Tourism covers both leisure and business trips, as well as the idea and practise

of travelling, as well as the industry of recruiting, housing, and engaging

visitors, and the sector of arranging tours. Tourism has impact on coming and
going effects on a country's GDP, and it can be domestic (within the traveller's
home country) or global.
Between the second part of 2008 and the end of 2009, tourism numbers fell as a
result of a severe economic downturn (the late-2000s recession) and the 2009
H1N1 Influenza virus epidemic. However, it gradually rebounded until the
COVID-19 pandemic put a halt to the expansion. According to the United
Nations World Tourism Organization, worldwide foreign tourist arrivals might
drop by 58 percent to 78 percent by 2020, resulting in a loss of US$0.9–1.2
trillion in international travel earnings.
Tourism accounts for approximately 8% of worldwide carbon emissions.
Pollutants, as well as other environmental and social repercussions that aren't
necessarily beneficial to the population and economy. As a result, some tourism
development institutions have started to look upon ecotourism in an effort to
improve the stability of tourism's rising impact.
Tourism, as a component of the service industry, has become a substantial
source of revenue for many locations, if not whole countries.
SWOT Analysis-
Strengths Weaknesses
1. Local Festivals Celebrating 1. Insufficient management skills
Cultural Heritage lack of innovation
2. Accommodations in a Safe 2. lack of high-quality service
Environment 3. High rate of turnover
3. Enough resources to create 4. Seasonal Employees
high-quality goods Traditional Marketing
4. Economic Development and Techniques
Travel Convenience
5. Various Cultures
Opportunities Threats
1. Personalized Service and a 1. Covid-19 Pandemic
One-of-a-Kind Adventure 2. Concerns About the
2. Target Viewers in Environment
Extraordinary Places 3. Financial constraints
3. New Products 4. Tourism only has a few
4. Economical Service specialized institutions.
5. Environment-Friendly 5. Extremely competitive
6. Marketing on the Web 6. Visa Ban
PESTAL Analysis-

Political-

1. Various governments have opened their borders to outsiders,

making it easier than ever to travel to new countries. Many places
are now welcoming guests from all over the world, even though
certain nations still restrict tourists (usually for political reasons).
Although a visa is necessary in many situations, thanks to
technological advances, the process of obtaining one has been
simplified in many countries.

2. Tourism destinations prosper when governments are stable. The

prospect of danger can persuade traveller’s to see the world, as
travellers are inherently curious about it. Most prominent tourist
attractions are considered safe. The culturally rich sites of many
countries would be attractive tourist destinations if it weren't for
political unrest. Hong Kong, Syria, Iraq, etc. are recent examples.

3. Tax incentives - Tax incentives creating impact on the tourist

industry during a given timeframe. Tax refunds can be claimed by
tourists in several countries after they have left. There is little
doubt that tax benefits are an "enticement" for all tourists, even if
they are quite the reason for their visit.

Economic-

1. Greater disposable income- Globally, income is on the rise.

Growing economies will increase people's income. Having not
increased their living expenses at the same rate as their income,
individuals around the world now have more money to spend. As
consumer electronics prices decline, individuals can now afford to
buy more electronic products, which has led to an increase in travel
as well. As a result, ecotourism will increase significantly.

2. Shared economy- Consumer’s trade products and services directly

between one another by using services such as Uber and Airbnb.
These two examples illustrate the impact sharing economy is
having on the travel industry. Travel is becoming more accessible
and more affordable with the new economy, but it is also hurting
some of the travel industry's corporate providers.

Sociocultural-
 1. Community pressure is undeniable. With the increasing use of
social media, people now always exist digitally and want to use it
to make an impression. People travel but prefer to stay home
because of the social appeal of travel.

2. Acceptance of other races- Acceptance of racism is another useful

socio-cultural characteristic of the tourism sector. People from all
walks of life are becoming more and more hospitable to people of
different races and creeds.

Technological-

Improved transportation- The technical issues influencing the

tourism industry is the expansion of transport. Tourists now have
more transit options than ever before, thanks in large part to the
emergence of airlines, and they are also more affordable than ever
before. All modes of transport are more pleasant than previously,
with modern amenities such as Web access and charging ports.

Environmental-

Negligence by tourists- In addition to environmental degradation,

tourism may cause contamination on a local level. Tourists may be
less accepting of an area than locals, littering and/or destroying the
ecosystem. It is an unintended consequence of the tourism sector,
whether it is the abandoning of bottles in the rural

Legal-
1. Visas are easier to obtain. - Seeking a Visa was a lengthy and legal process.
However, almost anyone on the planet can now apply for and acquire a Visa.
Furthermore, although most of the world's frontiers are open to tourists,
authorities grant tourist permits fast in order to meet increased demand. Other
tourism-related legal processes appear to have grown more user-friendly for
consumers to experience benefit of.

2. Loans for Tourists- Currently, several banks offer loans for leisure purposes.
These financing are tremendously helpful to the typical person's capacity to
travel throughout the globe.

3. Tourists must be informed of local rules and regulations. Other actions and
behaviours that are permitted and practised in Europe and other Western
countries, for example, may not be permitted in some nations in the Middle
East, South East Asia, and Africa.