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PM Y2group3 PDF Free
PM Y2group3 PDF Free
DEPARTMENTAL STORES
Group 3 Section Y
PrernaKatyal | u112097
MonishaNavlani | u112146
Neelam Agarwal | u112148
NehaMangal | u112149
VineetBhat | u112180
PM Case- Randall Departmental Stores | Group 3 | Section Y
1. Why was it so important for Randall to switch to EDLP from HI-Lo for specific
product groups?
1
PM Case- Randall Departmental Stores | Group 3 | Section Y
2. The retail store changed the pricing structure from Hi-Lo to EDLP for three product
groups, viz., Fashion Jewellery, Men's Suits and Children Clothing. Did this
succeed? What was the reason for the success?
Different sale events for different departments and non-uniform pricing throughout
the year was creating confusion in the minds of customers. They started to expect
heavy discounts in departments where EDLP was introduced because Randall had
been offering heavy promotions in other departments at various points in the year in
the form of Extra Value days and discount coupons. Uniform or stable pricing
throughout the year seems to be an overall good option for Randall.
2
PM Case- Randall Departmental Stores | Group 3 | Section Y
3. From your understanding of question 2, what do you think is the requirement for a
good pricing strategy (either EDLP or HI-Lo) for a store?
3
PM Case- Randall Departmental Stores | Group 3 | Section Y
4. So, from your analysis of question 3 what are the options for Randall's.
b. Lump it--> i.e. have no other option but to continue with a highly promotional pricing.