Organisational change- Technology, policy and market shifts High-performance lithium Changing - flicking the switch Northvolt’s founders,

ch Northvolt’s founders, Peter Carlsson

makers rooted in the real
world across the
Automotive, Grid, Industrial,
Portable and Micromobility
markets.
They believe that the future
is powered by renewables,
but have to convince others.
They have a challenger
mindset.
They want to transform the
business but also the world
around them.
evidence that the transition to
decarbonisation is under way – and
batteries are fundamental.
Change-makers are frustrated by
having to make the business case for
their company to be part of the
transition.
There is danger in not changing
and growth in changing.
High-quality green batteries in
industrial quantities can enable
the future of energy.
to transition the business.
ion batteries at a
competitive cost. Enquiring about Northvolt’s
Recognition as a change- next-generation lithium-ion
maker from others in their batteries, products and
business and beyond. manufacturing.
Enabling the transition to
the sustainable future they
imagined.
Partners such as ABB, Vestas, BMW
Group, InnoEnergy, Scania, SECI,
Siemens, Skelleftea Kraft, Stena,
Swedish Energy Agency, Vattefall,
Hydro, Volkswagen Group, European
Investment Bank. Northvolt are
trusted and backed by the European
industry and political actors.
and Paolo Cerruti, headed up supply
chain operations at Tesla. They
understand the customer as they
once were the customer.
By developing the world’s greenest
battery cell and establishing one of
Europe’s largest battery factories
Northvolt arms changemakers to
make the business case and convince
others:
1. Quality: high-performance
energy, power and life cells.
2. Scalability: customer tailored
products at an unprecedented
industrial scale.
3. Cost: scale, automation and
vertical integration (owning many
elements of our value chain)
means Northvolt batteries are
extremely competitive on cost.

Change won’t listen until the new is better than the old on every level.
Change is scared of risk.
1. Convincing the people-based buyer: Do Northvolt batteries offer better performance
than we have currently making our products and services better for the end user?
2. Convincing the systems buyer: Can Northvolt batteries fit into the specifications and
scale of our business?
3. Convincing the financial buyer: Are Northvolt batteries competitive on cost?
 Who is this story for?
NorthVolt
Everyday heroes. Ordinary world. Compelling villain. Call to adventure. Crossing the threshold.

Mentor, allies and gifts. Challenge. Challenge. Challenge. Better world.