Association Map for

Body Shop
 Strength Uniqueness Relevance Favorability

Skincare 5 1 5 4

Body Butters 4 2 3 2

Moisturising 5 2 4 5

Nourishing 5 2 5 5

Gift Packs 5 4 1 3

Fragrances 4 1 4 4

Natural Ingredients 1 2 3 4

Quality products 4 3 3 3

Cruelty Free 3 4 5 5

Eco Friendly 3 4 4 4

Recycled Packaging 2 5 2 3

Colourful Packs 2 3 3 3

Store Appeal 4 4 4 5
Strength - Thickness
Uniqueness - Distance
Body
Relevance - Size
Butters
Favorability - Colour Quality
products
Skincare
Eco L
Friendly
Gift
Packs M

Recycled
H
Packaging Moisturising

Fragrances

Store
Appeal

Cruelty Free
Colourful Nourishing
Packs Natural
Ingredients