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Alcohol and Culture

Author(s): David G. Mandelbaum


Source: Current Anthropology , Jun., 1965, Vol. 6, No. 3 (Jun., 1965), pp. 281-288+289-
293
Published by: The University of Chicago Press on behalf of Wenner-Gren Foundation
for Anthropological Research

Stable URL: https://www.jstor.org/stable/2739922

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Alcohol and Culture
by David G. Mandelbaum

THERE ARE A GREAT MANY substances that men have definitions- for drinking in his society, what does his
learned to ingest in order to get special bodily sensa- characteristic drinking behavior tell us about his per-
tions.' Of them all, alcohol is culturally the most sonality? Within most cultural prescriptions there is
important by far. It was anciently the mo,st wide- leeway for individual choice and manipulation. But
spread in use, the most widely valued as a ritual and before we can learn much about the configuration of
societal artifact, the most deeply embedded in diverse his personality from a person's drinking activities, we
cultures. Tribal peoples of all the major parts of the must understand what choices about drinking are
world (save Oceania and. most of North America) possible in his culture. These encompassing cultural
knew alcoholic drink; it was of considerable interest factors are not often made clear in studies of drinking
in the principal civilizations, in most of them from behavior and figure little in the literature on drinking
their early beginnings onward. In some languages, aspathology.
in English, the very term "drink" takes on the con-
notation of drinking alcoholic liquids. CULTURAL VARIATIONS IN THE USE OF ALCOHOL
Where alcohol is known, patterns for its use and
Cultural practices in drinking range from avid im-
for abstention are prescribed, usually in fine detail.
mersion to total rejection. Anthropologists know this
There have been very few, if any, societies whose
well, but those who study the social problems of use
people knew the use of alcohol and yet paid little
of alcohol do not always take this fact into account.
attention to it. Alcohol may be tabooed; it is not
Even a brief mention of the varied social functions
ignored.
of alcohol and the different cultural expressions of
In many societies, drinking behavior is considered
these functions points up the central importance of
important for the whole social order, and so drinking
viewing the act of drinking as part of a larger cultural
is defined and limited in accordance with fundamental
configuration. Alcohol is a cultural artifact; the form
motifs of the culture. Hence it is useful to ask what
and meanings of drinking alcoholic beverages are cul-
the form and meanings of drink in a particular group
turally defined, as are the uses of any other major
tell us about their entire culture and society. In a
artifact. The form is usually quite explicitly stipulatef
complex modern society, made up of many subgroups,
including the kind of drink that can be used, the
the drinking patterns of each subgroup or class may
amount and rate of intake, the time and place of
reflect its special characteristics as well as the cultural
drinking, the accompanying ritual, the sex and age of
frame of the whole society.
the drinker, the roles involved in drinking, and the
The same kind of question can be asked about the
role behavior proper to drinking. The meanings of
drinking patterns of an individual. Given the cultural
drinking, its relation to other aspects of the culture
and society, are usually more implicit. Thus drinking
DAVID G. MANDELBAUM is Professor of Anthropology at the
in a particular society may be either a sacred or a
University of California, Berkeley, and Curator of Ethnology profane act, depending on the context, and the people
in the Lowie Museum. He received the Ph.D. from Yale Uni- may not be aware of the basic principles and meanings
versity, taught at the University of Minnesota, and, after war that are actually involved. These may become apparent
service, came to the University of California in 1946. He has
only after studies have been made of the contexts of
been a research associate of the American Museum of Natural
History and has been a Fellow of the Laboratory of Anthro- drinking and the behavior of drinkers.
pology, National Research Council, Carnegie Foundation, At the extremes of the range of cultural practice
Guggenheim Foundation, and the Center for Advanced Studies the meanings are relatively clear. For example, among
in the Behavioral Sciences. During 1963-64 he was Senior
Fellow of the American Institute of Indian Studies in New
the Kofyar of northern Nigeria, "people make, drink,
D-elhi. He was director of the National Science Foundation talk, and think about beer." In the religious sphere,
project on the teaching of anthropology in higher education. "the Kofyar certainly believe that man's way to god
He has served on the United -States National Commission for is with beer in hand" (Netting 1963:1-5).
Unesco and was chairman of its Social Sciences Committee.
Mandelbaum's fieldwork was begun with two American
In contrast with those who consider alcohol to be
Indian peoples, the San Carlos Apache and the Plains Cree. In essential and blessed are the people who regard it as
India, his principal field studies have been among the Kotas
of the Nilgiri Hills and in villages in several parts of India. 1 A preliminary version of this paper was presented at a confer
His papers and monographs cover a range of interests, including arranged by the Cooperative Commission on the Study of Alco-
general social theory and contemporary applications. holism, Institute for the Study of Human Problems, Stanford
The present article, submitted to CURRENT ANTHROPOLOGY University. The author thanks the Institute and its scientific direc-
20 vii 63, was sent for CA* treatment to 27 scholars of whom tor, Dr. Nevitt Sanford, for assistance in the work of this paper
the following responded with written comments: Vera S. Erlich, and particularly for the able help of Mr. Henry Selby, a member
Khwaja A. Hasan, Dwight B. Heath, John J. Honigmann, of the Institute staff. Bibliographic assistance was also given most
Edwin M. Lemert, and William Madsen. The comments written competently by Mr. Paul Hockings, whose work was supported by
for publication are printed in full after the author's text and a grant from the Research Committee of the University of Cali-
are followed by a reply from the author. fornia, Berkeley.

Vol. 6 No. 3 June 1965 281

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destructive and dispensable. The Hopi and othe: (Berreman 1956:507). In other societies a man must
Pueblo Indian tribes of the American Southwest fell absorb a large amount of alcohol before he shows that
that drinking threatened their way of life. The) the drink has affected him. So is it also with hang-
abhorred the use of alcohol so greatly that they success-overs and addiction; both are heavily influenced by
fully banned it from their settlements for many year cultural interpretations. A people who drink as heavily
(Parsons 1939:22-23; Benedict 1959). and as frequently as any group yet known, the Camba
The range of religious usage is great. Among the of eastern Bolivia, attribute no ill effects to their
Aztecs, for example, worshipers at every major reli- drinking other than the irritation caused to the mouth
gious occasion had to get dead drunk, else the god. and throat by their liquor, an undiluted distillate of
would be displeased (Thompson 1940:68). In shari sugar cane that contains 89% ethyl alcohol.
contrast are those Protestant denominations whici Most Camba men participate in recurrent drinking
hold that alcohol is so repugnant spiritually that it i: bouts, which may last for a whole weekend. A drinker
not allowed even symbolically in the communion rite may pass out several times in the course of a bout
(Cherrington 1924:2:669-670). Yet another contras and, upon reviving, drink himself quickly into a stupor
is that provided in India, where a villager may pout again. Dwight Heath, the anthropologist who has
an alcoholic libation in the worship -of one type of studied Camba drinking, observes (1962:31): "Hang-
deity (usually of the locality), while to do so at a overs and hallucinations are unknown among these
temple of one of the deities of the classic pantheor people, as is addiction to alcohol." In general, addic-
would desecrate the place and disgrace the worshiper tion to alcohol seems to be quite rare outside certain
Cultural expectations regulate the emotional con- societies of Western civilization. Among most peoples
sequences of drink. Drinking in one society may whose men are expected to drink heavily and fre-
regularly release demonstrations of affection, as ir quently, a man does not do any solitary drinking nor
common among Japanese men; in another it may set does he have withdrawal symptoms if he cannot get
alcohol. He may not like to do without it, but he does
off aggressive hostility, as frequently occurs among
Papago Indians (Joseph 1949:76-77). Among Japanese not feel gripped by an iron. compulsion to get a drink
in order to be able to keep alive.2
drinking is part of the fine ambience of pleasant
physical sensation-when done at the4proper time and The chemical and physiological properties of alcohol
place-and so is quite devoid of guilt or ambivalence. obviously provide a necessary base for drinking be-
Conversely, there are other people among whom havior; the same kinds of behavior are not socially
drinking is often accompanied by a flow of guilt derived from other widely used drugs, such as coffee,
feeling. tea, or tobacco. But the behavioral consequences of
drinking alcohol depend as much on a people's idea
The act of drinking can serve as a- symbolic punc-
of what alcohol does to a person as they do on the
tuation mark differentiating one social context from
physiological processes that take place (cf. Washburne
another (cf. Honigmann 1963). The cocktail prepared
1961:267). When a man lifts a -cup, it is not only the
by the suburban housewife for her commuting hus-
kind of drink that is in it, the amount he is likely
band when he returns in the evening helps separate
to take, and the circumstances under which he will
the city and its work from the home and its relaxation.
do the drinking that are- specified in advance for him
In more formal ritual, but with similar distinguishing
but also whether the contents of the cup will cheer
intent, an orthodox Jew recites the Havdola blessing or stupefy, whether they will induce affection or
over wine and drinks the wine at the end of the Sab-
aggression, guilt or unalloyed pleasure. These and
bath to mark the division between the sacred day and
many other cultural definitions attach to the drink
the rest of the week. Drinking may be quite purely
even before it touches the lips.
symbolic, as it is in the Havdola rite and in the
sacrament of communion, or it may be substantive as
SIMILARITIES ACROSS CULTURES
well as symbolic, as in the heavy drinking at Aztec
religious ceremonies. Cultural variations in drinking practices are well
Among other symbolic uses of drinking are its dia- documented, but there has been little notice of simi-
critical functions, as when one group or class within larities in the use of alcohol across cultures. One such
a larger society follows drinking patterns that serve regularity is that drinking is usually considered more
as a badge marking them off from others. Such a suitable for men than for women. It is commonly a
badge may be deliberately adopted by the members social rather than a solitary activity but is done much
of the group or may be ascribed to them by others, more in the society of age mates and peers than with
but when a sectarian group forbids drinking to its elders or in the family circle.3 Drinking together
devotees, the prohibition is often deliberately taken as generally symbolizes durable social solidarity-or at
a counterbadge to separate the elect from the forlorn. least amity-among those who "share a drink" (cf.
The physiological effects attributed to alcohol vary Washburne 1961:270).
just as greatly among different peoples. Some are Drinking is more often considered appropriate for
ready to feel high effect from a 'modicum of drink. those who grapple with the external environment than
Thus it has seemed to more than one Westerner that for those whose task it is to carry on and maintain a
a Japanese man feels the convivial glow almost before society's internal activities. This distinction was
the first sip of sake can reach the stomach. Among anciently symbolized in India by the difference be-
Aleut Indians, drinkinig leads more tO surly drunken-
ness than to mellow conviviality, but among them 2 There is, however, a full description of the behavior of an
addict in one of the ancient Aztec codices. It is given in a dis-
also a drinker becomes intoxicated after he has taken
cussion of the astrological sign "under Which the Drunkards were
relatively small amounts of a fairly mild beverage Born" (Dibble and Anderson 1957:11-17).

282 CURRENT ANTHROPOLOGY

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tween the god Indra, the scourge of enemies, the Mandelbaum ATC.040IL AND CULTURE

thunderer, the roisterer, the heavy drinker, and


practices over the long careers of the ancient civiliza-
Varuna, the sober guardian of order and morality
(Basham 1954:233-238). In ancient Greece, the wor- tions.
ship of Dionysius could transport the worshiper into
In India, for example, changes in alcohol use
an extraordinary, even frenzied, state; that of Apollo reflected major changes in social structure. Drinking
encouraged only social morality. The Greeks success- was done by all men in an early, egalitarian period.
fully combined the two by assigning certain functions Then, as the motif of hierarchy pervaded and strati-
and occasions to the one deity and a different juris- fied Indian society, drinking was accommodated to
diction and festivals to the other. Drinking was a this social theme. Liquor was prohibited for certain
prominent feature of the Dionysian rites but not at castes and permitted for others, just as other social
Apollonian ceremonies (Dodds 1956:69; Guthrie 1950: functions were specialized according to caste. Within
146-149). very recent years there has been a shift to a more
egalitarian though alcoholically less permissive social
In general, warriors and shamans are more likely
code. Under the law of several state governments of
to use alcohol with cultural approval than are judges
the Republic of India, drinking is prohibited to all
and priests. A priest is generally the conserver of
in the state.
tradition, the guide and,-exemplar for his fellows in
The earliest Indian literary sources, the Vedic
precise replication of ritual in ways that please the
hymns, make frequent mention of intoxicating liquors.
gods. Drinking rarely goes with the priestly perform-
One ritual drink was Soma, used only in sacrifices,
ance of ritual, except in symbolic usage, as in the
and described as having inebriating effects, although
Mass. But a shaman has personal relations with the
it may not have been alcoholic, since it was pressed
supernatural, must directly encounter potent forces
from the juice of a plant, mixed with milk, and drunk
beyond ordinary society. Drinking is not often con-
on the same day. Sura was certainly alcoholic. It
sidered as interfering with this function.
could be prepared from molasses, or rice, or possibly
When the fate of many hinges on the action of a
honey, and certain kinds were made only for use in
single person, that person is usually not permitted to
sacrificial ritual. But there was a good deal of drinking
drink before performing the critical activity. The highoutside the ritual occasions, and such drinking is con-
priests of the Old Testament, beginning with Aaron,
demned in the Vedic literature as leading to quarrels
were particularly forbidden to drink "wine nor strong and misleading men from the path o-f virtue (Prakash
drink" when discharging their priestly duties in the
1961 :22-26; Renou 1954:169).
Sanctuary (Leviticus 10:9). American pilots today are
Later there came a change in the social meaning of
forbidden to drink for a number of hours before flying
strong drink in India. It was eliminated from the
as well as during the flight. (French pilots have wine
rituals for the high gods; it became polluting to those
with their in-flight meals, but, as we have noted, that
who sought to follow the edicts of scripture. The rise
kind of alcohol is defined as food by the French.)
of Buddhism may have had some influence on this
Yet another ban that appears in various cultures is shift of Hindu religious practice, since early Buddhism
imposed when it is considered dangerous to heighten discounted mere ritual, including the ritual use of
the emotions of large numbers of people who gather alcohol.
at the same occasion. To give but one eloquent ex-
But alcoholic drinks were not prohibited for all
ample, there is an inscription dating from about the
society. The code of Manu says only that the Brah-
year 5 B.C. near' the stadium at Delphi which forbids
mans should totally abstain. Those of other strata of
the carrying of wine into the stadium on pain of a
society need not take any disgrace in drinking but also
5-drachma fine: The classical scholar who comments
could not attain, for that and other reasons, a high
on this also notes that similar signs are to be seen now
state of religious purity (Jha 1926: 70-71, 419). Since
at the football stadia of Harvard and Southern
the time of Manu, drinking has been socially and
Methodist Universities (McKinlay 1951).
religiously compartmentalized in India. It is totally
Drinking patterns give one set of answers to funda- excluded from the worship of the high, universalistic
mental questions that must be answered in every gods and from the way of life of the religiously purest
culture. Drinking is inescapably relevant to attitudes people. Many Brahman groups are strictly abstinent,
toward bodily sensations. It is made relevant by most and even among those Brahman communities in which
peoples to relations between man and woman, to the the men may drink liquor occasionally, they must
proper interchange between man and man, and to the abstain from drink. when they prepare to approach th
nexus between man and.god. high deities.'
The men of the Kshatriya, warrior tradition, cus-
CHANGE AND STABILITY IN DRINKING PRACTICES tomarily drink heartily. Since this class provided most
AMONG CIVILIZATIONS of the rulers and executives of the state, there was no
As a whole culture changes, so do the drinking mores more thought of total prohibition under indigenous
of the people change. We can best see evidences of Indian princes than there was under the later regime
change an-d also of long-term stability in drinking of the British. Yet the Kshatriyas also acknowledge
that the high gods dislike alcohol, and they abstain
3 In France and even more so in Italy, wine is assimilated into when they seek to be in a state of ritual purity.4
the definition of food and the delight that good food brings. Hence There is another set of deities, local godlings who
wine is drunk by all around the family dinner table. But other
kinds of drink, cognac for example, are classified in a different
preside over local illness and misfortunes, whose ritual
way and drunk in non-family contexts (cf. Lolli 1958; Stoetzel is carried on mainly by those of the lower castes,
1958). though all in village society, high and low alike, may

Vol. 6 * No. 3 * June 1965 283

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seek their intervention for personal aid. In the ritual The code of Hammurabi (who came to power about
for these deities, liquor is often applied, externally as 1720 B.C.) laid down strict regulations for tavern-
libation, internally as invigorant. Thus there has long keepers and tavern servants, who were mainly women.
been a rigid separation of alcoholic use in Indian Taverns and inns are marks of civilization; they
civilization. It was tabooed for those gods and men provide anonymous travelers and customers with food
who were immersed in cosmic concerns. The influence drink, and shelter, not because of kinship or personal
of drink in that sphere was considered disruptive for obligations, as is usually the case in tribal societies,
the whole universe of religion and society. But in the but because the customer can pay. Taverns help
more parochial domain, for local blessings, for village maintain a complex society, and Hammurabi was
solidarity, for personal benefitrs, strong drink was concerned that they be operated properly. His code
liberally used. specified the price, the quality, even the credit terms
Gandhi was strongly in the ascetic tradition, and, for beer.
when the political party that he led took over the But, because taverns are places where anonymous
government of the country, the ascetic mode was people can gather, they could be dangerous to the
respected. Many of the political leaders held the belief regime. One danger was from conspirators and out-
that an independent India had to be a pure India, laws. A tavern-keeper who tolerated such characters
and one way to advance national purity was by legal on her premises could be put to death. Even more
prohibition. This seemed to be quite in the sacred stringent were the liquor laws for women who were
tradition, but in fact it was in one respect a radical dedicated to the gods. Such a woman could not keep
departure from it. The Sanskritic tradition did not a beer shop or frequent one. If she was convicted of
rule out alcohol for all in society but only for the doing so, she was burned to death, the direst form
most spiritually elevated. Yet the recent statutes pro- of capital punishment. It was imposed only for this
hibit alcoholic drink absolutely, for all who are within beer crime and for mother-son incest (Lutz 1922:127-
the territorial bounds of the state. 130). Prostitutes also gathered at the beerhouses; since
A modern example of the ancient specialization in alcoholic euphoria could be had there for money,
drinking is given in Carstairs' study of a town of so also sexual pleasure. Though alcoholic drink in
Rajasthan in western India. Alcoholic drink is still Sumer was used in worship and served as a means
readily available there, but the Brahmans of the place of consolidating society, in certain contexts its use
do very little drinking. A good many of them openly was potentially antisocial and immoral, so the state
drink an infusion of hashish (cannabis indica) which tried to eliminate the disruptive side effects of alcohol
gives them a feeling of detachment quite compatible In Egyptian civilization wine and beer were also
with the religious meditation enjoined in their scrip- staples of diet and ritual. One inscription states that
tures. But the Rajputs of the town, as inheritors of a good mother provides her schoolboy son with three
martial tradition, spurn hashish and drink an alcoholic loaves of bread and two jars of beer every day (Lucas
brew called daru. One Rajput explained that hashish 1948:19, 24; Lutz 1922:107). Heavy drinking, to the
"makes you quite useless, unable to do anything. Daru point of insensibility or illness, is frequently depicted
isn't like that; you may be drunk but you can still in sketches and descriptions of banquet scenes. Egyp-
carry on" (Carstairs 1957:119). Those of military tian taverns, like those in Mesopotamia, were supposed
heritage choose alcohol because it helps maintain to their
be avoided by the social elite.
traditional posture; those of the priestly, heritage The ancient Egyptian writings include a number
prefer hashish because it helps them to pursue their of warnings against drunkenness, among them a
eternal verities. The legal arm of the state may, in touching letter, perhaps from the equivalent of a
time, influence sirch internal controls; it does not alter student's copybook, written by a teacher to his student.
them quickly and directly. In India, as elsewhere, The teacher writes that he hears that his former
drinking practices are tied into fundamental themes student is forsaking his studies and is wandering from
of a people's life. While these practices change as the tavern to tavern. He smells of beer so much that men
conditions of that life change, legislative acts are only are frightened away from him, he is like a broken
one part, and not always a critical part, of the total oar, which cannot steer a steady course; he is like
change.
a temple without a god, like a home without bread.
In Mesopotamia wine was known at Jemdet Nasr, The teacher ends by hoping that the student will
dating from some time before 3000 B.C. As Sumerian understand that wine is an abomination and that he
civilization became established around the temple, beer will abjure drink (Lutz 1922:105). In ancient Egypt
became an integral part of temple ritual and economy. as in Sumer, alcohol was an essential element for
It was the popular drink, indeed a staple of diet, human welfare when used in one context, a danger-
throughout two millennia of the Sumerian-Akkadian ously disruptive force in another. But there seems to
tradition. Some 40% of all cereals grown, one estimate have been little attempt by Egyptian state officials
has it, went into brewing at one period (Forbes 1954: to regulate drinking in the manner of the Hammurabi
279). Not only was beer offered as part of the temple code.
service, it was also drunk copiously in beer shops, and
Both the moral and the immoral uses of alcohol
there the drinking was not necessarily seen as being
are set forth in the Old Testament. Wine is specified
morally benign.
for use as libation in the temple service (e.g., Numb
15:5-10, 28:7-8) but drunkenness is depicted as leading
4 Scotch whiskey is put in a special category. It is so costly that
to shame and abomination, as in the accounts of Noah
its main use is as a prestige symbol for the wealthiest, and so it is
not nearly "as defiling as is country-made liquor" (Srinivas and Lot. Several passages in the Book of Proverbs
1955:21). warn against wine's dangers, and others mention its

284 CURRENT ANTHROPOLOGY

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benefactions; one passage refers to both (31:4-7). Mandelbaum ALCOHOL AND CULTURE
According to one biblical scholar, the antagonistic
view of alcohol is from an earlier, simpler stage of This style of drinking is widespread but is not
Hebrew history and the more tolerant view from a followed everywhere in Central and South America,
later period (Jastrow 1913). as is indicated in the study by Sayres (1956) on three
In the New Testament wine is mentioned as a Colombian villages and by Viguera and Palerm on
festive drink (John 2:3-10), as a medicament (Luke Tajin, a Totonac Mexican village. While the modern
10:34; I Timothy 5:23), and as supreme symbol distribution of this pattern has yet to be traced in
(Matthew 26:27-29; Mark 14:23-25; Luke 22:17-18). detail, the data suggest certain avenues of analysis.
But wine must be drunk in moderation. There are
several disapproving references to excessive drinking CULTURE AND PERSONALITY ANALYSIS OF A DRINKING
(I Timothy 3:8; Titus 2:3; Ephesians 5:18).' There is PATTERN
considerable continuity in attitudes toward drinking
To take the extreme case of the Camba of eastern
in Old and New Testaments, though the symbolic use
Bolivia, why does a normal Camba man regularly
of wine becomes greatly elevated in Christianity.
drink himself into a stupor, and on reviving promptl
Continuities in style of drinking suggest clues to want to drink himself right back into alcoholic obli-
cultural stabilities. There is another kind of continuityvion? There are some 80,000 Camba in all, living in
that is of interest; it is the -similarity in drinking prac- a remote but fertile geographic enclave. They are
tice over a large culture area, among many separate
mostly Mestizo peasants, who have little contact eit
societies. with the neighboring Indian tribes or with the centers
of Bolivian national life. Camba men are among the
CULTURE AREAS IN DRINKING PATTERNS
heaviest drinkers on record for normal members of a
The functions of beer-drinking that we have noted functioning society.
among the Kofyar of Nigeria in West Africa are Drunkenness for them is not an unfortunate by-
important also among the Tiriki of Kenya in East product; it is the explicitly sought goal of drinking
Africa (Sangree 1962). Beer is a constant medium of (Heath 1962:30-31). Alcohol is supposed to have
social interchange for men, beer-drinking is a pre- some medicinal value as an internal parasiticide, but
occupying activity that few men reject. Drinking beerno other beneficent properties are attributed to it. The
together induces physical and social mellowness in Camba could easily make wines or beers of lower
men. Very little aggressive behavior is ever shown as alcoholic content, as do their Indian neighbors, or use
a result of drinking, and that little is promptly other means to prolong a convivial state while
squelched. Pathological addiction rarely, if ever, drinking. But what they choose is a highly potent
occurs. The supernaturals are as fond and as interested
drink with very quick effect, and that effect is gros
in beer as are mortals, hence worshipers regularly offer
inebriation.
beer for the spirits. What explanation can we find for this behavior?
This is quite different from the style of drinking It seems to require some further exploration. Camba
in many Central and South American societies; that men gulp down quantities of a drink that they dislike
drinking pattern allows or requires men to drink in order to attain a state in which they feel nothing.
steadily into a state of stupefaction. Drinking is social,Certain conditions help maintain the pattern, though
often done when there is a religious celebration, but they do not explain it. Alcohol is cheap and easy to
not so much poured out for the supernaturals as get; it is the main product and export of the region.
poured into th@ celebrants, and always done at fiestas. The region is naturally bountiful, so the simple econ-
Though drinking is frequent and heavy, no problem omy can be maintained even though the drinking
of addiction arises. This pattern has been remarkably absorbs much time and energy.
consistent through time and place. It was maintained Heath offers a tentative interpretation based on t
by the peoples of the ancient indigenous civilizations, nature of Camba social relations. These are frag-
the Maya, Aztec, and Inca. It is followed in con- mented, tenuous, and atomistic. Marriage bonds are
temporary societies, both Indian and Mestizo, from brittle, families notably unstable, and kinship ties
Mexico to Chile, in highlands and lowlands. (See meager. People shift residence a good deal, there is
Cooper 1948; Morley 1956:236; Thompson 1940:68. little cooperative enterprise, and enduring friendships
On modern communities see Simmons 1962; Stein are rare. Heath notes that all people in the world
1961; Mangin 1957; Bunzel 1940; Metzger 1963; value association with others and the Camba choose
Viguera and Palerm 1954.) to get such associain in drinking parties rather than
in other ways (pp. 32-33).
5 The 1961 translation of the New Testament, the New English
Bible (NEB), gives wordings different from those in the King
This seems true enough, but there arises the ques-
James Version (KJV) in two references to wine. The changes may tions why they choose to have such brief conviviality
reflect differing views of alcohol held by the different translators. associations outside the aura of alcohol. Perhaps a
I Timothy 5:23 single answer can be postulated for both questions,
KJV: Drink no longer water, but use a little wine for thy
stomach's sake and thine often infirmities.
based on what seems to be a deep-seated personality
NEB: Stop drinking nothing but water; take a little wine for based on what seems to be a deep-seated personality
your digestions, for your frequent infirmities. characteristic. The Camba individual seems to be self-
Titus 2:3 isolated, quite like individuals of another South
KJV: The aged women likewise, that they be ... not given too
much wine....
American group about whom we have more per-
NEB: The older women, similarly, should be ... not slaves to sonality data (Simmons 1959, 1962).
strong drink.... The men of Lunahuana, a Peruvian town in the

Vol. 6 * No. 3 * June 1965 285

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Andean foothills, also -drink frequently, often into verts have a stable primary group, which other Camba
drunken oblivion. While their drinking practices differ do not have. Three or four nights a week they meet
in detail from those of the Camba, the grand pattern for religious purposes, call each other "brother," and
is quite the same. Simmons notes that the adult male interact under favorable conditions in which each one
Lunahuaneino may be characterized, in part, as timid, is encouraged to take active part (1962:33). The mem-
evasive, shy, indirect, at a loss for words, uncertain bers of one of these Protestant churches form a
of his behavior when in the company of others, in- tightly knit group, consolidated by both their internal
ordinately concerned with "correct" behavior, always interchange and their common opposition to the
preoccupied with what others may think of him, and Catholic majority. So bolstered, a Protestant Camba
always timorous lest there be unfavorable criticism. does not need to preserve social isolation among other
He sees other people as potentially dangerous and is Protestants, he does not have the same need for alco-
characteristically suspicious and distrustful even of holic isolation, and he is able to uphold the non-
people he knows well. drinking doctrine of his denomination.
These attitudes are instilled at an early age. Children Normal Camba drunkenness thus seems to arise
are taught to keep to themselves, close to home, and from a fear of one's fellows and a desire not to inter-
are punished if they go into neighbors' houses. They act much with them even when in their presence. This
are kept away from any visitors to the home for fear is quite different from the attitudes of Jews or
that they will not behave properly (Simmons 1962:41, Italians, whose childhood training teaches them to
44). Each person's social relations are "marked by a need social interchange and to fear social isolation.
profound sense of distrust of others and a lack of Among these people, convivial drinking is condoned,
confidence in his own ability to control the outcome but isolated and isolating drinking is, strongly dis-
of a given episode of interaction." approved.
If we assume that the Camba have similar fear and Some interesting implications are suggested by this
distrust of others, similar doubts about their own analysis. O'ne is relevant to studies of the use of
abilities to cope with social relations and hence a alcohol, and adds to the thesis ably presented by so
constant attitude of defensive self-isolation, we can students of the subject, namely, that drinking behav
begin to see an answer to the questions raised above. is best understood as an outcome of fundamental social
It is that a Camba man wants to have two different relations and that the nature of these relations must
kinds of relations with his fellows. He wants to be known before the meaning of drinking, to the
insulate himself from them, and yet at the same time group and to the individual, can be recognized and
he wants some safe interaction with them. He achieves any alcoholic debilitation efficiently treated (cf. Bacon
both through drink. From the normal isolation of the 1944, 1945; Bales 1946, 1962; Pittman and Snyder
week, he comes to the drinking bout of the weekend. 1962 passim).
For two or three hours then, in the first stage of the The other opens up new queries in the study of
drinking cycle, warmed by the liquor, he has pleasant South American cultures. The Camba, as mestizos,
interchange, is voluble and sociable. But since his fear have kept only a very few, minor elements of the
is great and intrusive, he does not want protracted tribal Indian culture that their ancestors carried on.
sociability. He needs the protection of isolation. This Yet in their drinking bouts, and presumably in their
he gets through the narcotizing effect of alcohol. He attitudes toward their fellows, they share fundamental
regularly proceeds from normal self-isolation, through ideas with the surrounding tribesmen. It is as though
a brief episode of non-isolation, promptly into alco- all the surface, manifest, superficial traits of Indian
holic isolation. culture had been abandoned but certain of the basic,
Two features of Camba social life give evidence in structural concepts retained. If this is so of the Camba,
support of this formulation. Both are circumstances what then of all the other Latin-American peoples
under which Camba men do not drink. One is at the who follow drinking patterns that are similar in cer-
annual reunion of the Veterans of the Chaco War, tain main respects? Could the widespread importance
one of the bloodiest conflicts of the twentieth century.of "machismo," the imperative necessity felt by men
There is no drinking then, "the- presence of a pre- of these societies to defend and validate their manly
vailing atmosphere of genuine camaraderie stemming qualities, be a general manifestation of fear and
from a- past of significant shared experience, and a suspicion of others which seems to be at the bottom
common characteristic pride may be sufficient basis of Camba drinking practices?
to unite the veterans, during their reunion, in a way
which allows warm and easy fellowship without STUDIES OF THE USES OF ALCOHOL
dependence on alcohol to overcome initial reserve" Both change and stability in drinking patterns have
(Heath 1962:33-34). The trust born of having endured occurred within the frame of those ways in which
great hardship and danger together dispels the irmalalcohol tends to be used everywhere. If we should
distrust. Hence the participants feel no,defensive need find a people in which women must drink more than
to drink, and when they do not have to, they do not men, in which drinking must be done alone or in the
drink. company of one's mentors and dependents, or in
The second instance is that of the relatively few which the upholders of scripture (whether theological
Camba who belong to fundamentalist Protestant sects. or political) are expected to drink more heavily than
Abstinence is part of the denominational doctrine, but do others, we should know that we have encountered
there is another reason that helps explain why these a society basically different from others so far known.
few are able to deviate from bthe wnormal pattern ofDrinking practices can be studied as expressions of
drunkJenness. Heath observes that these Protestant con- pervasive behavioral themes. A pioneering effort in

286 CURRENT ANTHROPOLOGY

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this direction is Donald Horton's study (1943) on the Mandelbaum: ALCOHOL AND CULTURE
functions of alcohol in primitive societies. It was based
on a survey of reports of drinking in 56 tribes. Horton are teetotalers and the Rajputs are generally heavy
concluded that the amount of alcohol used was related drinkers.
to anxieties created by food scarcity, acculturation, Edwin Lemert has proposed yet another approach,
or war. That is, peoples who were habitually subject that drunkenness need not be considered as a symptom
to these stresses drank heavily to reduce the anxieties of either personal deprivation or defective social
that were so generated. Horton also noted that heavy organization. "There is an alternative way of viewing
drinking can create anxiety, and he said that the drunkenness, which is to say as an institutionalized
amount of drinking allowed in a culture is the out- pattern operating in a relatively autonomous way and
come of the interplay between the anxiety-reducing only tenuously related to other aspects of the culture"
and the anxiety-creating functions of alcohol. (1956:313). There probably are some societies in
This formulation has been found wanting as a valid which, as Lemert says, drunken behavior is fenced of
explanation both in general and in particular cases. from other areas of behavior' and is considered to be
Two intensive studies of drinking, by Lemert among outside the context of morality; perhaps this occurred
Northwest Coast Indians (1954) and by Mangin among the English gentry when there were alcoholic
among Andean Indians- (957), found that drinking remittance men and drunken squires whose condition
among these people was a means of social integration, was politely igno,red. But in most societies drunkenne
a way of providing needed primary social relations, is not disregarded; it may be deliberately sought, as
rather than a response to anxieties of the kind Horton with the Camba, or deliberately discouraged, as with
mentions. And, from the case examples noted above, the Kofyar. In either case it is closely related to the
it is clear that the use of alcohol in a society cannot general pattern of drinking, and drinking, as has been
be explained simply as either a solvent or a source noted above, is not culturally ignored. Most certainly
of anxiety. The Camba evidently have none of the it was not ignored among the English upper classes,
major anxieties postulated by Horton. In the Indian whatever may have been their social techniques for
village studied by Carstairs (1957), the Rajputs who dealing with drunkards.
drink have not been under any greater anxiety than One difficulty with these and some other theoretical
the Brahmans who do not. The description of the contributions to the studies of alcohol is that their
beer-centered Kofyar culture gives no hint that Hor-focus is so greatly on drunkenness and alcoholism.
ton's three sources of anxiety have' much to do either Their scope then becomes too restricted for them to
with heightening their continual thirst for beer or withbe able to explain well even the phenomena on which
quenching it. It well may be that where alcohol is' they concentrate. Inebriety is not really dissociated
culturally defined as a means of relieving anxiety, from the general pattern and standards of drinking,
tho'se groups and individuals who feel themselves even where drunkards are overlooked. Hence drunken-
under greater stress will drink more, but we must note ness cannot be understood apart from drinking in
that drinking is not necessarily so defined nor is ten- general, and drinking cannot be understood apart from
sioi relief necessarily sought through drink. the characteristic features of social relations of which
A more recent study by Peter B. Field, entitled "A it is part and which are reflected and expressed in
New Cross-cultural Study of Drunkenness," gives a the acts of drinking. At the American cocktail party,
critique of Horton's methods and offers a different for example, participants not infrequently take in
explanation. "The general conclusion indicated by the much alcohol rapidly. It has been suggested that if
findings to this point is: drunkenness in primitive more food were eaten with the drinks or if drinks
societies is determined less by the level of fear in a of lower alcoholic content were served, the social
society than by the absence of corporate kin groups benefits of such occasions would be enhanced because
with stability, permanence, formal structure, and well- the deleterious effects of the high intake of alcohol
defined functions" (1962:58). The presence of such would be minimized (Lolli 1961). But whether food
group organization provides controls over heavy is taken or liquor of low alcoholic content is offered
drinking that are not available to peoples who haveis in a sense irrelevant. We know that persons can get
looser, less well defined kinship organization (p. 72). drunk on beer as well as on distilled spirits if they
To be sure, if a society has strongly integrated kin intend and are expected to do so; they can mix food
groups whose members closely control each other's and alcohol and still get intoxicated. Even more
behavior, and if heavy drinking is seen as something importantly, many cocktail parties seem to be mainly
to be kept in check, their -drinking will be so con- occasions during which one can interact gaily and
trolled. But not every people considers heavy drinkingsuperficially with a number of others in a way that
as something to be controlled by kinsmen. Drunkenness precludes being relatively serious and intimate with
is the normal goal of drinking in a good many South any. If this is indeed the real social purpose of the
American societies, some of which have tight unilinear occasion, rapid alcohol intake helps rather than
kin organization and some of which do not. Con- hinders it.
versely, drunkenness is minimal in many African Alcoholism in the sense of abnormal, addictive,
societies, some of them with strong corporate kin pathologically compulsive intake of alcohol is not the
groups and some with quite loose kin organization. same as drunkenness, which can be quite normal cul-
In India, there are both Rajput and Brahman groups turally, and should not be confused with the standar
that have all the social features (save only bride price) drinking practices of any society. In a paper entitled
postulated by Field (1962:72) as being positively cor- "Alcoholics Do Not Drink," Selden Bacon (1958)
related with sobriety, yet some of the Brahman groups shows how very different are the typical practices o

Vol. 6 * No. 3 * June 1965 287

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alcoholics in the United States from the usual Ameri- (cf. Ullman 1958). Once we have clear conception of
can ways of drinking. Both drunkenness and alco- these patterns, we can assess the themes of personality
holism, and the manifold social, economic, and medical that lead an individual to make certain choices in
problems involved in them, will be understood better drinking, and we also can appraise the motifs of cul-
than they now are to the degree that they are seen ture that become expressed in the kind of drinking
in relation to each culture's normal ways of drinking that a people customarily does.

Changes in drinking customs may offer clues to


Abstract fundamental social changes. This is the case in the
The extensive literature on drinking practices raises history of Indian civilization. The use of alcohol in
some interesting anthropological problems. This paper Sumerian, Egyptian, and Judeo-Christian civilizations
is not a review of that literature or of any major could usefully be examined from this point of view.
part of it, but it is rather intended to bring to notice The distribution of drinking practices is another
certain problems which merit further attention. promising field for investigation. The kind of drinking
The use of alcohol is generally a matter of con- done over large parts of Africa stands in contrast to
siderable cultural interest. It may be tabooed; it is the drinking patterns used over a large part of Central
not ignored. Even a brief account of the range of and South America. Among a good many South
drinking practices shows that cultural expectations American peoples, drinking is done at frequent inter-
define the ways in which drinking, both normal and vals in prolonged bouts of drunkenness. One of the
abnormal, is done in a society. This is well known to most extreme cases in this pattern is that of the
anthropologists but often glossed over in the medical Camba of Bolivia. A tentative analysis of Camba
and behavioral studies of the subject. drinking suggests that it is a way of controlling inter-
Cultural variations in drinking have been more action with others under circumstances in which such
often noted by anthropologists than have the cross- interaction is feared or mistrusted.
cultural similarities. Where drinking is culturally Drinking patterns can usefully be studied as mani-
approved, it is typically done more by men than by festations of pervasive cultural themes. Some of the
women. Drinking is more often a social affair than earlier studies in this vein can now be supplemented
a solitary act, and the social group in which drinking with more ample data. Cultural studies of the use of
is done is usually composed of age mates and social alcohol have important implications for the medical
peers. Where alcohol is used at family meals, it tends problems of alcoholism.
to be defined as a food rather than as a stimulant.

fluences had prevailed for centuries, became involved in the vicious circle
Comments a pecuniary economy had entered of poverty, anxiety, drunkenness, in-
By VERA S. ERLICH* early, and the standard of living was crease of poverty and calamities,
Zagreb, Yugoslavia. 3 viii 64 relatively high (or had been high in more drunkenness, and more insoluble
-the past). National and political problems. In some cases, this occurred
I would like to add siome of my ob-
struggles had remained in the back- in spite of cultural traditions opposed
servations to Mandelbaum's revealing
ground. The drinking of alcohol was to drinking. For example, the tradi-
article. My material is from rural
culturally defined as the legitimate tion of the Moslem community of
Yugoslavia, where I carried out sur-
way of enjoying oneself, feasting, Bosnia was definitely opposed to
veys on family relations shortly be-
offering hospitality to visitors, and alcohol consumption, in accordance
fore the 2nd World War (Erlich 1964).
ingesting food calories. People in this with the prohibition of the Koran,
The problem of alcoholism was in-
area drank their excellent, sweet, This prohibition was relaxed some-
cluded in the study, and I received
aromatic wine in great quantities, but what a long time ago, when the Koran
material from 305 villages. From this
there was never much intoxication; was interpreted to prohibit wine, but
material, the conclusion can be drawn
drunkenness was unusual. not brandy. More barriers were
that cultural traditions determine
In other regions, where there was broken down during World War I,
drinking habits and attitudes toward
less equilibrium in the life of the when Bosnian soldiers received brandy
alcohol only under certain circum-
community for historical, political, to give them courage before battle.
stances, namely, if some equilibrium
and'economic reasons, it seems that Under the Yugoslav state, which was
is maintained in the life of the com-
the same amount of alcohol might founded in 1918, the drinking of
munity; if an area is exposed to ex-
cause heavy intoxication. Desperation brandy increased, and during the
cessive pressures, the cultural tradition
seems to be one of the preconditions '30's excessive drinking of wine as
may be overrun suddenly, and abrupt
changes in attitudes toward alcohol for excessive intoxication. There is well as brandy became common. This
may occur. evidence that in the Serbian region change in attitude toward alcohol
In 7 Yugoslav regions which dif- 100 years ago, in a period of ex- caused poverty, decay of mores and
fered in economic development, reli- panding economy and high political spirit, brutality, and desperation. The
gious affiliation, and cultural tradi- and national hopes, people drank reason for this mass escape into alco-
tions, alcoholism was very different. unbelievably great amounts of plum holism was concentric socio-economic
In most groups, historical factors brandy without becoming drunk. In pressure composed of several factors:
entered recently were as important later periods, especially in the dif- 1) the world-wide economic depres-
as the traditional cultural definition ficult era of the '30's, men could not sion; 2) the police regime (diktatusra);
which had survived changes in con- consume nearly as much brandy 3) land reform, which dispossessed
ditions in the past. Only on the without becoming seriously and dan- many landowning Moslems; 4) dis-
Adriatic littoral did people behave gerously intoxicated. crimination against the Moslem popu-
exactly in accordance with cultural In areas under great stress, cultural lation by the state authorities; and 5)
traditions. In this area, Western in- traditions were overrun. Whole areas the feeling of being declassed which

288 CURRENT ANTHROPOLOGY

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resulted from memories of the Otto- Mandelbaum ALCOHOL AND CULTURE
man Empire, in which Moslems were
privileged, and of the Austrian era, By KHWAJA A. HASAN the State of Uttar Pradesh in India
in which they were well-liked. The will stop delayed poisoning, attributed'
Lucknow, India. 18 vii 64
results of these objective and subjec- to the use of methylated spirit, also
tive difficulties were nearly cata- Mandelbaum has done an excellent job remains to be proved.
strophic. in discussing the cultural implications
of the use of alcohol. I fully endorse By.DWIGHT B. HEATH*
The attitudes toward alcohol in
another Bosnian group, the Christian his view that changes in drinking La Paz, Bolivia. 30 viii 64
(Orthodox and Catholic) community, pattern may offer clues to fundamental
This is an excellent introduction to
show that a little less pressure makes social changes. In a study of a multi-
the sociocultural aspects of alcohol.
a great difference. In this area, al- caste village of predominantly lower Beverage alcohol is a uniquely ap-
though the same unfavorable condi- rank castes, I found that at least 4 propriate focus for interdisciplinary
tions as those among the Moslems types of alcohol were used by the study, involving a fairly obvious inter-
prevailed, there was less excessive village folk (Hasan 1961; 1964). play of chemical, physiological, psy-
drinking, despite the fact that the These ranged from the use of wine, chological, and sociocultural aspects,
cultural tradition here was rather country-made liquor, to denaturted and it is gratifying to see more an-
favorable to drinking. Since the spirit and toddy.,(obtained as a juice thropologists joining the collaborative
pressure was less severe, there being from fan palm). That people have an efforts that have grown markedly
no prejudice against this group and ambivalent attitude toward alcohol is during the past 20 years.
no feeling of being declassed, the evident from the high per cent of But Mandelbaum's paper is valuable
results were not as terrible as among users (about 72%), but they at the for more reasons than that it draws
the Moslems. same time do not give the use of this subject to the attention of a broad
The experience with another group, alcohol a place of honour in society. segment of the professional community
the Albanian community in Mace- For example, if a person wants to be- who may never have been particularly
donia, shows that many factors are come a Bhagat (devotee), he must concerned with it. Instead of offering
necessary to overpower cultural tradi- pledge before- his guru (religious pre- a comprehensive review article, he
tion. The Albanians, also Moslems, ceptor) that he will not consume provides some excellent new material.
lived under difficult conditions similarliquor, meat, etc., nor will he have His discussion of "Cultural Variations
to those of the Bosnian Moslems, but sexual intercourse (even with his own in the Use of Alcohol" includes a few
their drinking habits were completely wife) after becoming a devotee. How- well-chosen examples to illustrate an-
different. Among the Albanians, the ever, he is allowed to use natural drugs thropological points that were too long
Koran was strictly respected, and like bhang, ganja, and charas, all ignored by physiologists and others,
neither wine nor brandy was con- obtained from different parts of and his brief demonstration of
sumed. The explanation for this dif- Cannabis sativa and Cannabis indica. "Similarities across Cultures" is an
ference may be in that the Albanian It may be noted that members of any insightful initial effort at showing the
community entered the Yugoslav caste can become Bhagats. The con- other side of the coin. We may look
state in 1918, directly from the col- clusion is that in the traditional Hindu Forward to seeing other generalizations,
lapsing Ottoman Empire. In the society abstinence from alcohol and based on statistical correlation of
Empire, conservative tendencies pre- meat are symbols of higher individual specific drinking beliefs-and practices
vailed, and the Albanians had pre- as well as social status, since these with aspects of child-rearing and
served their tribal and patriarchal are virtues of Brahmins. social structure in a large and diverse
social structure unchanged. Bosnia, Mandelbaum correctly points out that sample of cultures throughout the
on the other hand, was severed from legislative acts of prohibition are only world (Bacon, Barry, and Child, forth-
the Ottoman Empire 1 or 2 genera- one part, and not always a critical coming).
tions earlier, having been occupied part, of the total change. This was The discussion of "Change and
by the Austro-Hungarian monarchy evident in the increase noted in the Stability in Drinking Practices among
in 1878. In Austria, Western, modern- use of illicit liquor or even denaturted Civilizations" illustrates well the in-
izing tendencies were dominant, and spirit among the lower castes of the tegration of alcohol with other aspects
the Islamic tradition gradually weak- village. of culture. Only during the past year
ened; old values came to be seen as What has bothered me are Mandel- have there appeared some studies of
relative, not absolute. These 40 years baum's generalizations on the physio- change and stability in drinking
of cultural change made all the dif- logical effects of alcohol and the role practices among non-literate peoples:
ference. When the difficult '30's ar- of cultural factors in these effects. the Navaho, by Heath (1964), and
rived, the Bosnian Moslems no longer One may agree that the behavioral three Polynesian societies, by Lemert
had a value orientation which could consequences of the use of alcohol (1964); similar material on the Eskimos
resist the concentric pressure. The may depend upon a people's ideas of of Frobisher Bay is being prepared by
Albanians, however, still rooted in what alcohol, does to a- person. One John and Irma Honigmann (personal
their ancient ways and their un- may also agree that only to a limited communication).
broken tradition, showed a formi- extent are the physiological con- "Culture Areas in Drinking Pat-
dable resistance to the pressure. sequences also governed by cultural terns" 'have attracted some attention,
It seems that attitudes toward al- conditioning. But that after the intakebut extensive studies are limited by
cohol, although partly dependent on of alcohol the basic chemical processes the lack of detailed and systematic
the cultural definition, are at the inside the body will also depend upon local data. An interesting ethno-
same time partly independent of it, such factors is difficult to understand. historical effort was made by Bruman
following under some conditions Gamba men may be heavy drinkers, (1943) on New Spain; G. Webe has
autonomous toxic laws. Under severe but that chronic and heavy drinkers not yet published his abundant mate-
stress, not even as strong a force for in this society do not suffer from rial on the Amazonian area.
maintaining ancient habits and moral neuritis, delirium tremens or cirrhosis The convergence of the socio-psy-
standards as Islam can prevent mass of the liver remains to be demonstrated chological and structural approaches to
escape into alcoholism, with cata- by medical and public health surveys. the interpretation of cultural institu-
strophic results for health, property, That the culturally regulated beliefs tions is dramatically reflected in
of the village folk of some parts of Mandelbaum's "Culture and Per-

Vol. 6 * No. 3 * June 1965 289

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sonality Analysis of a Drinking Pat- stronger support. (Several brief re- and systematic studies of normal
tern." It is virtually identical with my studies have yielded the following drinking practices in societies. Not
own, which he characterizes as data, which were not available to only have many authors focused on
"..... based on the nature of Camba Mandelbaum.) spectacular orgiastic or other abnormal
social relations," except where he The typical weekend fiesta which I kinds of drinking, to the neglect of
ventures to speculate on assumed described earlier has virtually dis- prosaic and familial uses of alcohol,
similarities between the Camba and appeared in the past 6 years, and rites but many have also failed to distin-
the Lunahuanefios described by Sim- of passage and religious fiestas are guish between attitudes toward drink-
mons. Although this is only an marked by far less drinking and ing, drunkenness, the individual in-
example, illustrative of an extreme drunkenness than was previously the ebriate, and his drunken behavior, all
form of social drinking, it seems case. During the same period, most of which may be very different.
appropriate to discuss alcohol among Camba farmers have joined sindicatos, There has been considerable develop-
the Camba in more detail, since "peasant leagues," which were ment in anthropological studies, but
the author lent so much weight to this established in order to enlist mass the fragmentary literature is scattered
case. support for the Movimiento Nacio- throughout a number of journals that
Mandelbaum's tentative assumption nalista Revolucionario (Nationalist few anthropologists see regularly; my
that the Camba share the "fear and Revolutionary Movement), the in- paper cited by Mandelbaum contains
distrust of others" that characterizes cumbent political party which came a bibliography of the principal studies
the people of Lunahuana seems crucial to power by revolution in 1952 and to that date, and I regret that I can-
to his subsequent interpretation, but introduced a major restructuring of not provide a fuller discussion of the
is hardly justified by the evidence the previously feudal social order, recent literature because I am writing
available. Similarities in culture are through land reform, universal suff- this while in the field.
many and detailed, but I find Camba rage, and nationalization of major As a tangential note which may be
personality relatively much more industries. Sindicatos serve as channels of interest also to anthropologists
open than the Lunahuaneino; certainly through which the party dispenses whose concerns will never focus on
there is no such restriction on the patronage, and as corporate entities the subject of alcohol, we could all
children. through which small-scale farmers are learn much from the system of biblio-
What I take to be Mandelbaum's key encouraged to take advantage of new graphical compilation, abstractin_g,
conclusion-"Normal Camba drunk- beneficial law-s. Membership may com- and other kinds of information-pro-
enness thus seems to arise from a fear prise the former tenants of an hacienda, cessing in which the Rutgers University
of one's fellows and a desire not to or unrelated individuals. Both types of Center for Studies on Alcohol, New
interact much with them even when groups were prompted by party or- Brunswick, New Jersey, U.S.A., has
in their presence"-sounds eminently ganizers to band together and were long excelled.
plausible, but contributes little to our rewarded for jointly petitioning that
understanding of another type of land be expropriated from landlords By JOHN J. HONIGMANN*
Camba drinking pattern, the sedate and re-allotted to them. Members of Chapel Hill, North Carolina, U.S.A. 20 ix 64
toasting which characterizes a wake, a sindicato are, thus, united in their By way of comment, I will call atten-
which is amply described in my claim to social and economic benefits tion to a promising line of research
article cited by Mandelbaum as well of the revolution, as well as in their not mentioned by Mandelbaum. In-
as in the somewhat more detailed opposition to what politicians have stead of studying drinking behavior
original version (Heath 1958). Further- taught them to consider the unjust globally ("drinking habits of the so-
more, if we look at the context in concentration of land in the hands of and-so"), in some communities it will
which drunkenness occurs, we find a few. They gratefully support the in- be worth while to heed the way
that the individual Camba does not cum,benrt party at frequent meetings anid drinking varies with social position.
thus escape from interaction nearly as demonstrations, where they call each This means not only using sex
effectively as he might. The drinkingother companero (comrade). In many categories but also occupational and
group persists while the individual respects, the sindicato now serves as a other structural divisions recognizable
subjectively (but not physically) primary reference group for most in the community. Relationships be-
"comes" and "goes." His fellows are Camba farmers, in much the same way tween drinking and social category
there whenever he wakes up from a that the Protestant congregation does can contribute new insights into the
sleep or from "passing out," and he for its members. The coordinate conditions that channel drinking or
enthusiastically rejoins the party as decline in drinking-bouts is striking, abstinence under relatively controlled
though he had never withdrawn. If and sindical activity has replaced conditions.
drinkers sought to escape from the frequent heavy drinking in the lives For example, among the town-dwell-
burden of sociability, we might expectof many individuals. ing Eskimo of Frobisher Bay, Baffin
to find an institutionalized way for The social structure of any society Island, Northwest Territories, Canada,
them to do so much more effecti-vely. undoubtedly reflects the cumulative Irma Honigmann and I discovered
Another kind of support for my decisions of innumerable individuals, that consumers who secured their
emphasis on the importance of the and through the ages their decisions beer and liquor from the territorial
drinking group as a reference group have been colored by idiosyncratic as liquor store could be categorized as
on rare and sporadic occasions for well as socially shared personality either high or low purchasers. The
social interaction in an atomistic characteristics. The intery between two categories were then found to
society is that of analogy: Camba cultural institutions and personality diverge in certain social characteristics.
drinking patterns are in many ways patterns is complex and reciprocal, as High purchasers are most often stead-
similar to those of sailors ashore after has been repeatedly demonstrated. But ly employed, male, wage-earning heads
a voyage, cowboys or lumberjacks "on unsupported (and inaccurate) specu- of families in their 30's and early 40's.
the town," the farmers of Chichi- lations about personality add little to The community's elected leaders are
castenango at market (Bunzel 1940), our understanding of drinking patterns well represented among high pur-
the homeless men of "Skid Row" or any other aspects of culture. chasers. High purchasers, in other
(Straus and McCarthy 1956), and so I share most of Mandelbaum's reser- words, are men who have closely
forth. vations concerning "Studies of the assimilated town life and shed
Relcent changes in Camba drinking Uses of Alcohol," and enthusiastically previous traits of Eskimo culture, like
patterns provide what I consider even endorse his appeal for more detailed hunting and trapping. Men in this

290 CURRENT ANTHROPOLOGY

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category more rarely failed to renew Mandelbaum: ALCOHOL AND CULTURE
their liquor permits, when new rules
of buying from the liquor store were It is true, as Mandelbaum asserts, ships.
introduced, than did low purchasers. that quite a number of alcohol studies I am inclined to thiuk that- addictive
High spenders showed somewhat better in so-called primitive societies have, alcoholism probably can arise in any
ability to drink and yet stay out of dealt with inebriety. This, however, society. Cultural values may have a
trouble with police. The evidence: has been a function of the data; in bearing on its differential incidence
they have appeared in court less fre- many of these societies the modal in various societies, but just how they
quently than low spenders. As a pattern of drinking is that of in- operate is not clear. As Linton said
category, low purchasers manifest toxication and drunkenness. Hence years ago, culture gets expressed
greater social heterogeneity. Again through social organization, and to
there is no question of relating inebriety
heads of families predominate, but to the "general pattern and standards me the most important variable in
the category includes more young, of drinking" in such societies. The social organization as it bears on
unmarried men. Low purchasers have author's insistence that this must drinking is social control.
spottier employment records and always be done reveals the insidious
By WILLIAM MADSEN*
enjoy steady employment less fre- ease with which the concept of culture
quently, meaning they also earn less gets reified by its devotees; it also Lafayette, Indiana, U.S.A. 29 ix 64
wages. Of those who received social reflects an obvious moralistic tone in Mandelbaum has presented an ex-
assistance the low spenders were more his discussion. It seems clear to me cellent cross-cultural analysis of
than twice as numerous as the high that he has written with some kind of drinking patterns demonstrating a wid
spenders. Only one low purchaser normative drinking pattern in mind, range of variation. He suggests im-
ranks as a leader. most likely that of the Italians and portant problems for anthropological
From such data we conclude that Jews. research on culture and alcohol.
alcohol consumption as measured by Although the concept of patterned A primary problem is that of
purchases made at the liquor store behavior or of values taught as a defining the cultural norm and
(attendance at the tavern is another deviation from the norm. We need to
pattern in a integrated culture is useful
matter, which I will not go into here) in explaining drinking and inebriety ask how much deviation from the
correlates directly with economic and among some peoples, it diminishes in norm is tolerated and how the
social status. Such purchases re- importance for others. The latter is distinction is made between normal
presents one mark of a full-fledged particularly true in societies whose and abnormal drinking. As Mandel-
Eskimo townsman. We can predict cultures have been attenuated and baum points out, drunkenness is the
that as employment opportunities and fragmented by social change and norm for festive occasions in many
standards of living increase in Fro- technological specialization-which Latin-American cultures and should
bisher Bay so will liquor consumption probably represents most societies in not be equated with alcoholism.
(Ronald Cohen 1962:100). the world today. It must be kept in Snyder (1958:183) identifies the
mind that drinking and drunkenness distinguishing feature of alcoholism
By EDWIN M. LEMERT* may be expressions not only of culture as "the inability of the drinker to
Davis, California, U.S.A. 4 ix 64 patterns but of collective behavior, control or regulate his drinking within
I am impelled both to praise and symbolic protest,- individual demorali-the bounds of social propriety."
question Mandelbaum's well-phrased zation, situational controls, and social Defining the bounds of social propriet
brief for the importance of culture in interaction. Thus while skid-row drink- in a given culture is precisely the task
studying alcohol use. There can be ing has the semblance of a pattern, of the anthropologist.
little quarrel with his argument that it is much more plausible to regard it Folk societies generally lack the
the stock tool of anthropology- as the result of a kind of interaction extreme deviation from the norm that
patterned behavior-is highly im- structured by the situation. is often found in modern urban
portant in understanding how, why, My work on drinking by present-day societies. In a heterogeneous society
when, and which people drink, and in Samoans leads me to conclude that like ours, we need to define not only
large part what expressive behavior group interaction and social control the drinking norm of the majority but
gets associated with intoxication. This are far more significant than culture also the different norms of our sub-
the author quite ably demonstrates values in understanding or predicting cultural groups, abstemious religious
with a variety of historical and com- the occurrence of their drinking. This sects, and certain rural regions. Con-
parative materials, which he brings is particularly important because flict between these norms appears to
together with nimpressive virtuosity.drinking among these people has arisen be a contributing factor in the
His cultural perspective gains further and occurs in a context of illegality development of alcoholism (Snyder
merit from the interesting hypothesis and continuous repressive controls. 1958:189-192).
of inebriety it has suggested or The most questionable assertion Change in drinking norms is dis-
generated. made by Mandelbaum is that addictive cussed by Mandelbaum as a reflection
Some of Mandelbaum's comments, drinking is primarily understandable of internal changes in social structure.
liowever, were surprising to me. His in terms of culture. At best it can haveWe also need to know how the process
general theme, that the relation of only marginal significance. Certainly of acculturation alters drinking pat-
drinking and inebriety to culture the idea that there is some kind of terns. The disruptive effect of enforced
patterns and values has been ignored, one-plus-one relationship between cul- acculturation is illustrated by the
overlooked, or indifferently exploited ture and personality in the develop- change in Aztec drinking practices
by social scientists doing alcohol ment of addictive alcoholism is un- after the Spanish Conquest. In pre-
studies, suggests that the author has tenable. Apart from the methodological Conquest times, drinking was per-
sampled rather than conversed com- problem of keeping personality and formed as an act of devotion at Aztec
pletely with the literature of the culture separate in empirical analysis- religious celebrations, where the high
field. While this dialectical procedure a no mean one-there is no evidence priest and rulers became intoxicated to
may be an unavoidable prerequisite of accepted worth to show a relation- please the gods. Secular drinking was
to establishing the priority or dis- ship between personality types or largely limited to the sick and the
tinctiveness of a theoretical point of "themes" and alcoholism. This has aged, who enjoyed the privilege of
view, it has some unfortunate not been due to any lack of efforts to getting drunk. Under Aztec law, in
proprietary and patronizing overtones. toxication was a capital offense and

Vol. 6 * No. 3 * June 1965 291

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only individuals over the age of 70 His concluding paragraph seems to as a social reagent and as a sedative for
were exempt from the death penalty imply that the task of the anthropolo- personality conflicts.
for this crime. Consistent popular gist is to study the normal drinking It is also possible that alcoholism
drunkenness was unknown, according patterns prescribed by culture rather may be symptomatic of the growing
to Gibson (1964:150). The Aztecs re- than the abnormal practices of indi- sense of social isolation felt in modern
copnized alcoholic addiction as an viduals. Yet, the very fact that industrial societies where close,
affliction of individuals who had the alcoholism is primarily a Western enduring ties with the community are
misfortune of being born with the disease suggests the possibility that it often lacking. It is significant that
fate of becoming drunkards. Spanish may be fostered by common socio- the exceptionally high rate of sobriety
destruction of Aztec tribal rule and cultural factors in certain Western among Orthodox Jews is associated
worship was followed by widespread societies. As Lemert (1962:555-556) with cherished family ties, community
vagabondage, secular drinking, and observes: solidarity, strong religious faith and a
intoxication. This change in drinking ritual drinking pattern learned early
It is possible that rapid social change in the in childhood. The relation of drinking
patterns has been attributed to the
last 150 years, which has been strongly felt
demoralization caused by the collapse patterns to cultural configurations and
in Western societies and is emergent
of native institutions (Bunzel 1959:73- processes is difficult to measure, but
throughout the world, has enhanced the
74; Gibson 1964:149-150). values of alcoholic intoxication. Such things such broad considerations deserve as
Mandelbaum's paper does not deal as culture conflict, stress, and anomie may much attention as the narrower task
with alcoholism except to note its have grown to such proportions that alcohol of investigating cultural directive? for
rnritv outitde of Western civilizait1on. in many societies is increasingly valuable the use of alcohol.

India, the use of alcohol is ritually and that kind of behavior should be
Reply defiling while the use of common In- studied in order to grasp the signi-
By D. G. MANDELBAUM dian narcotics is not. Hasan is correct ficance of both normal and non-
in stating that a high intake of alcohol normal drinking behavior.
4 of the comments deal, quite rightly, must lead to the usual physiological The emphasis of the paper on this
with the importance of understanding effects, whatever the culture or society. point leads Lemert to comment that
changes in the use of alcohol, an What has been shown by both ex- it reflects a reification of culture aLnd
aspect of the -subject which is not perimental and comparative studies is an obvious moralistic tone, most likely
given sufficient attention in the paper. that there can be quite wide differ- based on some kind of normative
Madsen's notes on the effects of accul- ences in the behavioral effects of in- drinking pattern. To deny that one
turation, Ehrlich's on the influence of gesting a given amount of alcohol who writes on drinking has some
social and economic stress, and Honig- depending on social and cultural inter- value-attitudes of his own on the sub-
mann's on variation by social position pretations of the context of drinking. ject would be either to deny a main
are dimensions of the research prob- The most serious exception to the point of the paper, that drinking pat-
lem which seem to me to be worthy of paper is taken by Lemert. At least 1 terns are of some moment in societies
intensive study to carry forward the of his objections is, I think, mainly where drinking is done, or to say that
very useful work which has already a matter of terminology. He notes an author is not influenced by the
been done by these authors. that "drinking and drunkenness may values of his social time and place.
Heath's remarks on recent changes be expressions not only of culture However, an anthropologist should
in drinking among the Camba are patterns but of collective behavior, not allow such values in respect to
especially interesting here because the symbolic protest, individual demorali- drinking to undermine the most ob-
article makes extensive reference to zation, situational controls, and social jective analysis of the subject of which
his fine account. The marked decline interaction." I include under the term he is capable. If this paper lacks such
in Camba drinking within 6 years, "culture" those patterns of social con- objectivity, it certainly merits the
coinciding with the advent of new trol and of collective behavior which criticism.
social-political groupings, is an occur- are regularly used even though they Finally, Lemert indicates that the
rence that may well become, when are not formally or explicitly taught. paper is wrong in stating that social
documented and analysed, one of the On the matter of addictive alcohol- scientists doing alcohol studies have
classic case examples in the anthro- ism, I agree with Lemert that addic- overlooked the relation between drink-
pological literature on alcohol. This tion can probably arise in any society ing and culture. I thought that special
new evidence seems to fit at least part and that we have no good evidence tribute was given to these social scien-
of the formulation in the paper which on any close relation between per- tists in several passages, notably in the
attempts to link heavy Camba drink- sonality type and addiction. What paragraph which cites several refer-
ing with both social and personality seems to me to be true is that the ences to ". . . the thesis ably presented
factors. As Heath points out, the general nature and incidence of alco- by some students of the subject, namely,
formulation does not explain the kind holism in a society cannot be ade- that drinking behavior is best under-
of drinking done at a wake or the quately understood without reference stood as an outcome of fundamental
successive rejoinings of a drinking to the patterns and meanings of non- social relations. . ." I believe that very
party by a drinker. The use of Sim- addictive drinking. Madsen's commentmuch of the writing on alcoholism and
mons' personality observations in refers to the distinguishing feature of the social problems of drinking has
Lunahuana' is questioned by Heath as alcoholism as the inabilit-y of the been done by medical men and other
applied to the Camba situation. While drinker to control or regulate his specialists who have not looked as
it might be possible to argue here for drinking within the bounds of social closely at the social and cultural fac-
the tentative explanation in the article,propriety. Hence we must know what tors as -have the social scientists who
it would be gratuitous to do so. The the accepted bounds of propriety are have worked in this field. Even
point of presenting such a formulationin order to know the nature of the though we may question one or an-
is to stimulate a better explanation if behavior which is outside them. Where other of their hypotheses, it would be
one is indicated. Heath is best quali- inebriety (to be distinguished from an injustice to slight the contribution
fied to give us a further analysis of addictive alcoholism) is normal, it of these social scientists to a subject
this instructive case. still is useful to study the whole range that holds so much theoretical interest
Hasan's comments call attention to of drinking. Relative sobriety may and practical importance.
the fact that among many groups in then be outside the social proprieties,

292 CURRENT ANTHROPOLOGY

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Mandelbaum: ALCOHOL AND CULTURE
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