Make Your Style Come To Life

Make your style come to life
CALCAÑA, LEADER
JOHN LEMUEL
CABELLES, JEAN PAULINE
MAGLUYOAN, DANILYN
MENIEMBRA, WINDYLL
MORIL, KATHERINE
ONSAY, ALTHEA JANE
ILINON, JOSEPH EMMANUEL

FERNANDO, TOM ANGELO
GALERA, ADRIAN DARREN
I. COMPANY PROFILE 3
1.A. EXECUTIVE SUMMARY 4
1.B. OBJECTIVES/VISION/MISSION 5
BUSINESS OBJECTIVES 5
VISION 5
MISSION 5
II. INDUSTRY ANALYSIS ANDMARKET ANALYSIS 6
II.A. SOCIO-ECONOMIC, DEMOGRAPHIC, AND OTHER CHARACTERISTICS 6
II.B. MARKET NEEDS 6
II.C. KEY SUCCESS FACTOR 6
II.D. MARKETING STRATEGY AND IMPLEMENTATION 7
II.E. THE SWOT ANALYSIS 10
II.F. METHODOLOGY 11
II.G. MARKETING RESEARCH: Results of Survey 11
III. LOCAL SITUATION ANALYSIS 17
III.A. PJ’s AREA DESCRIPTION 18
III.B. THE ORGANIZATIONAL STRUCTURE 21
III.C. THE LEGAL FORM 22
III.D. MANAGEMENT CONTROLS 22
III.E. THE DAILY OPERATIONS 23
III.F. LOCATION AND FACILITIES 23
IV. FINANCIAL ANALYSIS 24
IV.A. CAPITAL EXPENDITURES 25
IV.B. ADMINISTRATIVE AND OPERATING EXPENSES 27
IV.C. FINANCIAL PROJECTIONS 27
IV.D. SENSITIVITY ANALYSIS 28
IV.E. FINANCIAL REPORT PRO FORMA 30
V. APPENDICES 32
V.A. SURVEY FORM SAMPLE 33
V.B. SOCIAL RESPONSIBILITY 35
V.C. PACKAGING 37
V.D. LEGAL FORMS 38
V.E. JINGLE LYRICS 45
V.F. DOCUMENTATION DURING PRESENTATION 46
V.G. DOCUMENTATION DURING MARKETING CAMPAIGN 47
V.H. MARKETING MATERIALS 48
V.I. CURRICULUM VITAE 49
3
At his very young age, the CEO, John Lemuel Calcaña, has been influenced by
his both grandmother and grandfather to do crafts and to be a creative person.
As he grew up, his skills in crafting was used in doing his scrap books and
accessories and later turned his house to a mini accessories shop. Specifically,
he is well-known in making accessories made up of recyclable materials.
As he became a young professional, he met a girl of his life. They became

couple and finally got married to each other. Ever since he was a child, he
wanted to give his works to someone when he grew up that's why in his early
age, he started to reserve his accessories he made for the girl of his life in the
future.
He noticed that he can build a much bigger facilities for his business upon
seeing that his wife invites more friends to his house, Because of it he made
their business to a much higher level where he can dedicate his craftmanship
and named it, "Chattel Corp.", his wife's name.
Before it started as a home business, but at this point they move their
business into a mall, Ayala Malls Southpark, located in Muntinlupa City near at
their house.
They are known by offering the cheapest yet stylish product that can
worn by all people. For now their company have 24 staffs.
This company wants to be the number 1 fashion company in the whole

world. They pressing so hard to achive this goal. They are planning to have a
runaway to endorse their products and to attract more investor that will help
them to expand their company all arounf the world.
4
To make accessories out of potential To make 500,000 peso profit in 5 months
marketable wastes. To increase the total revenue for a month
To create a luxurious design using To increase 50
recycled materials.
To attract or customers with our
product.
To make consistent profit of the
business.
To enhance the style of our buyers.
Our missions are to promote our passion and craftsmanship in our

product, to create an eco-friendly mindset to the people, to create
recycled head and neck accessories efficiently with affordable price, to
assure comfortability of out costumers, and to make our costumer
satisfied with our products/services.
Our vision is to become the best recycled head and neck

accessory brand in the country. We see our company to be
a well-known accessory brand in the fasion industry and
have partnerships with different company as well.
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6
Filipinos are naturally creative and innovative. A lot of people can attest that Filipinos are
talented in every kind of industry. This can be seen through the rise of many potential
businesses in the country.Last 2014, the fashion accessories industry in the Philippines is
promoting environmental friendly output to meet increasing demand for sustainable
products.
For Filipinos, accessories are as important as clothing, offering a whole new opportunity to
express yourself. With accessories you can create a fluent style waves up from head to toe.
Eye-catching accessories can create a strong style statement. Accessories give more
importance to your personal style, taste and preferences. They also offer unlimited
opportunities for clothes, helping you to do the best of each item you have.
A lot of single Filipinos prefer to buy head accessories that shows their personal style, taste
and preferences in fashion.
Chattel Corp., which is a close competitor of the Pinkbox, offers hand-made head accessories
to personalized fashion accents. Only Chattel Inc. produces head accessories that are not
only for the sake of fashion but made from recycled materials that can help to lessen wastes
and other environmental problems in our country.
Proper Pricing. Price cuts and discounts are to be offered due to the limited budgetary
allowances of some customers, specifically students.
Product lines. To be a long lasting known business, the products must be continually
upgraded in terms of the designs of the accessories.
Experienced full-time accessory crafter. The personal service shop shall provide good
quality accessories with aesthetic designs at all times during the operating hours.
Store Design. It is not always in the products that the customers based with their likes, it it is
also with the store design. The store shall have a cozy ambience with aesthetically pleasing
displays to be able to please the intended customers.
7
Chattel Inc. will position itself in Level 2, Ayala Malls Southpark. Chattel Corp.'s supervisors
will ensure the quality of product in service.
The Accessory boutique will provide the services that allows the costumers to choose and
decide whatever designs they want.
Customers will be able to express their creativity and self from the style they want.
The boutique will provide a joyful atmosphere because of the energetic music, warm smiles
and greetings as they enter the shop.
Tactics:
Energetic and joyful jinggle. This will allow the company to attract more costumers and
makes the aura of the shop happy and not boring.
Advertisement. The company has a page in facebook and twitter which allows people to be
informed about the shop. Everyone is welcome to like, share, and give comments and
suggestions to the page.In the social media, the shop will also post about announcements
which includes promos, sales actvities and more!
Warm welcome and greetings as you enter. This gives the positive aura for the guests as they
enter the shop which makes them be more comfortable inside as they roam around.
Program:
Everyone in the shop knows how to create and produce the product. Everyone even the
sales staff knows how to create for they are oriented and trained about the procedures of
making recycled accessories.
Conducts surveys through suggestion boxes to know what things and factors needs to
be improved. The suggestions will come from the costumers.
TABLE 1: STRATEGIC PLAN SUMMARY
Chattel’s products and services Chattel’s location:

are the following: Chattel Inc. will position itself
-Head & Neck accessories in Level 2, Ayala Malls
-Accesory customization Southpark
Chattel’s pricing strategy Chattel’s promotional

include the following: strategies includes the
Target customer’s budget (in following:
accordance to the survey) of -Distribution of flyers,
10-30 pesos. The products brochures and coupons
will be priced for a minimun -Promotional Poster
of 10 pesos depending on the -Promotional Sale
product/service offered. -Social media platforms
8
The following are Chattel’s products and services
TABLE 2: PRODUCTS AND SERVICES
PRODUCT/S SERVICE/S
Head & Neck accessories Accessory customization
Cost accounting is the systemtic process of recording or reporting measurements of the cost
of manufacturing. It is the most reliable tool to determine the profitability of a company. This
can also determine the reasonable price of our product accessories. As a resultto our
conducted survey, majority of the respondents preffered to allot 10.00 - 30.00 php to buy
accessories.
The result of the survey suggest a pricing structure to our product. Since the main materials
will be using is recycled materials, the company will only spend a money on our tools. The
products offered will range P10.00-P30.00, depending to the type of accessories that the
customer will buy.
Unsold products will be scraped and reused to produce another products in accordance to
the customer’s customization and design. Others will be put into sale and bundles in a lower
price.
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TABLE 3: SWOT ANALYSIS
STRENGTHS WEAKNESSES
-The accessible location of Chattel to -It's not well-known so expect the low
its chosen/target market. number of costumer for the first
-First ever stylish recyclable month
accessories in the market. -Slow production, since we will create
-Excellent staffs that provides best our own designs made up of
quality of services recuclabe materials
-Convenient accessories that gives
hassle-free to the user
-5 yrs experience of the staffs in the
said market.
-It provides comfortable feeling to the
user
-It is not irritating to the skin when it
is contact
OPPORTUNITIES THREATS
-The growing population of the -The school schedule that may affect
students. our sales
-There is a school besides our shop's -The presence of other stylish and
mall. branded accessories
-There is no direct competitor to the -Intense competition inside the mall
market. where our shop stands.
10
The data used were gathered from primary resources and so as secondary sources.
The primary data were used for marketing plan specifically at the pricing strategy, operationa
plan and financial analysis. Data were gathered through questionnaire method.
The survey was conducted along PNHS-Main Campus and thorugh online messaging on
students who are currently enrolled in the said campus. A total of 100 were chosen in the
form of convenience sampling technique to utilize the time given.
The secondary data were gathered from the internet and books. The data were used the
industry analysis and SWOT analysis.
The target customers of Chattel are the young women and men around the area near Ayala
Malls, Alabang.
Chattel is specifically located at room 5b, building B, Ayala malls, Alabang. This
establishment is easily accessible and convenient for shoppers around the mall due to its
remarkable location at garden plains. It shall be operating around 8:00 am to 11:00 pm at any
day.
TABLE 4: TARGET MARKET PROFILE
TARGET MARKET PROFILE

Professional & Non-Professional Students
Based on the survey on 100 respondents, about 98% or 98 people said that they have a
higher chance of visiting our store and buying our products that Chattel offers scoring from
5-10/10. From the estimated 150,000 visitors per day at Ayala Malls Southpark, the managers
assumed/projected that there will be at least 20% of which will be captured by the Chattel
during its first year of operation.
To ensure easy facilitation of the survey conducted, 100 survey questionnaires were randomly
distributed to individuals within the campus. The respondents were summarized as in each
sub-aspects.
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TABLE 5: Frequency and Percentage Distribution
of Respondents as to Age
AGE FREQUENCY PERCENTAGE RANK
AGES 9-12 2 2% 3
AGES 13-19 91 91% 1

AGES 20& ABOVE 7 7% 2
TOTAL 100 100%
As shown in Table 5, the age bracket of 13-19 years old (teen) had a frequency of 91% rank 1,
20 years old and above (adult) had a frequency 7% rank 2, and 9-12 years old (Pre teen) had
a frequency of 2% rank 3.
Therefore, majority of the respondents are 13-19 years old.

of Respondents as to Gender
GENDER FREQUENCY PERCENTAGE RANK
MALE 48 48% 2
FEMALE 52 52% 1
TOTAL 100 100%
In table 6, it showed that female respondents had a frequency of 52% rank 1, and male
respondents had a frequency of 48% rank 2.
This implies that majority of the respondents are female.

of Respondents as to their Current Marital Status
MARITAL STATUS FREQUENCY PERCENTAGE RANK
SINGLE 78 78% 1
MARRIED 6 6% 3
IN A RELATIONSHIP 16 16% 2
TOTAL 100 100%
In this table, it shows that 78% of the respondents are single, 16% are in a relationship and 6%
are married. Therefore, majority of the possible buyers are single.
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of Respondents’ Preferred Accessories
ACCESORY FREQUENCY PERCENTAGE RANK
NECKLACE 52 52% 1
EAR CUFF 14 14% 3

HEAD BAND 16 16% 2
CLIP FOR HAIR 12 12% 4
CHOCKER 6 6% 5
TOTAL 100 100%
In this table, 52% of the respondents prefer necklaces, 14% prefer Earcuffs, 16% prefer
Hairbands, 12% prefer hairclips, and 6% prefer chokers. Therefore, most of the population of
the respondents more prefer necklaces as accessories.

of Respondents’ Description to Accesories
DESCRIPTION FREQUENCY PERCENTAGE RANK
BUGGY 6 6% 4
FINE WITH ISSUES 8 8% 3

FINE 34 34% 2
GREAT 52 52% 1
TOTAL 100 100%
This table shows the words the respondents used to describe the products. "Great" ranks the
first consisting of 58% of the total respondents. The second is "Fine" with 34% of the total
respondents. With the percentage of 8%, "Fine, but the are some issues" ranked the third.
Finally, the remaining belongs to "Buggy."
This means that most of the respondents describes the product being "Great."
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of Respondents’ 2 Most Valuable Features of the Product
FEATURE FREQUENCY PERCENTAGE RANK
DESIGN 66 33% 2
COMFORTABILITY 72 36% 1
PORTABILITY 14 7% 4
PRICE/AFFORDABILITY 48 24% 3
TOTAL 200 100%
In this table, this shows the two features of the product that are most valuable to the
respondents. Comfortability ranked the first having 72 answers (we obtained this value
because the respondents were required to answer two items). Design ranked the second with
66 responses. Affordability ranked the third with the answers of 48 people. Finally, the fourth
is the portability, with 14 responses.
Therefore, comfortability and design are the ones the respondents is mostly concerned
about.

of Respondents’ Price Range to Spend for the Product
As shown in table 11, the price range of 10.00 - 30.00 had the frequency of 48% in 100
respondent survey and is also tje rank 1, 31.00 - 50.00 had frequency of 23% rank 2, 51.00 -
75.00 had frequency of 17% rank 3 and 76.00 - 100.00 had frequency of 12% rank 4.
Therefore, majority of the respondents prefered to allot 10.00 - 30.00 php to buy
accessories.
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of Respondents Want to See in the Product
Based from table 12, the nature design had frequency of 26.2% of 100 respondent survey and
rank 2; minimalistic design had frequency of 46, rank 1, element design had frequency of 27,
rank 4; symbolic design had frequency of 42, rank 3; aesthetic design and “others” had
frequency of 2 each, rank 5 and animalistic and mythical design both had frequency of 1, rank
7.
RANK
Therefore, majority of the respondents prefer to have minimalistic design on accessories.
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of Respondents Rate of Likeness Towards the Product
Based from this data, ranks 1-3 came from the upper range which are 10 ranked as 1 with a
frequency of 57, 9 ranked as 3 with a frequency of 14, and 8 ranked as 2 with a frequency of
18.
It can be inferred that the product is most likely to attract people for it is liked by the most
according to the survey.
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Chattel should maintain its good products and service quality under a strict supervision
ensuring its sturdiness and aesthetic before it goes into the hands of our valued customers.
The Chattel boutique will be located at the second floor of Ayala Malls South Park, Muntinlupa
City. The boutique shall serve head and neck accessories. It shall be also open for its specific
product personalization service.
The boutique will be opened 7 days a week from 10:00 am 'till 10:00 pm.
The overall design of the store should look luxurious with minimalistic, simple, and
sophisticated aesthetics and colors varying from the choices of royal pantones or pastel
colors.
Usher- the location of the ushers should be on the corner of each entrance so that they can
handel the population inside the store easily. It is composed of two chairs in total.
Sellers- they are located at the both sides of the runway. They will handle the services
provided by the company to the customers. Their location are composed of two tables and
four stool chairs in total. On the side of their table, which was facing the entrance, will the the
area where a standee/ billboard can be placed so that new guests can have a glimpse of our
products and services easily.
Manager- they can be either located at the stock room or anywhere inside the store so that
they can maintain the store and the product in its good condition. The stock room in the
other hand, is composed of 2 chairs in total.
Photographer- he/she will be located in front of the runway to capture our customers
catwalk experience.
The chairs of the guests are located on the other side of the sellers table and in front of the
runway with a total of 10 stool chairs. A space will be allocated for the other customers to
freely roam in the store.
The store design shall promote the beauty of its customers with their product by adding a
runway project which will eventually be a special event for any planned promos. The middle
area of the store will be the runway location. The carpet will be made out of thick gsm red
cartolina secured with a strong adhesive tape on its edges. The backdraft will be also made
from a thick gsm cartolina, taped tightly from the ceiling down to the floor. The backdraft
alternative material can be a black or any complement pantone colored tela. It'll be exclusive
for customers who will dare to try on a Chattel product and strut confidently beautiful.
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FRONT VIEW
CHATTEL’S LAYOUT
19
TOP VIEW
CHATTEL’S LAYOUT
20
Chattel expects to hire 24 employees that could accommodate the whole business. Mr. John
Lemuel Calcaña will personally hire candidates to becoming the office's staff. Each candidate
will undergo interviews. Background checks will be utilized for the newly hired position.
CHART 1: ORGANIZATIONAL STRUCTURE
PRESIDENT/
CEO
The business will be operated through the supervision of Ms. Katherine Moril, Operations
Head, Mr. Adrian Darren Galera, Sales Manager and Mr. Joseph Ilinon, Production Manager.
Ms. Katherine Moril, was a graduate of Master of Education Major in English at Philippine
Normal University in Manila City. She majored Business and Management at University of the
Philippines. She is currently employed as Professor IV in Entrepreneurship.
Mr. Adrian Darren Galera was a graduate of Business Management at Technical University of
the Philippines. He finished college at Polytechnic University of the Philippines major in
Business Teacher Education. He is currently employed as Teacher III for Senior High School
Accountancy, Business and Management teacher for Grades 11 and 12. He will be employed as
the Sales and Financial Manager.
Mr. Joseph Ilinon was a graduate of Multimedia Arts at Dela Salle College of Saint Benilde. He
also studied Industrial Design in University of the Philippines. He is currently employed as
Graphic Designer.
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TABLE 14: PERSONNEL PLAN
ANNUAL SALE YEAR 1 YEAR 2 YEAR 3
FORECAST
Supervisor P 10,000 P 10,000 P 10,000
Finance Manager P 10,000 P 10,000 P 10,000

Sales Manager P 10,000 P 10,000 P 10,000
HR Manager P 10,000 P 10,000 P 10,000
Aesthetic Manager P 10,000 P 10,000 P 10,000
Technician P 20,000 P 20,500 P 21,000

Cashier P 30,000 P 30,500 P 31,000
Promodiser P 30,000 P 30,500 P 31,000
Production Manager P 10,000 P 10,000 P 10,000
Chattel Corp. is a start-up head and neck accessories establishment located in 2nd floor Ayala
Malls Southpark. It was expected to open in September 2019.
Because Chattel has a limited number of staff, this will be a crucial task for them to submit the
daily options report.
The cashier, together with the finance manager, will submit the daily sales reports to the store
manager. The store manager will then consolidate all the reports given the time frame and will
submit them to the supervisor. The weekly prime cost, showing the total cost of the materials
bought and of the total labor that will be deducted from the gross profit after margin, will
also be submitted to the supervisor.
The finance manager will be in charge of consolidating the bank transactions done by the
customers for purchasing the products, since the company had an agreement to some bank
companies on purchasing the products via credit and/or debit cards. This will also be included
in the daily sales report.
Payrolls, payables, and other expenditures made by the store will also be submitted a daily
report to the manager. The manager will also be given a task to record the purchase
transactions and to have an inventory of the sales.
The technical staff will be in charge of the weekly maintenance reports regarding to
computers.
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The store will be open following the schedule of mall hours of Ayala Malls Southpark. The
store will still follow the schedule whatever changes of mall hours that was made by the
management of the mall. The Daily Sales Manager will submit the daily sales report to the
manager.
The finance manager, as said in the previous section, will be in charge on the bank-related
purchases. She will be also in charge of submitting the financial reports once every month.
The two cashiers are going to receive both cash and bank purchases. They are also in charge
of ordering, receiving, and maintaining the inventory of the materials. The sufficiency of the
inventory should be proportional to the storage and the expected number of customers. The
customers will be treated with hospitality. The purchasing methods will be divided into two:
cash and bank purchases.
In cash purchase, the customer will select a desired product to be presented to the cashier for
purchasing. After computing the cost, the customer will pay the required amount for the
transaction to be completed. The customer will bring the product on his/her own if and only if
it is with the receipt and it's packaging that will be confirmed by the guard. This has a
purpose of prevention of shoplifting.
This is almost the same with the bank purchase. This time, the customer will give his/her
credit or debit card. The cashier will fill up the necessary requirements through computer
before swiping the card. The cost of purchase will be deducted from the amount of money in
the account of the customer. The customer will sign the receipt copies of the customer and of
the store. Then the card will be returned. Any technical problems in bank purchases, as well as
in the cash purchase, will be treated by the technical staff.
The Finance Manager will submit the financial report every two weeks on Saturday
A lot of single Filipinos prefer to buy head accessories that shows their personal style, taste
and preferences in fashion.
Chattel Inc., which is a close competitor of the Pinkbox, offers hand-made head accessories
to personalized fashion accents. Only Chattel Corp. produces head accessories that are not
only for the sake of fashion but made from recycled materials that can help to lessen wastes
and other environmental problems in our country.
23
24
Chattel’s capital expenditures that are need for the business to operate
TABLE 15: TALLY OF EQUIPMENTS
ITEM/S TOTAL PRICE
Glue Guns, Scissors, Cutters, Pliers P 50, 000
TABLE 16: TALLY OF MATERIALS
ITEMS QUANTITY PRICE TOTAL PRICE
Glue 100 P 30 P 3,000
Glue Sticks 100 P 30 P 3,000
Papers & Magazines Varies from source P0 P0

Plastics & Beads Varies from source P0 P0
Super Glue (15g) 100 P 55 P 5,500
Epoxy (1/8 L) 100 P 94 P 9,400
Acrylic Paints (5 mL) 200 sets of 12 colors P 98 P 19,600
P 40,500
TABLE 17: STORE RENOVATION
ITEM/S TOTAL PRICE
Signage P 5,000
Lights P 2,500
Chairs & Tables P 4,500
Vases, Paintings and other decorations P 5,500
Contractor's fee (cabinets etc.) P 25,000
P 42,000
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TABLE 18: TOTAL CAPITAL EXPENDITURES
PARTICULARS TOTAL AMOUNT
Equipments and Materials P 90,500
Store Renovation P 42,000
P 132,500
Since the mojority of the funds that the corporation will be used will be came from
NGO’s and other investors, it is decided to have a start-up cost of P 132,500.
TABLE 19: SOURCE AND USE OF FUNDS
SOURCE OF FUNDS AMOUNT
NGO’s and Investors P 132,500
P 132,500
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1. Wages- refers to the renumeration given to the human resource of the business and other
fringe benefits (bonuses) which has estimated cost of P140,000 (for the first year).
2. Other expenses- refers to the transportation expenses and other miscellaneous expenses
which has estimated cost of P13,000 a year.
3. Supplies and Materials- refers to the supplies and materials that will be used in the
operation of the business which as estimated cost of P5,000 per month.
4. Depreciation expense- refers to the reduction in fixed assets (exclusing assets donated by
the International Fashion Gal for its runway event) that represents usage during the period
Chattel Corp. is targetting atleast 15% of the total population in Ayala Malls Southpark. As
such, the following are important projections to come up with the monthly financial forcasts:
1.) Ninety one (91) or 91% of the repondents in Ayala Malls Southpark are teens with the age
ranging from 13-19 years old, whose most likely to prefer trendy styles. This is a great
indication of a high purchase power of the population of the female.
2.) Out of 100 respondents, 52 of them saiOd that they would like to buy necklace at Chattle
Inc. if in each day 52% of those respondents would buy necklace, it will give the store P
520.00/ day sale on necklace alone
3.) A total of 52 respondents said that the accessories are great, therefore the majority ofthe
respondents are more likely to come back and buy accessories in Chattel Inc.
4.) There will be an increase of 50% of sales of the company for each and every month
because trends do varies depending on the people. Therefore, different packs of people will
be visiting the shop at random times.
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Accessories price range from P10 - P30
The boutique will employ 9 employees
The boutique is located at 2nd floor, Ayala Mall South Park, Alabang
TABLE 18: TOTAL CAPITAL EXPENDITURES
TABLE 20: ADMINISTRATIVE AND OPERATING EXPENSES
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1. BREAK-EVEN POINT
Formula for Break-Even Point (BEP):

Break-Even Point = Total Fixed Cost ÷ Price-Variable Cost
P 223,000 ÷ P 30-P10
Break-Even Point = 11,150 accessories
Interpretation: Computed results shows that Chattel Corp. must sell a total of
11,150 accessories in order to break even. This is a case wherein total cost is equal
to total expenses, thus, there is no registered profit for the shop.
2. THE PAYBACK PERIOD
Formula for the Payback Period (PP):

Payback Period = Cost of Project/Investment ÷ Annual Cash Inflow
P 132,500 ÷ P 140,00
Payback Period = 0.95 year/11 months & 15 days
Interpretation: Computed results shows that Chattel Corp. need to operate for
0.95 year or 11 months and 15 days in order to cover its investments. This was
based on the assumption that projected cash inflow (including cash or other cash
equivalents, receivables) is correct.
3. RETURN ON INVESTMENT
Formula for Return on Investment (ROI):

Return on Investment = (Net Income ÷ Total Invested Capital) x 100
(P 140,000 ÷ P132,500)x100
Return on Investment = 107%
Interpretation: Computed results shows that the return on investment for Chattel
is 107%
OVERALL ASSESSMENT
Computed results shows that Chattel corp. must sell a total of 11,150 accessories in
order to break even. This is a case wherein total cost is equal to total expenses,
thus, there is no registered profit for the shop.
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TABLES 21-23:
FINANCIAL REPORT PRO FORMA
Projected Profit and Loss

The profit and loss shows sales projecion in three years.
PRO FORMA P&L YEAR 1 YEAR 2 YEAR 3
Sales - - -
Coat of Goods Sold - - -
Gross Profit - - -
Expenses - - -
Wages - - -
Total Expenses - - -
Net Profit/Loss - - -
PRO FORMA CASH FLOW
PRO FORMA YEAR 1 YEAR 2 YEAR 3

BALANCE SHEET
Assets - - -
Current Asset - - -
Cash - - -
Accounts Receivables - - -
Inventory - - -
Other Current Assets - - -
Total Current Assets - - -
Long Term Assets - - -
Accumulated Depreciation - - -
Total Long Term Assets - - -
Total Assets - - -
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LIABILITIES AND CAPITAL AMOUNT
Current Liabilities -
Accounts Payable -
Other Current Liabilities -

Subtotal Current Liabilities -
Total Liabilities -
Paid in/Invested Capital -
Total Capital -
Total Liabilities and Capital -
Net Worth -
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CHATTEL CORP. SOCIAL RESPONSIBILITY
OBJECTIVES:
1. To plant trees that will help our environment in any way.
2. To reduce pollution created by human activities.
3. To encourage buyers for them to help our environment by means of planting
trees through buying our seedling pendants.
DESCRIPTION:
Chattel's Corporate Social Responsibility (CSR) will be focusing on environmental
programs in accordance with the company's aim/goal. The corporation plans to plant 100
trees annually with a tagline: "Chattel's: Bili mo, Tanim ko.”
In addition, the corporation also encourages the customers to plant a tree for each
pendant has seedlings on it that can be planted by the customers. This will help the
environment by means of planting and an urge to reforestation.
Furthermore, tree planting and clean-up drive will be implemented in the further
years of the company to further address their means of caring for our environment.
In summary, the corporation will be using recyclable materials, which is a part of their
advocacy in protecting the environment. The company's tactic is to involve everyone in
this campaign for them to see the urge of protecting the slowly-dying environment in
today's world.
35
CHATTEL CORPORATOIN
DESCRIPTION:
Chattel offers three categories of products with varying designs and style,
particularly, earcuff, earrings, and chokers. We offer one of the most comprehensives of
beautifully designed head and neck accessories in the industry and these products can
help to eliminate wastes and save the Earth.
The first picture is an earcuff made out of stainless steel wire, cardboards, and
beads. Stainless steel wires are malleable products which allows it to be bent into nearly
any form without the threat of breaking. The second picture shows an earrings that is
made out of green plastic bottle and hypoallergenic hook. Plastic bottles are made of
polymers, which are chemically bonded to create materials such as polyethylene and
polystyrene. In its raw state, plastic is made up of a range of organic polymers, including
polyethylene and ethylene. In a soft state, plastic can be molded into the desired shape
and then cast into a solid state. Lastly is the choker, which is made from magazine and
nylon wire. Nylon is a generic designation for a family of synthetic polymers, based on
aliphatic or semi-aromatic polyamides. Nylon is a thermoplastic silky materia that can
be melt-processed into fibers, films, or shapes. It is made of repeating units linked by
amide links similar to the peptide bonds in proteins. Nylon polymers can be mixed with
a wide variety of additives to achieve many different property variations.
Chattel offers a great discount by buying three of our products, you will get a free
chocker. MA-ganda! MA-tibay! MA-lakas ang dating! So what are you waiting for? Let
your style come to life through Chattel's Products.
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I got it from Chattel... Chattel Chorus:
I GOT IT FROM CHATTEL (2X)
I feel nice, you look nice I GOT IT GOT IT
You want accessories? Hey, where did you get that
kaming bahala. necklace from?
Make your style come to life I GIT IT FROM CHATTEL (2X)
You be my suki, I'll be your mare I GOT IT GOT IT
Hey, where did you get that
My name is John Lemuel earrings from?
and I am the president
Now say WOWWW Calem: Ilabas ang mga produkto!
Ang cute niya
Siya pala ang CEO :Necklace!
Oppa raw ito :Earrings!

Cuz he cares for our Nature
That is why, we are here
to offer you our products Ngayo'y nandito kami
So dont you worry
Hold on! Wait a minute, bakit Hindi mabibigo
parang ang mura? Dito sa aming produkto
Kasi naman we recycle Kami ang Chattel
Pero hindi nawawala ang quality At 'di magpapa, patalo
Sa ibang produkto
Do you like me now? (1x) Kaya nandito na ang Chattel
Bumili kayo (2x) Chattel....Chattel
Hey, where did you get that Chattel! Chattel! Chattel!
necklace from?
Hey, where did you get that
earrings from?
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ONSAY,
ALTHEA JANE L.
PERSONAL DATA:
Home address : Airport Village Brgy Moomwalk Parañaque City
Mobile number : 09563785637
Email address : aj.onsay14@gmail.com
Birthdate : September 14, 2002
Career Aspiration : Landscape Architect
EDUCATIONAL ATTAINMENT:
Senior High School : PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN
Senior High School Program
Kay Talise St., Brgy. San Dionisio, Parañaque City
2019- Present
SHS Grade Level Strand / Track and Section: XI STEM- Armstrong
SHS Academic Achievements: With Honors
Extra-curricular Achievements:
Junior High School : MOONWALK NATIONAL HIGH SCHOOL - MAIN

Science, Technology, and Engineering Program
St. Mary's St., Daang Batang St., San Agustin Village, Moonwalk, Parañaque City
2014 - 2018
Elementary School : SAN AGUSTIN ELEMENTARY SCHOOL

Elem. Academic Achievements:
49
CABALLES,
JEAN PAULINE N.
PERSONAL DATA:
Home Address: #56 Garnet St. GreenheightsVill.Parañaque City.
Mobile number: 09668161158
Email Address: dyeanthegreat@gmail.com
Birthdate: November 25, 2001
Career Aspiration: Mechanical Engineer
Senior High School: PARAÑAQUE NATIONAL HIGH SCHOOL - MAIN
2019 - present
SHS Grade Level Strand/Track and Section: XI - STEM Armstrong
SHS Academic Achievements: With Honors
Junior High School:PARAÑAQUE NATIONAL HIGH SCHOOL - MAIN

Kay Talise St., Brgy. San Dionisio, Parañaque City 2015-2018
JHS Academic with honors
Achievements: YES-O Auditor
Elementary School: SAN ANTONIO ELEMENTARY SCHOOL

Sta. Lucia St. Sav 1, Brgy. San Antonio
Achievements:
50
MORIL,
KATHERINE L.
PERSONAL DATA:
Home address : 7514 Cruz Compound San Isidro, Parañaque City
Email address : katherine.moril@yahoo.com
Birthdate : November 15, 2001
Career Aspiration : Medical Doctor
2018- Present
SHS Grade Level Strand / Track and Section: XII STEM-Armstrong
SHS Academic Achievements: With Honors in Grade 11
Junior High School : PARAÑAQUE NATIONAL HIGH SCHOOL- MAIN

2014 - 2018
JHS Academic Achievements: With Honors

Elementary School : LA HUERTA ELEMENTARY SCHOOL

Elem. Academic Achievements: 1st Honorable Mention
51
MENIEMBRA,
WINDYLL P.
PERSONAL DATA:
Home address : #55 Sunrise Drive Sailing St. Fourth Estate, Brgy. San
Antonio, Parañaque City
Email address : windyllpmeniembra@gmail.com
Birthdate : October 30, 2001
Career Aspiration : Electronics Engineer
2018- Present
SHS Grade Level Strand / Track and Section: XII STEM-Armstrong
SHS Academic Achievements: With Honors in Grade 11
Junior High School : PARAÑAQUE NATIONAL HIGH SCHOOL- MAIN

2014 - 2018

Elementary School : FOURTH ESTATE ELEMENTARY SCHOOL

Elem. Academic Achievements:
:
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MAGLUYOAN,
DANILYN B.
PERSONAL DATA:
Home Address: 6-C Borromeo Apartment Road 6, Meliton Espiritu Avenue,
Barangay San Antonio, Parañaque City.
Email Address: dalenmagluyoan@gmail.com
Birthdate: January 21,1999
Career Aspiration: Civil Engineer
2018 - present
SHS Grade Level Strand/Track and Section: XI - STEM 1

JHS Academic Achievement: With Honors
Extra-curricular Achievements: Yes-O Vice President (2017-2018)
Elementary School: SAN ANTONIO ELEMENTARY SCHOOL Sta. Lucia st. Sav 1,
Brgy sanantonio
Achievements: 3rd Honorable Mention
Extra-curricular Achievements: Girls Scout of the Ph
:
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CALCAÑA,
JOHN LEMUEL B.
PERSONAL DATA:
Home Address: 48 Apple St., SSII, Brgy. BF, Parañaque City.
Email Address: jcalcana@gmail.com
Birthdate: February 11, 2002
Career Aspiration: Civil Engineer
2018 - present
SHS Grade Level Strand/Track and Section: XI - STEM 1

Extra-curricular Achievements: YMC Street Dance Competition (Champion)
Chess Club- Treassurer
Elementary School: SAMPALOC SITE II ELEMENTARY SCHOOL

Guyabano St., Sampaloc Site II, Barangay BF, Parañaque City
Achievements: 5th Honorable Mention
Extra-curricular Achievements: Boy Scout of the Philippines
4th place- Palaraong Pandistrito (CHESS)
54
FERNANDO,
TOM ANGELO F.
PERSONAL DATA:
Home address : Mangga St., Purok 8, Sampaloc Site II, Brgy. B.F.,
Parañaque City
Mobile number : 0939 2895 879
Email address : tomangelofernando@gmail.com
Birthdate : September 10, 2001
Career Aspiration : Information Technology
2018- Present
SHS Grade Level Strand / Track and Section: XI STEM-1
SHS Academic Achievements:
Junior High School : MOONWALK NATIONAL HIGH SCHOOL - MAIN

San Agustin Village, Moonwalk, Parañaque City
2014 - 2018

Extra-curricular Achievements: 3rd Place IT cup 2018: Quiz Bee Category (Division
Level)
Elementary School : SAN AGUSTIN ELEMENTARY SCHOOL

Elem. Academic Achievements: 2nd Honorable Mention
Extra-curricular Achievements: 2nd Runner Up District Quiz Bee (2013)
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GALERA,
ADRIAN DARREN S.
PERSONAL DATA:
Home address: 19455 Mendoza St., Brgy. San Isidro, Parañaque City
Email address: galeraadrian11@gmail.com
Birthdate: December 20, 2001
Career Aspiration: Electronics Engineering
Senior High School: PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN
Kay Talise St., Bgy. San Dionisio, Parañaque City
2018- Present
SHS Grade Level Strand / Track and Section: XI STEM-1
SHS Academic Achievements: With Honor
Extra-curricular Achievements: 1st place DSPC (Desktop Publishing), 2nd place
AstroInfographics Contest,
Junior High School: PARAÑAQUE NATIONAL HIGH SCHOOL-MAIN

Kay Talise St., Bgy. San Dionisio, Parañaque City
2014- 2018
JHS Academic Achievements: With Honor
Extra-curricular Achievements: Ang Dagitab (Tagapag-anyo),
Elementary School: COL. E. DE LEON ELEMENTARY SCHOOL

Multinational Village
Elem. Academic Achievements: Top 7
Extra-curricular Achievements: Journalism, Boy Scout, School Choir, Math Quiz
Bee
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ILINON,
JOSEPH EMMANUEL G.
PERSONAL DATA:
Home Address: 01 Sitio Malaya, Brgy. Merville, Parañaque City.
Email Address: eman_ilinon@yahoo.com
Birthdate: July 11, 2002
Career Aspiration: Interior Designer, Multimedia arts
2018 - present
SHS Grade Level Strand/Track and Section: XI - STEM Armstrong

Extra-curricular Achievements: Philippine ITF taekwondo red-black belter,
Buwan ng Wika poster making champion, paper clay making contest 2nd place,
Arts club- member
Elementary School: KALAYAAN ELEMENTARY SCHOOL

Extra-curricular Achievements: Boy Scout of the Philippines
4th place- Editorial Cartooning
57

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ILINON, JOSEPH EMMANUEL

As he became a young professional, he met a girl of his life. They became

This company wants to be the number 1 fashion company in the whole

Our missions are to promote our passion and craftsmanship in our

Our vision is to become the best recycled head and neck

Chattel’s products and services Chattel’s location:

Chattel’s pricing strategy Chattel’s promotional

TABLE 2: PRODUCTS AND SERVICES

TARGET MARKET PROFILE

AGE FREQUENCY PERCENTAGE RANK

AGES 13-19 91 91% 1

TOTAL 100 100%

TABLE 6: Frequency and Percentage Distribution

GENDER FREQUENCY PERCENTAGE RANK

TOTAL 100 100%

TABLE 7: Frequency and Percentage Distribution

MARITAL STATUS FREQUENCY PERCENTAGE RANK

TOTAL 100 100%

ACCESORY FREQUENCY PERCENTAGE RANK

EAR CUFF 14 14% 3

CLIP FOR HAIR 12 12% 4

TOTAL 100 100%

TABLE 9: Frequency and Percentage Distribution

DESCRIPTION FREQUENCY PERCENTAGE RANK

FINE WITH ISSUES 8 8% 3

TOTAL 100 100%

FEATURE FREQUENCY PERCENTAGE RANK

TOTAL 200 100%

TABLE 11: Frequency and Percentage Distribution

Finance Manager P 10,000 P 10,000 P 10,000

HR Manager P 10,000 P 10,000 P 10,000

Aesthetic Manager P 10,000 P 10,000 P 10,000

Technician P 20,000 P 20,500 P 21,000

Promodiser P 30,000 P 30,500 P 31,000

Production Manager P 10,000 P 10,000 P 10,000

TABLE 15: TALLY OF EQUIPMENTS

ITEM/S TOTAL PRICE

Glue Guns, Scissors, Cutters, Pliers P 50, 000

TABLE 16: TALLY OF MATERIALS

ITEMS QUANTITY PRICE TOTAL PRICE

Glue 100 P 30 P 3,000

Glue Sticks 100 P 30 P 3,000

Papers & Magazines Varies from source P0 P0

Super Glue (15g) 100 P 55 P 5,500

Epoxy (1/8 L) 100 P 94 P 9,400

Acrylic Paints (5 mL) 200 sets of 12 colors P 98 P 19,600

TABLE 17: STORE RENOVATION

ITEM/S TOTAL PRICE

Chairs & Tables P 4,500

Vases, Paintings and other decorations P 5,500

Contractor's fee (cabinets etc.) P 25,000

Equipments and Materials P 90,500

Store Renovation P 42,000

TABLE 19: SOURCE AND USE OF FUNDS

SOURCE OF FUNDS AMOUNT

NGO’s and Investors P 132,500