The Discourse of Advertising he Discourse of Advertsing explores the language of contemporary ‘aivertning. The words of avertnements ave nol viewed ia ssltion, Tomoser, but complex inlertton sth music and pictures, oer texts ro them, an the people who make and experince the “Ths send edion considers advertising i the context of cure changes in commumeation All chapters have been fully vevsod nd ‘rte, and stant ne material has en added. The soe une ton and aesthete effects of advertisement ve comprehensively analyed ‘eros wide range of eed, toms blboads to email ad the Inert Controversy advertaemenis re contrasted and compared with Kerary texts throughout The book cel expans relevant concepts from sem ‘ots, poste, ad linguistics, and can serve as an introduction (all | those Uiniplines. Practeal exereses to stimulate fuer dseusion are included atte end ofeach chapter This compelemive ad invaluable reference guide al apocts of the language of eeversng Guy Cook i= Profesor of Applied Linguistics the University of Reading He has polished widely om discourse alysis and the teaching fof langage and erature. His presious books inclade Discourse (19), Discoure and Liernure (18), the winerof the Modees Languages ‘Associaton ‘Kenneth Midenberger Prac Language Play, Language earning (20.‘The INTERFACE Series The Discourse of Second Edition Amps eae! Fon ys Guy Cook Ft Washons et on Sep Laue in Popa Fin Engin Specs nd Wing ater Nah Investgng ganged erate Lange Tet nd Cote obec Hager nage spate a celia ‘Lange thro Literstoe Pater Langage - sag und banat iew A2inedvcn ones ngs aad Pin of View ety sy Eng Poewy Shinar ik aot splorng the Language of Dra ate herd ey our Cupeper, The Ser Foe Rona Carter rtesor of Modo Epi Language tthe Unrayof Case! Projet (LINC! oe 1890 182 picsepieteiensesta Roxane an nie ei os ec y : a Libre