Finaldnc2 Abstract Booklet

ABSTRACT BOOKLET
http://dnc2.discourseanalysis.net
DiscourseNet
Congress #2
Interdisciplinary Discourse Studies

Theory and Practice
#DNC2
University of Warwick, Westwood campus

Coventry CV4 8EE, United Kingdom
September 13-15, 201
DNC#2 Abstract Booklet, 13-15 Sep 2017, University of Warwick
2
Table of contents
Keynote speeches..............................................................................11
Michał Krzyżanowski – Discursive Shifts, Recontextualisation
and the Multi-Level Critique of Discourse: Challenges in
Critical Discourse Studies.....................................................11
Ann Phoenix – Narratives and the Psychosocial in Discourse
Studies.................................................................................12
Round Table: Experiences and challenges with groups and
associations.........................................................................15
Concluding discussion and the future of Discoursenet.............15
Discourse Analysis – from Theory to Application to Impact.....16
Abstracts of talks...............................................................................18
Angermuller Johannes – Discourse and social antagonism. For a
Strong Programme in Discourse Studies...................................18
Angouri Jo – The many impacts of/in sociolinguistic work............19
Badir Sémir – A survey of the semiotic analysis of academic
discourse...................................................................................21
Badoi Delia Georgiana – Critical Policy Sociology as Innovation? The
Circulation of the intellectual discourse of social scientists
working in the policy making process.......................................23
Bardaoui Ismail – A Linguistic Analysis of the Political Discourse of
the Justice and Development Party’s Pre-Government and In-
Government Discourse.............................................................25
Becker Matthias Jakob – Antisemitic parlance in readers'
comments of the left-liberal newspapers Die Zeit and The
Guardian...................................................................................26
Borrelli Giorgio – Discourse Studies and materialistic semiotics:
proposals for a terminological (and theoretical) convergence. 27
Eduardo Chávez-Herrera – Similar roots. New relationships?
Discourse analysis and semiotics..............................................28
3
Cheong Huey Fen – Action-Oriented Approach to Discourse: A

'functional' alternative for a 'functional' discourse analysis?. . .29
Chilton Paul – Discourse, Meaning, Mind …and power.................30
Chimbwete Phiri Rachel – Regulating the discourse of HIV/AIDS in
health consultations in Malawi.................................................31
Clyne Eyal – Which comes first, language or discourse? The case of
the Zionist language and its untranslatables............................32
Dufour Francoise – The distributed agency in the discursive
construction of e-academic identities.......................................33
Efthymiadou Christina –Performing trust in business partnerships:
a discourse analytical perspective............................................34
Farrelly Michael – Using Nvivo for Identifying and Coding
Intertextuality in CDA...............................................................35
Fragonara Aurora – Empathy as a key concept for analysing
political discourse : the example of tweets by politicians.........36
Furko Peter – Manipulative reports in mediatized political
discourse...................................................................................37
García-Jerez M.E. – Critical Discourse Analysis and Rhetorical
Criticism. Understanding the Relevance of Ideology in Academic
Writing [POSTER]......................................................................39
Georgakopoulou Alexandra – Small stories 'impact': A case of re-,
trans- and poly-storying............................................................40
Gharbi Mariem & Ben Amor Riadh – Adopting and Adapting
Interdisciplinary Toolkits to Analyzing Public Apologies...........41
Hah Sixian – Positioning practices of academic researchers in
research interviews..................................................................43
Hart Chris – 'Riots engulfed the city': An experimental approach to
legitimating effects in discourses of disorder...........................44
Horrod Sarah – From policy to practice: exploring
recontextualisation within higher education............................44
Husson Anne Charlotte – Thinking with metaphors: a genealogy of
articulation in discourse studies...............................................46
Jiménez Lucía –Discourse and information quality: analysing
referred speech in two Spanish public television services........47
4
Kaal Bertie – Discourse- Space Studies and applications: Finding

variation in coordinate systems of discourse rationales...........48
Kedves Ana & Sue Wharton – Identifying ‘social actors’ in text: an
heuristic model.........................................................................50
Kelsey Darren – Brexit, Farage and the Hero’s Journey: A discourse-
mythological analysis of archetypes, affect and ideology.........50
Kerboua Salim – Collective Identity and the Discursive Construction
of Insecurity: Exploring “Eurabia,” Islamofascism,” and “the
Great Replacement” Theses.....................................................52
Keszei Barbara, Péter Brózik, Andrea Dúll – Linking psychological
drawing analysis and discourse analysis...................................53
Veronika Koller, Marlene Miglbauer –"The people have spoken":
vox pops on the 2016 British EU referendum and the Austrian
presidential elections................................................................55
Krasnopeyeva Ekaterina – When Your Favorite Vlogger Starts to
Speak Russian: Investigating the Discursive Spaces around Fan-
Subbed and Fan-Dubbed YouTube Channels............................56
Krce Ivancic Matko –Psychoanalysis as a theory of discourse: the
fantasmatic life of power..........................................................57
Krinninger Stefanie – Art Discourses and Aesthetic Practice “before
the Era of Art” – A Corpus Analytic Approach...........................58
Liaqat Qurratulaen –Foucauldian Discourse Analysis of Power
Structures in the Novel A God in Every Stone by Kamila Shamsie
[POSTER]...................................................................................60
Ludley Maike – Cultural Policymaking as discourse – The case of
the European Capital of Culture “RUHR.2010“.........................61
Madsen Dorte – The logic of equivalence in academic discourse? 62
Maheshwari Disha –Understanding Power, Gender, and Identity
Negotiation at School through Classroom Interaction: Case
study of a Teenage Indian Girl..................................................63
Mironova Irina & Natalia E. Gronskaya Contested Ideologeme. The
Role of Competitive Sub-disciplinary Discourses in the Process
of Defining the Term.................................................................64
5
Moeller Chris – The normalisation of food charity in the UK:

Discourse and dispositive analysis as practised critique...........65
Mulderrig M Jane – Powers of Attraction: Multimodal strategies of
emotional governance in UK health policy...............................66
Muñoz Falconi Giovanna & Antoni Castelló Tarida – Conceptual
Networks in the Discourse: A Proposal for a Methodological
Approach to Political Discourse Analysis..................................68
Nacucchio Ailin – A methodological proposal for analysing
temporality as a dimension of political discourse.....................69
Nonhoff Martin – Populism and the Promise of Radical Democracy
..................................................................................................70
Ohia Margaret & Paweł Nowak – Communication strategies of
representing black people in media discourse in Poland (2012-
2016).........................................................................................71
Olechowska Agnieszka Joanna – Paradigmatic discourse in official
pedagogical discourse [POSTER]...............................................72
Orfanò Bárbara – The use of pragmatic markers in spoken
interlanguage: a corpus- based study of a group of Brazilian
university students...................................................................72
Page Ruth & Jill Walker – Rettberg Snap Chat News Stories:
Collectivising Protests in Emerging Forms of ‘Citizen Journalism’
..................................................................................................74
Parker Ian – New Vocabularies of Resistance: Interventions at the
intersection of radical theory and practice...............................76
Pascual Mariana & Stella Bullo – Argentina after the return to
democracy: An Appraisal study of media representations of
pain and memory......................................................................77
Porsché Yannik – Public Representations of Immigrants in
Museums – Exhibition and Exposure in France and Germany. .78
Porstner Ilse – Approaching postcolonial narratives in history
textbooks: institutionalised patterns of reading “colonialism”
and discursive negotiation of meaning. Analysis of classroom
talk text-related........................................................................79
6
Rheindorf Markus – Changing national identities: discourse

historical perspectives and methodological challenges............80
Richard Arnaud – Massacre: the power of discourse. The case of
commemorative naming in Haiti..............................................81
Richardson John – Sharing values to safeguard the future: British
Holocaust Memorial Day Commemoration as Epideictic rhetoric
..................................................................................................82
Rochford Shivani – An Exploration into The Nature of Audience
Interjections On Exchanges Between The Prime Minister and
The Leader of the Opposition During Prime Minister’s Questions
[POSTER]...................................................................................83
Roderick Ian – The Active Learning Classroom as Multimodal
Metaphor for Future Employability..........................................84
Scholz Ronny – Assessing national language contexts in the age of
globalised communication practices.........................................85
Schroeter Melani – The ‘Silent Majority’. Anti-political correctness
and the appropriation of ‘discourse’ by the New Right............87
Irina Semeniuk – Discourse-Forming Concepts and Merictocratic
Discourse: Bridging the Gap [POSTER]......................................88
Sharafutdinova Olesia – V. Putin’s “Language of Power” in the
Modern Mediatized Society: Qualitative and Quantitative
Analysis.....................................................................................89
Shutova Tatiana – Construction of 'Democracy' in American
Counterterrorism Discourse (1972 – 2016)..............................91
Singh Jaspal – Analytical ethics: The problem of analysing
interaction in the field from the armchair................................92
Sjögren Maria – The Discursive Construction of Citizens' Dialogues
..................................................................................................93
Spiessens Anneleen – Discourse Studies in conflict: a multimodal
analysis of Russian news translation on the Ukraine and Syria.94
Stachowiak Jerzy – Managerial Correctness. A Concept and its
Empirical Grounding.................................................................96
Stibbe Arran – Ecolinguistics..........................................................97
7
Taha Maisa C. – Managing hypervisibility: Discourse as phronetic

practice among Muslim American Women...............................98
Temmar Malika – French philosophers on society. Analysing
interviews with philosophers about the terrorist attacks in
print media...............................................................................99
Tian Hailong – Vertical interplay of discourses and Control of social
practice: How a man is executed and exonerated?................100
Tomaskova Renata –University Research blogs as Ways to
Knowledge Dissemination and Knowledge Construction........100
Trindade Luiz Valerio – It is not that funny. Critical analysis of racial
ideologies embedded in racialized humour discourses on
Facebook in Brazil...................................................................102
Uhlendorf Niels Christopher – Becoming the perfect immigrants“ –
Discourses of self-optimisation in the context of immigration
and its impacts on subjections................................................103
Vilar-Lluch Sara – Construction of identity in the psychiatric
institutional discourse: ADHD in the DSM-V. An approach from
Critical Linguistics in SFL framework.......................................104
Virtanen Mikko T. – Functions of storytelling in popular science
books......................................................................................105
Way Lyndon – The potential and limits of political discourse in
music performance.................................................................106
Wieners Sarah & Susanne Weber – Analyzing Institutional Talk The
potential of Videography for Organizational Discourse Analysis
................................................................................................107
Weightman Elizabeth –Reflexive psychoanalytic discourse research
into the containment of mental disturbance in an NHS Trust 109
Wonseok Kim – A Critical Look at the Discourse of Educational
Neutrality: De/Politicisation of Education in South Korea, 1987
to the Present.........................................................................110
Wróblewska Marta Natalia – What kind of creatures have we
become? Academic technologies of the self in the context of
REF 2014 and the Impact Agenda...........................................111
Yanagida Ryogo –(Im)politeness and Three Forms of Capital......112
8
Yip Adrian – Online representations of female and male tennis

players: Content analysis and critical discourse analysis as
complementary methodologies..............................................114
Zamri Norazrin – The ‘good mother’ – Expectations versus realities:
Discursive identity construction among Malaysian new mothers
................................................................................................114
Zapf Holger – Tunisian intellectuals after the revolution: The
hegemonic project of anti-Islamism.......................................116
Zapletalová Gabriela – MOOCs as digital ecologies: participation
frameworks and knowledge construction in e-learning
discussion fora........................................................................117
Zappettini Franco – Power to the people? Mediatizing populist
ideologies in the Brexit campaign...........................................118
Zezulka Kelli – Power, uncertainty and proximity: Person deixis and
the language of theatre production........................................119
Zienkowski Jan – Articulation as a guiding principle for analyzing
the interpretive functions of discourse: a heuristic for
investigating the metapolitics of anti-labor union discourse. .120
Zierold Alexandra – Pushing Boundaries with Discursive
Pragmatics: The “Refugee Crisis” as A Crisis of Consciousness
................................................................................................121
9
10
Keynote speeches
Michał Krzyżanowski – Discursive Shifts,
Recontextualisation and the Multi-Level Critique
of Discourse: Challenges in Critical Discourse
Studies
11
Ann Phoenix – Narratives and the Psychosocial in

Discourse Studies

One of the major developments in narrative research has arisen
from the productive contestation between those advocating a
‘small narrative’ approach and those advocating a ‘big narrative’
approach. This debate, between those who agree that language
and narratives are central to researching social life, highlights the
ways in which ontological and epistemological issues make
particular methodological possibilities and choices feasible and
preferable and others dispreferred. The impetus for the ‘small
narrative’ approach came from conversation analysts interested in
naturally occurring talk as action and the everyday minutiae of
apparently inconsequential talk, as well as when people speak at
length about their lives and so the ‘big’ events that have
happened to them.

Analysis of ‘small stories’ (now frequently referred to as
‘narratives-in-interaction’ enables attention to how people build
their narratives and the performative work done by the narratives.
In doing so, it allows insights into the dilemmas and ‘troubled
subject positions’ speakers negotiate as they tell their stories and
so their understandings of current consensus about what it is
acceptable to say and do in their social groups and local and
national cultures. Many conversation and discourse analysts
would eschew readings of unconscious motivations. However,
because attention to ‘the small story’ allows close readings of how
what is said is constructed and its dynamics, it can facilitate
psychosocial readings of the implicit and unconscious links (free
associations) between ideas produced in the telling of a story.

This paper draws on studies of identities by bringing together
‘small’ and ‘big’ narrative approaches to consider the co-
construction of narratives between participants and researchers.
12
It examines what speakers orient to in their ‘small story’

narratives, what appears to be motivating particular ways of
telling their stories and the identities that are brought into being
or reproduced in talk. The analysis fits with ‘small story’, narrative-
in-interaction perspectives, but goes beyond conversation analytic
notions of context as developing in sequenced turns to
considerations of how social-cultural issues and dilemmas are
evident in talk, even if they are not explicitly oriented to. The form
of narrative analysis presented here is a version of psychosocial
analysis in that it attempts to give equal importance to individual
and to social and structural processes.
13
14
Panels, roundtables, plenary discussions
Round Table: Experiences and challenges with

groups and associations
In this Round Table, we will touch upon the more practical aspects
of organizing Discourse Studies as field of research. What are the
groups, associations and journals in which discourse researchers
come together? Michał Krzyżanowski will talk about the Journal of
Language and Politics. While Jerzy Stachowiak represents the
Polish Discourse Analysis Research Consortium, Hailong Tian joins
us from the Chinese Association of Discourse Studies. Chris Hart
will share his experiences with CADAAD. Ian Parker comes from
the Discourse Unit. And Martin Nonhoff will have a look into
DiscourseNet. Our objective is to compare experiences and reflect
on challenges in organizing Discourse Studies. We will have a
discussion about the changing places of discourse research in the
institutions.
Participants: Chris Hart, Michał Krzyżanowski, Martin Nonhoff, Ian

Parker, Jerzy Stachowiak
Concluding discussion and the future of

Discoursenet
DiscourseNet is an international network of researchers in the

field of Discourse Studies.
Since 2006, regular meetings – including 19 conferences and 2
congresses – have facilitated the debate among different
disciplinary and national tendencies in Discourse Studies. Open to
everybody interested in discourse research, DiscourseNet now
focuses on building up an international community through their
15
website (www.discourseanalysis.net). The concluding discussion

will be a chance to discuss the future of the network and a
possible discourse association.
Everyone is invited to join the discussion.
Discourse Analysis – from Theory to Application to

Impact
The aim of this panel is to reflect on the links of the field of

Discourse Analysis to other professional realms and on the
transfer of knowledge from discourse scholars to potential end-
users or stake-holders. The topics covered would include both
theoretical underpinnings of the field’s embeddedness in society
and the practical aspects of impact-related activity of researchers
– possible challenges, pitfalls, risks but also potential rewards and
opportunities. The panel would bring together researchers in the
field of discourse analysis who have a track record of engagement
with stake-holders and representatives of professional groups.
Discourse Analysis is a theory and a method which is strongly

connected to real-life communication. Pragmaticians investigate
everyday micro-practices, scholars from the post-structuralist
strand look at patterns connected to the functioning of wide
discourse(s) and critical discourse analysts focus on the link
between language and power in various social settings.
Even though each of the above-mentioned strands makes

important points on how phenomena of text and talk are
connected to broader social problems, the discipline as such is
considered a purely academic one, with relatively few scholars
regularly engaging with stake-holders in the wider society.
16
However, there are examples of successful collaborations with the

world of business, medicine, industry and agriculture – some of
them showcased in case studies submitted to REF 2014.
Talks in panel: Alexandra Georgakopoulou – Small Stories 'Impact':

A Case of re-, trans- and poly-Storying
Arran Stibbe – Ecolinguistics
Jo Angouri – The many impacts of/in sociolinguistic work
17
Abstracts of talks
18
Discourse analysts are often criticised for implicit

Angermuller political biases their research conveys. Yet some of
Johannes – these criticisms may be countered if the principles
Discourse and of discourse research were applied more
social consistently. In this contribution, I will make the
antagonism. case for a Strong Programme of Discourse Studies,
For a Strong which has the following four principles: symmetry
of explanation, heterogeneity of factors, multi-
Programme in
perspectivality and critical reflexivity. This
Discourse
contribution traces the Strong Programme back to
Studies
the founding traditions of French and Critical
Discourse Studies. Taking inspiration from debates
around truth and reality in Science and Technology
Studies, Strong Programme discourse research asks
how social antagonisms are constructed in
discursive practices. By conceiving of discourse in
terms of a positioning practice in the social, it
prolongs the practice turn in the social sciences.
Sociolinguistics has within it a strong tradition of

Angouri Jo problem based enquiry, working with non-
– The many academic professionals and bringing benefits to
impacts of/in society. Although considerable effort and
sociolinguistic discussion within the field goes to sociolinguistic
work theory, methodology, data as well as the academic
quality of the work, there has been less open
discussion on it societal impact. The way we are
trained, and are training our students, to write
about research, also, tends to downplay our
societal contributions. At the same time,
sociolinguistic work also feeds into impact case
studies under research excellence frameworks. In
this paper I am reporting on a current project (with
Karen Corrigan, Robert Lawson and Dave Sayers)
19
which aims to kick start a new area of debate in

sociolinguistics. This involves a novel sociolinguistic
genre, one that maintains a basis in robust
empirical findings but focuses on our contribution
to society. The paper provides an overview of the
history of the influential work done by
sociolinguists over the decades and then proceeds
to set out a frame for building up this area of
dialogue in future. I will reflect on the aims of our
project and provide examples of our current work.
I then turn to the experience of the journey of a
piece of research that led to two impact case
studies under REF 2014 submitted by UWE, Bristol
and University of Bristol. I discuss how the
sociolinguistic research was translated for the
needs of the impact case study and what I learned
from its trajectory. I mainly focus on the concept of
‘evidence’ and the various meanings and
instantiations that were negotiated between the
stakeholders involved in the telling of the impact
story in 2014. I close the paper by turning to
opportunities for sociolinguistic research as well as
the challenges for the future.
20
In this paper, I would like to discuss the

Badir Sémir contribution that post-structuralist semiotics
– A survey of has brought to the analysis of academic
the semiotic discourse. The semiotic model was developed
analysis of initially for the analysis of tales and myths. It
academic has been gradually extended to various forms
discourse of fiction (novels, short stories), and then,
according to "a growing degree of complexity
and abstraction", to all "forms of social
production of meaning" (p. 5). This is the
project stated in the first pages to a book
entitled “Introduction to Discourse Analysis in
Social Sciences” (A.J. Greimas & E. Landowski
eds, 1979). The generalized extension is based
on a typology of discourses that has been
illustrated by specific analyses published in the
1980s (Bastide 1981, Bastide & Fabbri 1985,
Landowski 1986, Bordron 1987). One may be
considered that the research project led by
Greimas and Landowski is thus located at the
farthest point of development and initial
application of the model and it is therefore a
test for the narrative hypothesis. In doing so,
the semiotic approach took the risk of being
confronted with other models of analysis, such
as they were elaborated in theoretical
frameworks resulting from rhetoric (renewed
in the 1950s by Chaim Perelman and his school
), pragmatics (cf Parret 1983 & 1987),
sociology of knowledge (from the founding
work of Berger & Luckmann 1966), or as they
21
relate to other theoretical currents in the

language sciences (in particular, In France, the
Althusserian discourse analysis). For the
discourse in social sciences, these models offer
two advantages over that of semiotics: on the
one hand, it seems that the theoretical
postulates on which they are worked out are
more directly in accord with this type of
discourse; on the other hand, they can count
on a solid tradition of studies to ensure the
sustainability of the results. Nevertheless, the
model of semiotic analysis is original and it has
also an advantage: it is general. I will put
forward the benefits of this generality.
22
My research project is regarding a heuristic

Badoi Delia approach to study the critical policy sociology in
Georgiana – Romania. Considering the lack of academic studies
Critical Policy about the post-communist development of
Sociology as sociology as science and how policy sociology
Innovation? knowledge contributes to the elaboration of both
The public and social policies, this topic has an
academic focus for exploratory sociological
Circulation of
research and critical analysis. This “new academic
the intellectual
discipline” of critical policy sociology requires a
discourse of
further research in order to discover possible
social
connections between academic knowledge and the
scientists
implementation of policies. For positioning the
working in the policy sociology as exercise in the intellectual
policy making understanding of the sociological field of policy
process research, there are also some interdisciplinary
perspectives that influenced the “political part” of
this approach. There is a crucial consideration of
whether social sciences influence the formulation
of policies: “many academics working in applied
fields feels that their work has little or no impact
upon the policy community” (Sibeon, 1998: 162).
For start, considering that social sciences have no
impact at all upon the direction of formulation of
the policies, it’s not a critical argument. But, the
limit of this research shows that relevance of social
sciences for public policy it is hard to be explored
during only a sociological research on policy
makers and social scientists working directly in the
policy process. Particularly given some qualitative
research techniques that received more attention
on this proposed approach (Ball, 1994; Maguire
and Ball, 1994; Ozga and Gewitz 1994; Wallace et
all, 1994) this research apply as primary data,
23
textual analysis of policy discourses for better

interpreting the policy process. For a critical
analysis on policy process, primary sources, as well
as secondary sources (literature review) are taken
into consideration. Similar studies on policy
analysis emphasize policy as text and discourse by
studying governmental and policy texts, reports,
minutes of several meetings etc. (Ball, 1994, Gale,
1999; 2007). This exploratory study underlines the
construction of critical policy sociology in an
institutional space, in terms of the legitimating
strategies of the key actors who are driving the
policy process, which will be explored during
interviews. Critical policy sociology as research
topic focalizes on the policy discourse and what is
behind it, as symbolic dominance for political
control in the elaboration of the policies.
24
Morocco organized early elections in 2011 as a

Bardaoui reaction to the protests that Morocco had
Ismail – A witnessed during the MENA uprisings. These
Linguistic elections brought the PJD to power for the first
Analysis of the time in Morocco’s history. Given the importance of
Political this phase in Morocco’s history, the study analyzed
Discourse of the PJD’s pre-government and in-government eras
political discourse with the aim of discovering the
the Justice
party’s discourse strategies and characteristics, as
and
well as its evolvement through these two major
Development
phases . The study adopted Chilton’s (2004) model
Party’s Pre-
of analysis developed in his book “Analyzing
Government
Political Discourse, Theory and Practice”. The
and In- major results of the study show that the PJD relied
Government mainly on the strategy of ‘legitimization’ in their
Discourse self-representation during the electoral campaign
by using particularly the discourse device of
‘frame’. The PJD employed essentially the strategy
of ‘delegitimization’ against their opponents. They
also exploited the MENA uprisings context using
mainly the strategy of ‘coercion’. The PJD’s
discourse turned out to use ‘delegitimization’
through rebukes against the opposition in general;
it also maintained the use of the strategy of
‘delegitimization’ against the PAM. The PJD’s
discourse relied on the strategy of propositional
‘coercion’ to argue for their confidence in winning
the coming legislative elections.
25
The phenomenon of antisemitism has always been

Becker transferred in various forms. Especially on the
Internet, antisemitism in the shape of hostility against
Matthias
the Jewish state is spreading on a large scale. In my
Jakob – PhD thesis, I am analysing antisemitism expressed in
Antisemitic readers’ comments on British and German media
parlance in websites related to the Mideast conflict. The
readers' Guardian and Die Zeit, two left-liberal newspapers,
comments of provide the data of my linguistic analysis. Readers of
the left-liberal these journals mainly align themselves with the
newspapers respective political position. Despite their humanistic
Die Zeit and and democratic positions, implicitly uttered
The Guardian antisemitism can easily be found within their
comments. What my research also reveals is that the
discourse on the Mideast conflict shows the function
of relieving the collective consciousness from
committed injustices in European history. Relativizing
such chapters, the legitimacy of identifying with one’s
own nation can be (re-)established. In Germany, also
politically moderate web users often draw analogies
between Israel and Nazi Germany. Through the
discursive construction of a Nazi-like regime in the
Mideast, the uniqueness of that period of German
history seems to fade. Interestingly, comparing Israel
to European atrocities is a phenomenon to be found
also in the UK. In British discourse, web users present
Israel’s policies as reminiscent of British colonialism.
Through providing an overview of the most
representative forms of such argumentation through
a pragmatic analysis, my work aims at examining the
characteristics of debates on Israel. Different
historical backgrounds guide to divergent narratives
that determine taboos and tendencies of language
use.
26
The social production of meaning and the intricate

Borrelli relationship between language and power
Giorgio – constitute two fundamental topics of the critically
Discourse oriented Discourse Studies. These strictly
Studies and connected themes were also analysed by the
materialistic Italian scholar Ferruccio Rossi-Landi (1921-1985)
semiotics: from a semiotic perspective.
More specifically, he interpreted the social
proposals for a
production of meaning as a work process –
terminological
understood in a Marxian sense. In the light of this
(and
assumption he maintained that verbal and non-
theoretical)
verbal language can be subjected to specific
convergence
dynamics of exploitation and commodification.
Furthermore, he proposed a semiotic analysis of
ideology as the form of discursivity.
In this presentation, I would like to illustrate how
Rossi-Landi’s materialistic semiotics presents
certain fundamental convergences with the
categorical framework of Discourse Analysis,
especially in the version structured by Norman
Fairclough. Particularly, I believe that such a
parallel can be established referring to concepts
like “language”, “semiosis”, “argumentation”,
“dialectics”, “ideology” and many others. In line
with this proposal, I will try to explain that all these
concepts present a semiotic character and,
consequently, that semiotics – especially in its
materialistic version – is an inextricable aspect of
the multidisciplinary approach practiced by
Discourse Studies.
27
Discourse analysis and semiotics are fields dealing

Eduardo with multiple aspects of meaning-generation
Chávez- processes. Despite the fact that both disciplines
are heavily rooted in linguistics, they share
Herrera –
complex relationships that need to be stressed
Similar roots.
insofar as they are paramount domains to explain
New
the functioning of culture. In this paper I aim to
relationships? provide historical background to point out the
Discourse diversity of links between semiotics and discourse
analysis and analysis. Their first threads hark back to the 1960s,
semiotics when both were new spaces of debate for
language sciences, as well as a junction with other
disciplines such as anthropology, philosophy or
psychoanalisis. Nonetheless, it was until the 1990s
when several authors, from different perspectives,
established more concrete connections between
these disciplines as can be noticed in the works of
Courtés (1991), Delorme (1992), Charadeau (1995)
Fontanille (1998), Kress & Van Leuween (1996),
(Bonnafous & Jost, 2000). More recently, some
other authors have outlined new relationships
between them. This is the case of: Haidar (2006),
Siefkes (2015) or Gaspard (2015). We suggest that
these relationships deserve to be reviewed so that
we take advantage of their interdisciplinary
character.
28
The key concept of this paper is the term

Cheong 'function(al)' which is paramount in functional
Huey Fen – linguistics. The paper anticipates an interesting
Action- debate of 'What is a function?' and 'How to be
Oriented functional?', in relation to linguistics particularly
Approach to discourse analysis. While the first question refers
Discourse: A to the function of language and discourse, the
latter questions the existing analytical tools in
'functional'
depicting the functionality of language/discourse.
alternative for
Here, I aim to highlight the gap in defining
a 'functional'
functional linguistics, i.e. lacking consideration of
discourse
genre and non-linguistic, semiotic (multimodal)
analysis?
features in discourse. These justify action-oriented
approach as a possible analytical tool for a
functional discourse analysis. Inspired by Austin's
(1975) Performativity Theory, Scollon's (2001)
mediated discourse analysis, and van Dijk's (1977)
theory of action, this approach takes
communicative action in discourse as the unit of
analysis. It does not only analyse how discourse
functions as action through a communicative
genre, but also explicitly depict a functional
discourse, i.e. its functionality in action. I will
illustrate this through discourse analyses on
product packaging and facebook brand page of the
same brand. A comparison between both
discourses reveals different multilayered
interpretation of functions from multimodal
feature and genre to discourse, although they
share the same marketing goal (function).
29
Populism is realised in discourse, that is in

Chilton Paul language deployed in context. At the core is the
– Discourse, phrase “the people”. But what does this “mean”?
Meaning, The paper opens with a rapid overview of what we
Mind …and mean by meaning, outlining the neuro-cognitive-
power linguistic approach to “meaning” as a complex
event in the representational and emotional
circuitry of the brain. Meaning is also controlled, at
least to some extent, by speakers who have the
power to manage text, whether spoken or written,
and to disseminate it. The rest of the paper seeks
to show how collocations in texts modulate the
perceived meaning of the expression, “the
people”. The analyses show how different
powerful speakers manage the meaning of this
expression. Specifically, it seeks to indicate how
the populist meaning of the term is shaped and
how it coheres with other populist discourse
meanings, many of which have been described in
sociologically oriented accounts. This small case
study compares two inaugural addresses, that of
Barack Obama in 2009 and that of Donald Trump in
2017. In order to demonstrate commonalities, as
well as local differences, between populist
discourse in different countries, I also analyse a
speech by Marine Le Pen following Trump’s
inauguration. It is suggested by way of conclusion
that populist discourse relies on emotive lexical
cues and that the latest scientific developments in
linguistics point the way toward an evidence-based
demonstration of how political discourse produces
mental effects.
30
The paper analyses HIV/AIDS counselling sessions in a

Chimbwete rural hospital in Malawi in order to understand the
interplay between different types of knowledge
Phiri Rachel
about HIV/AIDS and relations of participants in this
– Regulating health care context. It is observed that in Malawi
the discourse HIV/AIDS prevention and management campaigns, as
of HIV/AIDS carriers of official HIV/AIDS knowledge, are
in health disseminated on various media but there are also
consultations sociocultural and local knowledge that sometimes
in Malawi challenge this mainstream discourse. This paper
examines the discourse of health care to understand
how positions of participants are negotiated in the
reproduction of knowledge of HIV/AIDS at health care
level. In order to assess how participating subjects
are positioned in this reproduction of HIV/AIDS
knowledge this study analyses audio-recordings of
antenatal group talks involving health practitioners
and clients in a local community hospital in Malawi.
This ethnographically informed study employs a
discourse analytical approach and Bernstein’s model
of pedagogic discourse to explore the HIV/AIDS
discursive practices that exist in this context. Findings
demonstrate that the health professionals employ
strategies that regulate the knowledge of HIV/AIDS
among the clients and at the same time negotiate
fluctuating power relations that constitute this
discourse. It is further observed that the participants’
positions and power relations in this context are not
static but change in a dynamic way depending on the
different health professionals holding the counselling
sessions. Understanding how participants’ relations
and differing HIV/AIDS knowledge are negotiated in
this context is crucial for improved client services as
well potential adherence to treatment.
31
This paper considers the unique properties of

Clyne Eyal – contemporary Hebrew as a Zionist language. Going
Which comes beyond the (sometimes banalising) nation-langue
first, language nexus, this work-in-progress highlights the
or discourse? exclusivity of location and speaking community of
The case of contemporary Hebrew, as well as its mutual
the Zionist unintelligibility, to typify spoken Hebrew as an
language and isolated/isolating language. By analysing
its ideological-epistemological charges in
untranslatable untranslatable concepts, following Barbara Cassin,
s this work brings to the fore the way in which
Hebrew’s isolating element fosters and is fostered
by Zionist specificities at the level of its default
denotations, and the language being both
proactively formed and informed by the national
movement and political conditions under which it
developed/appeared, in the late 19 th century. More
broadly, as a new language, contemporary Hebrew
is an opportunity to examine the relationship
between language and discourse (in its
Foucauldian sense), by accounting for a language’s
geography, distribution and history as part of the
analysis of situational and situated discourses
where it is being ‘used.’ In addition, pointing to the
possibility of inbuilt readability of collective stories
in a language, or to the impossibility of a non-
discursive language, invite us to think about
discourse’s priority to language, and about a
‘language's positionality.’
32
Since the advent of global university rankings and

Dufour evaluations, higher education institutions have
Francoise – developed institutional websites and encouraged
The academics to create their own webpages. In the
distributed context of an increasingly competitive
agency in the environment, researchers forge e-academic
discursive identities as part of positioning strategies induced
by the higher education system. Institutional
construction
websites are intermediate objects that play a social
of e-academic
role (Vinck 1999), notably part of a “dispositif
identities
réputationnel” (made of discursive and non-
discursive elements). In the personal webpages I
first identify the many elements that contribute to
the construction of this e-identity (picture, career
path, publications, keywords, text of self
presentation, funded projects…) and their dialogic
interaction with different interdiscourses. My
analysis then focuses on the descriptive part of the
researcher’s "presentation of self" (Goffman 1973)
by comparing different countries of work (France
and UK), disciplines (Linguistics, Sociology,
Postcolonial Studies), gender... Finally the analysis
of different discursive processes reveals a
distributed agency at stake in the discursive
construction of an e-academic identity.
33
This paper reports on an on-going PhD project

Efthymiado which investigates the development and
u Christina performance of trust between Greek and Turkish
business partners in a cross-border collaboration
–Performing
setting. More specifically, the presentation draws
trust in
on preliminary findings focusing on the ways in
business
which participants conceptualise and also
partnerships: construct and negotiate trust through their
a discourse discursive practices. Trust in the project is
analytical understood as a dynamic construct that operates
perspective mainly in the interactional order. It is perceived as
a discursive accomplishment, something partners
do in interaction either in institutional settings or in
their everyday personal lives. Trust in the data is
intrinsically linked to the personal relationships of
the participants, which develop around certain
identities they foreground. Special attention is paid
to a shared regional identity that takes prevalence
over national affiliations and is performed by
participants throughout the data. The project
adopts an ethnographic approach and seeks to
capture the ways in which trust is understood and
warranted by participants. The data include 56
hours of semi-structured ethnographic interviews
with business partners and audio and video
recordings of natural interaction including formal
meetings, dinners, visits and everyday talk. The
data were analysed from an interactional
sociolinguistic perspective, drawing on narrative
analysis and positioning theory.
34
Recent characterisation of critical discourse

Farrelly analysis (CDA) as a ‘handcraft’ style of analysis in
Michael – need of greater adoption of corpus methods has
Using Nvivo gone largely unexamined in the CDA literature.
for Identifying Corpus linguistics clearly has some value for CDA:
and Coding O’Halloran (2007) suggests that methods of corpus
Intertextuality linguistics can augment CDA, Baker et al. (2008)
call for triangulation of small scale analysis with
in CDA
corpus analysis, and Mulderrig (2008, 2011) argues
that corpus methods have value in revealing
otherwise hidden patterns, but points out that
results need to be brought into dialogue with social
theory in order to be meaningful. However, the
CDA/Corpus literature does not adequately
address the potential for computer-assisted
qualitative data analysis software (CAQDAS), such
as Atlas-ti or Nvivo, to facilitate both detailed
textual analysis and patterns of language use
across a body of texts. This paper begins to assess
this potential with particular attention to the use of
Nvivo in the analysis of intertextuality. Specifically,
the paper assesses a range of techniques through
which critical discourse analysts might use Nvivo
for identifying and coding intertextuality across a
moderately sized corpus of policy texts. We argue
that the use of computer-assisted qualitative data
analysis software does have the potential to be
employed as part of a method for analysing
intertextuality. Through a systematic appraisal of
Nvivo as a tool for analysing a specific discourse
feature - intertextuality - the paper begins to shed
light on CAQDAS as a bridge between ‘handcraft’
and corpus approaches to CDA.
35
Political discourse can be spread through different

Fragonara media and display different communication
Aurora – strategies to reach out to the electorate. The
Empathy as a understanding of such interaction with the voters
key concept can benefit from a discursive and cognitive-
for analysing linguistic approach that takes the concept of
political empathy into account. Empathy defines the
cognitive ability to examine a situation by adopting
discourse : the
another person’s perspective and by partaking in
example of
their emotional state. Linguistic markers of such a
tweets by
cognitive operation can be found in political
politicians
discourse. My comparative analysis of Marine
Lepen’s and Nigel Farage’s Twitter accounts show
the presence of several discourse features,
enabling the two politicians to convey the idea that
they are empathizing with the voters. These
features vary and combine some specific
discourse/text structures (the free indirect speech,
the anecdotic tale, told from the voters’ point of
view) and some smallest semantic markers: the use
of inclusive we/nous; the vagueness in naming
entities (élite, people/peuple, system/système,
land), the semantics of verbs expressing feeling
and sensation. These linguistic markers are part of
a positioning practice that aims to present the two
politicians as members and spokespersons of the
electorate rather than two personalities of the
political establishment.
36
The paper will take a CDA approach to the

Furko Peter manipulative potential of different types of
– reporting, informed by linguistic pragmatics as well
Manipulative as corpus linguistic methodology. The aim is to
reports in investigate how members of the in-group are
mediatized represented differently from members of the
political (constructed) out-group in mediatized political
interviews. While broadsheet and tabloid
discourse
newspapers have been widely studied from this
perspective, there is very little CDA-informed
research into spoken interactions such as
confrontational interviews or political celebrity
interviews in general (cf. Wodak & Meyer 2009:
10), and with respect to reporting in particular. In
connection with the written media, it has been
observed that in-group members are more often
quoted directly than out-group members, and if
the latter are given direct citation, it is usually
when they are represented as being extremist,
illogical, aggressive or threatening (Baker et al.
2008: 295). The present paper will argue that in
addition to direct and indirect reporting, a third
type of reporting, referred to as voicing also needs
to be considered when analysing spoken discourse.
Voicing the discourse of others lends itself to
manipulative representation of out-group
members, since it presents a
hypothetical/imaginary utterance with a lower
degree of pragmatic accountability (cf. Lauerbach
2006). The paper will adapt the combination of
qualitative and quantitative methodology with
three methodological perspectives (also serving as
stages of research): 1, automatic semantic
annotation of reporting verbs and expressions with
37
subsequent manual correction, concordancing and

cluster analysis, 2, manual, multi-tiered annotation
of reports, where the layers are: o type of
reporting (IR, DR, voicing); o person whose claims
are being reported (in-group / out-group); o
discourse relation of the report with respect to the
previous discourse segment (disalignment,
challenge, support, elaboration, exemplification,
etc.). 3, qualitative analysis of borderline cases,
marked by inter-annotator disagreement or
contextual parameters not factored in during the
previous two stages. The corpus for analysis
consists of two test corpora (confrontational
political interviews and celebrity political
interviews) and two reference corpora
(confrontational scripted discourse and natural
conversations). The different patterns of reporting
suggest that despite shared genre characteristics
between confrontational scripted discourse and
mediatized political interviews, on the one hand,
and natural conversations and celebrity interviews,
on the other, the two types of political discourse
display a bias to voicing. Moreover, we find co-
occurrence patterns of ’out-group’ and ’voicing’ /
’indirect report’ annotation tags as well as ’in-
group’ and ’direct report’ annotation tags more
frequently in political discourse than in scripted
discourse or natural conversation.
38
Critical discourse analysis (CDA) is an approach to

García- discourse which studies the relationship of power
Jerez M.E. – between dominating and oppressed social groups
Critical by analyzing linguistic forms. Rhetorical criticism
Discourse interprets and evaluates the means of persuasion
Analysis and involved in a rhetorical text. Both CDA and
Rhetorical rhetorical criticism can be used to evaluate
discourse from different perspectives: The
Criticism.
perspective of social relationships and the
Understanding
perspective of argumentation, respectively.
the Relevance
Although comparatively similar in certain aspects,
of Ideology in
it is their distinctive main focus that make it
Academic
relevant to discuss the convergence of CDA and
Writing rhetorical criticism and their application to
[POSTER] academic writing. In this paper, I discuss the
advantages of using an approach to study
discourse which involves both CDA and rhetorical
criticism, the importance of such an approach to
the study of ideology in argumentation, and,
consequently, its significance to the teaching of
academic writing.
39
Small stories research, a framework for narrative &

Georgakopo identities analysis that I started developing over a
ulou decade ago, has experienced an unintended,
unforeseen and, by and large, welcome and
Alexandra –
enriching uptake by different fields (e.g. sports
Small stories
sociology, narrative psychology, organisational
'impact': A
research, etc.) and stakeholders: from counselling
case of re-, on the go for homeless people, narrative inquiry
trans- and into Alzheimer’s and Parkinson’s patients, to
poly-storying facilitating reflections of pre-service school
teachers, designing educational material for
programmes for minority children in Greece, etc.
As a result, small stories ‘became’ an impact case
in the REF 2014 submitted by the Classics Unit of
King’s College London. In this talk, I will reflect on
the promise and perils of this dual trajectory of
small stories research, i.e. of reaching out to fields
outside of (narrative) discourse analysis, on the
one hand, and, on the other hand, being viewed as
research with ‘impact’. To do so, I will deliberately
manipulate the original descriptor of ‘stories’ so as
to coin and draw on three inter-related concepts:
re-storying, trans-storying, and poly-storying.
These concepts suggest the dynamic construal, the
mediation by new narratives, and the multiple,
parallel and intersecting threads of inquiry that are
involved in what is often seen as a uni-dimensional
and linear process of passage from theory or
analysis to practice. In the case of small stories
research, in particular, I will argue that its ongoing
re-storying, trans-storying and poly-storying have
made for a complex, uneasy, partly rewarding
partly frustrating relationship between
epistemology, method and analysis.
40
Apology is a crucial phenomenon in political

Gharbi discourse given the multifaceted effects it can
Mariem & imply. Political apologies are defined as being a
complex generic type of discourse. Their language
Ben Amor
is rich and ambiguous. Therefore, they have been
Riadh – the subject of different yet ‘relatively’ little work
Adopting and (Harris, Grainger & Mullany 2006, p733) which
Adapting aims at studying the ways in which public figures
Interdisciplina use the different strategies of the speech act of
ry Toolkits to apology. These works viewed apologies from
Analyzing mainly two perspectives; a sociolinguistic and a
Public pragmatic one in isolation. (Gofman 1971, Abadi,
Apologies 1991, Benoit 1995, Holems 1995, 1998, O’Neil
1998, Reiter 2000, Bavelas 2003 Meier 2004, Harris
et al, 2006, kampf 2008, and Ogiermann 2009)
Relatively, succeeding studies urged for the need
of evoking multiple analytical tools to examine the
controversy that apologies create. Lakoff (2001)
calls for analyzing apologies from the perspective
of phonology, syntax, lexical semantics, speech
acts pragmatics, conversational analysis,
narratology, and sociolinguistics. He argues that
apologies are a good nominee for an
interdisciplinary analysis due to their
multifunctional nature. Nonetheless, in his study
Lakoff (2001; p201) expatiates on the pragmatic
view without mentioning the importance of
Forensic linguistics in dealing with such tricky
speech events. Henceforth, this piece of research
extends the scope of analyzing public apologies to
adopt tools from firstly syntax (salience and
negation) to show how form can be used to
introduce an apology without fully stating it.
Secondly, analysis also includes tools from
41
conversational analysis theory (the interpersonal

theory), for focusing on the recipient’s
understanding of apologies is as much interesting
as focusing on the way public figures apologize.
Lastly, tools from forensic linguistics
(metadiscursive strategies) are also adopted to
prove how apologies are manipulated so not to be
rejected by the recipient. In brief, the previously
mentioned different methods are to be integrated
to adapt to the complex process of restoring
equilibrium between the offended party and the
apologizer in cases of public apologies in general
and presidential apologies in particular.
42
This paper examines the communicative practices

Hah Sixian of academic researchers in the fields of applied
– Positioning linguistics and linguistics in UK universities. The
practices of process in which academic researchers
academic communicate with and understand one another is
researchers in seen as a discursive one in which interlocutors
research position oneself and one another in various ways,
as afforded by the discourses surrounding the
interviews
interactional setting and other institutional factors
that bear upon the interaction (Edwards and Potter
1992; Harré and Van Langenhove 1999). In a study
of thirty research interviews with researchers
ranging from early-career researchers to
professors, it is found that certain linguistic
pragmatic strategies are employed in these
positioning processes. Positions are negotiated and
construed in the moment-by-moment interaction
between the interviewer and respondent in an
ongoing discursive process of interpretation,
ratification, and negotiation. Researchers construct
certain positions for themselves while resisting
others in this process of communicating their work
and themselves as researchers by mobilising
academic and non-academic categories and
employing metadiscourse. It is also found that
utterances are often dialogic and reveal the
respondent’s constant negotiation of positioning
with unidentified voices besides the interviewer’s,
which point to larger discourses located outside
the interview. The methodology behind this study
applies insights from conversation analysis and the
linguistic framework of polyphonic analysis,
Théorie SCAndinave de la POlyphonie LINguistiquE
(ScaPoLine) (Fløttum 2005; Angermuller 2014).
43
Much has been made of the ideological and

Hart Chris – legitimating functions of metaphor in critical
'Riots discourse studies. Recently, however, the extent to
engulfed the which metaphors in discourse genuinely activate
city': An an alternative (source-) frame and, therefore, the
experimental extent to which metaphors in discourse achieve
approach to framing effects, has been called into question. In
legitimating this paper, starting from a qualitative analysis of
effects in media responses to the London Riots, I report a
discourses of recent experiment testing the legitimating framing
disorder effects of FIRE metaphors in discourses of disorder.
Specifically, due to associations with WATER in the
FIRE frame, I tested whether this metaphor affects
perceived legitimacy ratings for police use of water
cannon in response to civil disorder. Results
suggest a significant effect. The presence of fire in
literal images of protest and in mental imagery
invoked by FIRE metaphors have similar effects in
facilitating support for police use of water cannon.
These results add weight to claims made in critical
metaphor analysis as well as to simulation theories
of metaphor. More generally, the paper shows
how experimental methods can be usefully
incorporated into critical discourse studies.
44
In the current higher education environment,

Horrod Bernstein’s (1990) notion of recontextualisation
Sarah – and his exploration of influences on pedagogic
From policy to practice have never seemed so relevant. In this
practice: study, I examine the relationship between policy
exploring discourses and university assessment. Using a
recontextualis conception of context and analytical tools from the
Discourse Historical Approach (DHA) (Reisigl and
ation within
Wodak, 2015), I explore how DHA macro-analysis
higher
e.g. of discourse topics and macro-strategies and
education
micro-analysis e.g. of discursive strategies, can
shed light on the forms of argumentation within
this field of action. For example, I examine the use
of topoi within selected higher education policy
documents. To further explore reported practices
and identities, I use interviews with students and
staff to investigate participant perspectives and the
multi-layered context (Krzyżanowski, 2011). I
analyse intertextuality and interdiscursivity
between assessment texts, reported practices and
key policy documents. Findings suggest some clear
links between policy and practice; with the
education field drawing on particular discourses. A
key concern is to explore the merits of the detailed
linguistic and contextual analysis within the DHA
approach in tracing the extent to which policy
impacts on practices and the ways in which people
respond in a seemingly increasingly managed
environment.
45
[This paper has been designed as part of the panel

Husson "Discourse studies and the concept of articulation",
Anne organised by Jan Zienkowski and Anne-Charlotte
Husson] In 1975, French discourse analysts Paul
Charlotte –
Henry and Michel Pêcheux put forward the
Thinking with
concept of _articulation d’énoncés_ as a way to
metaphors: a
account for the materialisation of ideology in
genealogy of language. In 1977, Ernesto Laclau published in
articulation in English _Politics and Ideology in Marxist Theory_,
discourse in which he first developed his own version of
studies articulation. Both concepts spring out of Marxian
theory, both rely on the power of the metaphor of
articulation. Yet there seems to be little to no
connection between Laclau’s theory and that of
Pêcheux and Henry. This paper proposes a
genealogy of articulation. I begin with its linguistic,
structuralist origins in the form of Martinet’s
double articulation. Althusser then attempts to
translate Martinet’s idea into discursive terms,
thus providing a common – although implicit –
denominator between Laclau’s and Pêcheux’s
differing versions of the concept. Two metaphors
are at stake in this genealogy : that of articulation,
but also, as far as Althusser and Laclau are
concerned, that of discourse. Such a genealogy
thus raises important questions for the
epistemology of discourse studies, in that it invites
us to reflect on the use of metaphors in theoretical
discourse.
46
The objective of this work is to analyse discourse in

Jiménez two Spanish public news services to test if it
Lucía – supports certain ideological and political values. In
Discourse and order to do so, it has been analysed the way
information political actors are presented and the discourse
quality: analysis methodology has been adjusted to focus
analysing on the strategies employed by journalists to
reproduce declarations publicly delivered by
referred
Spanish politicians. The research is based on a
speech in two
quanti-qualitative empirical analysis performed on
Spanish public
a representative sample of 91 news covering
television
political current affairs, broadcasted in Spain in
services
prime-time by two news services (the national TV
public media service -TVE1-, and the TV public
Additional service in Catalonia -TV3-) during the week
contributors: previous to the start of the 20th December
Cristina Ruiz, national Elections campaign (November 24th –
Carlos Aguilar, December 3rd 2015). This sample allows to carry
María Angeles out a comparative analysis of the discursive
Garcia, Lydia strategies employed by two news services and
Sanchez observe differences in the way political actors are
presented by TVE1 and TV3. Specifically, the study
reveals that journalists can support certain
ideological and political values through indicators
such as the use of different kinds of citations, and
which are the dicendi verbs and the types of words
used to represent political actors.
47
This paper extends on Chilton's Discourse Space

Kaal Bertie Theory (2014) by applying it in a discursive,
– Discourse- constructural manner to find varation in the spatial
Space Studies premises, or worldviews, in which arguments make
and sense. A Space, Time and Attitude (STA) model for
applications: text analysis (Kaal 2017) shows variation in political
Finding parties' argument structures at a higher semantic
level than words and content. Rather, it seeks
variation in
patterns in the temporal and spatial framing of
coordinate
attention fields and point of view. In this way the
systems of
STA approach shows a novel dimension on which
discourse
parties and their ideological grounding might be
rationales
distinguished and positioned. Spatial cognition is a
generic human feature that forms a stable factor to
find variation in its culturally diverse coordinate
systems (Levinson 2003). The spatial paradigm and
its analogue organising capacity in thought and
language is the source of reason, communication
and stance taking, towards establishing intentions
for action (Searle 2010). Cultural variation is
presented in coordinate systems (e.g. intrinsic,
absolute, realtive, or egocentric, allocentric, 0-
centric directions of fit. These directions of fit give
a logical causality towards intentions for action.
The approach links Levinson's empirical work on
coordinate systems in language and thought with
Searle's directions of fit and Searle (2010) and
Duranti's (2015) anthropological discourse
approach to the intentionality of language use.
Other literature from CDS contributes to the
approach to identify space and time references
(Filardo Llamas et al 2015). STA coding was also
applied to find evidence of dissonance between
technological and social discourses and their
48
frames of reference. I would like to talk about how

this open discourse approach may be adapted to
other contexts in which language and society
interact and establish the logic for power
structures. On a meta-level, I would like to discuss
DSTin practice in the light of transdisciplinary
research, as a way to build bridges between micro-
and meso-levels of how people make sense of and
in dynamic social worlds through visualisations of
complex phenomena.
49
Much discourse work relies on the construct of the

Kedves Ana social actor, who may be present in text in a
& Sue number of ways: as the producer of text, as a
represented entity, as the intended receiver of text
Wharton –
or as a combination of the above. Yet there is no
Identifying
clear consensus on the definition of a social actor
‘social actors’
or on how their presence in text may be identified
in text: an or categorised. In this paper we offer a practical
heuristic approach, based on the transitivity system of
model Hallidayan Systemic-Functional linguistics, to the
identification of social actors in text. We explain
how our model was used as part of a corpus-based
critical discourse study of online media reports of a
public debate, and enabled us to locate, and then
focus on, those social actors who proved most
significant in the discourse. Finally, we explore the
implications of our approach for the wider goal of
defining a social actor.
50
This paper presents an innovative analytical

Kelsey framework that synergises approaches to
Darren – discourse, mythology, affect and ideology to
Brexit, Farage analyse online news. Its case study is concerned
and the Hero’s with affective mythology and right wing populism
Journey: A in the discourse of Nigel Farage and the Mail
discourse- Online. It shows how archetypal traits of
mythological Heroism appeared through Farage’s
mythological
image as a man of the people who distinguished
analysis of
himself from the political establishment. Through
archetypes,
Campbell’s (1949) monomyth we see a discursive
affect and
trait of this archetypal convention: The Hero’s
ideology
Journey. Farage was constructed as a man on a
mission, fighting against the odds, overcoming
trials and tribulations to “take back control” from
the EU. Hero mythology functioned through
political discourses to suppress ideological and
historical complexities that contradicted Farage’s
populist image. My analysis then considers the
affective-discursive dynamics operating through
Mail Online reader comments. This enables us to
look more closely at responses to news discourse,
which in this instance reflected the affective
qualities of the monomyth. Through this attention
to a powerful albeit familiar archetype, the
ideological tensions of British national identity and
EU politics are analysed in light of the referendum.
51
Pluralist and multicultural societies have always

Kerboua succeeded in accepting religious, linguistic, and
Salim – cultural diversity in their midst. However, since the
Collective beginning of the 21st century, the questions of
Identity and collective identity and ontological insecurity have
the Discursive become critical issues in Western political and
Construction societal debates. Western cultural pluralism is
being threatened by a specific discourse that is
of Insecurity:
constructing Arab and Muslim otherness as an
Exploring
ontological threat to Western and European
“Eurabia,”
security and identity. Relying on the social
Islamofascism,
constructivist approach and Foucauldian Discourse
” and “the
Analysis, the paper examines this discourse and the
Great knowledge and reality it produces. In the US and
Replacement” European public spaces, some identity-based and
Theses ideologically motivated individual and collective
actors are producing a new knowledge designating
Arab-Muslim peoples and their faith as the new
enemy. This paper looks into the discourse
developed these actors in their (somehow
successful) attempt to promote a new inter-
cultural paradigm that relies much on Samuel
Huntington’s and Bernard Lewis’ clash of
civilizations thesis. The paper emphasizes the
essentialist and Manichean neologisms of
“Eurabia,”“Islamofascism,” and “the Great
Replacement.” It argues that these neologisms and
the discourse in which they operate are creating a
new constructed reality.
52
Our aim is to highlight the adaptation of the Seven-

Keszei Step Configuration Analysis method (SSCA) to
Barbara, discourse analysis through the example of mental
mapping. The toolset of this drawing analysis
Péter
method is partly analogous to the theories and
Brózik, methods used in discourse analysis for visual data,
Andrea Dúll the application of SSCA may further their
– Linking evolution. SSCA is an interpretation system
psychological originally developed as a method for
drawing psychodiagnostics and art therapy (Vass, 2012).
analysis and However, many of its techniques (e.g. methods of
discourse intuitive analysis, global analysis, item analysis,
analysis etc.) have proven useful for analysing virtually any
piece of pictorial product. As a database we used
mental maps created by using the free recall
method. Various disciplines (e.g. psychology,
sociology, anthropology) apply this method while
investigating people–environment transactions.
We introduce the SSCA method, and its potential
applications and limitations in discourse analysis
through the analysis of the mental maps of two
city squares in Budapest, Hungary. We emphasise
the common aspects of SSCA and the methods and
principles of multimodal discourse analysis (e.g.
the relevance of context, configurations are
interpreted instead of isolated signs, Unsworth and
Wheeler, 2002), and show our results (eg.
categorization and interpretation) of the drawing
analysis of the mental maps using discourse
analytical theories and practices such as the three
semiotic functions: the representational, the
interactive and the compositional functions
(Halliday, 2004). Merging the two different
paradigms could be beneficial for researchers from
53
both backgrounds providing an opportunity for

alternative information gathering tools and
analysing prospects.
54
Despite different political systems and election

Veronika events, the 2016 British EU referendum and the
Koller, Austrian presidential election showed similar
divisions between liberalism and populism. We
Marlene
analyse examples of vox pops, i.e. short interviews
Miglbauer in public space, from British and Austrian voters.
–"The people Specifically, we ask what topics and motivations
have spoken": are made relevant by people voting for or against
vox pops on leaving the EU and far-right candidate Hofer, resp.,
the 2016 and what linguistic features are used. After
British EU reviewing some of the literature on the genre of
referendum vox pops (Feng 2017), the discourse of right-wing
and the populism (Wodak 2015) and voting motivations
Austrian (Kemmers 2016), we present an analysis of
presidential selected data, demonstrating differences and
elections similarities across voting behaviour and countries
for topics such as immigration, international
politics and the economy. We also demonstrate
parallels in the use of first person singular and
plural, emotion lexis, evaluation with regard to the
perceived future of the country, and social actor
representation, e.g. collectivisation or abstraction
(‘refugees’, ‘immigration’). We then put these
findings in the context of the interview situation,
asking what identities interviewees construct for
themselves. To conclude, we discuss what our
findings suggest about support for, and resistance
against, right-wing populist politics in the UK and
Austria.
55
In 2015, YouTube has introduced tools for

Krasnopeyev subtitling and translation to support global
a Ekaterina marketing and internationalization of site creators’
audience. Using the toolset, viewers can contribute
– When Your
to user-generated content (UGC) by submitting
Favorite
their version of subtitles as a ‘community
Vlogger Starts
contributed’ text (Benson 2016). However, there
to Speak exist a number of translation-focused channels
Russian: (communities) which rebel against the proposed
Investigating participatory norms and tools. By taking on the
the Discursive role of a ‘creator’, the ‘translators’ add Russian
Spaces around language captions/audio and reupload UGC to
Fan-Subbed their own channels, thus forming new active and
and Fan- linguistically isolated communities (Pym 2011)
Dubbed around their works. In light of the above, my
YouTube presentation will focus on a case study of
Channels TranslateItUp (the most popular ENG-RUS
translations channel, over 400K subscribers). Using
a mixed paradigm of discourse-centred online
ethnography methods (Androutsopoulos 2008) and
qualitative analysis of a small corpus, I seek to
explore motivation behind the ‘translator’s choices
and the power an individual ‘translator’ enjoys to
form and transform the newly-coined discursive
space. With contemporary Russian realities in
mind, I also investigate how institutionalized
translationese employed by the ‘translators’ can
challenge target language and culture by abusive
fidelity to the original, associated with the
translation strategy of resistance (Venuti 2004).
This research is supported by Russian Science
Foundation (RSF), project No. 16-18-02032.
56
Psychoanalysis as a theory of discourse: the

Krce Ivancic fantasmatic life of power Following the coverage of
Matko – Brexit, it could not be overlooked that the
Psychoanalysi referendum was saturated with a discourse
s as a theory emphasising the importance of facts and then,
of discourse: after the result had proven to be on the leave side,
the the entire field of predictions and rationalisations
based on the facts crumbled. Interestingly, The
fantasmatic
Guardian published the article ''View from Wales:
life of power
town showered with EU cash votes to leave EU'', in
which the author suddenly realises that she is in
fact writing a report from ''a town with almost no
immigrants that voted to get the immigrants out''.
Confronted with such example, this paper
identifies a fruitful nexus between discourse
analysis and psychoanalytic insights, emphasising
the essentially fantasmatic structure of power.
Psychoanalysis enables discourse analysis to look
beyond facts and ask, for example, whether the
leave decision was fundamentally motivated by the
fantasy of enjoyment 'stolen' by the other EU
members? Bearing in mind that, according to
Lacan, psychoanalysis is a theory of discourse, I
demonstrate that psychoanalysis can help us to go
beyond the declaration that meaning is socially
produced, probing the fundamental question –
how? Key words: discourse, fantasy, politics,
power, psychoanalysis.
57
It is a common assumption that “there is no

Krinninger concept of art in medieval times and the early
Stefanie – modern age” (cf., Ullrich 2001: 571; transl. SK).
Art Discourses Even some of the latest leading contributions in
and Aesthetic medieval and early modern art theory and literary
Practice studies rest on this notion of the premodern era as
“before the an era without any knowledge or awareness of
artistic phenomena such as aesthetic autonomy,
Era of Art” –
complexity, obscurity or the unintelligibility. My
A Corpus
objective is to show that this view is based on a
Analytic
limited understanding of ‘art’ as ‘fine art’
Approach
(“beautiful art” – “schöne Kunst”, in Kant's
vocabulary), and that it rests on modern or present
standards and ideas, which do not match and most
notably do not do justice to the historic reality. My
study bases on the ample text corpus of the
‘Frühneuhochdeutsches Wörterbuch’ (Early
Modern High German Dictionary; https://adw-
goe.de/forschung/forschungsprojekte-
akademienprogramm/fruehneuhochdeutsches-
woerterbuch/), which consists of approximately
1.000 well selected sources from the Early Modern
High German era (circa 1350–1650). In focusing on
the word ‘art’ and it’s onomasiology, and in close
examining the respective contexts, my aim is to
reveal aspects of aesthetic practice “before the era
of art” and to open the view to art discourses and
discourse formations, that will otherwise remain
uncovered. This corpus linguistics approach aims to
put an end to the ongoing debate about if and how
one can talk about medieval and early modern
aesthetics without there being a contemporary
equivalent term. It will lead to a much more
differentiated understanding of premodern
58
aesthetics and art and will uncover aspects of the

latter’s complexity and an evolving autonomism
thus for neglected.
59
This paper is Foucauldian discourse analysis of the

Liaqat novel A God in Every Stone by Kamila Shamsie. The
Qurratulaen novel will be analyzed in the framework of
Foucault’s epistemic configurations of knowledge
–
and power. The paper will analyze that how
Foucauldia language and discursive practices compose the
n Discourse fictional world of Shamsie’s novel. The paper will
Analysis of also analyze invested discourse of the production
Power of power-relations and their formation in the
Structures in colonized fictional world of the novel. Additionally,
the Novel A this is an examination of the construction of
God in Every subjects under the dominant gendered, racist and
Stone by colonial discourses. The characters in the novel are
Kamila subjected to the dominant discourses which are
Shamsie shaping their identities as colonized beings, veiled
[POSTER] Indian females and feminine British ladies in the
early 20th century. Moreover, the spaces and
dresses incorporated in the novel’s plot give an
added dimension to the patterns of power
enforcement. Museums, forts, Peshawar walled
city, hospitals, burqa(veil) and turban are tangible
power structures which support plot’s overall
governing gendered and imperialist discourses. The
mentioning of Alexander, Zeus, Darius, Ottoman
Empire and British Empire in the story hints at the
recurring motif of power in the human history and
predicts the persistence of power structures till the
end of times.
60
The idea of evidence-based policymaking as key to

Ludley good decision-making has dominated public policy
Maike – practice and research for over 30 years. Attempts
Cultural at measuring 'culture' are confronted with
Policymaking methodological and ontological challenges and
as discourse – rigorous evidence for real cultural impact is
The case of limited. Language, however, plays a major role in
the policy process helping policy actors to make
the European
the case for ‘culture’ as a versatile catalyst for our
Capital of
society. In my research I examined rhetoric
Culture
strategies that counteracted the lack of hard
“RUHR.2010“ evidence and increased persuasiveness during the
application process of “RUHR.2010” to become the
European Capital of Culture. Qualitative document
analysis has revealed reoccurring language
concerned with culture's power to change. I have
shown that the belief in transformational power of
'culture' built the basic assumption for the policy
discourse. Despite the lack of objective evidence,
the discourse was dictated by a ritual logic
(Royseng 2008) of positive impact of ‘culture’ in
several areas, including economy and urban
development. Deviating from the concept of
policymaking narrowly seen as a straightforwardly
rational process, discourse analysis helped to show
how fundamental assumptions about the positive
effects of ‘culture’ constituted a frame that
significantly shaped the cultural policy process.
61
This presentation will discuss the theoretical and

Madsen methodological challenges in identifying two
Dorte – The macro-discourses in the field of interdisciplinarity
logic of studies: the integration-premised-discourse and
equivalence in the discipline-inclusive-discourse. The presentation
academic will focus on the construction of an order of
discourse? discourse to distinguish between the scientific
field, where interrelationships among academic
disciplines are taken as an object of research, and
the widespread uses of ‘interdisciplinary’ and
‘interdisciplinarity’ in academic discourse more
generally, typically for legitimation purposes. The
assumption is that constructing an order of
discourse for a politicized empirical field, will have
to navigate through a borderland between
between rigorous scholarship and surrounding
ideological and political forces that emanate from
other agendas. A model is presented of the order
of discourse where the two macro-discourses
meet. It is suggested that the logics of signification,
and the tension between difference and
equivalence, may be important tools for theorizing
this borderland. It is argued that whereas the logic
of equivalence and the production of empty
signifiers appears to be of marginal interest to the
scientific field, the logic of difference as a more
complex articulation of elements, seems to be
more in line with the ideals of academic discourse.
62
This paper reports on how a teenage girl

Maheshwari negotiates her identity at a school in India. It
Disha – explores the hegemonic ways in which the school
Understanding imposes its institutional power to align its subjects
Power, towards a more socially accepted identity. Using
Gender, and feminist post-structuralist discourse analysis and
Identity drawing on data in the form of interviews with the
research participant and audio-recording of her
Negotiation at
classroom interactions collected over a period of
School
six months, this paper examines the ways in which
through
Anita struggles to negotiate between institutional
Classroom
power and personal agency in order to
Interaction:
continuously construct her own identity. The
Case study of specific focus of the paper is on construction of
a Teenage gender identities with reference to the institutional
Indian Girl discourse at school. The paper looks at the
regulatory frames that limit her agency. It also
explores the spaces available to negotiate and
challenge these socially sanctioned frameworks of
gendered identity. She struggles with the various
intersecting and opposing discourses of parental
expectations (being a student and a girl), peer
approval and affiliation, sexual abuse and
vulnerability at school, and institutional authority
while constructing her various identities.
63
The purpose of this paper is to analyze definitions

Mironova of the term “ideologeme” and their applications in
Irina & humanities and social sciences. Firstly articulated
by M.Bakhtin, elaborated by J.Kristeva and defined
Natalia E.
in terms of discursive struggles by F.Jameson, the
Gronskaya term has been broadly used by researchers in
Contested different contexts. Multiple approaches to the
Ideologeme. definition of ideologeme have been developed in
The Role of Post-Soviet Russia, including semantically-oriented,
Competitive lingvo-cultural, phenomenological, cognitive, etc.
Sub- approaches. Nowadays the definition varies from
disciplinary one sub-disciplinary discourse to another and
Discourses in there exists a terminological confusion. The paper
the Process of aims to investigate the role of discursive variations
Defining the and interactions (such as those mentioned by
Term K.Hyland (2004, 2007)) among competitive sub-
disciplinary discourses in the process of
constructing the term’s meaning. Following the
sociolinguistic approach to terminology (Gaudin,
2002) as well as the socio-cognitive one
(Temmerman, 2000), the term is examined as a
context-dependent unit. The discourse under
consideration is restricted to written sources. The
research material consists of 120 micro texts which
contain the ideologeme’s definitions. Micro texts
have been extracted from the collection of Russian
academic texts, published in post-Soviet period
and classified into different genres: Cand.Sci.
dissertation synopses, research articles,
monographs.
64
Whereas discourse analysis in the UK has long

Moeller been dominated by discursive psychology and a
Chris – The textual empiricism in related approaches, more
normalisation critical perspectives in materialist discourse theory
of food charity now emphasise the importance of non-discursive
in the UK: practices and materialisations of knowledge.
Discourse and Drawing on theoretical principles from symbolic
interactionism and situational analysis, the
dispositive
sociology of knowledge approach to discourse
analysis as
(SKAD) presents a highly flexible research
practised
programme for the study of power and subjectivity
critique
in times of neoliberal austerity. Here, dispositive
analysis demands the inclusion of non-textual data
to account for visibilities, spatial arrangements and
the use of material artefacts in the guidance of
conduct with new methodological challenges for
discourse analysts. Drawing on empirical data from
a PhD study of the ‘food bank phenomenon’ in the
UK, I will discuss how principles of coding, memo
writing and the use of software can be adapted in
discourse studies for the analysis of interview data,
documents and large visual data sets. By
reconstructing the flows of knowledge behind
seemingly natural and common-sense solutions to
food poverty, discourse research becomes
practised critique which allows us to challenge and
resist the constructed normalities of our present.
65
This paper brings the concepts of ‘biopower’ and

Mulderrig ‘governmentality’ (Foucault 1976; Rose 2001) into
M Jane dialogue with multimodal critical discourse analysis
to investigate the increasing use of ‘nudge’ tactics
– Powers of
in public policy. Specifically, the analysis examines
Attraction:
the eight year ‘Change4Life’ (C4L) anti-obesity
Multimodal
campaign aimed at children, and demonstrates
strategies of how it attempts to manipulate individual
emotional psychologies and emotions through the
governance in intersection of visual and linguistic modalities.
UK health Inspired by behavioural psychology, ‘nudge’
policy develops strategies to change people’s behaviours
without them necessarily recognising this has
happened. Its proponents claim it can ‘help the less
sophisticated people in society while imposing the
smallest possible costs on the most sophisticated’
(Thaler and Sunstein 2009, 252). The ‘less
sophisticated’ in this case are northern, working
class, potentially obese children who are steered
towards more middle class lifestyles through a
series of colourful, cartoon television adverts.
Visual metaphor, intertextuality, colour, and tone
intersect with biomedical and lifeworld discourses
in realising the ads’ pedagogic message.
Intersemiosis permits the expansion of affective
meanings (happiness, hope, repulsion and fear)
whereby children are given the ‘emotional
vocabulary’ with which to digest, evaluate, and
ultimately reproduce complex policy messages
about disease risk. As the UK’s longest-running
policy nudge, C4L needs to be viewed in the wider
political context of fiscal austerity, welfare cuts,
food poverty, and increasing social inequality. As
such, I argue that it helps legitimate and instantiate
66
neoliberal political rationalities by privatising (both

structurally and morally) responsibility for public
health care. I further argue for the critical insights
into contemporary public policy to be gained from
a transdisciplinary approach.
67
Political discourse is a fundamental element of

Muñoz social action and a tangible product of political
Falconi communication. Our proposal consists of a new
way of representing and assessing discourses
Giovanna &
through conceptual networks that identify clear
Antoni cognitive processes such as meaning, attribution
Castelló and reasoning. Rather than analyzing political ideas
Tarida – themselves, we seek to clarify how these processes
Conceptual and networks are related to each other. Our first
Networks in objective is to propose an objective methodology
the Discourse: to establish and analyze conceptual networks
A Proposal for extracted from political speeches, the second, and
a more importantly, is to establish a protocol to
Methodologica compare and evaluate these conceptual networks.
l Approach to These will be illustrated using a selection of
Political political discourses made in Ecuador and Spain in
Discourse 2015 and 2016. The methodology is both
Analysis qualitative and quantitative, and combines existing
knowledge mapping tools, such as Atlas.ti, and new
instruments like Mapper 2.0, which was developed
by our research team. These tools make it possible
to develop an analytical protocol that defines types
of comparisons and relationships between
concepts, which yield to divergent and common
points. We identify discrepancies in meaning to
contrast apparently similar discourses, and in
conclusion, suggest a general assessment
procedure to make an objective comparison of two
or more conceptual networks.
68
This paper will be dedicated to temporality as a

Nacucchio dimension of political discourse. I start from the
Ailin – A French tradition of Discourse Analysis
methodologica (Maingueneau, 1984, 2012, Boutet &
l proposal for Maingueneau, 2005). I approach political discourse
analysing as a social practice which takes place in
temporality as institutional settings dedicated to politics (Le Bart,
1998; Maingueneau, 2010). In Nacucchio (2016) I
a dimension of
claimed that in order to legitimate his political
political
positioning, a politician has to elaborate
discourse
discursively a specific relationship (filiation or
breach) towards a past, a present and a future. In
this paper, I will focus on the discursive means
through which political discourse is provided with
temporality. More specifically, I will describe some
procedures through which temporality is
constructed in political discourse. I will base on a
small corpus constituted by eight speeches by two
rival political figures from Argentina: four by
Cristina Kirchner (former president) and four by
Mauricio Macri (former Buenos Aires’s Mayor,
current president of the country). I will show that
Cristina Kirchner claims to be part of a certain
genealogy identified with popular values, whereas
Mauricio Macri disregards the legacy of former
politicians and takes a pragmatic stand oriented to
the future.
69
There is a curious tension in Ernesto Laclau's work

Nonhoff that will be the starting point of my argument. On
Martin – the one hand, we repeatedly find a strong
Populism and argument related to (radical) democracy as the
the Promise of condition of modernity. In this condition, no one
Radical but we ourselves shape the (albeit cotradictory)
Democracy political surroundings in which we live. This
includes, for example, that we need to come to
terms with an always instable relationship
between liberal, populist, and associative elements
of democracy. On the other hand, however, Laclau
argues that populism is equivalent to the political
per se, and that any political configuration will in
some way equal the populist one. So there is
obviously a tension between a radically democratic
and a populist idea of the political. Following this, I
will argue that there is a big difference between
the democratic promise of ruling ourselves as
equals and the populist promise of overcoming a
corrupt elite. I will complement this theoretical
argument with short analyses of democratic and
populist discourse.
70
While Poland is currently the ninth largest country in

Ohia Europe with the sixth highest population, its
historical, geopolitical and economic factors
Margaret &
determine a context that is racially, nationally, and
Paweł religiously homogenous. Only between 1-3% of the
Nowak – Polish society is non-white, non-Pole or non-catholic.
Communicatio Studies of the ways in which media convey news
n strategies of about black people in Poland and comment on their
representing presence in this country have not been presented
black people widely in the literature. Hence, the results of such
in media research make a meaningful contribution to existing
knowledge on using communication strategies in
discourse in
media discourse regarding black people. Using the
Poland (2012-
qualitative analysis of newspaper and internet news
2016) texts published in Poland in 2012-2016 we will
examine the following questions: What are the
characteristics of common communication strategies
of portraying black people and their activities in
media that distinguish them from other ways of
representing the news? Why is the construction of
race significant in such texts? Is skin colour a relevant
information at all? What is the glossary of words
referring to black people in the Polish language? To
what extent are these texts influenced by political
correctness or international guidelines for accurate
ways of describing people of colour? How do
personal features, i.e. age, profession, relationship
with Poland, marital status of certain people affect
this discourse? How does the political orientation of
journalists and editors, or other contextual
components impact reliability of the discourse? What
is the pragmatic effectiveness of such discourse?
71
Education of students with special educational

Olechowska needs in public institutions is both a challenge for
Agnieszka the education system and teachers working in
kindergartens and schools. My presentation shows
Joanna –
whether and to what extent the paradigmatic
Paradigmatic
changes, that occur in pedagogical discourse of
discourse in
special educational needs children, are reflected in
official the official pedagogical discourse (educational law
pedagogical and school documents). Furthermore, which
discourse features of the latest regulation on the provision
[POSTER] and organization of psychological and pedagogical
help can be applied to the obsolete paradigms,
whether and which of them proclaim progressivism
and the modern attitude of legislators.
(Participant is unable to be present at conference.)
72
Erman (2001) observes that pragmatic markers can

Orfanò also function as metalinguistic monitors. In this
Bárbara function the marker seems to be modal serving as
– The use of a face-saving device. This paper addresses how a
pragmatic group of Brazilian university students of English use
markers in pragmatic markers, in particular, metalinguistic
spoken monitors in oral production. The study consists of
data from two corpora: a learner oral corpus being
interlanguage:
compiled at the Federal University of Minas
a corpus-
Gerais/Brazil and a sub-corpus from the British
based study of
Academic Spoken English (BASE). The Brazilian
a group of
learner corpus comprises oral presentations
Brazilian
recorded in an English for Academic Purpose class
university and has, at the present moment, 50,000 tokens.
students The BASE corpus comprises lectures and seminars
from different disciplines and has 1.644,942
tokens. The data, after undergoing specific
statistical test, were analysed using the software
WordSmith Tools 5.0. The results indicate
differences in the use and form in comparison to
native speakers. While Brazilian students oversue
modal verbs, native speakers use a more varied
range of modal devices, for example, adverbs.
Overall, the findings reinforce the importance of
analyzing empirical data for a broader
understanding of how native speakers and learners
can differ in their oral production contributing to
language teaching and learning in academic
settings.
73
This paper explores the power relations in the

Page Ruth emerging news discourse produced as Snap Chat
& Jill live stories. Live stories are sequences of 10 second
video clips recorded through a mobile phone,
Walker –
which are collated by Snap Chat’s team and made
Rettberg Snap
publically for 24 hours before being removed from
Chat News
view. We analyse four live stories that were
Stories: produced during the 2017 presidential
Collectivising inauguration in the United States: Reactions,
Protests in Trump’s Inauguration, Trump Protests, and
Emerging Women’s March. The data consist of 18 minutes’
Forms of video and 200 snaps that were transcribed whilst
‘Citizen the videos were available in the public domain (19-
Journalism’ 21 January, 2017). We use multimodal discourse
analysis (Mayr and Machin, 2012) of the verbal,
visual and cinematic aspects of the videos to
examine how individualisation and collectivisation
(Van Leeuwen 2008) was constructed in different
ways by the mainstream and citizen journalistic
contributions to the four live stories. Through this,
we develop a multimodal framework for the
dynamic use of mobile camera movements that
build on Zappavigna’s (2015) work on subjectivity.
Our initial results suggest quantitative and
qualitative differences between the four live
stories, based on the status of the person(s)
represented in the snap (elite persons, such as
politicians and celebrities, journalists and 'lay
persons'). In the most journalistic live story,
'Trumps' Inauguration', elite persons remain
individualised and 'looked at' using visual forms of
social distance that reproduce camera angles
found in mainstream televised news. In the
'Reactions' (the most 'citizen journalistic' live story)
74
lay persons individualised their responses, using

selfie-style clips in constructed in close distance
and accompanied this with first person, affective
and ironic narration that distanced their stance
from Trump. In the two protest stories, the 'lay
persons' collectivised their identities, using
camera-enabled gestures to infer a viewing
position 'with' the protestor, and which variously
positioned the protestor (and by implication the
viewer) within or above the collectively
represented protest. This was accompanied by
verbal forms of collectivised discourse such as
chanting, shouting and second person forms of
narration. Our paper points to the need for future
interdisciplinary methods as discourse studies
takes account of the latest forms of mediated
news.
75
This paper is about what we can do with

Parker Ian – intersecting academic and political crises, and
New about the new vocabularies that have been
Vocabularies emerging to articulate political practice with
of Resistance: theory. These new vocabularies of resistance have
Interventions been grounded first in political practice and have
at the then been elaborated theoretically by radical
intersection of academics. Insofar as these new keywords I will
radical theory describe that have appeared in the last fifty years
and practice draw on academic debate, they draw on concepts
formed at the interstices of social scientific
disciplines. They speak of political practice and also
speak of crises in the social sciences. I will sketch
out the changing contexts for taking seriously new
vocabularies for the left that re-interpret and
enable us to intervene in the world. Then I will
examine the place of theory on the left, including
the way the left has repeatedly tried to put theory
in its place, in the process distancing itself from
theory it cannot tame. I then review clusters of
keywords that defined radical politics and social
scientific theory before our revolutionary century
which began in 1917, and then show how
keywords come to operate together in the first fifty
years of our century of struggle against power. This
opens the way to the concluding part of the paper
where I look at how clusters of new revolutionary
keywords emerging after 1967 that mesh together
to redefine what we do in politics, and what we
should be doing as radical academics who want to
treat crises as possibilities for change.
Drawing on contributions on traumatic pasts and
76
recent history from the field of History and Politics

Pascual (Assman, 2009), the study aims to examine the
Mariana & ways in which the media represented a change in
the attitude of the Argentine society towards
Stella Bullo
values such as democracy, courage and respect for
– Argentina human rights after the last military dictatorship
after the (1976-1983). Following the SFL tradition, the study
return to deploys the System of Attitude as part of the
democracy: Appraisal typology which is concerned with
An Appraisal emotional reactions, judgments of human
study of media behaviour and evaluation of things and entities as
representation a way of unveiling writers’ ideological positions
s of pain and (Martin & White, 2005). A corpus of 60 news
memory stories published in the two decades after the
return to democracy is manually analysed. Results
indicate a gradual change in values of Appraisal
and polarity in the course of the time spectrum
studied. Earlier data shows higher values of
Judgement whist later data shows a predominance
of values of Affect. This may be indicative of a
tendency to assume a relatively distant perspective
from the lives lost and from the profoundly
traumatic experience. The study has potential for
further critical discourse studies of a discourse-
historical nature and implications for history
studies with relevance to research in traumatic
pasts, in particular.
This discourse analysis shows how curators,
Porsché visitors, journalists and politicians in museums
Yannik – construct knowledge about how the French and
Public German publics represent immigrants. They expose
Representatio public stereotypes and practices of discrimination.
ns of The comparison of three institutional contexts
Immigrants in between which the exhibition travelled reveals
77
how on the micro level of discourse museum

Museums – formats contribute to constructing public
Exhibition and representations and enacting a public sphere. I
Exposure in propose a concept of ‘institutional epistemics’,
France and which combines conversation analytic work on
Germany institutional talk and mundane epistemics with
theory-oriented ethnography on epistemic cultures
and poststructural discourse analysis. This
approach focuses on institutional differences in
epistemic attribution practices. Empirical examples
of social interactions in exhibitions (guided tours,
guestbook entries) and publications by the
museums in catalogues and by journalists in the
mass media (press, radio, TV, Internet) illustrate
three paradigmatic ways that museum exhibitions
construct knowledge, memory and identities. A
microsociological contextualisation analysis bridges
the divide between micro and macro by
concentrating on details of participants’ public
attribution practices and by asking how they
generate knowledge about what is, and who is part
of, a societal public. Consequently, museum
institutions vary as to whether immigrants are
spoken about, spoken for or themselves speaking
in the museums.
Textbooks are considered to be influential media

Porstner Ilse of instruction and to represent the historical world
– Approachin linguistically and visually quite authoritatively. This
g postcolonial way, they constitute meaning discursively that can
narratives in be related to present day issues. This widely shared
history assumption has been challenged by discourse-
textbooks: analytic tools, but there are not many analyses that
institutionalise include recipients’ meaning [re]-production
78
strategies at the same time. This paper introduces

d patterns of an analysis framework that combines both
reading elements of semiosis employing a multi-faceted
“colonialism” procedure by involving models from the fields of
and discursive linguistic discourse analysis and interpretative
negotiation of sociolinguistics. More specifically, this paper
meaning. demonstrates how ensembles of image-text
Analysis of relations can implicate oppositional readings and
classroom talk thus contribute to the constitution of stereotyped
text-related views on “the colonial subject”. Within focused
group discussions on current societal issues it
became evident that “colonial stereotypes” are still
applied to present heterogeneous societies. This
way, written as well as oral stancetaking can be
perceived as reference to shared knowledge of all
participants in the meaning making process. In
summary, this paper attempts to open up an
approach that is apt to analyse knowledge
structures in institutional contexts conveyed
through textbook representations and [re]-
produced by the target recipient group, thirteen-
year-old pupils.
Spanning data and analyses since 1995, an ongoing
Rheindorf research project based on the seminal work by
Markus – Wodak, de Cillia and others is currently elaborating
Changing a longitudinal perspective on the construction of
national national identities in Austria. To do so, it extends
identities: the conceptual framework of the Discourse
discourse Historical Approach (regarding, inter alia, dis-
citizenship, integration, embodiment,
historical
mediatization, and social media) and integrates
perspectives
qualitative and quantitative methods. Data
and
comprise political discourse (commemorative
methodologica
speeches, parliamentary debates, election
79
campaigns), media discourse (television and radio

l challenges programs, newspaper and magazine articles),
social media, discourses of civil society and its
institutions (exhibitions, catalogues) as well as
ethnography, group discussions and interviews.
The historical trajectory shows a Europeanization
of all levels of discourse (representative, political,
media, public, quasi-private) regarding multiple
contexts, including crises, elections, economics and
terrorism. We note the continuing or increased
importance of Austrian German, of alternative and
traditional gender constructions, of migration and
integration, as well as an ongoing shift towards
culturalist notions of nationhood/belonging and
increasingly transnational commemoration of
World War 2 and the Holocaust (focusing final-
phase crimes). In contrast, previously crucial
aspects of Austrian identities, such as neutrality
and the State Treaty of 1955, EU membership and
sports heroes, have moved to the background.
This paper deals with the concept of naming and

Richard the implications of this discursive act. The
Arnaud – categorization of actions, such as massacre has a
Massacre: the deep impact on social representations and
power of intercultural relations (from an individual basis to a
discourse. The much broader one, up to political and diplomatic
case of relations) (Dedaic 2003). From a specific case,
commemorative based on an ethnographic background, I develop a
naming in Haiti study on the dialogic intersections between official
political discourse, media productions and popular
expressions (Richard & Govain 2016). In 1937,
more than 20,000 Haitians and Dominicans of
Haitian descent were massacred within a few days
80
by the Dominican army and police forces (Polino

2016 or Roorda 1998). These mass murders remain
little known in modern world history, but their
memory is still vivid (especially in the victim
country). Using a combined approach that draws
on linguistic anthropology (Rosa 2016) and
discourse analysis (with a discourse-historical
approach like Wodak 2010), I attempt to
contribute to discourse studies and genocide
studies by examining this understudied massacre.
Specifically, I investigate the role of event naming
for this massacre. Further, in analyzing
representations of Haiti and the Dominican
Republic in the media (mainly the printed press), I
consider the relationship between references to
the 20th-century massacre and 21st-century
massive exclusion.
81
This presentation explores the rhetoric, and mass-

Richardson mediation, of the official British Holocaust
John – Memorial Day (HMD) commemoration. My
Sharing values methodology draws on the Discourse-Historical
to safeguard Approach to CDA, given, first, its central
the future: prominence on analysing argumentative strategies
British in discourse and, second, the ways it facilitates a
reflexive ‘shuttling’ between text-discursive
Holocaust
features, intertextual relations, and wider contexts
Memorial Day
of society and history. I argue that the televised
Commemorati
national ceremonies should be approached as an
on as
example of multi-genre epideictic rhetoric, working
Epideictic
up meanings through a hybrid combination of
rhetoric genres (speeches, poems, readings),
author/animators and modes (speech, music, light,
movement and silence). Epideictic rhetoric has
often been depreciated as simply ceremonial
“praise or blame” speeches. However, given that
the topics of praise/blame assume the existence of

social norms, epideictic also acts to presuppose
and evoke common values in general, and a
collective recognition of shared social
responsibilities in particular. Perelman and
Olbrechts-Tyteca (1969: 50) go as far as to argue
that “epideictic oratory has significance and
importance for argumentation because it
strengthens the disposition toward action by
increasing adherence to the values it lauds.” Here, I
examine how a catastrophic past is invoked in
speech and evoked through music, in response to
the demands that uncertainty of the future “places
upon one’s conscience” (Lauer 2015:12).
82
Parliamentary debates in the House of Commons

Rochford do not afford the audience ratified speaking rights.
Shivani – An Nevertheless, members of the House, either
Exploration individually or collectively, do regularly interject
into The remarks, make noises and interrupt proceedings,
Nature of often in precise ways that are aligned with the
Audience current speaker’s words so as to show support or
disapproval of what is being said. This study will
Interjections
look at audience design in a political context by
On Exchanges
analysing the effect of the audience interjections
Between The
on parliamentary discourse, specifically focusing on
Prime
the exchanges between the Prime Minister and the
Minister and
Leader of the Opposition during Prime Minister’s
The Leader of Questions. One can assume that, on the surface,
the Opposition members of the audience simply just make
During Prime “noise”, however, on a covert level, interjections
Minister’s are likely to be intentional and can be seen to
Questions influence the exchanges. In fact, speakers may
[POSTER] intentionally design their talk so as to optimise
these interjections for political gain in the
knowledge that it is not what is said in the House
but how the audience react to what is said that will
make the headlines the following day.
83
Contract furniture manufactures are acutely aware

Roderick of the capriciousness of the market for office
Ian – The furnishings and so are keen to sell their wares in
Active new markets such as higher education. At the
Learning same time, tertiary institutions are seeking ways to
Classroom as respond to pressure to make their offerings more
Multimodal practicable and preparative for the workplace.
Consequently, furniture manufacturers and tertiary
Metaphor for
institutions have both been enthusiastic supporters
Future
of active classroom design. Applying multimodal
Employability
critical discourse analysis, this paper examines the
ways in which active learning classrooms realize
neoliberal discourses on the future of knowledge
work and the marketization of education. Drawing
upon both promotional materials produced by
manufacturers and universities as well as actual
active learning classroom designs, the paper
charges that university administrations have
enthusiastically embraced neoliberal
representations of knowledge work at the expense
of the interests of their own students. Accordingly,
it is argued that the very design the active learning
classroom and the learning practices that it
supports are deeply implicated in the
marketization of higher education, the constitution
of students as consumer-subjects, and the
redefining of work as ‘entrepreneurial’ and,
ultimately, precarious.
84
During the last 50 years societal conditions in

Scholz which discourses, and in particular political
Ronny – discourses, emerge have changed dramatically.
Assessing During the last decades western societies have
national experienced massive changes. Transnational
language phenomena such as Europeanisation and
contexts in the globalisation have also impacted the lexicon of
national languages. At the same time the
age of
digitalisation of communication together with new
globalised
devices such as smart phones, tablets and the rise
communicatio
of the Internet to the main medium of
n practices
communication have revolutionised the way
language is used and language data are stored. The
talk presents ideas for an investigation of
macrostructures of different national political
discourses in the contexts of Europeanisation.
Based on examples of French and German
language corpora composed of texts touching EU
political integration (EP elections manifestos, press
texts on higher education reforms) I argue for the
use of corpus linguistic methods for the
development of language context models. The
proposed cross-language approach allows
assessing similarities and differences in the lexical
context structure of equivalent political discourses
in different languages. Based on these results we
can make assumptions about national political
cultures and the ways, in which political concepts
of transnational origin can be articulated in
different national political contexts. The talk will
introduce the methodology and propose a three
level analysis of relatively small corpora composed
of texts covering the same thematic in different
languages. By pointing out challenges and pitfalls
85
of international communication the overall aim of

this study is to pave the way for a better
communication on the European and the global
level which than will help to explain and debate
transnational politics better on the national and
local level.
86
This paper will explore how the Discourse

Schroeter Historical Approach to Critical Discourse Analysis in
Melani – The combination with Discourse Theory can be applied
‘Silent to describe attempts at discursive change through
Majority’. metadiscourse. The metadiscursive claim to be
Anti-political ’silenced/tabooed by left-liberals who watch over
correctness what can(not) be said in public’ is central to the
discourse of the New Right. Since the 90s, this
and the
claim has been one of the nodes of an anti-political
appropriation
correctness metadiscourse which appropriates
of ‘discourse’
notions of discourse and power and uses these
by the New
notions to challenge what they claim is a left-liberal
Right
discourse hegemony in order to delegitimise
criticism. Using examples from German anti-
political correctness debates since the
Historikerstreit of 1986, this paper will outline a)
the discursive field within which the anti-pc debate
was incorporated into the German context b) the
specifically German combination of the anti-
political correctness discourse with the discourse
about the Nazi past c) the notion of a purportedly
silenced majority of ‘ordinary people’ as a node in
these anti-political correctness debates and d) how
the latter is based on an appropriation of an
originally left leaning tradition of thinking about
discourse and power.
The study focuses on relationship of concepts and

Irina the meritocratic discourse, forming the
Semeniuk – meritocratic personality. Definition of the
Discourse- meritocratic discourse is given and clusters of
Forming discourse-forming concepts are allocated. The
Concepts and attention is focused on high degree of
Merictocratic conceptuality of this discourse. The author
87
summarizes expediency of application of several

Discourse: methods of the linguistic analysis to detect the
Bridging the concepts underlying research of a discourse.
Gap Meritocratic discourse is conceived as a
[POSTER] combination of all mental units used in it, their
cognitive and semantic properties, linguistic and
cultural features. It forms a proper space,
embracing its constant (autochthons) and variable
(allochthons) structural elements. The author
comes to the conclusion that the discourse-
forming potential of conceptual dominants (as
shown by modern literature) is caused by their
cognitive and axiological parameters. A detailed
study of the formal combination of concepts in the
meritocratic discourse creates a certain interest in
the perspective of cognitive discourse analysis.
One of the key features of the socio-political
Sharafutdin development of Russia in the 20th and 21st
ova Olesia – centuries is the leading role of ideologies; some
researchers point to the ideocratic character of
V. Putin’s
power in the USSR. As such, the language of power
“Language of
and power discourse become important
Power” in the
instruments for political management. Because of
Modern a lack of competing politics and the legally-
Mediatized established governmental control over the media,
Society: the discourse formed by power is monopolistic in
Qualitative the political field in Modern Russia. Traditional
and models for studying the discourse and language of
Quantitative power focus on the concepts formed under the
Analysis influence of Michel Foucault, who appeals to the
archaic level and, through it, moves to an
understanding of actual issues. Because of the
technological developments of society and the
formation of a new type of identity – the
88
mediatized identity – a question can be posed

about the applicability of traditional approaches to
discourse in the “knowledge-power” system. In my
project, I utilize a synthesis of qualitative and
quantitative analysis to study the image of the
political rhetorician as a part of the discourse of
power. The object of study was official speeches by
Russian president Vladimir Putin which formed a
text corpus created through the online service
Sketch Engine (the.sketchengine.co.uk). The tools
offered by this online service serve as the technical
base for researching the following issue: how a
representative of the power constructs his
language in modern the modern informational
conditions, how he transfers it to mediatized
society, and how he is perceived by a wide
audience. The modern informational space creates
a situation in which the authority is no longer the
single subject of discourse practices. Therefore, it’s
recommended to look at both methods of studying
discourse and the theoretical conceptualization of
the concept of language of power through
separate cases of the discourse of power in Russia.
89
The understanding of the place and role of

Shutova ‘democracy’ as represented in the American
Tatiana – counterterrorism discourse has undergone major
Construction changes over the last few decades. Thus, in the
of studies of democracy, the same data have come to
'Democracy' support contradicting research findings, and the
in American opposite conclusions in sociological studies may be
partly explained by various understandings of
Counterterrori
democracy and partly by the changing discourse
sm Discourse
around it. The proposed presentation traces the
(1972 – 2016)
changes in the construction of democracy in the
American counterterrorism discourse in 1972-
2016. The corpus of texts for analysis (amounting

to 900,000 words) comprises counterterrorism
speeches and official documents on the topic by
American presidents and other officials. The corpus
is divided into 3 sub-corpora (pre-2001; 2001 –
2009 (Bush’s presidency); 2009 – 2016 (Obama’s
presidency) for chronological and politically-
informed comparison. Research methods include
corpus-based discourse analysis and content
analysis. The dynamics of concept construction is
studied using the so-called ‘summative’ approach
to content analysis where an analysis of previously
established semantic patterns invites an
interpretation of the contextual (changing)
meaning of specific terms.
90
In this paper I critically reflect on my experiences

Singh as a linguistic ethnographer who is invested both in
Jaspal – an ‘objective’ linguistic analysis in the arm chair
Analytical and an ‘advocative’ ethnographic engagement in
ethics: The the field. After returning home from Delhi, where I
problem of conducted nine months of participant observation,
analysing interviewing and eliciting of other material, I found
myself feeling somewhat troubled by what our
interaction in
discipline calls ‘data analysis’. The specialised
the field from
jargon of academia, with which we accrue cultural
the armchair
capital as researchers among our peers, I felt, was
completely detached and different from the type
of language I used with my ethnographic
interlocutors in our interactions and interviews. I
was writing about them, yes, but for a university-
trained international audience. One of my research
participants even got back to me and lamented
that if they had known that I would go and analyse
every ‘erm’, they would have preferred an email
interview. I believe that we have to take such
issues seriously and I wish to invite our discipline to
more sincerely think about what I would like to call
analytical ethics. This is a type of ethics that applies
to our work after the collection of data in the field,
namely it applies to our scholarly analysis and
writing back home in the arm chair.
91
To include citizens in public participation processes

Sjögren has been an increasing practice for the last 20
Maria – The years in Sweden, as well as in many western
Discursive democracies (Amnå 2006, Pateman 2012, Fung
Construction 2015, Tavilzadeh 2015). These practices relate to
of Citizens' normative ideals of democracy and participation;
Dialogues as well as to notions of power and citizenship
(Carpentier 2014). In order to deepen the
understanding on how meaning on citizens’
dialogues is constructed, my aim with this paper is
to conduct a discourse analytic study of planning
meetings of one particular citizens’ dialogue,
located in the suburban area of Biskopsgården in
Gothenburg. Biskopsgården is an area with a low
socioeconomic status and which is highly exposed
to criminality (Polismyndigheten 2016). The
dialogue process, initiated by the municipality,
aims at decreasing violence by involving a large
number of citizens in interviews and workshops.
Using methods from critical discourse studies
(Wodak and Meyer 2015) and conversation
analysis my aim is to study how notions of dialogue
and participation are invoked in the planning of
this process. I have during 2016 recorded 12
meetings in which I will specifically study the
discourse on dialogue and participation to analyze
how meaning on citizens’ dialogues is constructed.
92
This paper explores the fundamental role of online

Spiessens news discourse in political conflict, where it shapes
Anneleen – perceptions and influences attitudes. During the
Discourse Russian-Ukrainian confrontation in Crimea in
Studies in March, 2014, both parties and their allies have
conflict: a accused each other of being engaged in a global
multimodal “information war” meant to win the audiences
over by manipulating news facts (Pomerantsev
analysis of
2015). My analysis will illustrate the impact of
Russian news
translation, as a form of cross-cultural
translation on
communication, on the news production process.
the Ukraine
Its focus lies on the coverage of the Crimean
and Syria
episode (2014) and the military intervention in
Syria (2015) by the Russian website InoSMI
(http://inosmi.ru/), a media project affiliated with
RIA Novosti news agency that monitors and
translates foreign press into Russian. In her
analysis of the translator’s role in mediating
conflict, Baker (2006) has effectively demonstrated
that translation is a powerful tool to make
information available (or not), to legitimize a
particular version of events and to create opposing
group identities. This is especially true of
contemporary political conflicts that are played out
in the international arena. Translation indeed
appears as the par excellence arena to reconfigure
and “reframe” existing discourse through more or
less subtle shifts (Goffman 1974, see also Schäffner
2004). My research combines insights from
Translation Studies and Discourse Studies. I will
analyze how cultural understandings of the Russian
identity are created, reinforced or contested in
Western media discourse on Crimea and Syria, and
how they are reframed on InoSMI through
93
selective appropriation, shifts in translation and

visual strategies (press photos), thus highlighting
the potential richness of a multimodal corpus.
94
The paper originates from an interdisciplinary

Stachowiak research project combining historical sociology and
Jerzy – qualitative discourse analysis. As a concept,
Managerial managerial correctness is introduced in order to
Correctness. A outline some of the discursive consequences of a
Concept and vast process of the democratization of culture
its Empirical (term coined by Karl Mannheim). The notion of
managerial correctness was initially elaborated as a
Grounding
mean of accounting for the specificity of publically
legitimate neoliberal and managerial talk. However
it also helps in studies on public discourse of other
elites, especially those which use their symbolic
power to favourably interpret the relationship
between the few who govern and the majority
who are expected to obey. In contrast to political
correctness, managerial one is neither rooted in
social activist movements nor is an object of
vigorous public debate. Rather it refers to a specific
and mostly unquestioned rule of public discourse
which has emerged in the contemporary culture of
management. Methodologically, this paper
illustrates the concept of managerial correctness
both as a specific mode of formulating utterances
and as a rule of ordering in public discourse.
Theoretically, it calls for a radical re-examination of
rigid limits recently imposed on the possible
merger of discourse analysis and sociology of
knowledge.
95
“Critical Discourse Analysis can never be purely an

Stibbe Arran academic or intellectual exercise since its key aim
– is to change the discourses that it analyses. Sexist,
Ecolinguistics racist or homophobic discourses are not of interest
for their intriguing linguistic features but because
they play a role in oppression and exploitation, and
need to be resisted. Over the last 12 years I have
been expanding CDA to consider issues beyond the
oppression of one group of humans by another
group of humans, to consider the impact of
humans on the wider ecological systems that life
depends on. The question is how discourses
encourage people to respect or destroy those life-
sustaining ecosystems. The aim is to encourage
people to analyse the texts that surround us,
reveal the stories we live by, question them from
an ecological perspective, and contribute to the
search for new stories to live by. The key to having
an impact on the world is raising critical language
awareness in the next generation, and to that end
I’ve worked with educators across a range of
subjects: linguistics, literature, language, creative
writing, classics, art and media studies. These are
areas where ecological issues are rarely covered,
and I have been attempting to show how, through
an expanded CDA, key ecological challenges can be
explored in these areas of academic study.”
96
This presentation brings virtue ethics to bear on

Taha Maisa discourse in face-to-face interaction by examining
C. – informal conversations among participants in a
Managing young women’s halaqa, or study circle, at a
hypervisibility: mosque in the southwest United States. Based on
Discourse as four months of participant observation and more
phronetic than 24 hours of audio recordings, the analysis
focuses on the form and social functions of talk,
practice
arguing that participants employ “tactics of
among
linguistic objectification” to highlight their status as
Muslim
second-generation speakers of Arabic and Urdu as
American
well as savvy negotiators of a context in which they
Women
are frequently subject to scrutiny from non-
Muslims. Building on recent discussions of
phronesis (Flyvbjerg, 2001; Jouili, 2015), I argue
that core halaqa participants collaboratively
monitor their in-group linguistic performances as a
way of both highlighting and normalizing their own
difference. Such ethical negotiations, within the
bounds of a faith-based friendship community,
reveal fissures among different members’ claims to
belonging even as they signal the inescapable
politicization of contemporary Muslim American
identity.
La parole philosophique dans les entretiens de
presse en France Parmi les nombreuses instances
Temmar discursives qui parcourent le texte de presse, la
Malika – parole philosophique fait partie (au même titre que
French d’autres discours des SHS) d’un ensemble de
philosophers discours qui regroupe aussi bien le sociologue, que
on society. l’historien, l’économiste, le psychologue ,
Analysing l’ethnologue, le politologue, l’anthropologue, que
le physicien. La parole philosophique dans les
interviews wit
médias à donné lieu à plusieurs recherches portant
h philosophers
97
sur le penseur sans pour autant donner lieu à une

about the analyse du discours de la manière dont la parole
terrorist philosophique est concrètement mobilisée dans le
attacks in texte journalistique lors des entretiens. Il s’agira ici
print media d’analyser les entretiens de presse afin de mettre
particulièrement l’accent sur la manière dont
l’entretien philosophique présente ou non des
(La parole particularités discursives par rapport à d’autres
philosophique types d’entretiens. Est-ce qu’on s’entretient de la
dans la presse) même manière avec un philosophe et un
romancier, un sociologue ou encore un économiste
? Ou y-a-t-il des spécificités particulières dans ce
cas ? Que demande-t-on au philosophe dans la
presse ? Plus largement, il s’agira de voir dans
quelle mesure l’entretien de presse peut nous
éclairer sur le rôle du philosophe dans le débat
public voire sur le rapport du philosophe à son
époque ?
Taken as social practice (Fairclough 1992),
Tian discourse can be studied in terms of intertextuality
Hailong – and interdiscursivity (Fairclough 1992; Wodak
Vertical 2001), which emphasizes the relatedness of
interplay of discourses that interplay with one another across
discourses and fields of social life. Following this line of research,
Control of my talk will in particular explore the ways in which
discourses interplay vertically in the context of
social
Chinese public communications. I will look at the
practice: How
lawsuit case of the exoneration of Huugjilt, a young
a man is
man who was sentenced to death in 1996, and
executed and
demonstrate how a metadiscourse is
exonerated?
recontextualized in a sub-discourse system, thus
controlling the practice of members of the sub-
discourse community. In so doing I intend to
highlight that discourse plays its role by way of
98
interacting and interplaying with one another in

the complexity of social practice.
99
The paper focuses on university research blogs

Tomaskova addressing both the academic community and the
Renata – general public. Research-related blogs as
University components of university websites have developed
Research into an array of sub-genres shaped by specific foci,
blogs as Ways their authors and the desired audiences. The
to Knowledge corpus includes popular scientific blogs presenting
research achievements and their impact, research
Dissemination
blogs presenting local research and commenting
and
on research elsewhere, and student blogs
Knowledge
reflecting the research-informed tuition and their
Construction
own research projects. The study explores the
dominating communication strategies and aims to
find out if they contribute primarily to the
transmission of directed knowledge, or if they
inspire the construction or co-construction of
knowledge, inviting the readers to be or feel part
of the process. The variety of blogs selected tend
to spread along the scale between knowledge
transmission and knowledge construction oriented
texts, and thus inform about the variability of
knowledge communication they contribute to. The
analysis aims to reveal how the strategies translate
themselves in lexico-grammatical choices and the
generic structure of the posts, providing an insight
into the ways the genre helps to broaden the
opportunities of unlocking the research process
and how it enriches the growingly intricate
landscape of university presentations on the web.
This study explores the use of Facebook as a
Trindade convenient vehicle for the dissemination and
Luiz Valerio reinforcement of racialized discourses and
representations of black individuals in Brazil,
– It is not that
particularly concealed in disparagement humour
funny. Critical
100
posts and their associated comments. Preliminary

analysis of fieldwork results have revealed the following
racial aspects: a) 80% of the victims of online mockery
ideologies are predominantly middle-class, well-educated
embedded in black women aged between 20 to 38 y.o.; b)
racialized oftentimes the derogatory posts made by male
humour individuals employ rude and impolite language to
discourses on talk about black individuals; c) many users of
Facebook in Facebook communities displaying derogatory
Brazil content express their endorsement to the content
with laughter and jeer; d) there are evidence
indicating a considerable degree of reverberation
capacity of the derogatory comments given that
they can potentially engage users for months and
even for a couple of years after the original
publication; and e) black women are at the
forefront of the initiatives to challenge those
derogating practices in the online environment
given that almost 60% of Facebook communities
aimed at empowering black individuals are run by
women. Consequently, those preliminary results
provide important elements to better comprehend
the racialized discourse circulating on social media
in Brazil that repeatedly disqualifies Black
individuals whilst praising whiteness.
This paper looks at the ideologies of self-

Uhlendorf optimization in contemporary, capitalist societies
Niels and their impacts on the discursive construction of
migration. One step is to understand, what kind of
Christopher
knowledge on constantly improving oneself is
– Becoming generated, what it implies for the understanding of
the perfect migration, and what kind of expectations this
immigrants“ – creates for immigrants. Another step is to ask, to
101
what extend this influences processes of subjection

Discourses of (Butler) and how it influences individuals against
self- the background of their biographical history. These
optimisation in questions formed the basis of my PhD-thesis, in
the context of which I used the case example of Iranian
immigration immigrants in Germany to understand how
and its impacts discourses of self-optimisation and processes of
on subjections subjection interrelate. Method(olog)ically, I used a
triangulation of discourse and biography analysis,
also in order to understand power effects, that are
inherent in this form of knowledge. Thus,
representations of German-Iranians in mass media
were collected, biographical interviews conducted,
and finally these two kinds of research materials
were analysed in their interdependency. In this
presentation, I intend to present my approach of
analysing discourse and biography in their
reciprocity. More generally, I want to reflect on
knowledge and power in the context of
contemporary optimization demands, using the
theory of Judith Butler.
In linguistics, discourse studies are commonly

Vilar-Lluch comprised within the Critical Discourse Analysis
Sara – (CDA) tradition. While acknowledging the debt of
Construction critical linguistic analysis to CDA, this research
of identity in suggests retaking the original Critical Linguistics
the psychiatric (CL) enterprise (Fowler, 1996a; Hodge & Kress,
institutional 1993), and shares its demand of systematicity and
of basing the analysis on a solid linguistic theory
discourse:
(Fowler, 1996b). The study analyses how
ADHD in the
psychiatric institutional discourse shapes Attention
DSM-V. An
Deficit/Hyperactive Disorder (ADHD) in order to
approach from
understand how it contributes to form a social
Critical
102
identity for the diagnosed individuals. The research

Linguistics in analyses the ADHD chapter of the Diagnostic and
SFL Statistical Manual of Mental Disorders (DSM-V)
framework (APA, 2013), and is primarily based on Systemic
Functional Linguistics (SFL) (Halliday &
Matthiessen, 2004). SFL is taken as both the
theoretical and methodological linguistic
standpoint. The possibility of integrating SFL
framework with other linguistic approaches
constitutes one of its major assets for discourse
studies. The results show that the prototypical
ADHD target is depicted as a querulous elementary
school-aged white boy. In providing the orthodox
description of all categorized mental disorders,
DSM also establishes the standards all individuals
have to meet to be sane.
One distinctive feature of modern popular science

Virtanen writing is the fusion of entertaining storytelling and
serious discussion of a scientific topic. The rhetorical
Mikko T. –
power of storytelling, with its pros and cons, has
Functions of been widely discussed in science studies (e.g.
storytelling in Dahlstrom 2014) and in writing guides (e.g. Olson
popular 2015). However, there have been very few empirical,
science books discourse analytic studies on the actual uses of
storytelling in science writing. Especially studies on
the genres of popularization are scarce. This paper
deals with the functions of storytelling in Finnish
popular science books written by research scholars. I
approach the popular science book as a complex
genre that takes advantage of more elementary
genres–including story genres such as anecdote and
exemplum–and puts them to the service of science
popularization. Firstly, I examine the sequential
functions of storytelling: what are the functions of
103
storytelling vis-à-vis the functions of the adjacent

text? Secondly, I examine how authors adopt a stance
towards the events they report on and, in turn, what
kind of response they anticipate from the intended
audience. Following Martin and Rose (2008), I
consider stories as key resources for enacting
solidarity between the discourse participants and for
maintaining and shaping social norms and values. The
framework for the study is dialogically-oriented
linguistic discourse analysis which focuses on the
linguistic microanalysis of dialogical phenomena in
and between texts (cf. Makkonen-Craig 2014;
Virtanen 2015). Additionally, my approach is related
to Conversation Analysis in that the focus is on the
dynamic unfolding of the story in its sequential
context.
104
Relations between popular music and political

Way Lyndon discourses are fraught with uncertainty, with views
– The ranging from the highly optimistic to views which
potential and are far more limited. It is an under-examined area
limits of in discourse analysis, though there are notable
political exceptions (van Leeuwen 1999; Machin 2010; Way
discourse in and McKerrell 2017). Here, I extend this area of
research by considering the limits and potential of
music
musical performance in articulating political
performance
discourses, leaning on Multimodal Discourse
Analysis and musicology. This presentation
examines a concert which was attended by 50,000
fans and boasts over 3,500,000 Youtube hits by the
politically active band “Grup Yorum”. I analyse how
the concert multimodally articulates political
discourses closely associated with the band, such
as Kurdish rights, workers’ rights and the injustices
of unbridled capitalism. It is not just lyrics, musical
sounds and visuals which are used, but speeches
between songs, guests, song selection and dance.
However, this close examination also reveals how
the band and the concert lean heavily on a brand
of Marxism which many feel undermines the
democratic potential of its message. It is in this
detailed multimodal analysis that I unearth both
the democratic potential of politically engaged
bands and their concerts, but also their political
limits.
The suggested presentation aims at reflecting upon

Wieners the methodology and methods, how to apply
Sarah & videography for institutional discourse analysis.
What are the methodological implications of
Susanne
organizational discourse perspectives for
Weber –
105
methodizing organizational videography? What are

Analyzing methodical consequences and technical
Institutional necessities, in order to realize a discourse oriented
Talk The organizational videography? The methodological
potential of and methodical reflections will be exemplified
Videography within the context of our current research project
for “Excellence and Gender: Universities at the
Organizationa crossroad”, funded by the ministry for research of
l Discourse the State of Hesse, Germany. Our research project
Analysis aims at analyzing two dominant discourses of
gender equality and excellence in academic
organizations at their points of encounter – which
we find in the discourse on young researchers and
young academics. Following Foucaults
methodology, videography will be used in order to
analyze institutional talk and discoursive
positionings of institutional representatives. Like
this, we expect to follow the ‘surfaces of
emergence’ (Foucault 1969) of a discourse, to be
analyzed in the organizational discoursive space.
Since the so called ‘pictorial turn’, the potential of
image analysis (Fegter 2012, Renggli 2006) as well
as ethnography (Macgilchrist, Ott, Langer 2014)
have already been discussed and fructified for
discourse analysis. Though video analysis saw a rise
in use and reflection since the 1980, the potential
of videography has predominantly been discussed
for praxeological methodologies (Bohnsack 2010)
as well as for ethnomethodology and conversation
analysis (Goodwin 1981). In the presentation we
will draw from the so far offered methods for
analyzing videos and discuss their potentials for an
organizational discourse analysis, adressing the
interpretations, statements and positionings of
106
institutional representatives.
107
The research that is the basis of this presentation

Weightman was an investigation into the discourse used by
Elizabeth – staff in an NHS institution. It investigated the way
Reflexive in which staff, from a variety of professions and
psychoanalytic working in senior and junior roles in the NHS,
discourse responded to the assessment of a person
research into diagnosed with personality disorder. The research
method, psychoanalytic discourse analysis, used
the
the psychoanalytic concepts of transference and
containment
countertransference, projections and dreams as
of mental
well as the discourse analysis concepts of
disturbance in
positioning, stance and intertextuality. In this
an NHS Trust
presentation, there is a summary of recent
approaches to research and psychoanalysis and of
the background to, and development of,
psychoanalytic discourse analysis, discursive
psychology and reflexivity. Examples are given
from the research to show how the different
aspects of the research method: psychoanalytic
discourse analysis and psychoanalytic reflexivity
can be brought together to enhance findings. This
reflexive psychoanalytic discourse analysis is a way
of undertaking research which uses an established
social science method combined with an
experiential psychoanalytic approach. The
conclusions show how discourse within an
institution can be used to avoid the containment of
mental disturbance and re-inforce a position of
power of staff over people who use mental health
services.
The notion of educational neutrality is polemical in

Wonseok theory as well as in practice. Some liberal scholars
108
argue that educational neutrality, as a means to

Kim – A justify educational decisions among conflicting
Critical Look beliefs and values, is desirable (Waldren, 2011).
at the Conversely, within the critical sociology of
Discourse of education, it is a widely held view that education is
Educational inextricably intertwined with a number of socio-
Neutrality: political factors, and thus “there is no such thing as
De/Politicisati a neutral educational process” (Shaull, 2005: 34).
on of To date, however, very little attention has been
Education in paid to the fact that “educational neutrality has its
South Korea, application in real situations” (Crittenden, 1980: 8).
1987 to the In South Korea particularly, there has been a
Present steady proliferation of discourses regarding
educational neutrality since the 1987
democratisation. In this article, drawing on Critical
Discourse Analysis and Michel Foucault’s work on
power, I analyse one conservative newspaper’s
editorials with regards to educational neutrality
from 1987 to the present. The most obvious
finding to emerge from this study is that the
discourse of educational neutrality serves to de-
politicise education particularly in the context of
the South Korean “War-Politics” (Kim, 2013).
The introduction of ‘impact’ as an element of

Wróblewska assessing academic work is a major change in the
Marta way scientists (and evaluators) construct and
conceptualize the value of research. The biggest
Natalia –
system of research impact evaluation introduced
What kind of
to date is the British Impact Agenda. My research
creatures have
focuses on the effect of this development on the
we become? way academics conceive of the value of research
Academic and their own role in society. I take a
technologies constructionist approach in assuming that the
of the self in
109
'daily activities of working scientists lead to the

the context of construction of scientific facts' (Latour & Woolgar,
REF 2014 and 1986, p. 40) and condition the construction of
the Impact academic values. I use discourse analysis to analyze
Agenda empirical textual data – case studies submitted by
British linguists to REF 2014 (no ≈ 100) and
interviews with their authors (n ≈ 20). While it has
been argued that ‘impact’ is simply another
addition to the array of new-managerial practices
(Sayer, 2015), I prefer to conceptualise its
emergence and existence in terms of Foucauldian
'technologies of the self'. In my approach academic
subjects are not passive recipients of government
policies, but active agents involved in accepting,
rejecting and negotiating them on a local level. I
trace the ways academics interact with the notion
of 'impact' redefining it in the context of their own
disciplines and individual careers. At the same
time, I observe how they seem to revisit their own
role as researchers in the changing landscape of
academia.
Drawing on the Bourdieuan concepts of three

Yanagida capitals (Bourdieu 1991, Bourdieu and Wacquant
Ryogo – 1992), this paper proposes a theoretical framework
(Im)politeness to analyse various (im)politeness phenomena: 1)
and Three (Im)politeness to accumulate social capital When
Forms of engaged in relational work (Locher and Watts
Capital 2005) with others, one more or less calculates
profits potentially gained from the relation(ship)s
(see for example Lin 2001). While politeness
performances can be grasped to be investments to
seek for the potential profits, impoliteness
performances such as discrimination or hate
110
speech to restrict or prohibit others to access

resources derived from the relation(ship)s and
therefore to protect one’s privilege. 2)
(Im)politeness to accumulate symbolic capital
When interacting with others, one is also keen on
gain and loss resulting from impression of oneself
one would give to others, in short one’s demeanor
(Goffman 1967). Note that pursing a profit derived
from social capital can conflict with pursing that
from symbolic capital (One’s complimenting others
with high expectation for a return could result in
one’s evaluation of being ‘shameless’ by others).
One needs to manage to balance and maximise
both of the profits in the course of an interaction.
3) (Im)politeness as linguistic capital (as one form
of cultural capital) Linguistic and discoursal
resources one can draw on in relational work with
others are unequally distributed in a society. As
evaluations of linguistic (im)politeness can differ
from one community of practice to another, it
would be less probable that one successfully builds
up a relation(ship) with others who occupy
significantly different social positions. Such
different amounts of linguistic or cultural capital
among interactants partially explain if one can
succeeds in accumulating social capital and/or
symbolic capital mentioned above through
interactions. Integrating sociological perspectives
into discourse studies, this paper proposes a more
comprehensive framework to analyse (im)polite
phenomena.
111
Education of students with special educational

Yip Adrian – needs in public institutions is both a challenge for
Online the education system and teachers working in
representation
s of female kindergartens and schools. My presentation shows
and male whether and to what extent the paradigmatic
tennis players: changes, that occur in pedagogical discourse of
Content special educational needs children, are reflected in
analysis and the official pedagogical discourse (educational law
critical and school documents). Furthermore, which
discourse features of the latest regulation on the provision
analysis as and organization of psychological and pedagogical
complementar help can be applied to the obsolete paradigms,
y whether and which of them proclaim progressivism
methodologies and the modern attitude of legislators.
One of the many questions that plagues many new

Zamri mothers is “am I a good mother?”, and answers are
Norazrin – becoming more complex with the current social
The ‘good media boom and often go beyond individual
mother’ – identities. This research aims to explore what is
Expectations considered to be a good mother in the context of
versus Malaysia, and how mothers relate to prevalent
discourses of (good) motherhood when
realities:
constructing their identities. This qualitative study
Discursive
draws on Critical Discourse Analysis’ (CDA) three-
identity
dimensional view of discourse (Fairclough, 1989)
construction
and Bucholtz and Hall’s (2005) five sociocultural
among
linguistic principles of identity construction. 19
Malaysian mothers with children under five years were
new mothers interviewed about their experiences as new
112
mothers, and their Facebook and/or Instagram

posts were analysed over a period of six months.
These mothers largely fall into three categories:
stay-at-home, working-at-home or working
mothers. Findings show that there is incongruence
between the participants’ ideas about a ‘good
mother’ and their own actual mothering practices.
The identities constructed and negotiated by the
new mothers in the interviews and on Facebook
and/or Instagram are complex and respond to
wider societal ideologies about socio-cultural and
religious aspects of the role of mother in Malaysia.
Many new mothers are constantly facing
multifaceted identity struggles when trying to
combine the various roles associated with being a
‘good mother’ and their underlying ideologies.
113
When Ben Ali had left Tunisia on January 14, 2011

Zapf Holger after facing massive protests, state repression of
– Tunisian oppositional forces decreased rapidly and allowed
intellectuals political Islam in its various facets to return into the
after the public. Only nine months later, the Islamist
revolution: Ennahdha party won the first free elections and
The gained a relative majority of seats in the new
National Constituent Assembly. In this situation,
hegemonic
the modernist elite of the country started to
project of anti-
pursue a hegemonic project of discursive anti-
Islamism
islamism, trying to delegitimize their Islamist
opponents and forcing them to moderate their
demands. This paper analyzes the structure of anti-
islamist discourse primarily in terms of the
application of a logic of difference vs. a logic of
equivalence. For material, it draws on articles
written by public intellectuals – i.e. mainly
university professors and book authors – that were
published in major modernist newspapers in
French and Arabic. It compares different periods –
the initial phase after the election (January 2012),
the highly conflictual month of August 2012, the
period of forcing Ennahdha into a dialogue with its
opponents in August 2013, and the time of the
reconciliation between Ennahdha and its
modernist counterpart, Nidaa Tounes.
The paper reports on a study of the genre which

Zapletalová has evolved in higher education in response to new
Gabriela – communication technologies: massive open online
MOOCs as courses (MOOCs) are new-media Internet-based
digital teach¬ing programmes aimed to instruct
ecologies: thousands of students simulta¬neously and
participation referred to as large-scale pedagogy using the
114
strategies of social-networking websites. MOOCs

frameworks are viewed as intelligent (self-) tutoring systems in
and knowledge which learning is an integral aspect of situated
construction social practices and which enhance socially
in e-learning distributed knowledge. The degree and intensity of
discussion engagement in social practice is approached via
fora the concept of legitimate peripheral participation
(Lave & Wenger) which is implicated in MOOCs as a
type of socially structured landscape involving
relations of power between participants. Drawing
on socio-pragmatic concepts of interaction and
computer-mediated discourse analysis of textual
participation in social media (Androutsopoulos,
Dynel), the paper sets out to identify main types of
participatory frameworks (student/mentor/lead
educator) which reflect the hierarchy between
participants in a corpus of MOOCs question-driven
discussion fora (hosted by Coursera and
FutureLearn networks), and then proceeds to
explore how the type of activity and the level of
participatory contact contribute to the
construction and promotion of new knowledge in
the discourse.
This paper focuses on the rhetorical use of ‘(the)

Zappettini people’ in the context of Brexit by examining a
Franco – dataset of articles and opinion columns published
Power to the in a corpus of British tabloids and broadsheets.
people? Unpacking the representations of social actors and
Mediatizing events and the semantic relations constructed
populist around ‘the people’, my analysis will suggest that
populist ideologies circulating in the public sphere
ideologies in
and echoed in the media provided the dominant
the Brexit
discursive frame that legitimised the referendum
campaign
115
‘in/out’ binary as the ‘choice of/for the people’. I

will draw attention to the methodological and
theoretical challenges posed by the semantic
openness of the term ‘the people’ (in English even
more than other languages) which is frequently
invoked in populist discourses as a ‘floating
signifier’. I will suggest that to make sense of
political struggles such as Brexit it is crucial to
analyse the discursive ‘chains of equivalence’
(Laclau, 1994) through which collective identities
(e.g. English, British, European, the ‘migrants’, the
‘left behind’ and the ‘elite’) are mobilised and
antagonised in the media discourses and how
these contribute to the construction and
subjectivation of distinct demoi.
In this paper, using three examples from my recent

Zezulka fieldwork, I examine the use of person deixis in a
Kelli – very specific workplace setting: a technical
Power, rehearsal of a production at a regional producing
uncertainty theatre. In theatre technical rehearsals, deictics
and proximity: can be especially useful as the majority of
Person deixis conversations take place on headsets, with
speakers in different parts of the auditorium and
and the
not always able to converse face to face. Even if
language of
speakers are seated next to each other, their gaze
theatre
is often fixed on the performance area (or
production
sometimes an ancillary area) rather than their
fellow interlocutor(s). The linguistic “pointing”
function of deictics helps collaborators
communicate efficiently in conjunction with the
presence of this shared visual space. Additionally,
deixis also helps to communicate other qualities
regarding the speaker’s relationship to their
116
addressee. By closely examining uses of person

deixis – particularly those in which an unexpected
pronoun is used (in this case, “we” instead of
“you”) – and the context in which they appear, it is
possible to draw inferences regarding the subtle
underlying issues of power and how collaborators
navigate an ever-shifting creative hierarchy during
the production process.
117
This paper re-thinks the notion of articulation as a

Zienkowski trans-disciplinary concept for discourse studies. The
author proposes an interpretive and functional
Jan –
heuristic based on a performative notion of
Articulation as articulation for doing discourse analysis (Zienkowski
a guiding 2017). He demonstrates the value of his heuristic
principle for with reference to an analysis of Belgian anti-labor
analyzing the union discourse. The analysis focuses on the question
interpretive how de-legitimizing statements of labor unions and
functions of their right to strike have been articulated (with)in
discourse: a metapolitical fantasies that seek to re-structure
heuristic for established social and political relationships along
investigating neoliberal lines (Zienkowski and De Cleen 2017).
the Discourse can be thought of as a multi-dimensional
metapolitics of process of articulation whereby the meanings of
anti-labor words, signs, identities, narratives, practices and
institutions get temporarily fixed by means of
union
performative acts. It establishes links at various levels
discourse of discursive organization (e.g. at the levels of word-
choice, sentence structure, argumentation, narrative,
imagery, genre, logic, rationality or governmental
practice). The analysis of discourse therefore requires
an investigation of the way such links are established
performatively. In Essex style discourse theory
articulation has traditionally been discussed as a
connection (Laclau and Mouffe 1985). The notion has
also been applied to the very process of doing social
science research (Daryl Slack 1996, Howarth 2005). In
this paper, the notion functions as a guiding principle
for investigating the interpretive functions of
discourse. The author also argues that the concept of
articulation can perform an integrative function in the
establishment of the discourse studies as a trans-
disciplinary field of inquiry.
It was only recently that they materialized:
Zierold ‘Identitäre’ [Identitarians] and ‘besorgte Bürger’
118
[concerned citizens] versus the ‘Lügenpresse’ [lying

Alexandra – press; new: fake news] and ‘Gutmenschen’ [good-
Pushing minded persons]”. Does the public discourse on
Boundaries the so-called ‘refugee crisis’ in Germany
with demonstrate the articulations of needs for new
Discursive alignments of subjectivity? My contribution offers
Pragmatics: a theoretical and methodological reflection on
The “Refugee recent materialist approaches to discourse analysis
Crisis” as A (e.g. Beetz/Schwab, forth. 2017) and their
Crisis of potentials for the study of contemporary forms of
Consciousness subjectification. Taking up Beetz’ insightful
rereading of materialist literatures (2016) and
Zienkowski’s timely examination of activism (2016),
I wish to analyse the Germany case with
“enunciative”/ “discursive pragmatics”
(Angermuller 2014;
Zienkowski/Östman/Verschueren 2011) as well as
Althusser’s conception of ideology (e.g. 1972). I
argue that this phenomenon is perceived as a crisis
because it serves as a focal point for an otherwise
latent state of disconnect. In facing the ‘other’, the
alienation of the political subject of liberal
democracies (re-)gains consciousness – resulting in
a “heightened mode[ ] of political awareness”
(Zienkowski 2016: 670). The reasserted experience
of impotence within the borders of the nation-
state is met with a search of the sovereign for
agency. This is manifest in various performative
articulations, most prominently in articulations of
discontent involving thinking away the other.
119

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ABSTRACT BOOKLET

Interdisciplinary Discourse Studies

University of Warwick, Westwood campus

Cheong Huey Fen – Action-Oriented Approach to Discourse: A

Kaal Bertie – Discourse- Space Studies and applications: Finding

Moeller Chris – The normalisation of food charity in the UK:

Rheindorf Markus – Changing national identities: discourse

Taha Maisa C. – Managing hypervisibility: Discourse as phronetic

Yip Adrian – Online representations of female and male tennis

Ann Phoenix – Narratives and the Psychosocial in

It examines what speakers orient to in their ‘small story’

Panels, roundtables, plenary discussions

Round Table: Experiences and challenges with

Participants: Chris Hart, Michał Krzyżanowski, Martin Nonhoff, Ian

Concluding discussion and the future of

DiscourseNet is an international network of researchers in the

website (www.discourseanalysis.net). The concluding discussion

Everyone is invited to join the discussion.

Discourse Analysis – from Theory to Application to

The aim of this panel is to reflect on the links of the field of

Discourse Analysis is a theory and a method which is strongly

Even though each of the above-mentioned strands makes

However, there are examples of successful collaborations with the

Talks in panel: Alexandra Georgakopoulou – Small Stories 'Impact':

Discourse analysts are often criticised for implicit

Sociolinguistics has within it a strong tradition of

which aims to kick start a new area of debate in

In this paper, I would like to discuss the

relate to other theoretical currents in the

My research project is regarding a heuristic

textual analysis of policy discourses for better

Morocco organized early elections in 2011 as a

The phenomenon of antisemitism has always been

The social production of meaning and the intricate

Discourse analysis and semiotics are fields dealing

The key concept of this paper is the term

Populism is realised in discourse, that is in

The paper analyses HIV/AIDS counselling sessions in a

This paper considers the unique properties of

Since the advent of global university rankings and

This paper reports on an on-going PhD project

Recent characterisation of critical discourse

Political discourse can be spread through different

The paper will take a CDA approach to the

subsequent manual correction, concordancing and

Critical discourse analysis (CDA) is an approach to

Small stories research, a framework for narrative &

Apology is a crucial phenomenon in political

conversational analysis theory (the interpersonal

This paper examines the communicative practices

Much has been made of the ideological and

In the current higher education environment,

[This paper has been designed as part of the panel

The objective of this work is to analyse discourse in

This paper extends on Chilton's Discourse Space

frames of reference. I would like to talk about how

Much discourse work relies on the construct of the

This paper presents an innovative analytical

Pluralist and multicultural societies have always

Our aim is to highlight the adaptation of the Seven-

both backgrounds providing an opportunity for

Despite different political systems and election