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COMMUNICATION PLAN
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Project Mercury Communication Plan
CONTENTS
1PURPOSE AND OBJECTIVES..............................................................................................................................2
2COMMUNICATION PRINCIPLES..........................................................................................................................3
4OVERALL APPROACH.......................................................................................................................................5
5EVENT PLAN................................................................................................................................................6
• to provide a context for ongoing communication and consultation with stakeholders, customers and employees (i.e.
the “why”). This has two elements:
• the investment by ABC Co in Intranet technologies is an “investment in our people” and a part of a wider
programme to create “a Great Place to Work” for all of us. Over time, we wish to become known for very
high levels of employee satisfaction, commitment and retention.
• we also expect to “unlock synergies” in our organisation through this investment. By giving our employees
access to simplified processes, real-time business intelligence, learning materials and collaboration resources,
we hope to relieve everyone of frustrating and unproductive admin, leaving more time for customer-focused
and added-value activities.
• to underline a key message about how serious we are; Many companies have an intranet. What differentiates our
effort is that we are “working with the best” to bring it to fruition. We have selected a world-leading portal
technology which brings unparalleled systems integration possibilities and the added bonus of a superb
collaboration and document management & search capability. Our Content Management investment frees business
users to author their own content and workflow it to release (removing dependence on skilled web designers).
Finally, we have selected a leading Systems Integrator to bring the solution together.
2 COMMUNICATION PRINCIPLES
• all messages must be consistent and set within the context of the ABC Co Business Strategy;
• implementation of the Intranet should be positioned (correctly) as critical to the success of the ABC Co Five
Year Transformation Plan;
• the emphasis should be on the benefits for both users and providers of enterprise wide information &
applications;
• face to face roadshows will be used whenever possible for introducing our Plans and each and every major ABC Co
location (>100 employees) will have at least one roadshow;
• use of other key events (i.e. non-intranet specific) to spread key messages;
• the Intranet project will “eat it’s own dogfood” by ensuring that all its comms are available over the Intranet and
that communications internal to the project are undertaken in a Collaboration Community;
• a regular monthly project communication will go out to all senior managers by email
• ad-hoc communications on particular applications will be used to support the business readiness and change
management processes (including user training);
• regular posters will be used to re-inforce 3 key themes: “Working Together”, “Working Poductively” and “Serving
our Customers”;
• competitions and promotions will be used to encourage a wide participation of users in shaping the future site and
then, once live, in visiting it as often as possible;
• communications will, where possible, be interactive and two-way (including use of Intranet Portlet Survey &
Suggestion Box functionalities);
• core messages can be supplemented with local context where appropriate
Trade Unions Are aware of the Project objectives and understand any implications or potential impacts
on its members
Key Suppliers Are aware of the Project objectives as appropriate.