Professional Documents
Culture Documents
Culture and Alcohol
Culture and Alcohol
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide
range of content in a trusted digital archive. We use information technology and tools to increase productivity and
facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at
https://about.jstor.org/terms
The University of Chicago Press and Wenner-Gren Foundation for Anthropological Research
are collaborating with JSTOR to digitize, preserve and extend access to Current Anthropology
THERE ARE A GREAT MANY substances that men have definitions- for drinking in his society, what does his
learned to ingest in order to get special bodily sensa- characteristic drinking behavior tell us about his per-
tions.' Of them all, alcohol is culturally the most sonality? Within most cultural prescriptions there is
important by far. It was anciently the mo,st wide- leeway for individual choice and manipulation. But
spread in use, the most widely valued as a ritual and before we can learn much about the configuration of
societal artifact, the most deeply embedded in diverse his personality from a person's drinking activities, we
cultures. Tribal peoples of all the major parts of the must understand what choices about drinking are
world (save Oceania and. most of North America) possible in his culture. These encompassing cultural
knew alcoholic drink; it was of considerable interest factors are not often made clear in studies of drinking
in the principal civilizations, in most of them from behavior and figure little in the literature on drinking
their early beginnings onward. In some languages, aspathology.
in English, the very term "drink" takes on the con-
notation of drinking alcoholic liquids. CULTURAL VARIATIONS IN THE USE OF ALCOHOL
Where alcohol is known, patterns for its use and
Cultural practices in drinking range from avid im-
for abstention are prescribed, usually in fine detail.
mersion to total rejection. Anthropologists know this
There have been very few, if any, societies whose
well, but those who study the social problems of use
people knew the use of alcohol and yet paid little
of alcohol do not always take this fact into account.
attention to it. Alcohol may be tabooed; it is not
Even a brief mention of the varied social functions
ignored.
of alcohol and the different cultural expressions of
In many societies, drinking behavior is considered
these functions points up the central importance of
important for the whole social order, and so drinking
viewing the act of drinking as part of a larger cultural
is defined and limited in accordance with fundamental
configuration. Alcohol is a cultural artifact; the form
motifs of the culture. Hence it is useful to ask what
and meanings of drinking alcoholic beverages are cul-
the form and meanings of drink in a particular group
turally defined, as are the uses of any other major
tell us about their entire culture and society. In a
artifact. The form is usually quite explicitly stipulatef
complex modern society, made up of many subgroups,
including the kind of drink that can be used, the
the drinking patterns of each subgroup or class may
amount and rate of intake, the time and place of
reflect its special characteristics as well as the cultural
drinking, the accompanying ritual, the sex and age of
frame of the whole society.
the drinker, the roles involved in drinking, and the
The same kind of question can be asked about the
role behavior proper to drinking. The meanings of
drinking patterns of an individual. Given the cultural
drinking, its relation to other aspects of the culture
and society, are usually more implicit. Thus drinking
DAVID G. MANDELBAUM is Professor of Anthropology at the
in a particular society may be either a sacred or a
University of California, Berkeley, and Curator of Ethnology profane act, depending on the context, and the people
in the Lowie Museum. He received the Ph.D. from Yale Uni- may not be aware of the basic principles and meanings
versity, taught at the University of Minnesota, and, after war that are actually involved. These may become apparent
service, came to the University of California in 1946. He has
only after studies have been made of the contexts of
been a research associate of the American Museum of Natural
History and has been a Fellow of the Laboratory of Anthro- drinking and the behavior of drinkers.
pology, National Research Council, Carnegie Foundation, At the extremes of the range of cultural practice
Guggenheim Foundation, and the Center for Advanced Studies the meanings are relatively clear. For example, among
in the Behavioral Sciences. During 1963-64 he was Senior
Fellow of the American Institute of Indian Studies in New
the Kofyar of northern Nigeria, "people make, drink,
D-elhi. He was director of the National Science Foundation talk, and think about beer." In the religious sphere,
project on the teaching of anthropology in higher education. "the Kofyar certainly believe that man's way to god
He has served on the United -States National Commission for is with beer in hand" (Netting 1963:1-5).
Unesco and was chairman of its Social Sciences Committee.
Mandelbaum's fieldwork was begun with two American
In contrast with those who consider alcohol to be
Indian peoples, the San Carlos Apache and the Plains Cree. In essential and blessed are the people who regard it as
India, his principal field studies have been among the Kotas
of the Nilgiri Hills and in villages in several parts of India. 1 A preliminary version of this paper was presented at a confer
His papers and monographs cover a range of interests, including arranged by the Cooperative Commission on the Study of Alco-
general social theory and contemporary applications. holism, Institute for the Study of Human Problems, Stanford
The present article, submitted to CURRENT ANTHROPOLOGY University. The author thanks the Institute and its scientific direc-
20 vii 63, was sent for CA* treatment to 27 scholars of whom tor, Dr. Nevitt Sanford, for assistance in the work of this paper
the following responded with written comments: Vera S. Erlich, and particularly for the able help of Mr. Henry Selby, a member
Khwaja A. Hasan, Dwight B. Heath, John J. Honigmann, of the Institute staff. Bibliographic assistance was also given most
Edwin M. Lemert, and William Madsen. The comments written competently by Mr. Paul Hockings, whose work was supported by
for publication are printed in full after the author's text and a grant from the Research Committee of the University of Cali-
are followed by a reply from the author. fornia, Berkeley.
fluences had prevailed for centuries, became involved in the vicious circle
Comments a pecuniary economy had entered of poverty, anxiety, drunkenness, in-
By VERA S. ERLICH* early, and the standard of living was crease of poverty and calamities,
Zagreb, Yugoslavia. 3 viii 64 relatively high (or had been high in more drunkenness, and more insoluble
-the past). National and political problems. In some cases, this occurred
I would like to add siome of my ob-
struggles had remained in the back- in spite of cultural traditions opposed
servations to Mandelbaum's revealing
ground. The drinking of alcohol was to drinking. For example, the tradi-
article. My material is from rural
culturally defined as the legitimate tion of the Moslem community of
Yugoslavia, where I carried out sur-
way of enjoying oneself, feasting, Bosnia was definitely opposed to
veys on family relations shortly be-
offering hospitality to visitors, and alcohol consumption, in accordance
fore the 2nd World War (Erlich 1964).
ingesting food calories. People in this with the prohibition of the Koran,
The problem of alcoholism was in-
area drank their excellent, sweet, This prohibition was relaxed some-
cluded in the study, and I received
aromatic wine in great quantities, but what a long time ago, when the Koran
material from 305 villages. From this
there was never much intoxication; was interpreted to prohibit wine, but
material, the conclusion can be drawn
drunkenness was unusual. not brandy. More barriers were
that cultural traditions determine
In other regions, where there was broken down during World War I,
drinking habits and attitudes toward
less equilibrium in the life of the when Bosnian soldiers received brandy
alcohol only under certain circum-
community for historical, political, to give them courage before battle.
stances, namely, if some equilibrium
and'economic reasons, it seems that Under the Yugoslav state, which was
is maintained in the life of the com-
the same amount of alcohol might founded in 1918, the drinking of
munity; if an area is exposed to ex-
cause heavy intoxication. Desperation brandy increased, and during the
cessive pressures, the cultural tradition
seems to be one of the preconditions '30's excessive drinking of wine as
may be overrun suddenly, and abrupt
changes in attitudes toward alcohol for excessive intoxication. There is well as brandy became common. This
may occur. evidence that in the Serbian region change in attitude toward alcohol
In 7 Yugoslav regions which dif- 100 years ago, in a period of ex- caused poverty, decay of mores and
fered in economic development, reli- panding economy and high political spirit, brutality, and desperation. The
gious affiliation, and cultural tradi- and national hopes, people drank reason for this mass escape into alco-
tions, alcoholism was very different. unbelievably great amounts of plum holism was concentric socio-economic
In most groups, historical factors brandy without becoming drunk. In pressure composed of several factors:
entered recently were as important later periods, especially in the dif- 1) the world-wide economic depres-
as the traditional cultural definition ficult era of the '30's, men could not sion; 2) the police regime (diktatusra);
which had survived changes in con- consume nearly as much brandy 3) land reform, which dispossessed
ditions in the past. Only on the without becoming seriously and dan- many landowning Moslems; 4) dis-
Adriatic littoral did people behave gerously intoxicated. crimination against the Moslem popu-
exactly in accordance with cultural In areas under great stress, cultural lation by the state authorities; and 5)
traditions. In this area, Western in- traditions were overrun. Whole areas the feeling of being declassed which
India, the use of alcohol is ritually and that kind of behavior should be
Reply defiling while the use of common In- studied in order to grasp the signi-
By D. G. MANDELBAUM dian narcotics is not. Hasan is correct ficance of both normal and non-
in stating that a high intake of alcohol normal drinking behavior.
4 of the comments deal, quite rightly, must lead to the usual physiological The emphasis of the paper on this
with the importance of understanding effects, whatever the culture or society. point leads Lemert to comment that
changes in the use of alcohol, an What has been shown by both ex- it reflects a reification of culture aLnd
aspect of the -subject which is not perimental and comparative studies is an obvious moralistic tone, most likely
given sufficient attention in the paper. that there can be quite wide differ- based on some kind of normative
Madsen's notes on the effects of accul- ences in the behavioral effects of in- drinking pattern. To deny that one
turation, Ehrlich's on the influence of gesting a given amount of alcohol who writes on drinking has some
social and economic stress, and Honig- depending on social and cultural inter- value-attitudes of his own on the sub-
mann's on variation by social position pretations of the context of drinking. ject would be either to deny a main
are dimensions of the research prob- The most serious exception to the point of the paper, that drinking pat-
lem which seem to me to be worthy of paper is taken by Lemert. At least 1 terns are of some moment in societies
intensive study to carry forward the of his objections is, I think, mainly where drinking is done, or to say that
very useful work which has already a matter of terminology. He notes an author is not influenced by the
been done by these authors. that "drinking and drunkenness may values of his social time and place.
Heath's remarks on recent changes be expressions not only of culture However, an anthropologist should
in drinking among the Camba are patterns but of collective behavior, not allow such values in respect to
especially interesting here because the symbolic protest, individual demorali- drinking to undermine the most ob-
article makes extensive reference to zation, situational controls, and social jective analysis of the subject of which
his fine account. The marked decline interaction." I include under the term he is capable. If this paper lacks such
in Camba drinking within 6 years, "culture" those patterns of social con- objectivity, it certainly merits the
coinciding with the advent of new trol and of collective behavior which criticism.
social-political groupings, is an occur- are regularly used even though they Finally, Lemert indicates that the
rence that may well become, when are not formally or explicitly taught. paper is wrong in stating that social
documented and analysed, one of the On the matter of addictive alcohol- scientists doing alcohol studies have
classic case examples in the anthro- ism, I agree with Lemert that addic- overlooked the relation between drink-
pological literature on alcohol. This tion can probably arise in any society ing and culture. I thought that special
new evidence seems to fit at least part and that we have no good evidence tribute was given to these social scien-
of the formulation in the paper which on any close relation between per- tists in several passages, notably in the
attempts to link heavy Camba drink- sonality type and addiction. What paragraph which cites several refer-
ing with both social and personality seems to me to be true is that the ences to ". . . the thesis ably presented
factors. As Heath points out, the general nature and incidence of alco- by some students of the subject, namely,
formulation does not explain the kind holism in a society cannot be ade- that drinking behavior is best under-
of drinking done at a wake or the quately understood without reference stood as an outcome of fundamental
successive rejoinings of a drinking to the patterns and meanings of non- social relations. . ." I believe that very
party by a drinker. The use of Sim- addictive drinking. Madsen's commentmuch of the writing on alcoholism and
mons' personality observations in refers to the distinguishing feature of the social problems of drinking has
Lunahuana' is questioned by Heath as alcoholism as the inabilit-y of the been done by medical men and other
applied to the Camba situation. While drinker to control or regulate his specialists who have not looked as
it might be possible to argue here for drinking within the bounds of social closely at the social and cultural fac-
the tentative explanation in the article,propriety. Hence we must know what tors as -have the social scientists who
it would be gratuitous to do so. The the accepted bounds of propriety are have worked in this field. Even
point of presenting such a formulationin order to know the nature of the though we may question one or an-
is to stimulate a better explanation if behavior which is outside them. Where other of their hypotheses, it would be
one is indicated. Heath is best quali- inebriety (to be distinguished from an injustice to slight the contribution
fied to give us a further analysis of addictive alcoholism) is normal, it of these social scientists to a subject
this instructive case. still is useful to study the whole range that holds so much theoretical interest
Hasan's comments call attention to of drinking. Relative sobriety may and practical importance.
the fact that among many groups in then be outside the social proprieties,