CHAPTER : 3

RESEARCH METHODOLOGY

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RESEARCH METHODOLOGY:-

Research Topic

"A Study on Effect of Product Packaging on Consumer Buying Behaviour of Balaji"

Data sources

Primary data

Collected through structured questionnaire.

Secondary data

Company websites, Internet.

Sampling Technique

Random Sampling

Sample size

100 questionnaires paper.

Sampling Area:

To research conducted at Bardoli

Sampling Instrument:

Questionnaire

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Questionnaire

1. Are you purchase this product by packaging color.

2. Are you like this brand products because Your friend and family
use to consume this.
3. Are you agree that product packaging quality is superior.
4. Sometime you got confuse because this brand have so many
variety.
5. Are inspire to purchase this brand by packaging.
6. Are you understand the language used on this package.
7. Are you easily find this brand anywhere.
8. Are you agree that price quality is appropriate in respect to
packaging quality.
9. Are you easily find product information on back side of the
packaging.
10. Are you purchase this product because it available in all require
sizes.
11. Are you purchase this product after watching packaging design.
12. Are you purchase this product because it is convenient to me.
13. Gender
14. Age
15. Income
16. occupation
17. education

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