A

WINTER TRAINING REPORT

ON

CUSTOMER PREFERENCE TOWARD A HIMALAYA

PRODUCT IN SURAT CITY

SUBMITTED BY:

AAHIR MINA H.

(13 BBA01)

GUIDED BY:

MR.SHAILESH LIMBAD

BBA PROGRAMME

(YEAR 2015-2016)

SHREE J.D GABANI COMMERCE COLLEGE & SHREE

SWAMI ATMANAND SARASWATI COLLEGE OF
MANAGEMENT, VNSGU, SURAT.
 CERTIFICATE

This is to certify that the winter project report has been prepaid by Aahir Mina H.
(13BBA001) under my guidance and supervision. This project embodied the result of her
work and is of standard expected from a candidate for the degree of BBA.

The report submitted towards partial fulfillment of the requirement for the degree of
BBA has been found satisfactory.

I/C principal Faculty Guide

DR. P.R Patel MR. Shailesh Limbad

ii
 DECLARATION

I have declare that this winter project report submitted to SHREE J.D.G.
COMMERCE COLLEGE & SHREE SWAMI ATMANAND SARASWATI
COLLEGEOF MANAGEMENT, SURAT, in the fulfillment of requirement
of B.B.A degree. The project is result of my own work carried out during

This project report is entirely an outcome of my own efforts and has not
been previously submitted to any other university or institute for any
other examination and for any other purpose by any other person.

Date: AAHIR MINA H.

Place: Surat
(13BBA001)

iii
 ACKNOWLEGEMENT

Today in the world of competition training is needed to overcome

shortage of skill and knowledgeable person as well as for the personnel
development and career advancement. It is a great opportunities for me
to do such type of training which help me in my career development and
providing more knowledge about working process of organization.

I am also thankful D.R P.R. PATEL (I/C principal of college) and M.R
Shailesh Limbad (Faculty) for this valuable advice. I am also thankful all
staff of Shree Swami Atmanand Saraswati College of Management, Surat,
for their co-ordination.

Last but not least I am also thankful to my friends who supported me

during the deed of the project work.

iv
 EXECUTIVE SUMMARY

The winter project report is prepared on “A study of customer preference

toward the Himalaya product. The methodology used for data collection
is sampling method. This project has been submitted to fulfill the
requirement my collage in BBA programme of the Veer Narmad South
Gujarat University. The objective of project report is to find out
customers are affected by service tangibility variable in surat.

Next in the methodology of project is the research design. The research

design, which the researcher has used, is descriptive research design for
the project as a researcher tried to know the effectiveness of service
tangibility variable of restaurant in surat city.

The researcher had used both primary & secondary data for research
work. The researcher have used survey method for my primary data
collection & as selected survey method the researcher had been take
interviews of various respondents & filled my questionnaire from them.
The respondents had been complete my survey in two month duration
analysed. The data has collected by the help of graph & other statically
method such as average. The researcher has used convenience sampling
method. The sample used for conducting the field survey was of 200
respondents of surat city.

The analysis and findings are the core part of the project work, which
requires more effort. The analysis is done by using different analytical
techniques and finding is presented in graphical from for clear
understanding.

The major limitation researcher has found in this research work is follow:

 The analysis and conclusion made by me as per my limited

understanding and there may be something variation in the actual
situation.
 Sometime some respondent not give the appropriate and accurate
response.

v
 The survey was conducted within the limited time frame; so,
shortcoming may be expected.

vi
 TABLE OF CONTENT

SR.NO. TOPIC PAGE NO

TITLE PAGE

COLLEGE CERTIFICATE
I
DECLARATION
II
ACKNOWLEDGEMENT
III

EXECUTIVE SUMMARY IV

1 INDUSTRY PROFILE 1-6

2 COMPANY PROFILE 7-13

3 LITRETURE REVIEW 14-16

4 RESEARCH METHODOLOGY 17-19

5 DATA ANALYSIS 20-47

6 FINDINGS 48

7 CONCLUSION 49

8 BIBILOGRAPHY

9 ANNEXURE
 CHAPTER:-1

INDUSTRY PROFILE
Ayurvedic medicines are produced by several thousand companies in
India, but most of them are quite small, including numerous
neighborhood pharmacies that compound ingredients to make their own
remedies. It is estimated that the total value of products from the entire
Ayurvedic production in India is on the order of one billion dollars (U.S.).
The industry has been dominated by less than a dozen major companies
for decades, joined recently by a few others that have followed their lead,
so that there are today 30 companies doing a million dollars or more per
year in business to meet the growing demand for Ayurvedic medicine.
The products of these companies are included within the broad category
of "fast moving consumer goods" (FMCG; which mainly involves foods,
beverages, toiletries, cigarettes, etc.). Most of the larger Ayurvedic
medicine suppliers provide materials other than Ayurvedic internal
medicines, particularly in the areas of foods and toiletries (soap,
toothpaste, shampoo, etc.), where there may be some overlap with
Ayurveda, such as having traditional herbal ingredients in the
composition of toiletries.

The key suppliers in Ayurveda are Dabur, Baidyanath, and Zandu, which
together have about 85% of India's domestic market. These and a
handful of other companies are mentioned repeatedly by various writers
about the Ayurvedic business in India; a brief description is provided for
them, arranged here from oldest to
newes.

Dabur India Ltd. is India's largest

Ayurvedic medicine supplier and the
fourth largest producer of FMCG. It was
established in 1884, and had grown to a
business level in 2003 of about 650
million dollars per year, though only a
fraction of that is involved with
Ayurvedic medicine. Last year, about 15% of sales volume was
pharmaceuticals; the remaining 85% were mostly non-medicine items

1
such as foods and cosmetics. Dabur's Ayurvedic Specialities Division has
over 260 medicines for treating a range of ailments and body conditions-
from common cold to chronic paralysis. These materials constitute only
7% of Dabur's total revenue (thus, less than 50 million dollars).
DaburChyawanprash (herbal honey) has a market share of 70% and
chewable Hajmola Digestive Tablets has an 88% share. Other major
products are DaburAmla Hair Oil, Vatika (Shampoo), and LalDantManjan
(Tooth Powder).

Sri Baidyanath Ayurvedic Bhawan Ltd. (Baidyanath for short) was

founded in 1917 in Calcutta, and
specializes in Ayurvedic
medicines, though it has recently
expanded into the FMCG sector
with cosmetic and hair care
products; one of its international
products is Shikakai (soap pod)
Shampoo. Baidyanath has a sales
volume of about 350 million
dollars, but most of the product sales are in the cosmetic range. The
company reports having over 700 Ayurvedic products, made at 10
manufacturing centers, with 1,600 employees. Included items are herbal
teas, patent medicines, massage oils, and chyawanprash.

Zandu Pharmaceutical Works was incorporated in Bombay in 1919,

named after an 18 th-century Ayurvedic.
The company focuses primarily on
Ayurvedic products (in 1930,
pharmaceuticals were added, but the
pharmaceutical division was separated off about 30 years later). However,
today Zandu has a chemicals division and cosmetics division. Its total
sales volume is about 45 million dollars. One of its current projects is to
develop a dopamine drug from a plant extract, applying for new drug
status in the U.S.

2
The Himalaya Drug Company was established in 1934 in Bangalore. It
currently has a business level of about 500 million dollars and has a U.S.
distribution division (Himalaya
USA). It is known in the U.S. for the
product Liv-52, marketed as a liver
protector and therapy for liver
diseases like viral hepatitis; the
product was first marketed in India in 1955.

Charak Pharmaceuticals was founded in 1947, and currently has three

distribution centers in India; it produces liquids, tablets, and veterinary
supplies. It has gained a large advantage with its new product Evanova, a
preparation containing 33 herbs and minerals and non-hormonal active
ingredients used as a menopause treatment alternative to HRT. Soya is
one of the main ingredients in this product. The product also contains
Ayurvedic herbs that act like selective estrogen receptor modulators as
well as asparagus root (shatavari), which reduces the frequency and
intensity of hot flashes.

Vicco Laboratories was established in 1958. Itmainly produces topical

therapies based on Ayurveda and is best known
internationally for its toothpaste product,
Vajradanti, which has been marketed in the U.S. for more than 25 years.

The Emami Group , founded in 1974, provides diverse range of products,

doing 110 million dollars of business annually, though only a portion is
involved with Ayurvedic products, through its Himani line; the company
is mainly involved with toiletries and cosmetics, but also provides
Chyawanprash and other health products.

3
 Aimil Pharmaceuticals Ltd., incorporated in 1984 and
engaged in manufacturing and sale of both generic and
proprietary Ayurvedic medicines, with a business level
of about 20 million dollars annually. Its wide range of
Ayurvedic herbal formulations, covering most
therapeutic segments, was honored by the Indian government's National
Award for Quality Herbal Preparations and National Award for R & D in
the year 2002. It is known for its proprietary formulas for hepatitis,
diabetes, menstrual disorders, digestive disorders, and urinary diseases.

STATUS OF AYURVEDA IN INDIA

The Indian government and non-government organizations have been

collecting statistics on the Ayurvedic system in India and these data
about the manpower and institutional aspects of Ayurveda have emerged:

•Number of registered medical practitioners: 366,812

•Number of dispensaries: 22,100

•Number of hospitals: 2,189

•Number of hospital beds: 33,145

•Number of teaching institutions (undergraduate): 187

•Number of upgraded postgraduate departments: 51

•Number of specialties in postgraduate medical training: 16

•Number of pharmacies manufacturing Ayurvedic medicines: 8,400

In India, 60% of registered physicians are involved in non-allopathic

systems of medicine. In addition to the nearly 400,000 Ayurvedic
practitioners, there are over 170,000 homeopathic physicians; India has
about 500,000 medical doctors (similar to the number in the U.S., but
serving nearly 4 times as many people). Reliance on Ayurvedic medicine

4
is heavy in certain regions of India, such as Kerala in the Southwest.
Many Ayurvedic practitioners in small villages are not registered. One of
the famous clinics of India is described in Appendix 2 and a new clinic
complex is serving visitors from abroad is mentioned in Appendix 3.

MODERN MARKET DEVELOPMENTS

The SAARC (South Asia Association for Regional Cooperation) was formed
in 1985; its member countries are India, Pakistan, Nepal, Bangladesh,
Bhutan, Maldives, and Sri Lanka. These countries all have been
influenced by Ayurvedic medicine. Trade in Ayurvedic medicines within
the SAARC is mostly limited to raw materials that grow in one region
(e.g., high mountains, northern climate) and are then exported to other
regions (e.g., lowland southern areas). Because of the large number of
very small factories that try to service the local communities, with
products labeled with the local language, there is little opportunity for
suppliers in one SAARC country to send finished products to another
SAARC or even abroad.

Entrepreneurs in these countries (mainly in India) seeking to break into

the market for natural products have determined, rightly, that the
demand for traditional style Ayurvedic medicines both inside and outside
the region is limited, despite growth trends as high as 20% annually
encountered in the late 1990s. They have aimed to bolster interest by
carrying out scientific research into promising herbs and formulas that
are based on Ayurveda but not necessarily reflecting traditional practices.
Of necessity, such research eventually focuses on finding of active
ingredients, and this has led to the development of isolates from plants
that are sold as "pharmaceuticals" (substances not registered as drugs,
but used like nutritional and dietary supplements, sold over the counter
in various formulations with specific health benefits portrayed for them).
For these, there is a growing worldwide demand. The main suppliers of
pharmaceuticals are Japan, China, and the U.S., but India stands to
become a significant contributor.

5
As an example of development of Ayurvedic pharmaceuticals, Sabinsa
Corporation, a U.S. company with affiliates in India that represents the
Indian tradition, though it also takes on similar projects involving herbs
from other sources. The company was founded by Dr. Muhammed
Majeed. He was born in Kerala, India; after graduating in Pharmacy from
Kerala University, Majeed emigrated to the U.S. in 1974, where he
continued his graduate studies and then worked at pharmaceutical
companies for 15 years. Then, in 1988, he founded Sabinsa Corporation.
Soon after, in 1991, Majeed set up a research and development group at
Bangalore, India called Sami Labs Ltd. That facility now has over 500
employees.

About the Himalaya company

Himalaya products... Health Care,Skin Care and Baby care....

Himalaya history is one of innovation through research. The Company

believes that the ideal healthcare system lies in the synergy between
ayurveda and modern science. Himalaya's constant endeavor is to create
innovation products that satisfy the health and personal care
requirements of contemporary living.

Himalaya has a well define Research and development policy. It states

that no investment is too much when it comes to scientifically creating
safe drugs and therapies.

6
 CHAPTER:-2
COMPANY PROFILE
Every year, 300 million Himalaya products enter the homes of consumers
around the world. With a range of over 300 healthcare and personal care
products including brands like Liv.52, Cystone, and Bonnisan, we touch
the lives of millions of customers worldwide, giving them products that
help them lead healthier, enriched lives.

The Beginnings . . . making of an Indian multinational

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with
a clear vision to bring Ayurveda to society in a contemporary form and to
unravel the mystery behind the 5,000 year old system of medicine. This
included referring to ancient ayurvedic texts, selecting indigenous herbs
and subjecting theformulations to modern pharmacological, toxicological
and safety tests to create new drugs and therapies.

Eighty one years ago, on a visit to Burma, Mr. Manal saw restless
elephants being fed with a root to pacify them. The plant from which this
was taken is Rauwolfiaserpentina. Fascinated by the plant's effect on
elephants, he had it scientifically evaluated.

With no money and only a pocketful of dreams, he pawned his mother's

jewelry to buy a hand-
operated tableting machine.
The years that followed were
a time of endurance and a
test of the young man's
patience, strength and
passion. He spent his days learning about herbs from neighborhood
healers and his nights working on the machine to make a few hundred
tablets

In a time when herbal products were regarded with scepticism, our

founder's belief in the healing power of herbs was unwavering. He felt
that if people were offered safe and effective herbal medicines, they would
come to accept them aspart of their healthcare routine. He believed that

7
herbal medicines could and should be evaluated on the same quality and
efficacy parameters as conventional medicine. This was possible through
empirical research. Once scientific research proved that herbal products
worked, even doctors could be won over. This was a big dream with big
challenges. But he persevered on despite the obstacles.

After four years of researching the herb Rauwolfiaserpentina, Serpina®,

the world's first natural antihypertensive drug was launched in 1934.

The discovery set the future course for Himalaya. It taught us the value
of scientific research. It also taught us the importance of patience,
passion and perseverance. We have since focused on converting
Ayurveda's herbal tradition into a range of proprietary formulations
dedicated to healthy living and longevity.

With a history spanning eight decades in the area of herbal research,

Himalaya shares a close relationship with nature. We are in the business
of not only promoting good health but also safeguarding the health of our
planet. Ever since our inception, we have taken great care to protect
biodivesrsity, collect herbs in a sustainable way and promote good
agricultural practices.

In 1955, Himalaya introduced Liv.52, a liver formulation that ensures

optimum liver function. The product soon became our flagship brand and
a top selling herbal medicine. Other brands soon followed including
Cystone, Bonnisan and Rumalaya forte, products that went on to become
household names.

In 1999, Himalaya entered the personal care segment under the brand
name AyurvedicConcepts'.This was unchartered territory which brought
with it new challenges and new opportunities for learning. People around
the world were waking up to the benefits of herbal and natural products
for their personal care needs. Himalaya had close to seven decades of
research experience in herbal medicine and this legacy had helped us
understand the world of herbs. The prospect of entering the personal

8
care space was therefore exciting. We wanted to give customers herbal
personal care products that were mild, gentle, hard-working and steeped
in science! Our guiding philosophy was to develop a range of personal
care products rooted in Ayurveda and backed by research, a mainstay of
the Himalaya brand. By remaining true to our research ethic, we built
credibility for our range of herbal personal care products and gained the
trust of our customers. A year later, we expanded our portfolio to include
animal health products with the objective of caring for the health and
well-being of animals.

With our expanding range of products and growth in international

markets, Himalaya underwent a rebranding where the entire range was
brought under a single umbrella- Himalaya Herbal Healthcare. With the
present portfolio of pharmaceuticals, personal care, baby care, well-
being and animal health products, Himalaya has evolved into a 'head-to-
heel' herbal wellness company.

After close to 80 years, we remain committed to enriching the lives of

people who use our products. Himalaya's therapeutic products have
brought relief to people suffering from ailments like liver disorders,
diabetes to kidney stones and joint disabilities. Its personal care range
captures the best in nature and science, giving its customers products
that are gentle, effective and safe for long-term use. Its vision is to offer
wellness in every home and for the whole family through its herbal
healthcare and personal care products.

Today, the Himalaya brand is synonymous with safe and efficacious

herbal products. Starting off operations in Dehradun way back in the
1930s, the company later spread its wings to Mumbai and across the
country. In 1975, the company set up an advanced manufacturing
facility in Makali, Bangalore, India. In 1991, the company relocated its
R&D facility to Bangalore.

The legacy of researching nature forms the foundation of Himalaya's

operations. Himalaya has pioneered the use of modern science to

9
rediscover and validate ayurveda's secrets. Cutting edge technology is
employed to create pharmaceutical-grade ayurvedic products. As a
confirmation that Himalaya is dedicated to providing the highest quality
and consistency in herbal care, the Company was awarded an ISO
9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural
and innovative remedies that will help people lead richer, healthier lives.
Today, Himalaya products have been endorsed by 400,000 doctors
around the globe and consumers in 90 countries rely on Himalaya for
their health and personal care need.

MISSION:

Himalaya's mission is to make herbal wellness a part of every home. We

want to be the most trusted company in scientific herbal healthcare and
most admired for its ethics, values and commitment to sustainability.

Mission statement reads:

Establish Himalaya as a science-based, problem-solving, head-to- heel

brand, harnessed from nature's wealth and characterized by trust and
healthy lives.

Develop markets worldwide with an in-depth and long-term approach,

maintaining at each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the
Himalaya family and the local communities where Himalaya products are
developed and/or consumed, to drive its seed-to-shelf policy and to
rigorously adopt eco-friendly practices to support the environment we
inhabit.

Ensure that each Himalaya employee strongly backs the Himalaya

promise to exceed the expectations of the consumer, each time and every
time. Nothing less is acceptable.

10
At the heart of the Himalaya mission is the belief that good health should
be accessible to everyone, and we strive to make this possible through its
commitment to science-driven herbal health care.

HIMALAYA LOGO

The Himalaya brand has much in common with the mountain range from
which it draws its name. For centuries, the Himalayas have been an icon
of aspiration and of man's quest to unlock nature's secrets. They
represent purity and lofty ideals.

Himalaya logo is a visual definition of its brand identity. The leaf that
forms the crossbar of the letter H represents the company's focus on
herbal healthcare. The teal green reflects its close nessto nature, while
the orange is evocative of warmth, vibrancy and its commitment to
caring.

The Himalaya brand represents wellness,

both internal and topical. its range of head-
to-toe healthcare and personal care products
spans the entire wellness spectrum, offering
gentle, safe and efficacious care.

Each and every product that carries its logo is backed by the high quality
that is Himalaya's hallmark. It promises good health, well-being and a
prescription for good living. its logo symbolizes a promise delivered.

11
LOCATION:

Starting off operations in Dehradun way back in the 1930, the company
later spread its wings to Mumbai and across the country In 1975,the
Company set up an advanced manufacturing facility in Makali ,
Bangalore ,India.

BRAND IDENTITY:

The promise of health, well-being and a prescription for good living

The Himalaya brand has much in common with the mountain range from
which it draws its name. For centuries, the Himalayas have been an icon
of aspiration, of man's quest to unlock Nature's secrets. They represent
purity and lofty ideals. The fact that the Himalayas are the source of
many of the herbs that are used in its products makes its brand name all
the more appropriate.

The Himalaya logo is a visual definition of its brand identity. The leaf that
forms the crossbar of the letter H evokes the company's focus on herbal
healthcare. The teal green represents proximity to nature, while the
orange is evocative of warmth, vibrancy and commitment to caring. The
Himalaya brand carries with it the promise of good health and well-being.

RESEEARCH & DEVELOPMENT:

At Himalaya, we
pride its selves on
being a completely
research oriented
company. Indeed, it
is this emphasis on
R&D that allows us
to produce safe, efficacious and consistent remedies using ayurvedic
principles.

12
Its R&D department is focused on product development, quality control
and standardization.

All its products are derived through rigorous research and produced in
state-of- the art facilities. They represent its commitment to continuous
investment in the best people, practices and technology.

We do not support "Borrowed Science" or the practice of using published

literature to substantiate efficacy claims. Each Himalaya product
undergoes years of primary research before it reaches the market.

PRODUCTS:

Himalaya's product can broadly be categorized to three maniranges, viz

13
 CHAPTER:-3

LITRATURE REVIEW
S.V. Ramesh and V. Pavithra (2015), the present study reveals that the
customers have a good preference towards Himalaya product. It can be
concluded that it has been very interest and is a useful experience while
undergoing this study of customer’s preference and satisfaction. This
study period is way to acquire a greater knowledge about the various
factions of difference customers. The popularity of the brand also one of
the factors urged the customer for their purchase duration. In overall the
customer are satisfied with the brand, availability and price of the
Himalaya products.

M. Banu Rekha and K.Gokila (2015), the study reveals that most of the
respondents are aware of the herbal cosmetics. The people now are not
considering the cosmetics as luxury, most of the consumers feel that
there are more chemicals in cosmetics, which cause many side effects,
and started switching over to herbal based cosmetics. The cosmetic
manufacturing company after realizing the need of the customer started
providing herbal based cosmetics. Many respondents feel that there is
more chemical combinations in the herbal cosmetics, which can be
reduce by the manufactures, so that it would increase its usage by the
customers. This study enables the manufactures to know the need and
preference of the customers which can be implemented by them to
improve their product.

M. Banu Rekha and K. Gokila (2015), a study on consumer preference

towards herbal cosmetic products, the study reveals that most of the
respondents are aware of the herbal cosmetics. The people now are not
considering the cosmetics as luxury, most of the consumers feel that
there are more chemicals in cosmetics, which cause many side effects,
and started switching over to herbal based cosmetics. The cosmetic
manufacturing company after realizing the need of the customer started
providing herbal based cosmetics. Many respondents feel that there is

14
more chemical combinations in the herbal cosmetics, which can be
reduce by the manufactures, so that it would increase its usage by the
customers. This study enables the manufactures to know the need and
preference of the customers which can be implemented by them to
improve their products.

Md. Irshad Ali, Manmohan Yadav (2012) A STUDY OF CONSUMER

PERCEPTION OF HERBAL PRODUCTS, There is not at all shortage in the
demand for herbal products in the market. The consumers concern
towards health risk and harmful effect of chemical products forcing them
to switch over to natural products (Sharma, Shanker, Tyagi, Singh,
&Rao, 2008) How to capture this market and maintain is a challenge for
Vindhya Herbal and other companies. According to expert brand having
low familiarity and high favourability need to invest in marketing effort
and must gain the attention of more people (Kotler P., 2004). The brand
loyalty of consumer towards herbal products is low. People use more
than one brand of herbal brand products at a time. They switched over to
another brand in case of non-availability. Marketing is considered to be
the heartbeat of an organisation. Therefore, it is very essential for a firm
that it must think that what it is doing and what its competitors are
doing and must emphasize to create a market driven organisation. Even
after a decade in the business awareness level about Vindhya Herbal is
unsatisfactory in Bhopal, its place of origin. A cost-benefit analysis is
required to check the efficiency and effectiveness of its marketing plan.
The exposure is the first step in the formation of perception. The bulk
sale with state government department cannot resolve the problem. The
recognition of Vindhya Herbal products in the market among consumers
is essential.

15
Abdullah Bin Junaid*, Reshma Nasreen, Faheem Ahmed Jamia
Hamdard (2013):A Study on the Purchase Behavior and Cosmetic
Consumption Pattern among Young Females in Delhi and NCR, The
study is carried out with the aim to find out the various factors that are
associated with the consumption pattern and female cosmetic consumer
behaviour with respect to cosmetic products. Delhi and NCR were chosen
as the area for data collection because Delhi is the capital state of India
and NCR are emerging cities. The results provide us an insight of the
cosmetic market and help us in finding out how female consume the
cosmetic products. We found that as the income level of female
consumers is increasing their expenditure for cosmetic product is also
increasing. We also found that there is an increase in the awareness as
well related to cosmetic products. One major finding in our study tells us
that these days female consumers prefer more of cosmetic products
which are made from the natural ingredients in other words we can say
that they prefer herbal cosmetic products. This will provide the herbal
cosmetic industry a great opportunity to grab the cosmetic market by
providing more and more new herbal cosmetic brands.

16
 CHAPTER:-4

RESEARCH METHODOLOGY
1. Need for research:

There are many factor like price, sales, competitor, advertising, time
period etc. that effects on consumer preference toward Himalaya product
in surat city and most important factor that effect consumer preference
so it is quite important to know the effect of consumer preference and
attract new customer and retain old customer, researcher will do
research and to know customer preference.

2. Statement of problem:

There are many problem which given at here.

 There are many factors that time period, competitors, advertising etc.
 There are various types of Himalaya product in our country and they
are playing an importance role in our day to day life. The needs of the
customer must be fulfilled.
 A study on customer preference for the various brands of Himalaya
product will certainly help for further growth and development in
right direction.

3. Research objective:

Every project was start with kipping in mind specific objective.

 Primary objective-
To study the customer preferences towards product of Himalaya in
surat city.
 Secondary objective-
 To Measure the level of awareness among customer toward Himalaya
product.
 To study about the customer level of satisfaction toward Himalaya
product.

17
4. Research design:

There are three types of research design,

1. Exploratory research

2. Descriptive research

3. Causal research

At initial stage, the research design has descriptive because research

design is describe through questionnaire.

5. Variable in study:

There are many variables in study which are given at here price,
competitor, time period, sale etc.

6. Sources of data collection:

 Primary data:
The primary data has been collected through questionnaire from
respondents.

 Secondary data:
Secondary data has been collected from books, internet, newspaper,
etc.
7. Sampling design:

There are two types of sampling design,

1. Probability

2. Non-probability

The research has used non-probability convenience sampling design.

18
● Sample size:

Researcher was taken 200 respondents.

● Sample unit:

Here for this study sampling unit are people of different areas of surat
city.

8. Data analysis tool:

The researcher was data analysis by table, chart, graph, percentage,

frequency table, cross tabs has be used with the help of Microsoft excel
for data analysis.

Because it easy to understand for anyone.

9. Limitations of research:

As every coin have two sides one good and other bad. My study has some
limitation. Some of the major limitations of my study are mentioned
below.

- The sample size taken for the survey work was 200 because of the
limited time period.

- The survey work was conducted in surat only so it can not cover the
preference of other area's client.

19
 CHAPTER:-5

DATA ANALYSIS
 1) Have you heard about Himalaya product?

Frequency
No 12
Yes 188
Total 200

200 188
180
160
140
120
100
80
60
40
12
20
0
No Yes

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 187
respondents have used Himalaya’s product and only 13 respondents
have not used Himalaya’s product.

20
 2) Which Himalaya product do you use ?(Multi choice)

Frequency
Personal care 135
Baby care 48
Pharmaceuticals 45
Nutrition 15
Animal health 6
Total 249

160
135
140
120
Respondents

100
80
60 48 45
40
15 6
20
0

product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 135
respondents have used personal care product,48respondents have used
baby care product, 15 respondents have used nutrition product,45
respondents have used pharmaceuticals product, 6 respondents have
used animal health product.

21
 3) Which of these factors affect your preference for Himalaya
product?

Frequency
Advertisement 90
Attractive display on shop 13
Suggestion from friends and relatives 92
Suggestion of shopkeeper 25
Brand ambassadors 18
Product features 91
Total 329

100 90 92 91
90
80
70
60
50
40 25
30 18
20 13
10
Respondents

Factor

Interpretation:

From the above chart it is interpreted that out of 200 respondents,92

respondents have affect a preference to a suggestion from friends and
relatives is more.13 respondents have affect a preference to attractive
display on shop is less.

22
 4) Give rank to these features as per your important.

1 2 3 4 5

Price 43 71 49 22 3

Quality 134 39 9 5 1

Packaging 0 6 33 58 91

Quantity 1 17 38 62 70

Brand image 9 57 58 42 22

Interpretation:

Price

From the above table it is interpreted that out of 200 respondents, 43

respondent give first rank of price of product, 71 respondent give second
rank of the price, 49 respondent give third rank of the price, 22
respondent give fourth rank of the price and 3 respondents give fifth rank
of the price

Quality:

From the above table it is interpreted that out of 200 respondents, 134
respondent give first rank of quality of product, 39 respondent give
second rank of the quality, 9 respondent give third rank of the quality, 5
respondent give fourth rank of the quality and 1 respondents give fifth
rank of the quality of product.

23
Packaging:

From the above table it is interpreted that out of 200 respondents, 0

respondent give first rank of packaging of product, 6 respondent give
second rank of the packaging, 33 respondent give third rank of the
packaging, 58 respondent give fourth rank of the packaging and 91
respondents give fifth rank of the packaging of product.

Quantity:

From the above table it is interpreted that out of 200 respondents, 1

respondent give first rank of quantity of product, 17 respondent give
second rank of the quantity, 38 respondent give third rank of the
quantity, 62 respondent give fourth rank of the quantity and 70
respondents give fifth rank of the quantity of product.

Brand image:

From the above table it is interpreted that out of 200 respondents, 9

respondent give first rank of brand image of product, 57 respondent give
second rank of the brand image, 58 respondent give third rank of the
brand image, 42 respondent give fourth rank of the brand image and 22
respondents give fifth rank of the brand image.

24
 5) Answer the following statement on the basis of above answer.

Reasonable price

Frequency
Most important 66
Important 61
Neutral 43
Un important 18
Total 188

70 66
61
60
50
Respondents

43
40
30
18
20
10
0
Most important Important Neutral Un important
Reasonable price of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 66

respondents are agree that most important to the reasonable price, 61
respondents are agree that important to the reasonable price, 43
respondents are agree that neutral to the reasonable price, 18
respondents are agree that un important to the reasonable price.

25
No side effect

Frequency
Most important 47
Important 90
Neutral 49
Un important 2
Total 188

100 90
90
80
Respondents

70
60 49
47
50
40
30
20
10 2
0
Most Important Neutral Un important
important
No side effect of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 47

respondents give most important to the no side effect of product, 90
respondents give important to the no side effect of product 49
respondents give neutral to the no side effect of product 49 respondents
give un important to no side effect of product..

26
Easily available

Frequency
Most important 48
Important 88
Neutral 50
Un important 2
Total 188

100
88
90
80
Respondents

70
60 50
48
50
40
30
20
10 2
0
Most important Important Netural Un important
Easily available of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 48

respondents give most important to the easily available of product, 88
respondents give important to the easily available of product, 50
respondents give neutral to the easily available of product, 2 respondents
give unimportant to the easily available of product.

27
Solving skin problem

Frequency
Most important 54
Important 89
Neutral 37
Un important 6
Most un important 2
Total 188

100
89
90
80
70
Respondents

60 54
50
40 37
30
20
10 6
2
0
Most Important Neutral Un Most un
important imprtant important
Solving skin problem of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 54

respondents give most important to the solving skin problem of product,
89 respondents give important to the solving skin problem of product, 37
respondents give neutral to the solving skin problem of product

28
Demonstration

Frequency
Most important 9
Important 68
Neutral 94
Un important 15
Most un important 2
Total 188

100 94
90
80 68
Respondents

70
60
50
40
30
20 15
9
10 2
0
Most Important Neutral Un Most un
important important important
Demonstration of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 9

respondents give most important to the demonstration of product, 68
respondents give important to the demonstration of product and 2
respondents give most unimportant to the demonstration of product.

29
Quality

Frequency
Most important 146
Important 30
Neutral 10
Un important 2
Total 188

160 146
140
120
Respondents

100
80
60
40 30
20 10
2
0
Most important Important Neutral Un important
Quality of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 146
respondents are agree that most important to the quality of product, 30
respondents are agree that important to the quality of product, 10
respondents are agree that neutral to the quality of product,
2respondents are agree that un important to the quality of product.

30
Quantity

Frequency
Most important 29
Important 55
Neutral 50
Un important 39
Most un important 15
Total 188

60 55
50
50
39
40
29
30
20 15
10
0
Most Important Neutral un important Most un
important important
Quantity of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 29

respondents are agree that most important to the quantity of product 55
respondents are agree that important to the quantity of product, 50
respondents are agree that neutral to the quantity of product,
39respondents are agree that un important to the quantity of product
and 15 respondents give most un important to the quantity of product.

31
Product design

Frequency
Most important 5
Important 51
Neutral 87
Un important 42
Most un important 3
Total 188

100
87
90
80
Respondents

70
60 51
50 42
40
30
20
10 5 3
0
Most Important Neutral Un Most un
imortant important important
product design

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 5

respondents are agree that most important to the product design, 51
respondents are agree that important to the product design51
respondents are agree that neutral to the product design, 42 respondents
are agree that unimportant to the product design and respondents are
agree that most un important of product design.

32
Healthiness

Frequency
Most important 48
Important 90
Neutral 44
Un important 4
Most un important 2
Total 188

100 90
90
80
Respondents

70
60 48
50 44
40
30
20
10 4 2
0
Most important Neutral Un Most un
important important important
Healthiness of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 48

respondents are agree that most important to the healthiness of product
90 respondents give important to the healthiness of product, 44
respondents are agree that neutral of the healthiness of product, 4
respondents are agree that un important to the healthiness of product
and 2 respondents are agree that most un important to the healthiness of
product.

33
Brand image

Frequency
Most important 66
Important 77
Neutral 28
Un important 10
Most un important 7
Total 188

90
77
80
70 66
Respondents

60
50
40
28
30
20 10 7
10
0
Most Important Neutral Important Most un
important important
Brand image of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 66

respondents are agree that most important to the brand image of
product, 77 respondents are agree that important to the brand image of
product, 28 respondents give neutral to the brand image of product, 10
respondents give un important to the brand image of product and 7
respondents give most un important to the brand image of product.

34
Advertisement

Frequency
Most important 70
Important 29
Neutral 46
Un important 35
Most un important 8
Total 188

80
70
70
60
Respondents

50 46
40 35
29
30
20
8
10
0
Most Important Neutral Un Most un
important important important
Advertisement of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 70

respondents are agree that most important to the advertisement of
product 28 respondents give important to the advertisement of product,
46 respondents give neutral to the advertisement of product, 35
respondents give un important to the advertisement of product and 8
respondents give most un important to the advertisement of product.

35
Packaging

Frequency
Most important 9
Important 33
Neutral 62
Un important 72
Most unimportant 12
Total 188

80 72
70 62
Respondents

60
50
40 33
30
20 12
9
10
0
Most Imortant Neutral un Most un
imortant important imortant
Packaging of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 9

respondents are agree that most important to the packaging of product,
33 respondents are agree that important to the packaging of product, 62
respondents are agree that neutral to the packaging of product, 72
respondents are agree that un important to the packaging of product and
12 respondents are agree that most un important to the packaging of
product.

36
Store location

Frequency
Most important 20
Important 42
1Neutral 84
Un important 39
Most unimportant 3
Total 188

90 84
80
70
Respondents

60
50 42 39
40
30 20
20
10 3
0
Most important Neutral Un Most un
important important important
Store location of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 20

respondents are agree that most important to the store location of
product, 42 respondents are agree that important to the store location of
product, 84 respondents are agree that neutral to the store location of
product, 39 respondents are agree that un important to the store location
of product and 3 respondents are agree that most un important to the
store location of product.

37
Ingredients

Frequency
Most important 22
Important 35
Neutral 88
Un important 36
Most unimportant 7
Total 188

100 88
80
Respondents

60

40 35 36
22
20 7
0
Most important Neutral Un Most un
important important imortant
Ingredients of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 22

respondents are agree that most important to the ingredients of product,
35 respondents are agree that important to the ingredients of product, 88
respondents are agree that neutral to the ingredients of product, 36
respondents are agree that un important to the ingredients of product
and 7 respondents are agree that most un important to the ingredients of
product.

38
Discount on price

Frequency
Most important 34
Important 67
Neutral 39
Un important 31
Most un important 16
Total 187

80
70 67
60
Respondents

50
39
40 34 31
30
20 16
10
0
Most Important Neutral Un Most un
imortant important important
Discount of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 34

respondents are agree that most important to the discount on product,
67 respondents are agree that important to the discount on product, 39
respondents are agree that neutral to the discount on product, 31
respondents are agree that un important to the discount on product and
16 respondents are agree that most un important to the discount on
product.

39
Schemes and offer

Frequency
Most important 70
Neutral 38
Un important 29
Most important 33
Most unimportant 18
Total 188

80 70
70
Respondents

60
50
38
40 33
29
30
18
20
10
0
Most Important Neutral Un Most un
important important important
Schemes and offer

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 33

respondents are agree that most important to the schemes on product,
70 respondents give important to the schemes on product, 38
respondents give neutral to the schemes on product, 29 respondents give
un important to the schemes on product and 18 respondents give most
un important to the schemes on product.

40
Durability of product

Frequency
Most important 22
Important 84
Neutral 75
Un important 7
Total 188

90 84
80 75
70
Respondents

60
50
40
30 22
20
10 7
0
Most important Important Neutral un important
Durability of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 22

respondents give most important to the durability of product, 84
respondents give important to the durability of product, 75 respondents
give neutral to the durability of product, 7 respondents give un important
to the durability of product.

41
Awareness of product

Frequency
Most important 43
Important 96
Neutral 45
Un important 3
Most un important 1
Total 188

120
96
100
Respondents

80
60
43 45
40
20
3 1
0
Most Important Neutral Un Most un
important important important
Awareness of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 43

respondents give most important to the awareness of product, 96
respondents give important to the awareness of product, 45 respondents
give neutral to the awareness of product, 3 respondents give un
important to the awareness of product and 1 respondents give most un
important to the awareness of product.

42
Level of innovation

Frequency
Most important 63
Important 97
Neutral 25
Un important 2
Most unimportant 1
Total 188

120
97
100
Respondents

80
63
60
40 25
20
2 1
0
Most Important Neutral un Most un
important important important
Level of innovation of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 63

respondents give most important to the level of innovation of product, 7
respondents give important to the level of innovation of product, 25
respondents give neutral to the level of innovation of product, 2
respondents give un important to the level of innovation of product and 1
respondents give most un important to the level of innovation of product.

43
Reliability

Frequency
Most important 31
Important 110
Neutral 41
Un important 4
Most un important 2
Total 188

120 110
100
Respondents

80
60
41
40 31
20
4 2
0
Most Important Neutral Un Most un
important important important
Reliability of product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 31

respondents are agree that most important to the reliability, 110
respondents are agree that important to the reliability, 41 respondents
are agree that neutral to the reliability, 4 respondents are agree that un
important to the reliability and 2 respondents are agree that most un
important to the reliability.

44
6. What are the reasons for not using Himalaya product?

Frequency
I do not need them 5
I am using other product 5
Other reason 2
Total 12

6
5 5
5

3
2
2

0
I do not need them I am using other other reason
product

Interpretation:

From the above chart it is interpreted that out of 200 respondents, In the
question are reserved for people who are not using Himalaya product. It
was important to know first reason why they were not using this product.
It can be said the main reason is because they are using other product
and do not need theme.

45
Gender:

Frequency
Male 64
Female 136
Total 200

160 136
140
120
Respondents

100
80 64
60
40
20
0
Male Female
Gender

Interpretation:

This chart describe that 64 are male and 136 are female.

46
Occupation

Frequency
Business man 20
Student 71
Employee 58
Other 51
Total 200

80
71
70
58
60
51
50
40
30
20
20
10
0
Business man Student Employee other

Interpretation:

From the above chart it is interpreted that out of 200 respondents, 20

respondents was business man, 71 respondents was students, 58
respondents was employee and 51 respondents was other.

47
CHAPTER:-6

FINDINGS
 Majority of respondents use a personal care product.
 Majority of respondents come to know through relatives & friends.
 Majority of respondents like quality and price.
 product reasonable price, Quality, solving skin problem, level of
innovation, advertising, easily available, healthiness, awareness of
the product, brand images and no side effect of a product this
factor is favorable to the Himalaya product.
 Customers are unfavorable towards factors like, demonstration,
quantity, Discount on price, product design, packaging, store
location, durability of product, Schemes and offers and Ingredients.
 Female are more use a Himalaya product.
 Majority student is use this product.

48
CHAPTER:-7

CONCUSION
The research was done to study of customer preference toward the
Himalaya product in surat city for this different question were ask to the
respondents which are related to the topic. After doing analysis the
following conclusion are derived.

In overall the customer are satisfied with price, quality, brand of the
Himalaya product. I have seen that the organization is well working and
good market coverage also. The company has need to earned good brand
image and reputation the market. And company produce product
demand is increase and they always produce best product.

49
 CHAPTER:-8

BIBLIOGRAPHY
  BERI G. C., Marketing research, seventh reprint 2010, publish by
Tata McGraw hill education private ltd, 7 west patel Nagar, New
Delhi fourth edition pg. No. 47 to 130.
 Dr. Francis Cherunilam, International marketing, Eleventh revised
edition 2010, published by Mrs. Meena Pandey for Himalaya
publishing House Pvt. Ltd., Mumbai-400 004, P.G. No. 193 to 198.

BIBLIOGRAPHY:

 www.ayurvedicindustry.com
 www.googlescholar.com
 www.wikipedia.com
CHAPTER:-9

ANNEXURE
I AHIR MINA a student of T.Y.B.B.A. (SEM – VI) of marketing
specialization is conducting a research on the topic “Customer
preference towards a Himalaya product in surat city.” The
information collected from you will not be used for any purpose or
disclosed outside. The information would be purely used for academic
purpose only. Kindly co-operate by providing us with following
information.

1. Have you heard about Himalaya product?

Yes No

[If yes than continue if no than attempt it question. No. – 6]

2. Which Himalaya product do you use ?(Multi choice)

Personal care Pharmaceuticals

Baby care Animal health

Nutrition

3. Which of these factors affect your preference for Himalaya product?

Advertisement Brand ambassadors
Attractive display on shop Product features
Suggestion from friends and relatives
Suggestion of shop keeper
4. Give rank to these features as per your important.
Price
Quality
Packaging
Quantity
Brand image
5. Answer the following statement on the basis of above answer.

Factors Most Important Neutral Un- Most un-

important Important important
Reasonable price
no side effect
Easily available
Solving skin problem
Demonstration
Quality
Quantity
Product design
Healthiness
Brand image
Advertisement
Packaging
Store location
Ingredients
Discount on price
Schemes and offers
Level of innovation
Durability of product
Awareness of product
Reliability
6. What are the reasons for not using Himalaya product?

I do not need them I am using other product

They are expensive Other reason…………..

They are useless

PERSONAL INFORMATION

Name: ………………………………………
Gender:
Male Female
Contact no. :………………………….
Occupation:

Business man Student

Employee Other……