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IKEA
IKEA
2) What was the “Knockdown” concept?? Do you think this concept is still relevant in this
changing business world? Explain briefly.
Knockdown Concept is where the furniture is packed in flat boxes and can be easily transferred and
transported by the customers to their destinations. The furniture can be assembled at the consumers
home without much technical assistance. The knockdown concept has been one of the USP of IKEA and
has worked well for the company (lowering transport and assembly costs) and the customers (lower
product prices). I think the product is still relevant in this changing business world. People are now more
mobile than ever before. With changes in job locations and rapid urbanisation, there is a growing demand
for cost-effective mobile furniture. The concept of renting homes is gaining momentum even in India, and
people who have to swap locations prefer investing in low-cost and convenient furniture in comparison.
One major competitor to IKEA’s Knowdown concept is the concept of renting furniture like Furlenco.
3) Do you think the child labour issue was a big issue for the IKEA company? What was ethical
dilemma regarding this issue? How will you take the necessary steps to overcome this issue?
Yes, the Child labour issue is a big issue for IKEA as a corporate citizen by buying from subsuppliers who
were recruiting child labour was indirectly promoting child labour. The ethical dilemma was whether IKEA
should proactively take steps to stop Child labour or continue to operate through its relations with its
suppliers to take the necessary action. I believe IKEA should proactively take steps to stop Child Labour in
the rug manufacturing industries it should do so by first suspending the contract with Rangan Exports to
set an example and send out a message to the other suppliers of the seriouness of the matter. Next, it
should ensure that it sources products with the ‘Rugmark’ lable and also also conduct suprise internal and
external audits at the manufacturing units to ensure strict compliance. Currently, the Indian rugs
accounted for a tiny part of IKEA’s turnover. Still, if it failed to take action against a growing global
concern, the company would garner a negative image in the minds of its customers. IKEA should address
the problem at the source like it had done in the case of the