700 clients, outperforming OKR by 66%.
Product Design Engineer | MCN Skunkworks | London, UK 2012 – 2016
KEY ACHIEVEMENTS
• Designed Minimum Viable Product-MVP, for new sports pole concept, gathered feedback from customers; which went into
the final, award-winning design, retailing hundreds of units worldwide.
RESPONSIBILITIES
• Drafted technical drawings for patent filings; guaranteeing confidentiality for clients through NDA signing.
• Created and/or modified over 120 engineering 3D CAD models for prototype design and architectural visualization.
 Start-up Manager |Cuddle Cottage | London, UK 2012 – 2012
KEY ACHIEVEMENTS
• Launched Social Media Marketing (SMM) campaign, on controlled budget resulting in acquisition of 15K engaged
followers across Twitter, Pinterest and Facebook, leading to turnover of $3,000 in the first quarter of business launch.
• A/B tested website and retail merchandising tactics leading to a 27% increase in sales week-over-week.

RESPONSIBILITIES
• Build strategic relationship with product manufacturer; securing an MOU with minimum order commitment.
• Led GTM for portable solar power solution to provide sustainable electricity mobile device users in rural areas.
• Used SQL to query the inventory database, helping to predict when items were in danger of being under-stocked

C OURSES & C ERTIFICATIONS

Financial Markets | Coursera 2020
Scrum Master | International Scrum Institute 2018
MBA Course | Udemy 2018
Agile Project Management | Udemy 2017
Fundamentals of Jira Software |Udemy 2017

E DUCATION
B.Eng. Aerospace Engineering | University of South Wales | Pontypridd, UK 2006 – 2010
MODULES INCLUDED
* Aerodynamics * Management and business
* Airline transport scheduling * Heat transfer
* Mechanics of flight * Air-frame design and flight dynamics
* Aircraft design * Space systems
**Graduation year project - Design of the propulsion system for an unmanned Ariel vehicle (UAV)**

K EY S KILLS
PROJECT MANAGEMENT: Sprint Backlog | Asana | Monday
IT: Word Press | Woo Commerce
DESIGN: Identity and Branding | Adobe XD | Adobe Photoshop| Illustrator | UI/UX | Canva
OTHER SKILLS: Product Development | Prototyping | Business Relationship Management | SolidWorks

I NTERESTS
Music | Reading | Dining | Formula 1

P UBLICATIONS
7 Days to Freedom (The Art of Wealth Creation). See publication