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Marketing Management – II (MKTM 511)

Academic Assignment 1
Name of the faculty member: Dr. Ajay Bamba

Class: MBA Module: 2

Section: Q2143 Batch: 2021-
23
Date of Allotment: 04/12/2021 Date of Submission:02/01/2022
Max. Marks: 30

Purpose: To make student aware and analyse the product mix, product life cycle
stage, product pricing, product advertisement and product distribution strategies of
the organizations / products / brands and evaluate their implications on marketers.

Format: Organization / Product / Brand for above said analysis has been assigned
by the course instructor. Students need to search for information related to the
product mix, product life cycle stage, product pricing, product advertisement and
product distribution strategies of the selected product / brand. Student is required to
submit the analysis of the same in the form of a written report 

Students need to analyse the following aspects related to selected product / brand
and evaluation criteria is also given.

 For the product identified by you, what kind of pricing strategy has been used
by the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer. [6 Marks]
 Identify the current Product Life cycle stage for the identified product and give
reasons why you feel that the product is in the respective stated stage. What
are the different actions taken by the company related to the product
depending upon the current stage in PLC? [6 Marks]
 Choose any one advertisement which is or has been used by the company to
promote the respective product and perform the below mentioned analysis.
 What Big Idea is being used? Do you find it to be most appropriate?
 Which type of appeal is used in the advertisement? Do you find it to be
most appropriate?
 Do you find the media selection to be correct for this type of product?
[6 Marks]
 For the identified product, what kind of distribution strategy has been used by
the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer.
 Type of Distribution
 Level of Distribution
 Do you find the channel selection to be correct for such type of product,
consider the target market? [6 Marks]
 Draw the product Mix Chart of the allocated company and answer the
question given below:
  What is the product Mix length of your allocated company?
 What is the product Mix width of your allocated company? [6 Marks]

Course Instructor will assign product / brand to individual students.

Instructions for students:

 The data is to be used in all the parts whereby one can understand is the
decisions taken for the product strategy during the PLC, Pricing strategy,
Channels of distribution or Promotional expenses on various elements is right
decision or not.
 Focus needs to be on the analysis and value addition along with its practical
application with relevant examples.
 Any excuses for non-submission shall not be entertained.
 Assignment is to be submitted online.
 It is an individual assignment.
 Information needs to be arranged by the students.
 At the maximum of 20% plagiarism is allowed.
 Simply copying of the details from any source would result in awarding of zero.
 Details such as introduction of the product, its features, firms offering this
product, market share, market size, potential market size, market growth rate,
factors affecting the sales of the product etc. are also to be discussed and
included in the report.
Serial Registeration
Name Roll Number
No Number
1 12102966 Priyanka Sharma Bajaj Finance Ltd.
2 12102948 Libin Lalu Honda City
3 12102951 Ishmeet Kaur Britannia Cheese
4 12102954 Manmeet Singh juneja Paytm
5 12103029 Priya Singh Vodafone Idea
6 12103035 Shivani Giri Asian Paints
7 12103036 Janhavi Arya CRED
8 12103003 Sumit Chaturvedi Hero Splendor
9 12103111 Punit Sharma Amazon
10 12103131 Dinesh Kumar T Kwality Walls
11 12103125 Chandan Angrish Modi Revlon
12 12103094 Brahmadathan M Taj Mahal Tea
13 12103105 Chandgude Sourabh Vitthal Myntra
14 12103087 Nishant Chaudhary Amul Milk
15 12103241 Sonali Kumari Make My Trip
16 12103246 Amritesh Kumar Zomato
Surf Excel
17 12103249 Anshika Rana
Detergent
18 12103262 Shashank Ranjan Indigo Airlines
Maruti Suzuki
19 12103158 Gopaljee Tiwari
Swift
Vim Dishwash
20 12103168 Barma Lohith
liquid
21 12103224 Ashna Peethambaran S.P Philips Juicer
22 12103226 Muskan Chaurasia SBI Home Loan
23 12103329 Devanshi Sharma Lifebuoy Soap
24 12103352 Suraj Samal Dabur Honey
Colgate
25 12103358 Mugdha Jaiswal
Toothpaste
26 12103946 Agrim Thapliyal Uber Taxi Sharing
27 12103950 Mohit Sharma Good Day Biscuits
28 12101621 Rahul Mishra AXE Deodorant
29 12105421 Aniruddho Dutta Mithun Sony LED
30 12108735 Eqbal Shakib Real Juices
31 12104042 Masthan Shaik Tata Trucks
32 12104088 Priyanka Singh paisabazar.com
33 12104065 Abhishek Kharwar Urbanclap
34 12103975 Sunaina Apollo Hospitals
35 12104022 Dinesh Thinakaran Lal Path Lab
36 12103983 Shiv Shankar Jain Hero Electric
Tata Nexon
37 12103985 Sahil Thakur
Electric Car
AU Small Finance
38 12103611 Madhur Singal
Bank
Cadbury
39 12103621 Parul
Chocolates
40 12103560 Anshul Patanjali Noodles
41 12103573 Tehleel Ahmad Banday Knorr Soups
42 12103470 Musadiq Mushtaq Policybazar.com
Kissan Tomato
43 12103643 Jaskirat Singh Rai
Sauce
44 12103648 SHINDE DHIRAJKUMAR Lenskart
45 12103653 Nilesh Kataria Glow & Lovely
46 12103721 Imsujungla Ozukum Bookmyshow.com
 Maruti Suzuki
47 12103722 Rahul Yadav
Alto800
48 12103741 Rituraj Singh Sisodiya Hindware Sanitary
49 12103751 Harshaa Singh Pears Soap
50 12103762 Pippalla Gowthami General AC
Godrej Protekt
51 12103769 Lokendra Singh Rathore
Handwash
Muthoot Finance
52 12103460 Neha
Gold Loan
53 12103418 Daud Ibrahim Hero Pleasure
54 12104095 Mohit Kumar PhonePe
Clinic Plus
55 12111536 Sakshi Arora
Shampoo
Evian Bottled
56 12108759 Md Nazmus Sakib
Water
57 12109942 Alima Yazdani Mahindra Thar
Gillete Shaving
58 12110877 Ahmed Basalib
Products
59 12112002 Aparna Apple iPhone
Johnson &
60 12107215 Aman Johnson Baby
Powder
Whisper Sanitary
61 12112948 Praveen
Napkins