MARK SCHEME RCA English LL –SL : September 2021

Grade 12

Marks : 20

TEXT A

 Text type –Opinion Column in digital newspaper The Guardian – with image /
photograph, Online newspaper Guardian title bar, evidence of online British daily
newspaper
 Audience – Primary audience – people of UK--Parents, children , teenagers , Social
scientists , Psychologists—Secondary – youth , parents , psychologists , social scientists
 Purpose – to inform and create an awareness, to expose the influence of social media
 Main idea – concern about the mental health issues faced by children and the youth
 Tone: evokes pathos, appeal to pathos , logos and ethos – voiced by venerated citizen
 Literary features: use of hyper-docs – to provide more information-- scope of digital
media to provide more information, newsworthy , call to action, voice , alludes to social
media events, Biblical allusion- alludes to culture , time , Rhetorical Questions,
 Visuals : photograph angles --subject of the photograph-lone child -high angle shot
justifying vulnerability of children in the present world of
 Colour –The online paper’s title bar and colour , colour in the photograph
 Diction / choice of words-use of inclusive pronouns I / we---struggling , seen accepted
and loved –tri-colon – a global concern that is beyond specific time or country—
ambiguity in ‘something’- transcends specifics –statistics establishes authenticity—
Personal anecdote—lexical field- pressures , fears , stress , worries—paradox –
anaphora and parallelism – Let’s…---listing of organizations transcends limitations of
space and time –call to action
 Structure – paragraph length optimum to keep the readers engrossed and evoke pathos
 Deconstruction of the Heading , Subheading—choice of words –attention grabber

OR

TEXT B

 Text type –Philanthropic ad, campaign against smoking, social appeal


 Audience – Primary audience –--Parents in America , children , teenagers , Social
scientists , Psychologists—Secondary – youth , parents , psychologists , social scientists
 Purpose – to inform and create an awareness, raise a concern
 Main idea – concern about the smoking among children and parents role in helping
their children
 Tone: evokes pathos, appeal to pathos , logos and ethos – voiced by the creator of this
ad campaign -
 Literary features: use powerful imperatives –, call to action, voice , ,
 Layout – image , slogan captures audience attention, copy with added information and
web address / call number makes the campaign authentic and impactful
 Visuals : photograph angles -- long shot to show subjects and surroundings , depicts
isolation, subject of the photograph-background – colour- azure blue – placid water ,
tranquil sky symbolizes hope : They will listen reinforces optimism –contour
 Tone : informal , builds bond with the target audience, the image reinforces the bond
 Mood : empathy , appeal to pathos
 Diction : ‘your’ 2nd person pronoun makes the ad direct address to the reader ,’some’
kids – indefinite number lending ambiguity as to who are they , why they smoke and
how they can be helped—Appeal to a sense of family and family values which can help
a child giving up on smoking-Talk to your kid . They will listen.-Comparison with the
image – visual narrative and visual composition